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40 Ratings
17 Ratings
40 Ratings
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Score 6.8 out of 101
17 Ratings
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Score 4.9 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Buddy Media

Buddy Media is great for moderation purposes and flagging comments automatically for removal, however its publishing capabilities are the same as any other tools.
Christopher Perkowski profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Buddy Media
Boolean keyword searches
Adobe Social
2.1
Buddy Media
Filtering out noise/spam
Adobe Social
2.1
Buddy Media
Sentiment analysis
Adobe Social
2.1
Buddy Media
Broad channel coverage
Adobe Social
3.1
Buddy Media

Publishing

Adobe Social
3.1
Buddy Media
Content planning and scheduling
Adobe Social
4.1
Buddy Media
Audience targeting
Adobe Social
3.2
Buddy Media
Content optimization
Adobe Social
2.2
Buddy Media
Workflow management
Adobe Social
3.1
Buddy Media

Engagement

Adobe Social
2.1
Buddy Media
Automated routing and prioritization
Adobe Social
2.1
Buddy Media
Customer interaction histories
Adobe Social
2.1
Buddy Media
Bulk actions
Adobe Social
2.1
Buddy Media

Marketing

Adobe Social
2.1
Buddy Media
Lead generation
Adobe Social
2.1
Buddy Media
Content marketing
Adobe Social
2.1
Buddy Media
Paid media management
Adobe Social
2.0
Buddy Media
Campaigns and promotions
Adobe Social
2.1
Buddy Media

Channel coverage/integration

Adobe Social
2.9
Buddy Media
Twitter
Adobe Social
4.2
Buddy Media
Facebook
Adobe Social
3.1
Buddy Media
LinkedIn
Adobe Social
3.1
Buddy Media
Google+
Adobe Social
3.1
Buddy Media
Instagram
Adobe Social
3.0
Buddy Media
Pinterest
Adobe Social
3.0
Buddy Media
YouTube
Adobe Social
1.1
Buddy Media

Reporting/analytics

Adobe Social
2.1
Buddy Media
Campaign success analytics
Adobe Social
2.1
Buddy Media
Real-time tracking
Adobe Social
2.1
Buddy Media
Competitor analysis
Adobe Social
2.1
Buddy Media

Account management

Adobe Social
2.6
Buddy Media
Role-based user permissions & privileges
Adobe Social
3.1
Buddy Media
Mobile access
Adobe Social
2.0
Buddy Media

Pros

  • Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
  • It has workflow processes, but they are over-complicated and poorly designed.
  • It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.
No photo available
  • Flags keywords in social comments and filters them to be approved or removed from your page.
  • Allows for easy scheduling/editing of social content.
  • Setting up admins and granting access is easy and organized.
Christopher Perkowski profile photo

Cons

  • Content calendar layout is hard to follow along with
  • Shared logins don't load data consistently into each dashboard
  • Can't mass delete comments from your social page
No photo available
  • Salesforce reps are not knowledgeable in regards to this tool.
  • Salesforce has not updated Buddy Media in months.
  • Buddy Media is being phased out by Social Studio.
Christopher Perkowski profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
I wasn't in charge of making the actual management decision, but I would absolutely renew Adobe Social. As I mentioned, it provides strong and in-depth analytics and listening tools. The reports that it generates are very thorough and easy to read. I loved the platform and would recommend it to anyone
Robert Randle profile photo
Buddy Media4.0
Based on 13 answers
Buddy Media is out of date and does not get updated by Salesforce. Salesforce is trying to transition everyone over to Social Studio
Christopher Perkowski profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Buddy Media5.0
Based on 2 answers
Buddy Media is out of date.
Christopher Perkowski profile photo

Reliability and Availability

Adobe Social7.0
Based on 1 answer
No answer on this topic is available.
Buddy Media10.0
Based on 1 answer
Never had an issue with it
Jeff Bachmann profile photo

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
Buddy Media4.0
Based on 2 answers
Support is not very knowledgeable about the product
Christopher Perkowski profile photo

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
Buddy Media10.0
Based on 1 answer
No answer on this topic is available.

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
Buddy Media5.0
Based on 2 answers
Have multiple admins learn how to set up accounts in the platform
Christopher Perkowski profile photo

Alternatives Considered

Originally started with Radian 6 for social listening, however, it requires way too much hands-on time for small teams. Again, a robust systems for large B2C and ecommerce sites.
Sandy Adam profile photo
Buddy Media is much more robust than HooteSuite, therefore a larger investment.
Cynthia Bynum profile photo

Return on Investment

  • Combination of Omniture and Adobe Social help to connect the dots between social engagement and site activity, leading to greater insight into the buying trends of customers.
No photo available
  • We tested this tool on industry leading CPG & entertainment accounts that were very fast paced and awareness oriented. For many campaigns the scale and efficiency goals were easily reached. in some cases that was a unique reach of Millions of users in a day or back end app engagement to basic old fashioned branding.
  • There are conversions that you can set up as well as CPA bidding and their team is always willing to work on custom solutions.
Christina Mercadante profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Buddy Media

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details