What users are saying about
40 Ratings
Top Rated
249 Ratings
40 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.8 out of 101
Top Rated
249 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

Add comparison

Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Hootsuite Enterprise

Hootsuite has a long-standing history within the social media dashboard landscape and is easy to use. It is well suited for those smaller social media management teams and/or to use among teams that are only a handful key people who oversee social media trafficking, i.e., posting, scheduling, responding to customer service queries on social media, etc
Dan Lobring profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Hootsuite Enterprise
7.2
Boolean keyword searches
Adobe Social
2.1
Hootsuite Enterprise
6.9
Filtering out noise/spam
Adobe Social
2.1
Hootsuite Enterprise
6.1
Sentiment analysis
Adobe Social
2.1
Hootsuite Enterprise
7.3
Broad channel coverage
Adobe Social
3.1
Hootsuite Enterprise
8.3

Publishing

Adobe Social
3.1
Hootsuite Enterprise
8.2
Content planning and scheduling
Adobe Social
4.1
Hootsuite Enterprise
8.8
Audience targeting
Adobe Social
3.2
Hootsuite Enterprise
6.7
Content optimization
Adobe Social
2.2
Hootsuite Enterprise
8.3
Workflow management
Adobe Social
3.1
Hootsuite Enterprise
9.2

Engagement

Adobe Social
2.1
Hootsuite Enterprise
7.6
Automated routing and prioritization
Adobe Social
2.1
Hootsuite Enterprise
7.8
Customer interaction histories
Adobe Social
2.1
Hootsuite Enterprise
7.8
Bulk actions
Adobe Social
2.1
Hootsuite Enterprise
7.2

Marketing

Adobe Social
2.1
Hootsuite Enterprise
8.2
Lead generation
Adobe Social
2.1
Hootsuite Enterprise
7.8
Content marketing
Adobe Social
2.1
Hootsuite Enterprise
8.0
Paid media management
Adobe Social
2.0
Hootsuite Enterprise
8.2
Campaigns and promotions
Adobe Social
2.1
Hootsuite Enterprise
8.8

Channel coverage/integration

Adobe Social
2.9
Hootsuite Enterprise
7.7
Twitter
Adobe Social
4.2
Hootsuite Enterprise
8.5
Facebook
Adobe Social
3.1
Hootsuite Enterprise
8.0
LinkedIn
Adobe Social
3.1
Hootsuite Enterprise
6.4
Google+
Adobe Social
3.1
Hootsuite Enterprise
8.0
Instagram
Adobe Social
3.0
Hootsuite Enterprise
7.6
Pinterest
Adobe Social
3.0
Hootsuite Enterprise
8.5
YouTube
Adobe Social
1.1
Hootsuite Enterprise
6.4

Reporting/analytics

Adobe Social
2.1
Hootsuite Enterprise
7.7
Campaign success analytics
Adobe Social
2.1
Hootsuite Enterprise
7.8
Real-time tracking
Adobe Social
2.1
Hootsuite Enterprise
7.9
Competitor analysis
Adobe Social
2.1
Hootsuite Enterprise
7.3

Account management

Adobe Social
2.6
Hootsuite Enterprise
7.8
Role-based user permissions & privileges
Adobe Social
3.1
Hootsuite Enterprise
8.4
Mobile access
Adobe Social
2.0
Hootsuite Enterprise
7.3

Pros

  • Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
  • It has workflow processes, but they are over-complicated and poorly designed.
  • It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.
No photo available
  • Social dashboard - integrates with most social services and has a robust selection of apps
  • Work flow - provides great work flow for social customer service
  • Listening - gives us the tools we need to monitor the conversation
Terry Coniglio profile photo

Cons

  • Publishing social posts is unpredictable - not every scheduled post actually gets published and nor do some of the real-time posts.
  • Publishing YouTube videos requires users to first upload the whole video to Adobe Social, which will then upload it to YouTube. So inefficient!
  • Listening tools are difficult to work with and filtering results are not easy either.
No photo available
  • The Hootsuite mobile app would be much easier to use if the interface included a stream for favorites, new followers, and retweets.
  • In order to allow for better cross-department planning, a draft feature that is open as public (public to team members) would be a great addition.
Kristin Coppens profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Adobe Social simply has too many bugs, and promised ROI metrics that either did not work, or could be found elsewhere. It simply is not worth the money. It needs a major review by Adobe.
No photo available
Hootsuite Enterprise7.9
Based on 36 answers
We are definitely renewing our Hootsuite Enterprise, as we have seen tangible ROI, as well as a significant increase in internal visibility over social media and what our team is capable of doing.
Kristin Coppens profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Hootsuite Enterprise8.2
Based on 11 answers
HootSuite Enterprise is intuitive and easy to use except for a few advanced functions, such as specific app integrations (which may reflect the app versus HootSuite). HootSuite University offers how-to training on every function.
Pat Heffernan profile photo

Reliability and Availability

Adobe Social7.0
Based on 1 answer
No answer on this topic is available.
Hootsuite Enterprise9.0
Based on 10 answers
We’ve only had one hiccup I’m aware of and this was resolved quickly.
No photo available

Performance

Adobe Social5.0
Based on 1 answer
No answer on this topic is available.
Hootsuite Enterprise7.3
Based on 7 answers
We sometimes notice a bit of latency with Facebook posts.
No photo available

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
Hootsuite Enterprise8.2
Based on 9 answers
• For enterprise customers, customer support is stellar. This is definitely something I would miss.
No photo available

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
Hootsuite Enterprise8.0
Based on 5 answers
They were available whenever we needed them, or they provided tutorials, videos, Hootsuite University, etc.
Tony Pinto profile photo

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
Hootsuite Enterprise8.2
Based on 9 answers
SaaS solution—implementation step is only setting up the accounts and permissioning
No photo available

Alternatives Considered

Our company selected Adobe Social for a way to have social posts be approved by managers and client before approval. It is very good in this arena. It terms of moderation, Hootsuite Pro is much more streamlined of a view and the analytics are more usable
No photo available
• We had tried Sprout Social, primarily for posting and monitoring. Sprout had a great UI – perhaps a bit more modern than the HootSuite UI: It’s very intuitive and easy-to-use, but it didn’t have filtering. It presented one big stream. HootSuite allows filtering so that data can be categorized and presented in different columns. Sprout Social did had a great Twitter lookup tool which provided an easy way for me to pull up all my Twitter conversations with someone. This is the greatest tool ever. HootSuite doesn't have it. Also, Sprout Social does not have the same adoption as HootSuite, and that wide adoption made us feel more secure. For us HootSuite Enterprise was better choice.
• We also use Radian6 for listening and analytics
No photo available

Return on Investment

  • Combination of Omniture and Adobe Social help to connect the dots between social engagement and site activity, leading to greater insight into the buying trends of customers.
No photo available
  • Certainly increased employee efficiency as we are able to track, monitor and observe everything going on in Twitter and social media very easily.
  • Allows us to see trends and big things faster, as they happen and respond in a more timely manner.
Maxmillien Rosenberg profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Hootsuite Enterprise

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details