What users are saying about
40 Ratings
7 Ratings
40 Ratings
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Score 6.8 out of 101
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.3 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Commun.it

For a small business or individual Commun.it could be used to quickly and efficiently grow an audience. Using the featured hashtag functionality in particular means that, instead of wading through various searches on Twitter, all the information is at your finger-tips and you can act on it accordingly. I think it would have benefits for businesses of multiple sizes however a smaller business might find the price-point prohibitive.
Adeline Garman BA (Hons) DipM MCIM profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Commun.it
6.7
Boolean keyword searches
Adobe Social
2.1
Commun.it
7.2
Filtering out noise/spam
Adobe Social
2.1
Commun.it
7.3
Sentiment analysis
Adobe Social
2.1
Commun.it
5.8
Broad channel coverage
Adobe Social
3.1
Commun.it
6.3

Publishing

Adobe Social
3.1
Commun.it
6.2
Content planning and scheduling
Adobe Social
4.1
Commun.it
7.2
Audience targeting
Adobe Social
3.2
Commun.it
6.7
Content optimization
Adobe Social
2.2
Commun.it
5.4
Workflow management
Adobe Social
3.1
Commun.it
5.5

Engagement

Adobe Social
2.1
Commun.it
7.4
Automated routing and prioritization
Adobe Social
2.1
Commun.it
7.7
Customer interaction histories
Adobe Social
2.1
Commun.it
7.6
Bulk actions
Adobe Social
2.1
Commun.it
6.9

Marketing

Adobe Social
2.1
Commun.it
5.2
Lead generation
Adobe Social
2.1
Commun.it
4.6
Content marketing
Adobe Social
2.1
Commun.it
6.7
Paid media management
Adobe Social
2.0
Commun.it
2.8
Campaigns and promotions
Adobe Social
2.1
Commun.it
6.5

Channel coverage/integration

Adobe Social
2.9
Commun.it
7.4
Twitter
Adobe Social
4.2
Commun.it
8.5
Facebook
Adobe Social
3.1
Commun.it
7.2
LinkedIn
Adobe Social
3.1
Commun.it
6.0
Google+
Adobe Social
3.1
Commun.it
Instagram
Adobe Social
3.0
Commun.it
7.8
Pinterest
Adobe Social
3.0
Commun.it
YouTube
Adobe Social
1.1
Commun.it

Reporting/analytics

Adobe Social
2.1
Commun.it
6.2
Campaign success analytics
Adobe Social
2.1
Commun.it
6.7
Real-time tracking
Adobe Social
2.1
Commun.it
6.2
Competitor analysis
Adobe Social
2.1
Commun.it
5.6

Account management

Adobe Social
2.6
Commun.it
6.3
Role-based user permissions & privileges
Adobe Social
3.1
Commun.it
5.1
Mobile access
Adobe Social
2.0
Commun.it
7.4

Pros

  • The approval process for posts is very straightforward.
  • If permissions are properly set up, it is very easy to write and schedule most types of posts.
  • The ability to set up custom moderation feeds is great.
No photo available
  • I love the #fridayfollow suggestions - I find these get a lot of engagement from my Twitter fans and I use it regulalry.
  • I like the ability to automate certain functions, as a social media agency this means the time spent managing client accounts is reduced but with no impact on quality of work.
  • I like the suggestions for replying and engaging with as a tool for expanding your reach and network.
Adeline Garman BA (Hons) DipM MCIM profile photo

Cons

  • Very poor reporting features
  • Product is very rarely updated with new features
  • Feels like a Beta product
Chris Cartwright profile photo
  • The number of emails received from commun.it when you use the free version is incredibly frustrating 1-2 per day.
  • The interface is very 'busy' and takes a while to get used to.
Adeline Garman BA (Hons) DipM MCIM profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Like I said previously, Adobe Social is the Cadillac of Social Listening Tools. It provides everything you need in one platform
Melissa Butler profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
Chris Cartwright profile photo
While Buffer and Hootsuite focus on making the sharing and scheduling of content easy, Commun.it is the only one that actually suggests specific actions you can take in order to grow your account and interact with followers.
 Atilla Vekony profile photo

Return on Investment

  • Unable to pull reports on moderation activities as there is no way to pull reports based on conversation tags.
  • No integration with Instagram
  • Reporting is lacking in information, often missing key elements.
Chris Cartwright profile photo
  • Significant time savings (which essentially translates to cost savings) in terms of client social account management.
Adeline Garman BA (Hons) DipM MCIM profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Commun.it

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details