What users are saying about

Adobe Social

39 Ratings

BirdEye

14 Ratings

Adobe Social

39 Ratings
Score 6.7 out of 101

BirdEye

14 Ratings
Score 9.2 out of 101

Add comparison

Likelihood to Recommend

Adobe Social

Adobe Social is not ready for prime-time, it is lacking in many ways.
Chris Cartwright profile photo

BirdEye

It's tough for restaurants, as it is difficult to get the names, phone, and email of customers to send a review.

Perfect for the service industry, events, entertainment, places to visit on vacation and products. - especially if it's automated. Who's going to pick a plumber with a 2.0 or 3.0 Google rating? It's not an option in the service industry as your customers are now your marketing source, like it or not.

Tough for Doctors, Dentist, Medical Professionals as well, unless you use an API and get it automated, and most re-sellers don't want to deal with the cost associated with an API.
Lynn Holloway-Mylton profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
BirdEye
Boolean keyword searches
Adobe Social
2.2
BirdEye
Filtering out noise/spam
Adobe Social
2.2
BirdEye
Sentiment analysis
Adobe Social
2.2
BirdEye
Broad channel coverage
Adobe Social
3.1
BirdEye

Publishing

Adobe Social
3.2
BirdEye
Content planning and scheduling
Adobe Social
4.2
BirdEye
Audience targeting
Adobe Social
3.3
BirdEye
Content optimization
Adobe Social
2.3
BirdEye
Workflow management
Adobe Social
3.2
BirdEye

Engagement

Adobe Social
2.2
BirdEye
Automated routing and prioritization
Adobe Social
2.2
BirdEye
Customer interaction histories
Adobe Social
2.2
BirdEye
Bulk actions
Adobe Social
2.1
BirdEye

Marketing

Adobe Social
2.1
BirdEye
Lead generation
Adobe Social
2.1
BirdEye
Content marketing
Adobe Social
2.2
BirdEye
Paid media management
Adobe Social
2.1
BirdEye
Campaigns and promotions
Adobe Social
2.2
BirdEye

Channel coverage/integration

Adobe Social
3.0
BirdEye
Twitter
Adobe Social
4.3
BirdEye
Facebook
Adobe Social
3.3
BirdEye
LinkedIn
Adobe Social
3.1
BirdEye
Google+
Adobe Social
3.2
BirdEye
Instagram
Adobe Social
3.0
BirdEye
Pinterest
Adobe Social
3.0
BirdEye
YouTube
Adobe Social
1.2
BirdEye

Reporting/analytics

Adobe Social
2.2
BirdEye
Campaign success analytics
Adobe Social
2.3
BirdEye
Real-time tracking
Adobe Social
2.2
BirdEye
Competitor analysis
Adobe Social
2.2
BirdEye

Account management

Adobe Social
2.6
BirdEye
Role-based user permissions & privileges
Adobe Social
3.2
BirdEye
Mobile access
Adobe Social
2.0
BirdEye

Pros

  • Timeline Management: Managing several accounts across multiple social channels is made infinitely easier through AS. After using programs such as Hootsuite and other Chrome based extensions, Adobe Social is equaled by none.
  • Real-Time Tracking - Many Google based search tracking programs that I've used in the past can get backed up from processing such massive amounts of data, while no such issue is experienced by Adobe Social. Segmenting metrics based on emotional tone in content is an outstanding feature.
Christopher Mclaughlin profile photo
  • Their Support Team is beyond amazing. Very Knowledgeable, they know the product inside and out, they respond immediately. They don't close a support question without confirming I have everything I need!
  • They have the fastest, easiest platform that makes it just a click or two away from a review. It's not all Jammed up, no signing in with email, etc. They get right to the point.
  • Their Reporting is Top-Notch. In the click of a button I can tell a client exactly how many reviews have come in via the BirdEye Platform for each Review Site. I can tell my clients their conversion ratio or they can log in 24/7 as well.
Lynn Holloway-Mylton profile photo

Cons

  • Monitoring capabilities
  • Escalations & routing
No photo available
  • If the review notifications came in at the same time as they do from the source social media it would make it more timely.
  • Adding the ability to create surveys to send to out for feedback from patients would be useful
  • Making the email templates more customizable
Kale Beyer profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
The service is on a downward spiral. Once a great product, Adobe is focusing their efforts in the wrong components of the tool. The listening component is not very good, yet seems to be the only component that Adobe wants to emphasize. Analytics are getting better in Facebook native and Adobe Social has not kept up. There would be great value in the tool if they were able to integrate more robust analytics for hard to measure platforms like Google+ and Twitter, but metrics for these are still scarce or inaccurate
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Social is a unified platform; Salesforce's Buddy Media & Radian6 is not. Adobe Social easily integrates with Adobe Analytics and the rest of their Marketing Cloud
No photo available
Lorie Dunn profile photo

Return on Investment

  • Combination of Omniture and Adobe Social help to connect the dots between social engagement and site activity, leading to greater insight into the buying trends of customers.
No photo available
  • We've seen an increase of new patients who have come to us because of the positive reviews.
  • We've seen a higher Google placement /SEO function.
Lorie Dunn profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

BirdEye

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details