What users are saying about
43 Ratings
Top Rated
551 Ratings
43 Ratings
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Score 8.3 out of 100
Top Rated
551 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
Anonymous | TrustRadius Reviewer

Constant Contact

Constant Contact is terrific for an organization with a marketing budget that would like to send out a variety of emails with visuals, videos, surveys and/or coupons. It's a quick way to reach thousands of potential and/or current customers at a reasonable price. However, for the startup or the company that is very concerned about budget, there is no free version and the monthly paid versions can be a bit more pricey than some comparable competitors.
Jason Carlage | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Constant Contact
Boolean keyword searches
Adobe Social
2.0
Constant Contact
Filtering out noise/spam
Adobe Social
2.0
Constant Contact
Sentiment analysis
Adobe Social
2.0
Constant Contact
Broad channel coverage
Adobe Social
3.0
Constant Contact

Publishing

Adobe Social
3.0
Constant Contact
Content planning and scheduling
Adobe Social
4.0
Constant Contact
Audience targeting
Adobe Social
3.0
Constant Contact
Content optimization
Adobe Social
2.0
Constant Contact
Workflow management
Adobe Social
3.0
Constant Contact

Engagement

Adobe Social
2.0
Constant Contact
Automated routing and prioritization
Adobe Social
2.0
Constant Contact
Customer interaction histories
Adobe Social
2.0
Constant Contact
Bulk actions
Adobe Social
2.0
Constant Contact

Marketing

Adobe Social
2.0
Constant Contact
Lead generation
Adobe Social
2.0
Constant Contact
Content marketing
Adobe Social
2.0
Constant Contact
Paid media management
Adobe Social
2.0
Constant Contact
Campaigns and promotions
Adobe Social
2.0
Constant Contact

Channel coverage/integration

Adobe Social
2.9
Constant Contact
Twitter
Adobe Social
4.0
Constant Contact
Facebook
Adobe Social
3.0
Constant Contact
LinkedIn
Adobe Social
3.0
Constant Contact
Google+
Adobe Social
3.0
Constant Contact
Instagram
Adobe Social
3.0
Constant Contact
Pinterest
Adobe Social
3.0
Constant Contact
YouTube
Adobe Social
1.0
Constant Contact

Reporting/analytics

Adobe Social
2.0
Constant Contact
Campaign success analytics
Adobe Social
2.0
Constant Contact
Real-time tracking
Adobe Social
2.0
Constant Contact
Competitor analysis
Adobe Social
2.0
Constant Contact

Account management

Adobe Social
2.5
Constant Contact
Role-based user permissions & privileges
Adobe Social
3.0
Constant Contact
Mobile access
Adobe Social
2.0
Constant Contact

Email & Online Marketing

Adobe Social
Constant Contact
8.4
WYSIWYG email editor
Adobe Social
Constant Contact
8.5
Dynamic content
Adobe Social
Constant Contact
8.0
Ability to test dynamic content
Adobe Social
Constant Contact
8.1
Landing pages
Adobe Social
Constant Contact
8.6
A/B testing
Adobe Social
Constant Contact
9.0
Mobile optimization
Adobe Social
Constant Contact
8.1
Email deliverability reporting
Adobe Social
Constant Contact
8.9
List management
Adobe Social
Constant Contact
8.8
Triggered drip sequences
Adobe Social
Constant Contact
8.2

Reporting & Analytics

Adobe Social
Constant Contact
8.5
Dashboards
Adobe Social
Constant Contact
8.1
Standard reports
Adobe Social
Constant Contact
8.7
Custom reports
Adobe Social
Constant Contact
8.6

Pros

Adobe Social

  • Integration with Site Catalyst could be of benefit as long as a subject matter expert in both platforms provides guidance
  • Some of the terms reporting can be useful at times to determine overall reach of a campaign across platforms
  • Recent update to newest version did bring some noticable improvements.
Anonymous | TrustRadius Reviewer

Constant Contact

  • We are a huge fan of the numerous templates that may be used for designing emails.
  • Constant Contact also allows for our organization's brand (logo, colors, and fonts) to be easily incorporated into designs.
  • The metrics and data gathered from email campaigns is very detailed and helpful.
Anonymous | TrustRadius Reviewer

Cons

Adobe Social

  • It would be great if Adobe scheduled video uploads for Twitter.
  • A time change in a social post automatically puts the post back to Level 1 of approvals. It can be a big hassle to have to start the process over for such a small change.
  • Adobe uses a different algorithm to measure engagement our company does. It would be great to upload your own algorithm into Adobe.
Anonymous | TrustRadius Reviewer

Constant Contact

  • This system is great and I do not have much to say against, I just wish they could improve the search filter of email campaigns made previously, and include a search field that allows you to find campaigns related to the phrase name included in that field of search.
  • I really don't have any dislikes with the software now that I am familiar with the product.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Social

Adobe Social 5.4
Based on 11 answers
I wasn't in charge of making the actual management decision, but I would absolutely renew Adobe Social. As I mentioned, it provides strong and in-depth analytics and listening tools. The reports that it generates are very thorough and easy to read. I loved the platform and would recommend it to anyone
Robert Randle | TrustRadius Reviewer

Constant Contact

Constant Contact 8.0
Based on 19 answers
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Ty Swartz, CPP, USN Ret. | TrustRadius Reviewer

Usability

Adobe Social

Adobe Social 2.1
Based on 2 answers
The new UX is gorgeous and overall usability of the tool has improved greatly, but there has also been an increase in slow loads and overall login issues.
Anonymous | TrustRadius Reviewer

Constant Contact

Constant Contact 8.9
Based on 8 answers
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Giselle Aguiar | TrustRadius Reviewer

Reliability and Availability

Adobe Social

Adobe Social 7.0
Based on 1 answer
No answer on this topic is available.

Constant Contact

Constant Contact 9.0
Based on 2 answers
No major problems in sending out the email campaigns and accessing the analytics
Anonymous | TrustRadius Reviewer

Performance

Adobe Social

Adobe Social 5.0
Based on 1 answer
No answer on this topic is available.

Constant Contact

Constant Contact 10.0
Based on 2 answers
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
Anonymous | TrustRadius Reviewer

Support Rating

Adobe Social

Adobe Social 8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
Anonymous | TrustRadius Reviewer

Constant Contact

Constant Contact 3.0
Based on 8 answers
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
Anonymous | TrustRadius Reviewer

Online Training

Adobe Social

Adobe Social 6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
Anonymous | TrustRadius Reviewer

Constant Contact

Constant Contact 10.0
Based on 1 answer
No answer on this topic is available.

Implementation Rating

Adobe Social

Adobe Social 5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
Anonymous | TrustRadius Reviewer

Constant Contact

Constant Contact 8.0
Based on 4 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
Anonymous | TrustRadius Reviewer

Alternatives Considered

Adobe Social

Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
Chris Cartwright | TrustRadius Reviewer

Constant Contact

I think if I were coming in with nothing in hand, I would have chosen MailChimp over Constant Contact. Constant Contact won because it was the incumbent and we're satisfied.The time and operating cost of moving from one platform to another was higher than the expected return on that change. I don't think anything about Constant Contact is much better or worse, in my view, than the other.Pretty lukewarm, I know. But it's honest!
Jeff Bramhall | TrustRadius Reviewer

Scalability

Adobe Social

No score
No answers yet
No answers on this topic

Constant Contact

Constant Contact 10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Social

  • A bespoke report we created (and had to pay additional money to work with Adobe to create) paid dividends. It signaled to us that one of the characters in our show was receiving out-sized chatter - and we pivoted our marketing plans as a result.
  • It was awful for tracking realtime trends, stats and chatter.
Anonymous | TrustRadius Reviewer

Constant Contact

  • Many of our clients use a variety of email management services, and Constant Contact is usually chief among them. This keeps our team sharp and up to date for customer service inquiries.
  • Constant Contact is extremely reliable. It's been applicable and has grown with trends in digital marketing over the last decade to stay at the top as a best-in-class provider.
  • The reporting tools help to give a sense of how well campaigns are performing (or not performing) and gives insight on how to create future campaigns in more effective ways.
  • The lack of Google Analytics integration on the app is a hinderance for marketing managers who use the robust API on a variety of other platforms that seamlessly integrate with the service.
  • Higher pricing for integrating social media and surveys, and other additional service, is a drawback for the average user on a budget – especially when competitors offer those services for free.
Jorden Beatty | TrustRadius Reviewer

Pricing Details

Adobe Social

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Constant Contact

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Social
2.0
Constant Contact
8.1

Likelihood to Renew

Adobe Social
5.4
Constant Contact
8.0

Usability

Adobe Social
2.1
Constant Contact
8.9

Reliability and Availability

Adobe Social
7.0
Constant Contact
9.0

Performance

Adobe Social
5.0
Constant Contact
10.0

Support Rating

Adobe Social
8.0
Constant Contact
3.0

Online Training

Adobe Social
6.0
Constant Contact
10.0

Implementation Rating

Adobe Social
5.0
Constant Contact
8.0

Scalability

Adobe Social
Constant Contact
10.0

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