What users are saying about

Adobe Social

39 Ratings

Commun.it

7 Ratings

Adobe Social

39 Ratings
Score 6.7 out of 101

Commun.it

7 Ratings
Score 7.5 out of 101

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Likelihood to Recommend

Adobe Social

For intricate, complex organizations who dynamically fuse social and digital - Adobe Social is great. A methodical approach to social and its integration to other aspects of the company is needed. Furthermore, there must be buy in for many departments and the aptitude in those departments to learn how to use the tool - and then actually do it. There are many hurdles for most companies. It is NOT a tool for fast-paced social brands who want to react and measure in real time.
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Commun.it

For a small business or individual Commun.it could be used to quickly and efficiently grow an audience. Using the featured hashtag functionality in particular means that, instead of wading through various searches on Twitter, all the information is at your finger-tips and you can act on it accordingly. I think it would have benefits for businesses of multiple sizes however a smaller business might find the price-point prohibitive.
Adeline Garman BA (Hons) DipM MCIM profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
Commun.it
6.8
Boolean keyword searches
Adobe Social
2.2
Commun.it
7.3
Filtering out noise/spam
Adobe Social
2.2
Commun.it
7.6
Sentiment analysis
Adobe Social
2.2
Commun.it
5.9
Broad channel coverage
Adobe Social
3.1
Commun.it
6.5

Publishing

Adobe Social
3.3
Commun.it
6.1
Content planning and scheduling
Adobe Social
4.2
Commun.it
6.2
Audience targeting
Adobe Social
3.3
Commun.it
6.8
Content optimization
Adobe Social
2.3
Commun.it
5.6
Workflow management
Adobe Social
3.2
Commun.it
5.8

Engagement

Adobe Social
2.2
Commun.it
7.5
Automated routing and prioritization
Adobe Social
2.2
Commun.it
7.8
Customer interaction histories
Adobe Social
2.2
Commun.it
7.6
Bulk actions
Adobe Social
2.1
Commun.it
7.1

Marketing

Adobe Social
2.1
Commun.it
4.9
Lead generation
Adobe Social
2.1
Commun.it
4.7
Content marketing
Adobe Social
2.2
Commun.it
5.4
Paid media management
Adobe Social
2.1
Commun.it
2.9
Campaigns and promotions
Adobe Social
2.2
Commun.it
6.6

Channel coverage/integration

Adobe Social
3.0
Commun.it
7.1
Twitter
Adobe Social
4.3
Commun.it
7.9
Facebook
Adobe Social
3.3
Commun.it
7.5
LinkedIn
Adobe Social
3.1
Commun.it
5.0
Google+
Adobe Social
3.2
Commun.it
Instagram
Adobe Social
3.0
Commun.it
8.0
Pinterest
Adobe Social
3.0
Commun.it
YouTube
Adobe Social
1.2
Commun.it

Reporting/analytics

Adobe Social
2.2
Commun.it
6.2
Campaign success analytics
Adobe Social
2.3
Commun.it
6.3
Real-time tracking
Adobe Social
2.2
Commun.it
6.5
Competitor analysis
Adobe Social
2.2
Commun.it
5.9

Account management

Adobe Social
2.6
Commun.it
6.4
Role-based user permissions & privileges
Adobe Social
3.2
Commun.it
5.3
Mobile access
Adobe Social
2.0
Commun.it
7.4

Pros

  • Social Follower Growth Data: the dashboard made it easy to keep track of the upticks in our following across our numerous pages. IT cut down tabulation time from 4 hours to 15 minutes.
  • Ability to tag posts: The tagging of posts with multiple things allowed us to attribute the engagements and impressions to definitive campaigns and intitiatives.
  • Bespoke reports: Though we needed help setting them up, the bespoke reports created were very helpful in analyzing data referential to keywords.
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  • Evaluate followers - The commun.it will help you see who you should unfollow, follow back any new followers
  • Find trending hashtags - what hashtags are your influencers using?
  • Discover influencers in your network - the service will help you determine which of your followers are considered influencers.
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Cons

  • When you download the reports, Adobe Social can only provide reports in a text form. The platform cannot produce reports with images such as graphs or images of the engagement.
Melissa Butler profile photo
  • Be prepared, you'll receive a lot of emails from commun.it. They keep you engaged by reminding you to return to your dashboard. But they also will send several emails trying to get you to upgrade.
  • "Thanks for the retweet" and "Thanks to the high-value members" aren't tactics I like to use on Twitter.
  • On the free version, you are only allowed 20 actions a day. This goes by in a flash, would love to have a few more.
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Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Software still too buggy. Have been working on a bug fix since April of this year
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
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No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
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No score
No answers yet
No answers on this topic

Alternatives Considered

I didnt have the option to select it for this client. They came to us with this tool. I believe it's quality and has a lot to offer in terms of really driving Social ROI with an integration with bitly
Stephanie Marx profile photo
Buffer is great for scheduling tweets and analyzing how your tweets fare, I can also use Buffer for LinkedIn. But, Buffer does not offer follower analytics and give suggestions on who to follow and unfollow. We use the free version of Buffer as well but they do not constantly bombard you with upgrade requests
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Return on Investment

  • efficiency
  • post performance
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  • The number 1 objective that Commun.it helps with is our social media engagement. It is one of the tools we use to help us analyze our audience and save time to manage social media.
  • It's difficult to assess ROI since we are using the free tool.
  • The only negative impact is many emails pushing the upgrade.
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Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Commun.it

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details