What users are saying about
40 Ratings
14 Ratings
40 Ratings
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Score 6.8 out of 101
14 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.6 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not worth the money if you are looking for a publishing or moderation tool. If and when the reporting is improved, it could be worth a second look.
No photo available

CX Social

Engagor is a very powerful tool for customer care purposes to be able to engage in real-time with your customers. If there are a lot of messages coming in during important peaks throughout, we can easily answer them every 30 seconds.
Engagor isn’t that fit to use for publishing. We mostly use Engagor to reply to messages in real-time. However, for scheduling posts in Engagor, we publish and schedule on the native platform instead.
Kim Castro profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
CX Social
6.9
Boolean keyword searches
Adobe Social
2.1
CX Social
7.6
Filtering out noise/spam
Adobe Social
2.1
CX Social
7.2
Sentiment analysis
Adobe Social
2.1
CX Social
5.1
Broad channel coverage
Adobe Social
3.1
CX Social
7.7

Publishing

Adobe Social
3.1
CX Social
6.5
Content planning and scheduling
Adobe Social
4.1
CX Social
6.5
Audience targeting
Adobe Social
3.1
CX Social
6.8
Content optimization
Adobe Social
2.1
CX Social
6.3
Workflow management
Adobe Social
3.1
CX Social
6.5

Engagement

Adobe Social
2.1
CX Social
6.7
Automated routing and prioritization
Adobe Social
2.1
CX Social
7.0
Customer interaction histories
Adobe Social
2.1
CX Social
6.5
Bulk actions
Adobe Social
2.1
CX Social
6.8

Marketing

Adobe Social
2.1
CX Social
6.6
Lead generation
Adobe Social
2.1
CX Social
6.0
Content marketing
Adobe Social
2.1
CX Social
6.8
Paid media management
Adobe Social
2.0
CX Social
7.3
Campaigns and promotions
Adobe Social
2.1
CX Social
6.4

Channel coverage/integration

Adobe Social
2.9
CX Social
7.5
Twitter
Adobe Social
4.1
CX Social
8.2
Facebook
Adobe Social
3.1
CX Social
7.9
LinkedIn
Adobe Social
3.1
CX Social
7.7
Google+
Adobe Social
3.1
CX Social
7.2
Instagram
Adobe Social
3.0
CX Social
7.2
Pinterest
Adobe Social
3.0
CX Social
7.0
YouTube
Adobe Social
1.1
CX Social
7.5

Reporting/analytics

Adobe Social
2.1
CX Social
7.1
Campaign success analytics
Adobe Social
2.1
CX Social
6.6
Real-time tracking
Adobe Social
2.1
CX Social
7.5
Competitor analysis
Adobe Social
2.1
CX Social
7.3

Account management

Adobe Social
2.6
CX Social
7.0
Role-based user permissions & privileges
Adobe Social
3.1
CX Social
8.0
Mobile access
Adobe Social
2.0
CX Social
6.1

Pros

  • Social Follower Growth Data: the dashboard made it easy to keep track of the upticks in our following across our numerous pages. IT cut down tabulation time from 4 hours to 15 minutes.
  • Ability to tag posts: The tagging of posts with multiple things allowed us to attribute the engagements and impressions to definitive campaigns and intitiatives.
  • Bespoke reports: Though we needed help setting them up, the bespoke reports created were very helpful in analyzing data referential to keywords.
No photo available
  • Firstly, one of the main strengths is the fact that you’re able to reach out to support on live chat. Overall, the support Engagor provides is very quick and reactive.
  • The engagement part is also very valuable: Engagor is very good in automatically tagging mentions to provide context to a mention. With the help of Smart Folders, we’re able to handle data effectively.
  • The reporting feature is very advanced. With the help of custom dashboards, tailored to our own needs, we can quickly pass on information to our management.
  • I personally like the team performance section because you can see what each team member did in which amount of time. Engagor offers you the ability to analyze all of this data in just one view.
  • The Engagor API is also a very strong point which allows us to integrate the tool with other software we’re using in-depth.
Kim Castro profile photo

Cons

  • Monitoring capabilities
  • Escalations & routing
No photo available
  • The Canned Responses feature is sufficient enough for small business that only need to create a limited amount of template replies. We have created 2,000 Canned Responses for 3 different networks in over 4 languages. The feature in Engagor isn’t sufficient enough because you don’t have a good overview. Luckily, we developed our own tool called “bluebird” which does the trick and shows the validation time and script for the administrators.
  • Moreover, the publishing feature has improved a lot but it’s difficult to keep up with the changes made in the social media platforms.
Kim Castro profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
The Adobe team is wonderful and the product is very good for an overall marketing cloud tool. Need to improve the monitoring features
No photo available
CX Social7.6
Based on 9 answers
Before we take a decision, we need to take a look at all the other options and analyze them in detail. We’re very likely to stay an Engagor user because of the good pricing. We still benefit from it a lot and we think it’s a great tool in general.
Kim Castro profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
CX Social8.2
Based on 1 answer
No answer on this topic is available.

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Social is a unified platform; Salesforce's Buddy Media & Radian6 is not. Adobe Social easily integrates with Adobe Analytics and the rest of their Marketing Cloud
No photo available
Engagor has the most functions among them, which are critical to us - at an appropriate price level. The available integrations could also prove to be beneficial on the long run.
Péter Sörös profile photo

Return on Investment

  • Combination of Omniture and Adobe Social help to connect the dots between social engagement and site activity, leading to greater insight into the buying trends of customers.
No photo available
  • We wanted to create an effective strategy/system so each person in our company is able to work efficiently and closely together in one tool. This was possible after getting some very helpful, in-depth training from Engagor’s Customer Success team.
Jean-Marie Hoffelinck profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

CX Social

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details