Likelihood to Recommend I used Adobe Social when I use to have my own business on social media. After many months I was having no success in finding the correct clients for my products. Using Adobe Social I was able to market and discover different ways of searching for the correct clients and later on helped my business grow.
Read full review Constant Contact is an excellent tool for sending out flyers and newsletters. However, I feel the content's appearance is typically all the same. When I receive an email from Constant Contact, I can immediately identify it - the templates usually all look the same. When sending out communications with images, it is easy to use Constant Contact and link webpages. However, the email layout is always vertical and can get very lengthy. I prefer a more flip-book approach with options to flip the page.
Read full review Pros Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength. It has workflow processes, but they are over-complicated and poorly designed. It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics. Read full review Market segmentation is great: my main segmentation is by region because that's how our sales team is divided. Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's. Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature. Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas. Read full review Cons It would be great if Adobe scheduled video uploads for Twitter. A time change in a social post automatically puts the post back to Level 1 of approvals. It can be a big hassle to have to start the process over for such a small change. Adobe uses a different algorithm to measure engagement our company does. It would be great to upload your own algorithm into Adobe. Read full review It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go. I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc. Read full review Likelihood to Renew I wasn't in charge of making the actual management decision, but I would absolutely renew Adobe Social. As I mentioned, it provides strong and in-depth analytics and listening tools. The reports that it generates are very thorough and easy to read. I loved the platform and would recommend it to anyone
Read full review There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Read full review Usability The reason why I give this rating is that the overall platform is simple to use. You don't need to be tech-savvy or have a vast understanding of how to work a marketing tool. It is very simple to use compared to different platforms and you learn a lot of different ways to build your business.
Read full review There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Read full review Reliability and Availability No major problems in sending out the email campaigns and accessing the analytics
Read full review Performance The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
Read full review Support Rating The reason why I give this a 9 out of 10 in terms of support is because of the mobile app functionality. I have had many issues in terms of logging in and also loading pages. The app overall is easy to use but at what cost? Other than that it is great and I still enjoy Adobe Social.
Read full review I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
Read full review Online Training Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
Read full review Implementation Rating The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
Read full review Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
Read full review Alternatives Considered Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
Read full review Constant Contact is much more intuitive for people who are not tech-savvy. Also, while
sendgrid offered more options in it's drag and drop interface, it displayed differently across different email clients, which made it very cumbersome to use. It also took much longer to upload contact lists and it was harder to manage existing contacts. Performance in
sendgrid was much slower as well, and the Preview feature was quite buggy. Our team initially chose
sendgrid because of the integration options that it's API offered, but we ultimately switched to Constant Contact because it was much easier to build campaigns and better suited our requirements.
Read full review Scalability Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Read full review Return on Investment Although we chose Adobe Social believing it could provide ROI metrics we could not get elsewhere, that turned out not to be the case. Site Catalyst can give us everything we need without Adobe Social Adobe Social did not create greater efficiencies and speed up our activity within social media. In fact, it has done the oppposite. It is very cumbersome with little clear benefit. Read full review I have had nothing but positive impacts from using Constant Contact. The church is large, and there are many subgroups and axillary groups within the church. Setting up specific groups based on responsibility, interest, member goals, and service needs allows me to send information quickly, saving valuable time for other tasks. Constant Contact allows leadership to stay personally engaged with the members I work with, without over-taxing my time. It feels so seamless. Read full review ScreenShots Constant Contact Screenshots