What users are saying about
40 Ratings
7 Ratings
40 Ratings
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Score 6.8 out of 101
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 2.1 out of 101

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Likelihood to Recommend

Adobe Social

For intricate, complex organizations who dynamically fuse social and digital - Adobe Social is great. A methodical approach to social and its integration to other aspects of the company is needed. Furthermore, there must be buy in for many departments and the aptitude in those departments to learn how to use the tool - and then actually do it. There are many hurdles for most companies. It is NOT a tool for fast-paced social brands who want to react and measure in real time.
No photo available

Gremln

I think that Grmln works best for small businesses that are not in position to hire a brand management company or specialist. They can still feel in touch with the purpose because they are still personally involved in the messaging. It best suited for businesses that have less than 7 social media platforms for their company.
Chekesha Rashad, CMP profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Gremln
Boolean keyword searches
Adobe Social
2.1
Gremln
Filtering out noise/spam
Adobe Social
2.1
Gremln
Sentiment analysis
Adobe Social
2.1
Gremln
Broad channel coverage
Adobe Social
3.1
Gremln

Publishing

Adobe Social
3.1
Gremln
Content planning and scheduling
Adobe Social
4.1
Gremln
Audience targeting
Adobe Social
3.1
Gremln
Content optimization
Adobe Social
2.2
Gremln
Workflow management
Adobe Social
3.1
Gremln

Engagement

Adobe Social
2.1
Gremln
Automated routing and prioritization
Adobe Social
2.1
Gremln
Customer interaction histories
Adobe Social
2.1
Gremln
Bulk actions
Adobe Social
2.1
Gremln

Marketing

Adobe Social
2.1
Gremln
Lead generation
Adobe Social
2.1
Gremln
Content marketing
Adobe Social
2.1
Gremln
Paid media management
Adobe Social
2.0
Gremln
Campaigns and promotions
Adobe Social
2.1
Gremln

Channel coverage/integration

Adobe Social
2.9
Gremln
Twitter
Adobe Social
4.1
Gremln
Facebook
Adobe Social
3.1
Gremln
LinkedIn
Adobe Social
3.1
Gremln
Google+
Adobe Social
3.1
Gremln
Instagram
Adobe Social
3.0
Gremln
Pinterest
Adobe Social
3.0
Gremln
YouTube
Adobe Social
1.1
Gremln

Reporting/analytics

Adobe Social
2.1
Gremln
Campaign success analytics
Adobe Social
2.1
Gremln
Real-time tracking
Adobe Social
2.1
Gremln
Competitor analysis
Adobe Social
2.1
Gremln

Account management

Adobe Social
2.6
Gremln
Role-based user permissions & privileges
Adobe Social
3.1
Gremln
Mobile access
Adobe Social
2.0
Gremln

Pros

  • Social Follower Growth Data: the dashboard made it easy to keep track of the upticks in our following across our numerous pages. IT cut down tabulation time from 4 hours to 15 minutes.
  • Ability to tag posts: The tagging of posts with multiple things allowed us to attribute the engagements and impressions to definitive campaigns and intitiatives.
  • Bespoke reports: Though we needed help setting them up, the bespoke reports created were very helpful in analyzing data referential to keywords.
No photo available
  • Easy to learn to use.
  • Excellent at managing multiple media sources/sites.
  • Inexpensive for what it provides.
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Cons

  • Tracking keywords: you have to know the keywords you want to track prior getting data on them. (ie. no retroactive data renders) In the fast paced world of social media where things change on a dime, this is an antiquated approach.
  • Very difficult to navigate and get up and running. Although I'd used similar community management and analytics systems before Adobe Social, it took 3 - 4 months to my team up to speed on the core features and functionality. Several other depts that had intended to use it gave up as a result of the difficulty.
  • The Mobile experience is horrendous. The service is inaccessible on mobile. So for posting it's atrocious.
No photo available
  • Some of the tools/applications don't work, as it's still a relatively new service.
  • Sometimes contacting support can be frustrating (IE support won't actually explain what is wrong, but just tell you it's not their problem).
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Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Product is not evolving, gaps are never overcome, and reporting is poor. It's not an innovative product.
Chris Cartwright profile photo
Gremln7.7
Based on 4 answers
I love using Gremln, and I encourage its use by those trying to get all their platforms managed in one service. I was part of the Gremln Beta, and we had a grandfathered account that is no longer featured. Because of difficulties using that account now (and an unhelpful customer support experience), I can't give a score of ten. However, if I had never had access to the account that I did in beta, I'd likely give Gremln a ten and absolutely renew.
No photo available

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Gremln7.7
Based on 2 answers
The usability on the listening side is poor. The process to set up streams is not very intuitive, involving too many steps. Also, the ability to create custom search streams is fairly well hidden.The reporting is pretty weak as well, with separate click through reports from other types of engagement, and a lot of engagement types within Facebook and Twitter are simply missing.
No photo available

Reliability and Availability

Adobe Social7.0
Based on 1 answer
No answer on this topic is available.
Gremln8.0
Based on 2 answers
I have had no issues with availability
No photo available

Performance

Adobe Social5.0
Based on 1 answer
No answer on this topic is available.
Gremln8.0
Based on 2 answers
I have had no issues with performance
No photo available

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
Gremln7.9
Based on 2 answers
They have in line videos that are very good.
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Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
Gremln8.0
Based on 1 answer
The inline videos are very clear
No photo available

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
Gremln8.2
Based on 2 answers
Adding an account for this SaaS product was easy
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Alternatives Considered

I would say that Adobe Social combines all the best qualities of its competitors into one platform. It has moderation capabilities similar to Buddy Media and publishing capabilities like Social Studio
No photo available
Gremln Basic is much easier to use with better options than Hootsuite Free. I also found that with Hootsuite Pro, it was still difficult to find tools and manage for the average user. An extremely well-versed social media professional might have an easier time, but even then I think the overall layout and feel of Gremln is more pleasing
No photo available

Scalability

No score
No answers yet
No answers on this topic
Gremln8.0
Based on 1 answer
The product delivers what it says it will and is useful for making your time more efficient.
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Return on Investment

  • A bespoke report we created (and had to pay additional money to work with Adobe to create) paid dividends. It signaled to us that one of the characters in our show was receiving out-sized chatter - and we pivoted our marketing plans as a result.
  • It was awful for tracking realtime trends, stats and chatter.
No photo available
  • Gremln has helped us reach way more customers than trying to post separately in each of our social media platforms.
  • We have better customer interaction and feedback after being able to post across many outlets.
  • Employees have more time to focus on answering questions, interacting with customers, etc now that they can set up and monitor posts with Gremln.
No photo available

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Gremln

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details