What users are saying about

Adobe Social

39 Ratings

Hootsuite Free

Top Rated
357 Ratings

Adobe Social

39 Ratings
Score 6.7 out of 101

Hootsuite Free

Top Rated
357 Ratings
Score 7.6 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not worth the money if you are looking for a publishing or moderation tool. If and when the reporting is improved, it could be worth a second look.
No photo available

Hootsuite Free

Useful only during beginning of contract at the lowest cost level (free) just to build the client relationship, for clients who're unwilling to pay even $14.99/mo to have us work on their social media. Typical clients are thinking about it but need that additional push by convincing them we're capable of handling the social media workload. Lack of reports and analytics means we must confine our resulting recommendations to verbal and descriptive rather than with numbers and more advanced tagging/categorization.
Richard Chen profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
Hootsuite Free
6.6
Boolean keyword searches
Adobe Social
2.2
Hootsuite Free
7.2
Filtering out noise/spam
Adobe Social
2.2
Hootsuite Free
5.7
Sentiment analysis
Adobe Social
2.2
Hootsuite Free
6.7
Broad channel coverage
Adobe Social
3.1
Hootsuite Free
7.0

Publishing

Adobe Social
3.2
Hootsuite Free
7.2
Content planning and scheduling
Adobe Social
4.2
Hootsuite Free
8.1
Audience targeting
Adobe Social
3.3
Hootsuite Free
6.9
Content optimization
Adobe Social
2.3
Hootsuite Free
6.9
Workflow management
Adobe Social
3.2
Hootsuite Free
6.8

Engagement

Adobe Social
2.2
Hootsuite Free
7.0
Automated routing and prioritization
Adobe Social
2.2
Hootsuite Free
7.6
Customer interaction histories
Adobe Social
2.2
Hootsuite Free
7.1
Bulk actions
Adobe Social
2.1
Hootsuite Free
6.3

Marketing

Adobe Social
2.1
Hootsuite Free
7.5
Lead generation
Adobe Social
2.1
Hootsuite Free
6.7
Content marketing
Adobe Social
2.2
Hootsuite Free
7.2
Paid media management
Adobe Social
2.1
Hootsuite Free
7.8
Campaigns and promotions
Adobe Social
2.2
Hootsuite Free
8.2

Channel coverage/integration

Adobe Social
3.0
Hootsuite Free
8.0
Twitter
Adobe Social
4.3
Hootsuite Free
8.8
Facebook
Adobe Social
3.3
Hootsuite Free
8.2
LinkedIn
Adobe Social
3.1
Hootsuite Free
8.3
Google+
Adobe Social
3.2
Hootsuite Free
8.3
Instagram
Adobe Social
3.0
Hootsuite Free
8.1
Pinterest
Adobe Social
3.0
Hootsuite Free
8.0
YouTube
Adobe Social
1.2
Hootsuite Free
6.5

Reporting/analytics

Adobe Social
2.2
Hootsuite Free
6.5
Campaign success analytics
Adobe Social
2.3
Hootsuite Free
6.2
Real-time tracking
Adobe Social
2.2
Hootsuite Free
7.3
Competitor analysis
Adobe Social
2.2
Hootsuite Free
6.2

Account management

Adobe Social
2.6
Hootsuite Free
7.6
Role-based user permissions & privileges
Adobe Social
3.2
Hootsuite Free
7.6
Mobile access
Adobe Social
2.0
Hootsuite Free
7.7

Pros

  • Integration with Site Catalyst could be of benefit as long as a subject matter expert in both platforms provides guidance
  • Some of the terms reporting can be useful at times to determine overall reach of a campaign across platforms
  • Recent update to newest version did bring some noticable improvements.
No photo available
  • Web-brower based (no more Adobe Air, thankfully)
  • Very fast setup
  • Free means no payment or client billing needed
  • Widely known so easy to sell clients on it
  • The original in social media management remains useable, relevant
Richard Chen profile photo

Cons

  • The publising tool is quite limited in terms of number of platforms it publishes to, as well as the functionality of being able to tweak posts within a platform
  • The customer service provided in support of this product leaves an enormous amount to be desired.
  • Adobe Social can be very slow to load and have it bring up the pages you actually want it to bring up
  • Much of the functionality of Adobe Social often doesn't work, and what does is not very ituitive to the user
No photo available
  • Instagram automated posts are quite painful. There are better programs that do that.
  • The free version has recently implemented a credit system in addition to 3 accounts only. So you get 30 posts and for 3 accounts.
  • Reporting features are a little useless. They are easily available everywhere else, and the number of 'twitter followers' isn't really a report..
Justina Rimkeviciute profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Adobe Social simply has too many bugs, and promised ROI metrics that either did not work, or could be found elsewhere. It simply is not worth the money. It needs a major review by Adobe.
No photo available
Hootsuite Free4.7
Based on 7 answers
It's free so there're few blockers to renewing the subscription which is just a permanent account other than to revoke the social platforms' permissions after the clients have bought into another non-HootSuite platform. As its obvious purpose is to move users to Pro ($14.99/mo), the limited functionality plus the security permissions it raises as well as disabling any other HootSuite account from registering the associated social media platforms means we'd delete the HootSuite account after its limited initial use.
Richard Chen profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Hootsuite Free5.0
Based on 1 answer
Its UI is very busy, the result of many years of adding features as the number of social media platforms exploded underneath them, and the lack of platform-specific features (whether for streams, posting, reporting, anything) reflects it. Nonetheless, for free management & quasi-updated stream viewing, it still remains the original and classic. The UI's lackings aren't in its 1990 borders-and-table-bezel glory but rather its not supporting platform specific features (such as image sizing, see my earlier points) which can be so critical. Too many fly-in's and fly-outs as well as the very different designs resulting from left-menu selections for mode really make it an anxious UI to use.
Richard Chen profile photo

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
Hootsuite Free3.2
Based on 2 answers
"Help Desk", basically a collection of articles, is clearly outdated and not keeping up with its features set with inaccuracies and errors yet is still the only possible option for finding help. You get what you pay for, they say.
Richard Chen profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Hootsuite Free6.0
Based on 1 answer
Very easy to teach and learn
Jessica Rudolph profile photo

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
Hootsuite Free7.8
Based on 3 answers
Nothing, it takes 2 minutes to associate accounts (note, social accounts cannot have been associated with any HootSuite previously else it'll deny permissions to HootSuite's request) HootSuite, couldn't be easier.
Richard Chen profile photo

Alternatives Considered

Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
Chris Cartwright profile photo
I selected Hootsuite initially based on its popularity and status as a leader in the realm of social media scheduling/monitoring. Ultimately, the user interface, lack of Instagram integration, and less-than-dazzling free options led us to make the switch to a paid Buffer account for scheduling and monitoring engagement across our platforms. If all we did was tweet, TweetDeck would be all we need, for free. For everything else combined, there's Buffer.
Michelle Green Arnson profile photo

Return on Investment

  • Adobe Social allows us to insert our clients into online conversations related to their brand.
No photo available
  • It is perfect and saves on my costs.
Satyarth Rai profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Hootsuite Free

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details