What users are saying about

Adobe Social

37 Ratings
Score 6.2 out of 101

Hootsuite Enterprise

221 Ratings
Score 7.9 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.

Hootsuite Enterprise

The typical scenario is a long period of vacation, such as the Christmas holiday break, in which posts need to be scheduled effectively and everything needs to be in place in order for the company not to lose track of the work and not to miss any posts. I could rely on Hootsuite by planning in advance all my work and when I came back everything went according to plans. The notifications that I needed to see if anything wasn't going the way I planned all came in time for me to fix the issue ASAP and I thought I could really rely on the software.

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.8
Hootsuite Enterprise
6.8
Boolean keyword searches
Adobe Social
2.6
Hootsuite Enterprise
6.4
Filtering out noise/spam
Adobe Social
2.6
Hootsuite Enterprise
6.0
Sentiment analysis
Adobe Social
2.6
Hootsuite Enterprise
6.8
Broad channel coverage
Adobe Social
3.4
Hootsuite Enterprise
8.0

Publishing

Adobe Social
3.8
Hootsuite Enterprise
8.4
Content planning and scheduling
Adobe Social
4.6
Hootsuite Enterprise
9.0
Audience targeting
Adobe Social
3.8
Hootsuite Enterprise
6.3
Content optimization
Adobe Social
2.8
Hootsuite Enterprise
8.7
Workflow management
Adobe Social
3.7
Hootsuite Enterprise
9.6

Engagement

Adobe Social
2.6
Hootsuite Enterprise
7.7
Automated routing and prioritization
Adobe Social
2.7
Hootsuite Enterprise
7.7
Customer interaction histories
Adobe Social
2.7
Hootsuite Enterprise
8.2
Bulk actions
Adobe Social
2.4
Hootsuite Enterprise
7.2

Marketing

Adobe Social
2.4
Hootsuite Enterprise
8.4
Lead generation
Adobe Social
2.3
Hootsuite Enterprise
7.9
Content marketing
Adobe Social
2.6
Hootsuite Enterprise
8.4
Paid media management
Adobe Social
2.3
Hootsuite Enterprise
8.1
Campaigns and promotions
Adobe Social
2.6
Hootsuite Enterprise
9.2

Channel coverage/integration

Adobe Social
3.3
Hootsuite Enterprise
7.8
Twitter
Adobe Social
4.8
Hootsuite Enterprise
8.8
Facebook
Adobe Social
3.8
Hootsuite Enterprise
8.7
LinkedIn
Adobe Social
3.4
Hootsuite Enterprise
7.0
Google+
Adobe Social
3.5
Hootsuite Enterprise
8.0
Instagram
Adobe Social
3.2
Hootsuite Enterprise
7.4
Pinterest
Adobe Social
3.1
Hootsuite Enterprise
8.5
YouTube
Adobe Social
1.6
Hootsuite Enterprise
6.4

Reporting/analytics

Adobe Social
2.6
Hootsuite Enterprise
7.9
Campaign success analytics
Adobe Social
2.8
Hootsuite Enterprise
8.2
Real-time tracking
Adobe Social
2.5
Hootsuite Enterprise
7.9
Competitor analysis
Adobe Social
2.6
Hootsuite Enterprise
7.6

Account management

Adobe Social
2.8
Hootsuite Enterprise
7.7
Role-based user permissions & privileges
Adobe Social
3.5
Hootsuite Enterprise
7.8
Mobile access
Adobe Social
2.1
Hootsuite Enterprise
7.5

Pros

  • Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
  • It has workflow processes, but they are over-complicated and poorly designed.
  • It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.
  • Effective management of different pages and social media in real time.
  • Clear and well guided creation of promotional campaigns and micro websites - extremely useful for launching contests of any kind (video, photo, etc.).
  • Easy to use adding people to the team - which is not possible using the Free version.

Cons

  • Publishing social posts is unpredictable - not every scheduled post actually gets published and nor do some of the real-time posts.
  • Publishing YouTube videos requires users to first upload the whole video to Adobe Social, which will then upload it to YouTube. So inefficient!
  • Listening tools are difficult to work with and filtering results are not easy either.
  • I would suggest an agreement with Instagram would be great as the scheduling process works but Hootsuite cannot post anything on that platform without passing through a mobile phone.
  • Sometimes I lose the access of pages randomly - it disconnects and takes a while to reconnect.
  • I think that all the members of a Hootsuite Enterprise team should have an Enterprise account activated, not only the super admin. This might cause problems as some features are not available for free users even if they're a part of the Enterprise team.

Likelihood to Renew

Adobe Social5.5
Based on 11 answers
Adobe Social simply has too many bugs, and promised ROI metrics that either did not work, or could be found elsewhere. It simply is not worth the money. It needs a major review by Adobe.
Hootsuite Enterprise7.9
Based on 36 answers
We have a great partnership with the product and I'm looking forward to continuing the relationship.

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Hootsuite Enterprise8.2
Based on 11 answers
It is very easy to use. I gave them 9/10 because I think that it might be a bit tricky to set up if you didn't have the implementation services.

Reliability and Availability

Adobe Social7.0
Based on 1 answer
No answer on this topic is available.
Hootsuite Enterprise9.0
Based on 10 answers
• No issues here at all. Uptime and performance have been stellar.

Performance

Adobe Social5.0
Based on 1 answer
No answer on this topic is available.
Hootsuite Enterprise7.3
Based on 7 answers
We sometimes notice a bit of latency with Facebook posts.

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
Hootsuite Enterprise8.2
Based on 9 answers
• We have a dedicated sales rep and an account manager. We tend to use these resources more than customer support when we have any issues. In general, they have been very responsive and helpful. 95% of the time, they can help immediately. If not, they are quick to find the answer and respond.

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
Hootsuite Enterprise8.0
Based on 5 answers
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
Hootsuite Enterprise8.2
Based on 9 answers
Ensure that all members of the team are committed to participating in the training sessions offered

Alternatives Considered

Our company selected Adobe Social for a way to have social posts be approved by managers and client before approval. It is very good in this arena. It terms of moderation, Hootsuite Pro is much more streamlined of a view and the analytics are more usable
I had almost the same pros and cons by using the two softwares, even though on one side Zoho Social gave me tips and hints about the scheduling process (something that hootsuite does not have as a feature). At the beginning I thought this was a valuable point, but then the whole management system of Hootsuite revealed itself as more efficient overall. I also had trouble with notifications on my mobile phone when using Zoho, while the system used by Hootsuite seems to work better in terms of communication computer-phone.

Return on Investment

  • Adobe Social allows us to insert our clients into online conversations related to their brand.
  • Overall, we didn't have a major impact on our biggest objective. Individually it worked on the small projects, not the overall picture.
  • Due to its complex and overwhelming interface, many of our users denied using it.

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Hootsuite Enterprise

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details