What users are saying about
41 Ratings
4 Ratings
41 Ratings
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Score 7.2 out of 101
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101

Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Curations

If you have a very active following on social media, it can be quite difficult to curate the content that is posted every day. We can get hundreds or thousands of posts about our brand a month which is impossible for our team to manage manually. Bazaarvoice Curations makes it incredibly easy to pull in relevant content that you can then use on your site or for marketing material. If your social media following is a little smaller, you could probably manage content curation on your own or with a smaller or free tool.
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Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Curations
6.2
Boolean keyword searches
Adobe Social
2.0
Curations
7.0
Filtering out noise/spam
Adobe Social
2.0
Curations
5.5
Sentiment analysis
Adobe Social
2.0
Curations
Broad channel coverage
Adobe Social
3.0
Curations

Publishing

Adobe Social
3.0
Curations
Content planning and scheduling
Adobe Social
4.0
Curations
Audience targeting
Adobe Social
3.0
Curations
Content optimization
Adobe Social
2.0
Curations
Workflow management
Adobe Social
3.0
Curations

Engagement

Adobe Social
2.0
Curations
7.5
Automated routing and prioritization
Adobe Social
2.0
Curations
Customer interaction histories
Adobe Social
2.0
Curations
7.5
Bulk actions
Adobe Social
2.0
Curations

Marketing

Adobe Social
2.0
Curations
8.5
Lead generation
Adobe Social
2.0
Curations
Content marketing
Adobe Social
2.0
Curations
8.5
Paid media management
Adobe Social
2.0
Curations
Campaigns and promotions
Adobe Social
2.0
Curations
8.5

Channel coverage/integration

Adobe Social
2.9
Curations
7.3
Twitter
Adobe Social
4.0
Curations
8.0
Facebook
Adobe Social
3.0
Curations
9.0
LinkedIn
Adobe Social
3.0
Curations
8.0
Google+
Adobe Social
3.0
Curations
6.0
Instagram
Adobe Social
3.0
Curations
7.5
Pinterest
Adobe Social
3.0
Curations
6.0
YouTube
Adobe Social
1.0
Curations
7.0

Reporting/analytics

Adobe Social
2.0
Curations
Campaign success analytics
Adobe Social
2.0
Curations
Real-time tracking
Adobe Social
2.0
Curations
Competitor analysis
Adobe Social
2.0
Curations

Account management

Adobe Social
2.5
Curations
8.0
Role-based user permissions & privileges
Adobe Social
3.0
Curations
Mobile access
Adobe Social
2.0
Curations
8.0

Pros

Adobe Social

  • Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
  • It has workflow processes, but they are over-complicated and poorly designed.
  • It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.
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Curations

  • Bazaarvoice Curations makes it incredibly easy to pull in content from multiple social media platforms for us to review.
  • Once the content is pulled into the Curations dashboard, our marketing team can very easily scroll through all the images and decide which ones we would like to feature on our site.
  • Curations also makes it very easy to tag any of our products in the images. We are able to do this manually, but Bazaarvoice also offers the option of letting their team tag the products they see in our images.
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Cons

Adobe Social

  • It would be great if Adobe scheduled video uploads for Twitter.
  • A time change in a social post automatically puts the post back to Level 1 of approvals. It can be a big hassle to have to start the process over for such a small change.
  • Adobe uses a different algorithm to measure engagement our company does. It would be great to upload your own algorithm into Adobe.
No photo available

Curations

  • Recently there were some changes to some of Facebook's policies. This has made pulling content from Instagram and Facebook a little more difficult than it was in the past. We now cannot send automated permission requests to customers as easily as we could before.
  • It can get a little confusing when you are managing many different content channels with different rule sets. Initially we had a very complicated set up and found the dashboard a little confusing to navigate, but we have since trimmed down the complexity and have had no problems.
  • Occasionally it can take much longer than expected to hear back from the support team.
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Likelihood to Renew

Adobe Social

Adobe Social 5.4
Based on 11 answers
The Adobe team is wonderful and the product is very good for an overall marketing cloud tool. Need to improve the monitoring features
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Curations

No score
No answers yet
No answers on this topic

Usability

Adobe Social

Adobe Social 2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo

Curations

No score
No answers yet
No answers on this topic

Support

Adobe Social

Adobe Social 8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
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Curations

No score
No answers yet
No answers on this topic

Online Training

Adobe Social

Adobe Social 6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
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Curations

No score
No answers yet
No answers on this topic

Implementation

Adobe Social

Adobe Social 5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
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Curations

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Social

Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
Chris Cartwright profile photo

Curations

I have used similar products like Embed Social, Pixlee, Juicer. They offer similar offerings, however, an easy to use UI and great customer support teams are the key differentiators for Bazaarvoice Curations.
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Return on Investment

Adobe Social

  • Adobe Social allows us to insert our clients into online conversations related to their brand.
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Curations

  • We have been able to drive traffic back to our site from social media content that we have gathered from Bazaarvoice Curations.
  • Since we started our hashtag campaign, and every time we promote it, we see an increase in social media posts using that hashtag.
  • As we promote our hashtag campaign on social media, we also see a spike in traffic directly related to these campaigns.
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Pricing Details

Adobe Social

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Curations

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

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