Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
If you want to teach your team or students how to program and learn programming languages, you would not want to utilize Phone Gap software. The Phone Gap software creates an easy fix to avoid learning every programming language for mobile devices. This creates a learning curve for some programmers because they no longer need to learn every language to be successful. However, for personal growth, this could pose an issue if programmers need to change jobs and are only capable of programming in web languages and then translate them using Phone Gap. Adobe Phone Gap works wonderfully for what our company uses it for. We use it because we have app launch deadlines and our programmers are invested in the company; therefore, they are aware that output is our goal, not actually learning the various languages, but more making sure the client is happy
Clients who are selling products such as dresses, clothes, jewelry, beauty products, etc., generally work well. Also, in some cases, it doesn't fetch a good ROAS for very small business owners. If a client is already doing well in SEO, the probability for it to perform well over Google Ads is always enhanced, and if it doesn't have a good organic reach, Google Ads also suffers.
Keyword Research - Google Ads has a handy built in tool that helps determine important keywords to target both for Ads & SEO
Intuitive Analytics Dashboad - Google Ads makes it fairly simple to see and analyze important metrics on how your ads are running week after week
Intuitive Setup - Google Ads makes it easy to figure out how to run ads with little to no training (although training is highly recommended to run effective ads), as their interface is clean and easy to figure out (unlike competing products).
I would like to see the ability to write mobile applications using SWIFT and then use Phone Gap software or plug-ins to be able to transfer the iOS language into the Android language or to Java, CSS and HTML.
We've experienced errors when transferring from one language to another. We worked on solving the issue and then had to simply adjust the native language and functionality for it to work.
I have a team of graphic designers who would be able to like to assist in building of the apps but they are very limited, so perhaps adding functionality like a wix or weebly where there are options given that can drag and drop so marketing teams can support development.
I think Google Ads is good for getting your company out there and becoming more visible to potential customers in general. However, for specific product launches, social media advertising might be a better fit. Also, our user base is younger so social media is a better channel for our target audience.
I suspect that Google Ads is not for the novice user. I told my 'Ad Specialist' that I was not the best on computers and apprehensive about my ability to maneuver the website. He told me on more than one occasion that "I work for you...I'm your sherpa...call me any time or send me an email"! The sales and service representatives for Google Ads are very well trained, though not much integrity. Despite that I told my Google Ad Specialist that my website was incomplete the ad was published live anyway! Beware that the 'talk' is good, but it ain't cheap!
We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with
We have not found competitors to Adobe Phone Gap that allows us to be able to code and transfer into alternative languages. The only alternative is to write in the languages required by apple and google in order to launch our apps on their devices and in their app stores. Using Phone Gap removes the learning curve of needing to write in each individual language and therefore would beat the competition because from what we have found and been recommended, there is no alternative to Adobe Phone Gap that is worth pursuing
Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to improve its AI to drive better performance for agencies and brands. As such, our paid search and app install campaigns always start with Google. If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns.
Google Ads is often one of our highest ROI channels, especially when you factor in branded ads.
Depending on the stage your business is in, search ads can be really powerful from an ROI perspective, providing an investment with a very high spend cap.
If you do not manage the campaigns well though, you can quickly spend a lot of money on nothing. So make sure someone is keeping an eye on your account.
