What users are saying about

Adobe Social

39 Ratings

Hootsuite Enterprise

Top Rated
236 Ratings

Adobe Social

39 Ratings
Score 6.7 out of 101

Hootsuite Enterprise

Top Rated
236 Ratings
Score 7.8 out of 101

Add comparison

Likelihood to Recommend

Adobe Social

Adobe Social is not worth the money if you are looking for a publishing or moderation tool. If and when the reporting is improved, it could be worth a second look.
No photo available

Hootsuite Enterprise

Hootsuite is great if you want to monitor one or more accounts. Specifically, if you are trying to build out a social calendar. Hootsuite makes it easy to develop a thorough content calendar while also promoting/posting things in real-time. If you want to boost interaction with consumers/followers, Hootsuite makes it easy to see mentions and interaction and then tweet back to other users.If you are unsure of your social goals, I would say Hootsuite might not be for you, as it pertains to more advanced levels of social media marketing.
No photo available

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
Hootsuite Enterprise
6.9
Boolean keyword searches
Adobe Social
2.2
Hootsuite Enterprise
6.4
Filtering out noise/spam
Adobe Social
2.2
Hootsuite Enterprise
6.1
Sentiment analysis
Adobe Social
2.2
Hootsuite Enterprise
6.9
Broad channel coverage
Adobe Social
3.1
Hootsuite Enterprise
8.3

Publishing

Adobe Social
3.3
Hootsuite Enterprise
8.4
Content planning and scheduling
Adobe Social
4.2
Hootsuite Enterprise
9.0
Audience targeting
Adobe Social
3.3
Hootsuite Enterprise
6.5
Content optimization
Adobe Social
2.3
Hootsuite Enterprise
8.7
Workflow management
Adobe Social
3.2
Hootsuite Enterprise
9.5

Engagement

Adobe Social
2.2
Hootsuite Enterprise
7.7
Automated routing and prioritization
Adobe Social
2.2
Hootsuite Enterprise
7.7
Customer interaction histories
Adobe Social
2.2
Hootsuite Enterprise
8.2
Bulk actions
Adobe Social
2.1
Hootsuite Enterprise
7.3

Marketing

Adobe Social
2.1
Hootsuite Enterprise
8.4
Lead generation
Adobe Social
2.1
Hootsuite Enterprise
7.8
Content marketing
Adobe Social
2.2
Hootsuite Enterprise
8.3
Paid media management
Adobe Social
2.1
Hootsuite Enterprise
8.3
Campaigns and promotions
Adobe Social
2.2
Hootsuite Enterprise
9.2

Channel coverage/integration

Adobe Social
3.0
Hootsuite Enterprise
7.9
Twitter
Adobe Social
4.3
Hootsuite Enterprise
8.8
Facebook
Adobe Social
3.3
Hootsuite Enterprise
8.7
LinkedIn
Adobe Social
3.1
Hootsuite Enterprise
6.9
Google+
Adobe Social
3.2
Hootsuite Enterprise
8.0
Instagram
Adobe Social
3.0
Hootsuite Enterprise
7.6
Pinterest
Adobe Social
3.0
Hootsuite Enterprise
8.5
YouTube
Adobe Social
1.2
Hootsuite Enterprise
6.5

Reporting/analytics

Adobe Social
2.2
Hootsuite Enterprise
7.8
Campaign success analytics
Adobe Social
2.3
Hootsuite Enterprise
8.1
Real-time tracking
Adobe Social
2.2
Hootsuite Enterprise
7.8
Competitor analysis
Adobe Social
2.2
Hootsuite Enterprise
7.5

Account management

Adobe Social
2.6
Hootsuite Enterprise
7.7
Role-based user permissions & privileges
Adobe Social
3.2
Hootsuite Enterprise
8.0
Mobile access
Adobe Social
2.0
Hootsuite Enterprise
7.5

Pros

  • Integration with Site Catalyst could be of benefit as long as a subject matter expert in both platforms provides guidance
  • Some of the terms reporting can be useful at times to determine overall reach of a campaign across platforms
  • Recent update to newest version did bring some noticable improvements.
No photo available
  • The ability to create customized dashboards allows us to get a high-level view of how everything is going -- all in one place.
  • The reporting capabilities allow us to see what is working and what is not so we can tweak our strategy.
  • The ability to manage permissions across a broad team is awesome!
Jaime Hunt, MS IMC profile photo

Cons

  • Very poor reporting features
  • Product is very rarely updated with new features
  • Feels like a Beta product
Chris Cartwright profile photo
  • LinkedIn University integration - This is more on LinkedIn's end of not opening the API, but it is a gap for universities.
Terry Coniglio profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Like I said previously, Adobe Social is the Cadillac of Social Listening Tools. It provides everything you need in one platform
Melissa Butler profile photo
Hootsuite Enterprise7.9
Based on 36 answers
This tool works really well for our team and at a good price point. We are almost certain to renew.
No photo available

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Hootsuite Enterprise8.2
Based on 11 answers
There's always room for improvement (and Hootsuite is always improving), but overall the product is very easy to use. And whenever we get stuck, they provide pre-recorded tutorials, help articles and/or hands-on training.
Tony Pinto profile photo

Reliability and Availability

Adobe Social7.0
Based on 1 answer
No answer on this topic is available.
Hootsuite Enterprise9.0
Based on 10 answers
I'd say it's 99.9%. We wouldn't expect less. We can't really expect any more.
Tony Pinto profile photo

Performance

Adobe Social5.0
Based on 1 answer
No answer on this topic is available.
Hootsuite Enterprise7.3
Based on 7 answers
Performance is very good considering how much data is being passed back and forth from various social networks (who are likely the bottleneck).
Tony Pinto profile photo

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
Hootsuite Enterprise8.2
Based on 9 answers
Everyone we ever dealt with on staff was totally fantastic!
Tony Pinto profile photo

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
Hootsuite Enterprise8.0
Based on 5 answers
They were available whenever we needed them, or they provided tutorials, videos, Hootsuite University, etc.
Tony Pinto profile photo

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
Hootsuite Enterprise8.2
Based on 9 answers
Very satisfied. I had our properties and teams setup within a day.
No photo available

Alternatives Considered

Adobe Social is like the Cadillac of Social Listening tools. It provides everything from analytics, sentiment, custom reporting, campaign organization and geography of engagement. To be able to access social media accounts, publish content, create reports and track influencers was a big deal. It was the best decision our company could have made.
Melissa Butler profile photo
HootSuite is fantastic and compared to other platforms, it allows us to work very closely as a team and aside from that it also works for all of our social media channels: Facebook, Twitter, Instagram, Google+ etc.
Kyle Harms profile photo

Return on Investment

  • Adobe Social allows us to insert our clients into online conversations related to their brand.
No photo available
  • Increased team efficiency
  • Better customer service
Kyle Harms profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Hootsuite Enterprise

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details