What users are saying about
40 Ratings
15 Ratings
40 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.8 out of 101
15 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9.3 out of 101

Add comparison

Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

BirdEye

It is very well suited for dental/medical offices with solid customer service that want to generate more positive reviews. It might not be well suited if good customer services policies are not already in place
Lorie Dunn profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
BirdEye
Boolean keyword searches
Adobe Social
2.1
BirdEye
Filtering out noise/spam
Adobe Social
2.1
BirdEye
Sentiment analysis
Adobe Social
2.1
BirdEye
Broad channel coverage
Adobe Social
3.1
BirdEye

Publishing

Adobe Social
3.1
BirdEye
Content planning and scheduling
Adobe Social
4.1
BirdEye
Audience targeting
Adobe Social
3.1
BirdEye
Content optimization
Adobe Social
2.2
BirdEye
Workflow management
Adobe Social
3.1
BirdEye

Engagement

Adobe Social
2.1
BirdEye
Automated routing and prioritization
Adobe Social
2.1
BirdEye
Customer interaction histories
Adobe Social
2.1
BirdEye
Bulk actions
Adobe Social
2.1
BirdEye

Marketing

Adobe Social
2.1
BirdEye
Lead generation
Adobe Social
2.1
BirdEye
Content marketing
Adobe Social
2.1
BirdEye
Paid media management
Adobe Social
2.0
BirdEye
Campaigns and promotions
Adobe Social
2.1
BirdEye

Channel coverage/integration

Adobe Social
2.9
BirdEye
Twitter
Adobe Social
4.2
BirdEye
Facebook
Adobe Social
3.1
BirdEye
LinkedIn
Adobe Social
3.1
BirdEye
Google+
Adobe Social
3.1
BirdEye
Instagram
Adobe Social
3.0
BirdEye
Pinterest
Adobe Social
3.0
BirdEye
YouTube
Adobe Social
1.1
BirdEye

Reporting/analytics

Adobe Social
2.1
BirdEye
Campaign success analytics
Adobe Social
2.1
BirdEye
Real-time tracking
Adobe Social
2.1
BirdEye
Competitor analysis
Adobe Social
2.1
BirdEye

Account management

Adobe Social
2.6
BirdEye
Role-based user permissions & privileges
Adobe Social
3.1
BirdEye
Mobile access
Adobe Social
2.0
BirdEye

Pros

  • Publishing capabilities
  • Moderation Dashboards
  • Customized Dashboard Feeds
No photo available
  • By soliciting reviews it increases the number of ratings on FaceBook and Google.
  • Usually, people will only leave reviews when they are unhappy. This encourages everyone to leave a review. So you receive more positive reviews.
  • BirdEye sent batches of emails to our existing member base.
Denise Deem profile photo

Cons

  • Content calendar layout is hard to follow along with
  • Shared logins don't load data consistently into each dashboard
  • Can't mass delete comments from your social page
No photo available
  • New survey functionality is awesome but needs a few tweaks to make it more effective.
  • Review integration on Wordpress websites could be improved.
Timothy Marti profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Like I said previously, Adobe Social is the Cadillac of Social Listening Tools. It provides everything you need in one platform
Melissa Butler profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Originally started with Radian 6 for social listening, however, it requires way too much hands-on time for small teams. Again, a robust systems for large B2C and ecommerce sites.
Sandy Adam profile photo
BirdEye has better features and is more suited to our business model. Specifically, the "review roll-up" from loan officer to branch profile was a big influencer of us choosing to go with BirdEye. It is reasonably priced for the features that it offers. I don't have experience with the customer support of other products, but it would be tough for them to beat the level of attentiveness and communication we receive from our rep.
Timothy Marti profile photo

Return on Investment

  • Adobe Social allows us to insert our clients into online conversations related to their brand.
No photo available
  • SEO improvements, aka our websites being found easier online
  • Google seller rating, our click ads are more effective and less expensive
  • Trust builder, we often hear our clients tell us that our positive reviews influenced their decision to use Academy Mortgage
Timothy Marti profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

BirdEye

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details