What users are saying about
41 Ratings
7 Ratings
41 Ratings
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Score 7.1 out of 101
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 2 out of 101

Likelihood to Recommend

Adobe Social

Adobe Social is well suited for writing and scheduling most posts. It's less appropriate for Twitter video and social analytics depending on the needs of your client. Other products worth looking at are Hootsuite or Sprout Social
No photo available

Gremln

I think that Grmln works best for small businesses that are not in position to hire a brand management company or specialist. They can still feel in touch with the purpose because they are still personally involved in the messaging. It best suited for businesses that have less than 7 social media platforms for their company.
Chekesha Rashad, CMP profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Gremln
Boolean keyword searches
Adobe Social
2.0
Gremln
Filtering out noise/spam
Adobe Social
2.0
Gremln
Sentiment analysis
Adobe Social
2.0
Gremln
Broad channel coverage
Adobe Social
3.0
Gremln

Publishing

Adobe Social
3.0
Gremln
Content planning and scheduling
Adobe Social
4.0
Gremln
Audience targeting
Adobe Social
3.1
Gremln
Content optimization
Adobe Social
2.1
Gremln
Workflow management
Adobe Social
3.0
Gremln

Engagement

Adobe Social
2.0
Gremln
Automated routing and prioritization
Adobe Social
2.0
Gremln
Customer interaction histories
Adobe Social
2.0
Gremln
Bulk actions
Adobe Social
2.0
Gremln

Marketing

Adobe Social
2.0
Gremln
Lead generation
Adobe Social
2.0
Gremln
Content marketing
Adobe Social
2.0
Gremln
Paid media management
Adobe Social
2.0
Gremln
Campaigns and promotions
Adobe Social
2.0
Gremln

Channel coverage/integration

Adobe Social
2.9
Gremln
Twitter
Adobe Social
4.1
Gremln
Facebook
Adobe Social
3.0
Gremln
LinkedIn
Adobe Social
3.0
Gremln
Google+
Adobe Social
3.0
Gremln
Instagram
Adobe Social
3.0
Gremln
Pinterest
Adobe Social
3.0
Gremln
YouTube
Adobe Social
1.0
Gremln

Reporting/analytics

Adobe Social
2.0
Gremln
Campaign success analytics
Adobe Social
2.0
Gremln
Real-time tracking
Adobe Social
2.0
Gremln
Competitor analysis
Adobe Social
2.0
Gremln

Account management

Adobe Social
2.5
Gremln
Role-based user permissions & privileges
Adobe Social
3.0
Gremln
Mobile access
Adobe Social
2.0
Gremln

Pros

Adobe Social

  • Social Follower Growth Data: the dashboard made it easy to keep track of the upticks in our following across our numerous pages. IT cut down tabulation time from 4 hours to 15 minutes.
  • Ability to tag posts: The tagging of posts with multiple things allowed us to attribute the engagements and impressions to definitive campaigns and intitiatives.
  • Bespoke reports: Though we needed help setting them up, the bespoke reports created were very helpful in analyzing data referential to keywords.
No photo available

Gremln

  • We are able to use multiple social media platforms to post messaging on all platforms
  • It is very user friendly.
  • You can schedule up to year in advance.
Chekesha Rashad, CMP profile photo

Cons

Adobe Social

  • Social listening
  • Image moderation
  • Twitter and Google+ analytics
  • Analytics exports
No photo available

Gremln

  • The dashboard could be resigned to be visually appealing by creating a better use of white space.
  • Make the scheduling post tab more prominent.
  • Rather than have the columns vertical, my preference it would be to horizontal stacked.
Chekesha Rashad, CMP profile photo

Likelihood to Renew

Adobe Social

Adobe Social 5.4
Based on 11 answers
The service is on a downward spiral. Once a great product, Adobe is focusing their efforts in the wrong components of the tool. The listening component is not very good, yet seems to be the only component that Adobe wants to emphasize. Analytics are getting better in Facebook native and Adobe Social has not kept up. There would be great value in the tool if they were able to integrate more robust analytics for hard to measure platforms like Google+ and Twitter, but metrics for these are still scarce or inaccurate
No photo available

Gremln

Gremln 7.7
Based on 4 answers
I love using Gremln, and I encourage its use by those trying to get all their platforms managed in one service. I was part of the Gremln Beta, and we had a grandfathered account that is no longer featured. Because of difficulties using that account now (and an unhelpful customer support experience), I can't give a score of ten. However, if I had never had access to the account that I did in beta, I'd likely give Gremln a ten and absolutely renew.
No photo available

Usability

Adobe Social

Adobe Social 2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo

Gremln

Gremln 7.7
Based on 2 answers
The usability on the listening side is poor. The process to set up streams is not very intuitive, involving too many steps. Also, the ability to create custom search streams is fairly well hidden.The reporting is pretty weak as well, with separate click through reports from other types of engagement, and a lot of engagement types within Facebook and Twitter are simply missing.
No photo available

Reliability and Availability

Adobe Social

Adobe Social 7.0
Based on 1 answer
No answer on this topic is available.

Gremln

Gremln 8.0
Based on 2 answers
I have had no issues with availability
No photo available

Performance

Adobe Social

Adobe Social 5.0
Based on 1 answer
No answer on this topic is available.

Gremln

Gremln 8.0
Based on 2 answers
I have had no issues with performance
No photo available

Support

Adobe Social

Adobe Social 8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available

Gremln

Gremln 7.9
Based on 2 answers
They have in line videos that are very good.
No photo available

Online Training

Adobe Social

Adobe Social 6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available

Gremln

Gremln 8.0
Based on 1 answer
The inline videos are very clear
No photo available

Implementation

Adobe Social

Adobe Social 5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available

Gremln

Gremln 8.2
Based on 2 answers
Adding an account for this SaaS product was easy
No photo available

Alternatives Considered

Adobe Social

Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
Chris Cartwright profile photo

Gremln

In comparable price ranges: Sprout, HootSuite, Postling
No photo available

Scalability

Adobe Social

No score
No answers yet
No answers on this topic

Gremln

Gremln 8.0
Based on 1 answer
The product delivers what it says it will and is useful for making your time more efficient.
No photo available

Return on Investment

Adobe Social

  • efficiency
  • post performance
No photo available

Gremln

  • I am able to grow my reach and measure that. I am also able to engage with existing and potential customers and measure that.
No photo available

Pricing Details

Adobe Social

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Gremln

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

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