What users are saying about

Adobe Social

39 Ratings

Falcon.io

21 Ratings

Adobe Social

39 Ratings
Score 6.7 out of 101

Falcon.io

21 Ratings
Score 8.6 out of 101

Add comparison

Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Falcon.io

Really great for consolidating and reviewing schedule across channels and for community management. Not great for managing several communities managers in terms of accountability and performance tracking.
No photo available

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
Falcon.io
8.4
Boolean keyword searches
Adobe Social
2.2
Falcon.io
9.0
Filtering out noise/spam
Adobe Social
2.2
Falcon.io
8.8
Sentiment analysis
Adobe Social
2.2
Falcon.io
7.0
Broad channel coverage
Adobe Social
3.1
Falcon.io
8.8

Publishing

Adobe Social
3.3
Falcon.io
9.3
Content planning and scheduling
Adobe Social
4.2
Falcon.io
8.6
Audience targeting
Adobe Social
3.3
Falcon.io
9.0
Content optimization
Adobe Social
2.3
Falcon.io
9.8
Workflow management
Adobe Social
3.3
Falcon.io
9.8

Engagement

Adobe Social
2.2
Falcon.io
7.9
Automated routing and prioritization
Adobe Social
2.2
Falcon.io
9.0
Customer interaction histories
Adobe Social
2.3
Falcon.io
7.7
Bulk actions
Adobe Social
2.1
Falcon.io
6.8

Marketing

Adobe Social
2.1
Falcon.io
8.9
Lead generation
Adobe Social
2.1
Falcon.io
7.5
Content marketing
Adobe Social
2.2
Falcon.io
10.0
Paid media management
Adobe Social
2.1
Falcon.io
9.0
Campaigns and promotions
Adobe Social
2.2
Falcon.io
9.0

Channel coverage/integration

Adobe Social
3.0
Falcon.io
9.4
Twitter
Adobe Social
4.3
Falcon.io
9.9
Facebook
Adobe Social
3.3
Falcon.io
9.9
LinkedIn
Adobe Social
3.1
Falcon.io
9.8
Google+
Adobe Social
3.2
Falcon.io
9.9
Instagram
Adobe Social
3.0
Falcon.io
8.2
Pinterest
Adobe Social
3.0
Falcon.io
YouTube
Adobe Social
1.2
Falcon.io
9.0

Reporting/analytics

Adobe Social
2.2
Falcon.io
5.3
Campaign success analytics
Adobe Social
2.3
Falcon.io
5.0
Real-time tracking
Adobe Social
2.2
Falcon.io
6.4
Competitor analysis
Adobe Social
2.2
Falcon.io
4.6

Account management

Adobe Social
2.6
Falcon.io
8.8
Role-based user permissions & privileges
Adobe Social
3.2
Falcon.io
9.0
Mobile access
Adobe Social
2.0
Falcon.io
8.6

Pros

  • Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
  • It has workflow processes, but they are over-complicated and poorly designed.
  • It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.
No photo available
  • Analyze
  • Efficient
  • Accessible wherever you are
Sabine Hollegien profile photo

Cons

  • It would be great if Adobe scheduled video uploads for Twitter.
  • A time change in a social post automatically puts the post back to Level 1 of approvals. It can be a big hassle to have to start the process over for such a small change.
  • Adobe uses a different algorithm to measure engagement our company does. It would be great to upload your own algorithm into Adobe.
No photo available
  • Make it available in Dutch.
  • Show mentions in updates.
  • Integration with Instagram.
Sabine Hollegien profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Adobe Social simply has too many bugs, and promised ROI metrics that either did not work, or could be found elsewhere. It simply is not worth the money. It needs a major review by Adobe.
No photo available
Falcon.io6.3
Based on 3 answers
I've only recently worked with this tool.
Sabine Hollegien profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

I would say that Adobe Social combines all the best qualities of its competitors into one platform. It has moderation capabilities similar to Buddy Media and publishing capabilities like Social Studio
No photo available
Better than the competition, 'nuff said.
Carson Maddocks profile photo

Return on Investment

  • efficiency
  • post performance
No photo available
  • Positive: workflow improvements and efficiencies resulting from having everything in one place.
  • Positive: Community team communication has improved, as all team members are on the same platform and can more quickly coordinate campaigns and community management.
  • ROI: Having all features consolidated saved us additional fees on extra services we'd need if we didn't use Falcon
No photo available

Screenshots

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Falcon.io

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Falcon.io offers two service packages to suit company size and social needs: Pro and Premium. These offer varying services and support levels.