What users are saying about
41 Ratings
Top Rated
5 Ratings
41 Ratings
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Score 6.9 out of 101
Top Rated
5 Ratings
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Score 8.3 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Hootsuite Pro

I have not used the competition nor researched them (Hootsuite came along at just the right time and it was very cost effective for what it allowed me to do - circulate web articles of interest to numerous Linked In Groups plus also FB and Twitter).
Michael Royal profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Hootsuite Pro
Boolean keyword searches
Adobe Social
2.1
Hootsuite Pro
Filtering out noise/spam
Adobe Social
2.1
Hootsuite Pro
Sentiment analysis
Adobe Social
2.1
Hootsuite Pro
Broad channel coverage
Adobe Social
3.0
Hootsuite Pro

Publishing

Adobe Social
3.1
Hootsuite Pro
7.0
Content planning and scheduling
Adobe Social
4.1
Hootsuite Pro
7.0
Audience targeting
Adobe Social
3.1
Hootsuite Pro
7.0
Content optimization
Adobe Social
2.1
Hootsuite Pro
Workflow management
Adobe Social
3.1
Hootsuite Pro
7.0

Engagement

Adobe Social
2.1
Hootsuite Pro
9.0
Automated routing and prioritization
Adobe Social
2.1
Hootsuite Pro
Customer interaction histories
Adobe Social
2.1
Hootsuite Pro
Bulk actions
Adobe Social
2.0
Hootsuite Pro
9.0

Marketing

Adobe Social
2.0
Hootsuite Pro
7.0
Lead generation
Adobe Social
2.0
Hootsuite Pro
Content marketing
Adobe Social
2.1
Hootsuite Pro
7.0
Paid media management
Adobe Social
2.0
Hootsuite Pro
Campaigns and promotions
Adobe Social
2.1
Hootsuite Pro

Channel coverage/integration

Adobe Social
2.9
Hootsuite Pro
8.0
Twitter
Adobe Social
4.1
Hootsuite Pro
8.0
Facebook
Adobe Social
3.1
Hootsuite Pro
8.0
LinkedIn
Adobe Social
3.0
Hootsuite Pro
8.0
Google+
Adobe Social
3.1
Hootsuite Pro
Instagram
Adobe Social
3.0
Hootsuite Pro
Pinterest
Adobe Social
3.0
Hootsuite Pro
YouTube
Adobe Social
1.1
Hootsuite Pro

Reporting/analytics

Adobe Social
2.1
Hootsuite Pro
Campaign success analytics
Adobe Social
2.1
Hootsuite Pro
Real-time tracking
Adobe Social
2.1
Hootsuite Pro
Competitor analysis
Adobe Social
2.1
Hootsuite Pro

Account management

Adobe Social
2.5
Hootsuite Pro
Role-based user permissions & privileges
Adobe Social
3.1
Hootsuite Pro
Mobile access
Adobe Social
2.0
Hootsuite Pro

Pros

  • Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
  • It has workflow processes, but they are over-complicated and poorly designed.
  • It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.
No photo available
  • Easy to send and schedule - once you figure out where you do it from. The instructions for scheduling are straightforward
  • The Hootlet on my Chrome toolbar has increased efficiency with communicating interesting web links being easy to spread
  • It is easy to add LinkedIn groups to a communication message, again, once you have done it once or twice (first time was a bit tricky)
  • The link shrinking is a good feature - saves having to go to ow.ly
Michael Royal profile photo

Cons

  • The publising tool is quite limited in terms of number of platforms it publishes to, as well as the functionality of being able to tweak posts within a platform
  • The customer service provided in support of this product leaves an enormous amount to be desired.
  • Adobe Social can be very slow to load and have it bring up the pages you actually want it to bring up
  • Much of the functionality of Adobe Social often doesn't work, and what does is not very ituitive to the user
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  • I find it is not as intuitive as I thought it should be, although easy once you know how (& remember how!). I found myself guessing where stuff might be and some things still baffle me! As it is not my 'day job', I can only spend so much time trying to uncover the benefits.
  • The vertical slider is very narrow. A small issue but an irritating one! I notice this is a trend on software but I don't like it. My Windows vertical slider on my screen now at 3 to 4 mm (1/8th of an inch) is a lot easier to control.
  • I find the whole 'streams' concept a bit confusing and don't know what to do with it other than look at it. I might be a bit of a social media laggard but I find myself in the 'one way' (outgoing) communication stream - and don't know how to readily respond to others.
  • Adding new LinkedIn groups is a bit of a hit and miss challenge. I have to remember which screen to go to (which reminds me, I will have to do this again soon). It would be good for Hootsuite to reach out to LinkedIn and offer me to sign up those groups which I am not using through Hootsuite rather than wait for me to go through another screen (when I find it!) and to this.
  • I would like to have the option of grouping LinkedIn groups so that I could short cut selecting groups for particular messages. For example, I am a member of a number of Australian based groups, as well as HR groups, Insolvency groups, Restructuring groups, Business Owner groups. It would be good to have the ability to 'group' the groups to save time posting.
  • The posting process is not a check box but you click on the link and it disappears and reappears in the links to be posted to. Again, a bit of a challenge the first time to intuitively know how this works.
Michael Royal profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Product is not evolving, gaps are never overcome, and reporting is poor. It's not an innovative product.
Chris Cartwright profile photo
Hootsuite Pro9.0
Based on 3 answers
I can't see myself learning another piece of software in this space unless I find some time! However, it does have some issues and if when researching others someone gave the opposition some rave reviews and in particular, addressed some of my concerns re gliches, then I would be highly likely to change.
Michael Royal profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Hootsuite Pro8.0
Based on 2 answers
I find Hootsuite to be very easy to use, though there are a couple things that need improvement. Overall, I think Hootsuite is an awesome tool and it helps me to do my job and do it well. I have been a fan for years, tried other products, but none of them come close to Hootsuite.
Loryn Guiffre, MBA profile photo

Reliability and Availability

Adobe Social7.0
Based on 1 answer
No answer on this topic is available.
Hootsuite Pro5.0
Based on 1 answer
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Michael Royal profile photo

Performance

Adobe Social5.0
Based on 1 answer
No answer on this topic is available.
Hootsuite Pro6.0
Based on 1 answer
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Michael Royal profile photo

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
Hootsuite Pro9.1
Based on 1 answer
Keep it simple!
Loryn Guiffre, MBA profile photo

Alternatives Considered

Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
Chris Cartwright profile photo
I use tools like Google alerts to monitor our company. When I worked at a PR agency, I used Netvibes, but never really got into it. I also used Vocus (which was pricey if I remember correctly), and I mess around with Klout, though I don't take it very seriously. Hootsuite is, by far, my favorite and a tool that I have used consistently throughout my career
Loryn Guiffre, MBA profile photo

Return on Investment

  • Unable to pull reports on moderation activities as there is no way to pull reports based on conversation tags.
  • No integration with Instagram
  • Reporting is lacking in information, often missing key elements.
Chris Cartwright profile photo
  • I use it to reduce my stress of feeling that I should be communicating. It has achieved that to a large extent as I have increased my knowledge of how it works.
  • I can't say I have obtained any direct leads from it but I notice that my postings are getting some traction which is good
  • It is the usual '100 hours' to learn the software. I find most software - even relatively simple to use software like Hootsuite, still requires a level of trial and error and study - oh and mistakes!
Michael Royal profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Hootsuite Pro

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details