What users are saying about

Adobe Social

40 Ratings

Curations

2 Ratings

Adobe Social

40 Ratings
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Score 6.7 out of 101

Curations

2 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
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Curations

If you have a very active following on social media, it can be quite difficult to curate the content that is posted every day. We can get hundreds or thousands of posts about our brand a month which is impossible for our team to manage manually. Bazaarvoice Curations makes it incredibly easy to pull in relevant content that you can then use on your site or for marketing material. If your social media following is a little smaller, you could probably manage content curation on your own or with a smaller or free tool.
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Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
Curations
6.5
Boolean keyword searches
Adobe Social
2.2
Curations
8.0
Filtering out noise/spam
Adobe Social
2.1
Curations
5.0
Sentiment analysis
Adobe Social
2.1
Curations
Broad channel coverage
Adobe Social
3.1
Curations

Publishing

Adobe Social
3.2
Curations
Content planning and scheduling
Adobe Social
4.2
Curations
Audience targeting
Adobe Social
3.2
Curations
Content optimization
Adobe Social
2.2
Curations
Workflow management
Adobe Social
3.2
Curations

Engagement

Adobe Social
2.2
Curations
7.0
Automated routing and prioritization
Adobe Social
2.2
Curations
Customer interaction histories
Adobe Social
2.2
Curations
7.0
Bulk actions
Adobe Social
2.1
Curations

Marketing

Adobe Social
2.1
Curations
9.0
Lead generation
Adobe Social
2.1
Curations
Content marketing
Adobe Social
2.2
Curations
9.0
Paid media management
Adobe Social
2.1
Curations
Campaigns and promotions
Adobe Social
2.1
Curations
9.0

Channel coverage/integration

Adobe Social
3.0
Curations
10.0
Twitter
Adobe Social
4.2
Curations
Facebook
Adobe Social
3.2
Curations
10.0
LinkedIn
Adobe Social
3.1
Curations
Google+
Adobe Social
3.1
Curations
Instagram
Adobe Social
3.0
Curations
10.0
Pinterest
Adobe Social
3.0
Curations
YouTube
Adobe Social
1.1
Curations

Reporting/analytics

Adobe Social
2.2
Curations
Campaign success analytics
Adobe Social
2.2
Curations
Real-time tracking
Adobe Social
2.1
Curations
Competitor analysis
Adobe Social
2.1
Curations

Account management

Adobe Social
2.6
Curations
Role-based user permissions & privileges
Adobe Social
3.1
Curations
Mobile access
Adobe Social
2.0
Curations

Pros

  • Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
  • It has workflow processes, but they are over-complicated and poorly designed.
  • It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.
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  • Bazaarvoice Curations makes it incredibly easy to pull in content from multiple social media platforms for us to review.
  • Once the content is pulled into the Curations dashboard, our marketing team can very easily scroll through all the images and decide which ones we would like to feature on our site.
  • Curations also makes it very easy to tag any of our products in the images. We are able to do this manually, but Bazaarvoice also offers the option of letting their team tag the products they see in our images.
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Cons

  • Tracking keywords: you have to know the keywords you want to track prior getting data on them. (ie. no retroactive data renders) In the fast paced world of social media where things change on a dime, this is an antiquated approach.
  • Very difficult to navigate and get up and running. Although I'd used similar community management and analytics systems before Adobe Social, it took 3 - 4 months to my team up to speed on the core features and functionality. Several other depts that had intended to use it gave up as a result of the difficulty.
  • The Mobile experience is horrendous. The service is inaccessible on mobile. So for posting it's atrocious.
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  • Recently there were some changes to some of Facebook's policies. This has made pulling content from Instagram and Facebook a little more difficult than it was in the past. We now cannot send automated permission requests to customers as easily as we could before.
  • It can get a little confusing when you are managing many different content channels with different rule sets. Initially we had a very complicated set up and found the dashboard a little confusing to navigate, but we have since trimmed down the complexity and have had no problems.
  • Occasionally it can take much longer than expected to hear back from the support team.
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Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Unfortunately, I was using a corporate account for a company that I no longer work for. However, in an individual capacity, I would 100% renew Adobe Social, as well as recommend it to any future employers that I have
Christopher Mclaughlin profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
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No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
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No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Social is a unified platform; Salesforce's Buddy Media & Radian6 is not. Adobe Social easily integrates with Adobe Analytics and the rest of their Marketing Cloud
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No answers on this topic

Return on Investment

  • Combination of Omniture and Adobe Social help to connect the dots between social engagement and site activity, leading to greater insight into the buying trends of customers.
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  • We have been able to drive traffic back to our site from social media content that we have gathered from Bazaarvoice Curations.
  • Since we started our hashtag campaign, and every time we promote it, we see an increase in social media posts using that hashtag.
  • As we promote our hashtag campaign on social media, we also see a spike in traffic directly related to these campaigns.
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Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Curations

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details