What users are saying about

Adobe Social

39 Ratings

Engage121

4 Ratings

Adobe Social

39 Ratings
Score 6.7 out of 101

Engage121

4 Ratings
Score 6.2 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Engage121

Who is using the platform? How many users might you have? How often would you be using the platform?
Charlie Foster profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
Engage121
7.2
Boolean keyword searches
Adobe Social
2.2
Engage121
3.3
Filtering out noise/spam
Adobe Social
2.2
Engage121
9.0
Sentiment analysis
Adobe Social
2.2
Engage121
7.5
Broad channel coverage
Adobe Social
3.1
Engage121
9.0

Publishing

Adobe Social
3.3
Engage121
8.6
Content planning and scheduling
Adobe Social
4.2
Engage121
8.7
Audience targeting
Adobe Social
3.3
Engage121
8.0
Content optimization
Adobe Social
2.3
Engage121
8.5
Workflow management
Adobe Social
3.2
Engage121
9.1

Engagement

Adobe Social
2.2
Engage121
9.0
Automated routing and prioritization
Adobe Social
2.2
Engage121
9.0
Customer interaction histories
Adobe Social
2.3
Engage121
9.0
Bulk actions
Adobe Social
2.1
Engage121
9.0

Marketing

Adobe Social
2.1
Engage121
7.9
Lead generation
Adobe Social
2.1
Engage121
8.0
Content marketing
Adobe Social
2.2
Engage121
8.0
Paid media management
Adobe Social
2.1
Engage121
8.0
Campaigns and promotions
Adobe Social
2.2
Engage121
7.6

Channel coverage/integration

Adobe Social
3.0
Engage121
4.3
Twitter
Adobe Social
4.3
Engage121
6.9
Facebook
Adobe Social
3.3
Engage121
6.0
LinkedIn
Adobe Social
3.1
Engage121
1.0
Google+
Adobe Social
3.2
Engage121
5.8
Instagram
Adobe Social
3.0
Engage121
Pinterest
Adobe Social
3.0
Engage121
YouTube
Adobe Social
1.2
Engage121
2.0

Reporting/analytics

Adobe Social
2.2
Engage121
6.8
Campaign success analytics
Adobe Social
2.3
Engage121
6.5
Real-time tracking
Adobe Social
2.2
Engage121
7.0
Competitor analysis
Adobe Social
2.2
Engage121
7.0

Account management

Adobe Social
2.6
Engage121
8.8
Role-based user permissions & privileges
Adobe Social
3.2
Engage121
8.5
Mobile access
Adobe Social
2.0
Engage121
9.0

Pros

  • The approval process for posts is very straightforward.
  • If permissions are properly set up, it is very easy to write and schedule most types of posts.
  • The ability to set up custom moderation feeds is great.
No photo available
  • Email post approvals to users. Allows for decision of content.
  • Great support team. Easy to work with, and fast and reliable.
  • Multi-faceted, including adding other apps and pages to social pages.
Charlie Foster profile photo

Cons

  • It would be great if Adobe scheduled video uploads for Twitter.
  • A time change in a social post automatically puts the post back to Level 1 of approvals. It can be a big hassle to have to start the process over for such a small change.
  • Adobe uses a different algorithm to measure engagement our company does. It would be great to upload your own algorithm into Adobe.
No photo available
  • Mentioning other Facebook pages without the help of higher up administrators is not possible.
  • Following other users of Facebook, Twitter, etc. is not straightforward like it is when just using the social media channels themselves.
  • Interaction back and forth is not as easy as on the social media channels themselves.
  • Making edits to already posted content isn't possible.
Valerie King profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
I wasn't in charge of making the actual management decision, but I would absolutely renew Adobe Social. As I mentioned, it provides strong and in-depth analytics and listening tools. The reports that it generates are very thorough and easy to read. I loved the platform and would recommend it to anyone
Robert Randle profile photo
Engage1214.0
Based on 2 answers
We are choosing a new platform to go with. It is not my choice to leave Engage121, but it has the majority of the capabilities that we need to get things done. That said, if needed, I would choose to use it.
Charlie Foster profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Social is like the Cadillac of Social Listening tools. It provides everything from analytics, sentiment, custom reporting, campaign organization and geography of engagement. To be able to access social media accounts, publish content, create reports and track influencers was a big deal. It was the best decision our company could have made.
Melissa Butler profile photo
I did not have a role in choosing Engage121
Charlie Foster profile photo

Return on Investment

  • Scheduling posts for client approval has streamlined our process.
  • The inability to schedule video posts on Twitter has created extra work at times for Community Managers.
  • The analytics portion is hardly used anymore due to different algorithms, not a great return on investment.
  • Moderation through Adobe gives us a great way to keep track of engaged users on our pages.
No photo available
  • Increased employee efficiency
  • Easier to submit posts and enhance social media pages
  • Consistent brand messaging
Charlie Foster profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Engage121

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details