What users are saying about

Adobe Social

39 Ratings

Hootsuite Enterprise

Top Rated
235 Ratings

Adobe Social

39 Ratings
Score 6.7 out of 101

Hootsuite Enterprise

Top Rated
235 Ratings
Score 7.8 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Hootsuite Enterprise

Hootsuite is great if you want to monitor one or more accounts. Specifically, if you are trying to build out a social calendar. Hootsuite makes it easy to develop a thorough content calendar while also promoting/posting things in real-time. If you want to boost interaction with consumers/followers, Hootsuite makes it easy to see mentions and interaction and then tweet back to other users.If you are unsure of your social goals, I would say Hootsuite might not be for you, as it pertains to more advanced levels of social media marketing.
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Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
Hootsuite Enterprise
6.9
Boolean keyword searches
Adobe Social
2.2
Hootsuite Enterprise
6.4
Filtering out noise/spam
Adobe Social
2.2
Hootsuite Enterprise
6.1
Sentiment analysis
Adobe Social
2.2
Hootsuite Enterprise
6.9
Broad channel coverage
Adobe Social
3.1
Hootsuite Enterprise
8.3

Publishing

Adobe Social
3.3
Hootsuite Enterprise
8.4
Content planning and scheduling
Adobe Social
4.2
Hootsuite Enterprise
9.0
Audience targeting
Adobe Social
3.3
Hootsuite Enterprise
6.5
Content optimization
Adobe Social
2.3
Hootsuite Enterprise
8.7
Workflow management
Adobe Social
3.2
Hootsuite Enterprise
9.5

Engagement

Adobe Social
2.2
Hootsuite Enterprise
7.7
Automated routing and prioritization
Adobe Social
2.2
Hootsuite Enterprise
7.7
Customer interaction histories
Adobe Social
2.3
Hootsuite Enterprise
8.2
Bulk actions
Adobe Social
2.1
Hootsuite Enterprise
7.3

Marketing

Adobe Social
2.1
Hootsuite Enterprise
8.4
Lead generation
Adobe Social
2.1
Hootsuite Enterprise
7.8
Content marketing
Adobe Social
2.2
Hootsuite Enterprise
8.3
Paid media management
Adobe Social
2.1
Hootsuite Enterprise
8.3
Campaigns and promotions
Adobe Social
2.2
Hootsuite Enterprise
9.2

Channel coverage/integration

Adobe Social
3.0
Hootsuite Enterprise
7.9
Twitter
Adobe Social
4.3
Hootsuite Enterprise
8.8
Facebook
Adobe Social
3.3
Hootsuite Enterprise
8.7
LinkedIn
Adobe Social
3.1
Hootsuite Enterprise
6.9
Google+
Adobe Social
3.2
Hootsuite Enterprise
8.0
Instagram
Adobe Social
3.0
Hootsuite Enterprise
7.6
Pinterest
Adobe Social
3.0
Hootsuite Enterprise
8.5
YouTube
Adobe Social
1.2
Hootsuite Enterprise
6.5

Reporting/analytics

Adobe Social
2.2
Hootsuite Enterprise
7.8
Campaign success analytics
Adobe Social
2.3
Hootsuite Enterprise
8.1
Real-time tracking
Adobe Social
2.2
Hootsuite Enterprise
7.8
Competitor analysis
Adobe Social
2.2
Hootsuite Enterprise
7.5

Account management

Adobe Social
2.6
Hootsuite Enterprise
7.7
Role-based user permissions & privileges
Adobe Social
3.2
Hootsuite Enterprise
8.0
Mobile access
Adobe Social
2.0
Hootsuite Enterprise
7.5

Pros

  • The approval process for posts is very straightforward.
  • If permissions are properly set up, it is very easy to write and schedule most types of posts.
  • The ability to set up custom moderation feeds is great.
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  • Easy to interact with other users or consumers--fast. Hootsuite allows a real-time feed like Twitter used to have. Notifications are more easily seen.
  • Easy to monitor all aspects of social, including through multiple accounts. Did someone mention your account(s)? There's a panel for that. Only want to see specific content? You're able to create data profiles on whatever you choose. What to minter multiple accounts at once? Done.
  • Scheduling tweets are easy, which means you can fully develop your social calendar and not have to worry about taking a break from your dinner to send out that 6 pm tweet.
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Cons

  • Tracking keywords: you have to know the keywords you want to track prior getting data on them. (ie. no retroactive data renders) In the fast paced world of social media where things change on a dime, this is an antiquated approach.
  • Very difficult to navigate and get up and running. Although I'd used similar community management and analytics systems before Adobe Social, it took 3 - 4 months to my team up to speed on the core features and functionality. Several other depts that had intended to use it gave up as a result of the difficulty.
  • The Mobile experience is horrendous. The service is inaccessible on mobile. So for posting it's atrocious.
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  • Currently, university LinkedIn accounts cannot be linked through Hootsuite, so we still have to log in separately to manage that account.
  • I wish we could customize the look and feel of the dashboard a bit.
Jaime Hunt, MS IMC profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Product is not evolving, gaps are never overcome, and reporting is poor. It's not an innovative product.
Chris Cartwright profile photo
Hootsuite Enterprise7.9
Based on 36 answers
Hootsuite has absolutely changed how we do business -- for the better! It is a robust tool that creates efficiency, fosters collaboration and allows us to provide a higher level of customer service. We are extremely happy with our account rep and appreciate the check-in calls to help us better use the tool
Jaime Hunt, MS IMC profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Hootsuite Enterprise8.2
Based on 11 answers
HootSuite is a tool that can be used by experienced marketers and also by people completely new to Social Media. The tool is very easy-to-use for everyone and it allows to track your social media performance in fast and effective way.
Igors Skute profile photo

Reliability and Availability

Adobe Social7.0
Based on 1 answer
No answer on this topic is available.
Hootsuite Enterprise9.0
Based on 10 answers
The HootSuite team is doing a good job offering their clients the best service on the market.
Igors Skute profile photo

Performance

Adobe Social5.0
Based on 1 answer
No answer on this topic is available.
Hootsuite Enterprise7.3
Based on 7 answers
We sometimes notice a bit of latency with Facebook posts.
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Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
Hootsuite Enterprise8.2
Based on 9 answers
• For enterprise customers, customer support is stellar. This is definitely something I would miss.
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Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
Hootsuite Enterprise8.0
Based on 5 answers
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
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Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
Hootsuite Enterprise8.2
Based on 9 answers
Ensure that all members of the team are committed to participating in the training sessions offered
Jaime Hunt, MS IMC profile photo

Alternatives Considered

I would say that Adobe Social combines all the best qualities of its competitors into one platform. It has moderation capabilities similar to Buddy Media and publishing capabilities like Social Studio
No photo available
We selected Hootsuite Enterprise because it gave us the greatest access to various social media platforms, the simplest and most robust team settings, and ongoing support that clearly indicates they are keeping up with the evolving social media environment.
Wes Horrocks profile photo

Return on Investment

  • A bespoke report we created (and had to pay additional money to work with Adobe to create) paid dividends. It signaled to us that one of the characters in our show was receiving out-sized chatter - and we pivoted our marketing plans as a result.
  • It was awful for tracking realtime trends, stats and chatter.
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  • Overall, we didn't have a major impact on our biggest objective. Individually it worked on the small projects, not the overall picture.
  • Due to its complex and overwhelming interface, many of our users denied using it.
Brandon Stuhr profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Hootsuite Enterprise

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details