What users are saying about
29 Ratings
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Score 7.4 out of 101
3 Ratings
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Score 9.7 out of 101

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Likelihood to Recommend

Adobe Media Optimizer

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran profile photo

StackAdapt

When there is content significant to your clients' branding/goals at the time, StackAdapt is a good tool to reach both current and prospective audiences. The custom targeting capabilities can be a nice addition to a campaign when you want to reach a specific audience based on their intent or topics of interest. If time allows, you can get very granular in the detail of these audiences.
Eric Figura profile photo

Feature Rating Comparison

Ad Network Integration

Adobe Media Optimizer
StackAdapt
9.7
Data Transfer
Adobe Media Optimizer
StackAdapt
9.3
DSP integration
Adobe Media Optimizer
StackAdapt
10.0

Ad Campaigns

Adobe Media Optimizer
StackAdapt
8.7
Ad campaign creation
Adobe Media Optimizer
StackAdapt
9.0
Ad deployment
Adobe Media Optimizer
StackAdapt
9.0
Display advertising
Adobe Media Optimizer
StackAdapt
9.0
Ad display and retargeting segmentation
Adobe Media Optimizer
StackAdapt
9.3
Sequence targeting
Adobe Media Optimizer
StackAdapt
7.0

Ad Reporting & Analytics

Adobe Media Optimizer
StackAdapt
8.7
Ad dashboards
Adobe Media Optimizer
StackAdapt
8.7
Ad performance reports
Adobe Media Optimizer
StackAdapt
8.3
Ad conversion tracking
Adobe Media Optimizer
StackAdapt
8.7
Ad attribution reporting
Adobe Media Optimizer
StackAdapt
9.0
Ad forecasting and optimization
Adobe Media Optimizer
StackAdapt
8.7

Pros

  • Integration across other Adobe solutions like Omniture
  • Dynamically optimize based upon analytics KPIs
  • Aggregate data and report based on various segementations
Tony Guarnaccia profile photo
  • StackAdapt's video units work particularly well in terms of view rates across both Pre-Roll and Out-Stream video. This is, of course, depending on creative as well, but there has been consistent performance across most of the campaigns I have run.
  • These video units also serve to drive a decent amount of web traffic to our client's landing page. With CTRs that often out-perform other video centered vendors we have run with.
  • They are able to retarget users who have watched a portion of your video content with static in-feed native ads. Though we haven't seen many conversions coming from this tactic, the referral traffic has been at or above our benchmarks.
Eric Figura profile photo

Cons

  • At the time it was missing some of the features available with Marin Software and Kenshoo regarding keyword filtering and the ability to quickly add new keywords.
Tony Guarnaccia profile photo
  • Lack of highly refined targeting for job titles and geographies
  • No list-based retargeting
  • No option to hit specific domains individually without jerryrigging it
Christopher Penn profile photo

Likelihood to Renew

Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We have only gone with the Adobe Media Optimizer, as it seemed the most appropriate tool for what we wanted to use it for and offered an optimization tool as well as a reporting platform that others didn't. We took into account the abilities of Marin software and Navis, but none could offer the benefits that AMO could
Jay Corcoran profile photo
StackAdapt has better support, better integration, is easier to work with, and listens to customers. Other platforms serve up a take-it-or-leave-it attitude to all but the largest customers.
Christopher Penn profile photo

Return on Investment

  • Increase in the margins of spending and profit.
  • Allows us to make decisions based on statistics and percentages given by the simulations and not in simple intuitions or advice from third parties.
Benjamin Cornejo profile photo
  • We have seen positive ROI from our ads.
  • In working with support, we have received custom guidance to reduce our cost per engagement.
  • We have seen substantial ROI from our custom development against the StackAdapt platform.
Christopher Penn profile photo

Pricing Details

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

StackAdapt

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details