What users are saying about
40 Ratings
Top Rated
387 Ratings
40 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.8 out of 101
Top Rated
387 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101

Add comparison

Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Hootsuite Free

Hootsuite Free is a great choice for businesses that either are just getting into social media as a way of validating ROI before investing more or small businesses with limited social media needs. The free platform definitely has its limits, but for the features and post scheduling visibility, it is a really good way to get started.
Ed Hart profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Hootsuite Free
6.9
Boolean keyword searches
Adobe Social
2.1
Hootsuite Free
7.2
Filtering out noise/spam
Adobe Social
2.1
Hootsuite Free
6.2
Sentiment analysis
Adobe Social
2.1
Hootsuite Free
7.0
Broad channel coverage
Adobe Social
3.1
Hootsuite Free
7.0

Publishing

Adobe Social
3.1
Hootsuite Free
7.5
Content planning and scheduling
Adobe Social
4.1
Hootsuite Free
8.4
Audience targeting
Adobe Social
3.1
Hootsuite Free
7.4
Content optimization
Adobe Social
2.2
Hootsuite Free
7.2
Workflow management
Adobe Social
3.1
Hootsuite Free
7.1

Engagement

Adobe Social
2.1
Hootsuite Free
7.3
Automated routing and prioritization
Adobe Social
2.1
Hootsuite Free
7.8
Customer interaction histories
Adobe Social
2.1
Hootsuite Free
7.5
Bulk actions
Adobe Social
2.1
Hootsuite Free
6.5

Marketing

Adobe Social
2.1
Hootsuite Free
7.9
Lead generation
Adobe Social
2.1
Hootsuite Free
7.2
Content marketing
Adobe Social
2.1
Hootsuite Free
7.7
Paid media management
Adobe Social
2.0
Hootsuite Free
8.0
Campaigns and promotions
Adobe Social
2.1
Hootsuite Free
8.6

Channel coverage/integration

Adobe Social
2.9
Hootsuite Free
8.1
Twitter
Adobe Social
4.1
Hootsuite Free
8.9
Facebook
Adobe Social
3.1
Hootsuite Free
8.4
LinkedIn
Adobe Social
3.1
Hootsuite Free
8.4
Google+
Adobe Social
3.1
Hootsuite Free
8.3
Instagram
Adobe Social
3.0
Hootsuite Free
8.0
Pinterest
Adobe Social
3.0
Hootsuite Free
7.9
YouTube
Adobe Social
1.1
Hootsuite Free
6.7

Reporting/analytics

Adobe Social
2.1
Hootsuite Free
6.9
Campaign success analytics
Adobe Social
2.1
Hootsuite Free
6.5
Real-time tracking
Adobe Social
2.1
Hootsuite Free
7.7
Competitor analysis
Adobe Social
2.1
Hootsuite Free
6.5

Account management

Adobe Social
2.6
Hootsuite Free
7.9
Role-based user permissions & privileges
Adobe Social
3.1
Hootsuite Free
7.8
Mobile access
Adobe Social
2.0
Hootsuite Free
7.9

Pros

  • Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
  • It has workflow processes, but they are over-complicated and poorly designed.
  • It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.
No photo available
  • It is useful at the moment to follow up on informative topics, that is, to follow up on media.
  • Customize Hootsuite to your liking and work wherever you want, the interface is very flexible and you have a great freedom to visualize the data in different ways, create lists of themes or media, adapting it to your way of working.
  • Have all the information you need a click away....
Gustavo Flores Flores Rojo profile photo

Cons

  • Publishing social posts is unpredictable - not every scheduled post actually gets published and nor do some of the real-time posts.
  • Publishing YouTube videos requires users to first upload the whole video to Adobe Social, which will then upload it to YouTube. So inefficient!
  • Listening tools are difficult to work with and filtering results are not easy either.
No photo available
  • Make friends with Instagram!
  • Not a big fan of the user interface
  • Could improve entry-level reporting
Michelle Green Arnson profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Adobe Social simply has too many bugs, and promised ROI metrics that either did not work, or could be found elsewhere. It simply is not worth the money. It needs a major review by Adobe.
No photo available
Hootsuite Free4.7
Based on 7 answers
Works very well!
Douglas Mauro profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Hootsuite Free5.0
Based on 1 answer
Its UI is very busy, the result of many years of adding features as the number of social media platforms exploded underneath them, and the lack of platform-specific features (whether for streams, posting, reporting, anything) reflects it. Nonetheless, for free management & quasi-updated stream viewing, it still remains the original and classic. The UI's lackings aren't in its 1990 borders-and-table-bezel glory but rather its not supporting platform specific features (such as image sizing, see my earlier points) which can be so critical. Too many fly-in's and fly-outs as well as the very different designs resulting from left-menu selections for mode really make it an anxious UI to use.
Richard Chen profile photo

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
Hootsuite Free3.2
Based on 2 answers
"Help Desk", basically a collection of articles, is clearly outdated and not keeping up with its features set with inaccuracies and errors yet is still the only possible option for finding help. You get what you pay for, they say.
Richard Chen profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Hootsuite Free6.0
Based on 1 answer
Very easy to teach and learn
Jessica Rudolph profile photo

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
Hootsuite Free7.8
Based on 3 answers
Nothing, it takes 2 minutes to associate accounts (note, social accounts cannot have been associated with any HootSuite previously else it'll deny permissions to HootSuite's request) HootSuite, couldn't be easier.
Richard Chen profile photo

Alternatives Considered

I would say that Adobe Social combines all the best qualities of its competitors into one platform. It has moderation capabilities similar to Buddy Media and publishing capabilities like Social Studio
No photo available
I only looked at TweetDeck to realize it wasn't what I needed because I needed something more comprehensive. But Sprout Social has delivered and then some. I love how easy it is to use and it's user-friendly interface
Stephanie MacMillan profile photo

Return on Investment

  • No impact really. Other than getting other employees to look at posting content.
Sandy Adam profile photo
  • Got us into the habit of being more consistent about posting content across social media channels
  • Got us thinking about measuring our social media engagement (and looking for better ways to do it)
  • Allowed us to monitor hashtags where we could contribute existing content to an ongoing conversation
Michelle Green Arnson profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Hootsuite Free

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details