Adobe Social vs. Salesforce Marketing Cloud Social Studio (retiring)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Social
Score 6.3 out of 10
N/A
Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions. Customers tend to be medium to large…N/A
Salesforce Marketing Cloud Social Studio (retiring)
Score 5.9 out of 10
N/A
Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.
$1,000
Per Org Per Month
Pricing
Adobe SocialSalesforce Marketing Cloud Social Studio (retiring)
Editions & Modules
No answers on this topic
Basic
$1,000.00
Per Org Per Month
Pro
$4,000.00
Per Org Per Month
Corporate
$12,000.00
Per Org Per Month
Enterprise
$40,000.00
Per Org Per Month
Offerings
Pricing Offerings
Adobe SocialSalesforce Marketing Cloud Social Studio (retiring)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe SocialSalesforce Marketing Cloud Social Studio (retiring)
Considered Both Products
Adobe Social
Chose Adobe Social
Adobe Social is a unified platform; Salesforce's Buddy Media & Radian6 is not.
Adobe Social easily integrates with Adobe Analytics and the rest of their Marketing Cloud.
Chose Adobe Social
Originally started with Radian 6 for social listening, however, it requires way too much hands-on time for small teams. Again, a robust systems for large B2C and ecommerce sites.
Salesforce Marketing Cloud Social Studio (retiring)

No answer on this topic

Top Pros
Top Cons
Features
Adobe SocialSalesforce Marketing Cloud Social Studio (retiring)
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Adobe Social
7.4
9 Ratings
3% below category average
Salesforce Marketing Cloud Social Studio (retiring)
8.5
10 Ratings
11% above category average
Boolean keyword searches7.58 Ratings7.09 Ratings
Filtering out noise/spam7.57 Ratings7.09 Ratings
Sentiment analysis7.58 Ratings10.08 Ratings
Broad channel coverage7.09 Ratings10.010 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Adobe Social
7.4
9 Ratings
7% below category average
Salesforce Marketing Cloud Social Studio (retiring)
8.5
10 Ratings
7% above category average
Content planning and scheduling7.09 Ratings10.010 Ratings
Audience targeting7.58 Ratings8.09 Ratings
Content optimization7.59 Ratings8.08 Ratings
Workflow management7.59 Ratings8.010 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Adobe Social
7.7
8 Ratings
5% below category average
Salesforce Marketing Cloud Social Studio (retiring)
7.6
9 Ratings
6% below category average
Automated routing and prioritization7.58 Ratings9.99 Ratings
Customer interaction histories8.08 Ratings9.99 Ratings
Bulk actions7.58 Ratings3.19 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Adobe Social
8.0
8 Ratings
4% above category average
Salesforce Marketing Cloud Social Studio (retiring)
5.5
9 Ratings
33% below category average
Lead generation8.07 Ratings5.08 Ratings
Content marketing8.08 Ratings5.09 Ratings
Paid media management8.07 Ratings6.07 Ratings
Campaigns and promotions8.08 Ratings6.08 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Adobe Social
7.9
9 Ratings
7% below category average
Salesforce Marketing Cloud Social Studio (retiring)
8.1
10 Ratings
5% below category average
Twitter8.08 Ratings9.010 Ratings
Facebook8.09 Ratings10.010 Ratings
LinkedIn7.57 Ratings10.08 Ratings
Google+7.09 Ratings6.86 Ratings
Instagram8.57 Ratings8.07 Ratings
Pinterest8.04 Ratings6.54 Ratings
YouTube8.07 Ratings6.76 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Adobe Social
7.8
9 Ratings
1% below category average
Salesforce Marketing Cloud Social Studio (retiring)
8.6
9 Ratings
9% above category average
Campaign success analytics8.09 Ratings8.99 Ratings
Real-time tracking7.58 Ratings7.09 Ratings
Competitor analysis8.08 Ratings9.97 Ratings
Account management
Comparison of Account management features of Product A and Product B
Adobe Social
7.3
8 Ratings
11% below category average
Salesforce Marketing Cloud Social Studio (retiring)
9.5
9 Ratings
15% above category average
Role-based user permissions & privileges7.58 Ratings9.08 Ratings
Mobile access7.07 Ratings9.99 Ratings
Best Alternatives
Adobe SocialSalesforce Marketing Cloud Social Studio (retiring)
Small Businesses
Publer
Publer
Score 9.8 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
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User Ratings
Adobe SocialSalesforce Marketing Cloud Social Studio (retiring)
Likelihood to Recommend
7.5
(16 ratings)
8.9
(51 ratings)
Likelihood to Renew
5.4
(11 ratings)
8.8
(38 ratings)
Usability
8.5
(4 ratings)
9.0
(9 ratings)
Availability
7.0
(1 ratings)
9.6
(5 ratings)
Performance
5.0
(1 ratings)
8.4
(5 ratings)
Support Rating
8.0
(3 ratings)
9.0
(8 ratings)
In-Person Training
-
(0 ratings)
10.0
(1 ratings)
Online Training
6.0
(1 ratings)
7.6
(6 ratings)
Implementation Rating
5.0
(1 ratings)
9.8
(6 ratings)
User Testimonials
Adobe SocialSalesforce Marketing Cloud Social Studio (retiring)
Likelihood to Recommend
Adobe
I used Adobe Social when I use to have my own business on social media. After many months I was having no success in finding the correct clients for my products. Using Adobe Social I was able to market and discover different ways of searching for the correct clients and later on helped my business grow.
Read full review
Discontinued Products
If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types. Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer
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Pros
Adobe
  • Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
  • It has workflow processes, but they are over-complicated and poorly designed.
  • It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.
Read full review
Discontinued Products
  • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
  • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
  • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
  • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
  • A keyword can be edited quickly to tailor the needs and the results were quick.
Read full review
Cons
Adobe
  • It would be great if Adobe scheduled video uploads for Twitter.
  • A time change in a social post automatically puts the post back to Level 1 of approvals. It can be a big hassle to have to start the process over for such a small change.
  • Adobe uses a different algorithm to measure engagement our company does. It would be great to upload your own algorithm into Adobe.
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Discontinued Products
  • Instagram Social Listening - it currently does not offer much social listening in terms of Instagram.
  • Instagram Owned - It currently stops pulling once an update is "old" by their standards, even if it receives recent comments. They can force pull, but you have to work with their tech team to do so.
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Likelihood to Renew
Adobe
I wasn't in charge of making the actual management decision, but I would absolutely renew Adobe Social. As I mentioned, it provides strong and in-depth analytics and listening tools. The reports that it generates are very thorough and easy to read. I loved the platform and would recommend it to anyone
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Discontinued Products
I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
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Usability
Adobe
The reason why I give this rating is that the overall platform is simple to use. You don't need to be tech-savvy or have a vast understanding of how to work a marketing tool. It is very simple to use compared to different platforms and you learn a lot of different ways to build your business.
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Discontinued Products
• Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
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Reliability and Availability
Adobe
No answers on this topic
Discontinued Products
The platform is rarely down
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Performance
Adobe
No answers on this topic
Discontinued Products
No issues with performance.
Read full review
Support Rating
Adobe
The reason why I give this a 9 out of 10 in terms of support is because of the mobile app functionality. I have had many issues in terms of logging in and also loading pages. The app overall is easy to use but at what cost? Other than that it is great and I still enjoy Adobe Social.
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Discontinued Products
As mentioned previously, it can be hard to get through to people who can help you. On occasion when I have spoken to customer service/tech support, they all seem nice and try to be helpful, however instead of admitting the system cannot do certain things, they will persist it saying that it can, which results in many wasted hours overall.
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Online Training
Adobe
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
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Discontinued Products
• We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
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Implementation Rating
Adobe
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
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Discontinued Products
Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
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Alternatives Considered
Adobe
Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
Read full review
Discontinued Products
Compared to Radian6, I found Meltwater Buzz, Simply Measured, and Sprout Social to be much more user friendly. Meltwater Buzz and Radian6 are very similar products with many of the same functionalities but Buzz presents your analytics in a way that is much easier to understand. I did a two week trial with Sprout Social and absolutely loved the product but our company needed the capability to connect to Salesforce, which is available on R6 and Buzz. Simply Measured is my all time favorite but I have only used the free version so I am not completely sure how it stacks up to Radian6
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Return on Investment
Adobe
  • Although we chose Adobe Social believing it could provide ROI metrics we could not get elsewhere, that turned out not to be the case. Site Catalyst can give us everything we need without Adobe Social
  • Adobe Social did not create greater efficiencies and speed up our activity within social media. In fact, it has done the oppposite. It is very cumbersome with little clear benefit.
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Discontinued Products
  • Monitoring social brand awareness is not something you can consider to have a meaninful impact in your business ROI short term, however it's a must for taking care of long term relationships and customer intimacy.
  • Radian6 connects with other analytical tools like webtrends, Google Analytics, etc..however it's not directly linked to a revenue driven platform, you can´t see the immediate ROI generated in the tool.
  • If you bet for social relationships you should consider this tool, no question on that. Social Commerce might be of course impacted postively by the proper use of this tool.
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