What users are saying about
40 Ratings
4 Ratings
40 Ratings
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Score 6.8 out of 101
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.2 out of 101

Add comparison

Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Engage121

Who is using the platform? How many users might you have? How often would you be using the platform?
Charlie Foster profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Engage121
7.2
Boolean keyword searches
Adobe Social
2.1
Engage121
3.3
Filtering out noise/spam
Adobe Social
2.1
Engage121
9.0
Sentiment analysis
Adobe Social
2.1
Engage121
7.5
Broad channel coverage
Adobe Social
3.1
Engage121
9.0

Publishing

Adobe Social
3.1
Engage121
8.6
Content planning and scheduling
Adobe Social
4.1
Engage121
8.7
Audience targeting
Adobe Social
3.1
Engage121
8.0
Content optimization
Adobe Social
2.1
Engage121
8.5
Workflow management
Adobe Social
3.1
Engage121
9.1

Engagement

Adobe Social
2.1
Engage121
9.0
Automated routing and prioritization
Adobe Social
2.1
Engage121
9.0
Customer interaction histories
Adobe Social
2.1
Engage121
9.0
Bulk actions
Adobe Social
2.1
Engage121
9.0

Marketing

Adobe Social
2.1
Engage121
7.9
Lead generation
Adobe Social
2.1
Engage121
8.0
Content marketing
Adobe Social
2.1
Engage121
8.0
Paid media management
Adobe Social
2.0
Engage121
8.0
Campaigns and promotions
Adobe Social
2.1
Engage121
7.6

Channel coverage/integration

Adobe Social
2.9
Engage121
4.3
Twitter
Adobe Social
4.1
Engage121
6.9
Facebook
Adobe Social
3.1
Engage121
6.0
LinkedIn
Adobe Social
3.1
Engage121
1.0
Google+
Adobe Social
3.1
Engage121
5.8
Instagram
Adobe Social
3.0
Engage121
Pinterest
Adobe Social
3.0
Engage121
YouTube
Adobe Social
1.1
Engage121
2.0

Reporting/analytics

Adobe Social
2.1
Engage121
6.8
Campaign success analytics
Adobe Social
2.1
Engage121
6.5
Real-time tracking
Adobe Social
2.1
Engage121
7.0
Competitor analysis
Adobe Social
2.1
Engage121
7.0

Account management

Adobe Social
2.6
Engage121
8.8
Role-based user permissions & privileges
Adobe Social
3.1
Engage121
8.5
Mobile access
Adobe Social
2.0
Engage121
9.0

Pros

  • Publishing capabilities
  • Moderation Dashboards
  • Customized Dashboard Feeds
No photo available
  • It does a good job of allowing for scheduling social media posts in advance.
Valerie King profile photo

Cons

  • Content calendar layout is hard to follow along with
  • Shared logins don't load data consistently into each dashboard
  • Can't mass delete comments from your social page
No photo available
  • Mentioning other Facebook pages without the help of higher up administrators is not possible.
  • Following other users of Facebook, Twitter, etc. is not straightforward like it is when just using the social media channels themselves.
  • Interaction back and forth is not as easy as on the social media channels themselves.
  • Making edits to already posted content isn't possible.
Valerie King profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Product is not evolving, gaps are never overcome, and reporting is poor. It's not an innovative product.
Chris Cartwright profile photo
Engage1214.0
Based on 2 answers
We are choosing a new platform to go with. It is not my choice to leave Engage121, but it has the majority of the capabilities that we need to get things done. That said, if needed, I would choose to use it.
Charlie Foster profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Originally started with Radian 6 for social listening, however, it requires way too much hands-on time for small teams. Again, a robust systems for large B2C and ecommerce sites.
Sandy Adam profile photo
I did not have a role in choosing Engage121
Charlie Foster profile photo

Return on Investment

  • Adobe Social allows us to insert our clients into online conversations related to their brand.
No photo available
  • Scheduling posts ahead
Valerie King profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Engage121

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details