What users are saying about
40 Ratings

Hootsuite Pro

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Top Rated
484 Ratings
40 Ratings
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Score 6.8 out of 101

Hootsuite Pro

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Top Rated
484 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

Add comparison

Likelihood to Recommend

Adobe Social

Adobe Social is not worth the money if you are looking for a publishing or moderation tool. If and when the reporting is improved, it could be worth a second look.
No photo available

Hootsuite Pro

If you're just wading into the world of social monitoring and scheduling and don't want a large investment of time or money, this is a great tool. I consider it a "my first social media management tool." For simple posting, scheduling, monitoring, and reporting, this is a great, inexpensive option.If you're an advanced user and care about analytics being baked in and not piecemeal per report you pay for, then you might be better served looking elsewhere. The cost structure of reporting here by a number of reports and by the number of things you want to measure isn't ideal. I'd rather pay for analytics as a whole and pull whatever I want.
Jarad Matula, MBA profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Hootsuite Pro
7.8
Boolean keyword searches
Adobe Social
2.1
Hootsuite Pro
8.3
Filtering out noise/spam
Adobe Social
2.1
Hootsuite Pro
7.5
Sentiment analysis
Adobe Social
2.1
Hootsuite Pro
7.1
Broad channel coverage
Adobe Social
3.1
Hootsuite Pro
8.3

Publishing

Adobe Social
3.1
Hootsuite Pro
7.8
Content planning and scheduling
Adobe Social
4.1
Hootsuite Pro
9.2
Audience targeting
Adobe Social
3.2
Hootsuite Pro
7.1
Content optimization
Adobe Social
2.2
Hootsuite Pro
7.5
Workflow management
Adobe Social
3.1
Hootsuite Pro
7.4

Engagement

Adobe Social
2.1
Hootsuite Pro
7.2
Automated routing and prioritization
Adobe Social
2.1
Hootsuite Pro
6.9
Customer interaction histories
Adobe Social
2.1
Hootsuite Pro
6.8
Bulk actions
Adobe Social
2.1
Hootsuite Pro
7.8

Marketing

Adobe Social
2.1
Hootsuite Pro
7.0
Lead generation
Adobe Social
2.1
Hootsuite Pro
7.0
Content marketing
Adobe Social
2.1
Hootsuite Pro
7.2
Paid media management
Adobe Social
2.0
Hootsuite Pro
6.3
Campaigns and promotions
Adobe Social
2.1
Hootsuite Pro
7.3

Channel coverage/integration

Adobe Social
2.9
Hootsuite Pro
8.5
Twitter
Adobe Social
4.2
Hootsuite Pro
9.4
Facebook
Adobe Social
3.1
Hootsuite Pro
8.7
LinkedIn
Adobe Social
3.1
Hootsuite Pro
8.1
Google+
Adobe Social
3.1
Hootsuite Pro
8.6
Instagram
Adobe Social
3.0
Hootsuite Pro
8.1
Pinterest
Adobe Social
3.0
Hootsuite Pro
8.0
YouTube
Adobe Social
1.1
Hootsuite Pro
8.6

Reporting/analytics

Adobe Social
2.1
Hootsuite Pro
6.7
Campaign success analytics
Adobe Social
2.1
Hootsuite Pro
6.4
Real-time tracking
Adobe Social
2.1
Hootsuite Pro
7.6
Competitor analysis
Adobe Social
2.1
Hootsuite Pro
6.2

Account management

Adobe Social
2.6
Hootsuite Pro
8.8
Role-based user permissions & privileges
Adobe Social
3.1
Hootsuite Pro
8.6
Mobile access
Adobe Social
2.0
Hootsuite Pro
8.9

Pros

  • Publishing capabilities
  • Moderation Dashboards
  • Customized Dashboard Feeds
No photo available
  • It provides easy management of multiple social media accounts
  • Monitors multiple streams across social media platforms
  • It allows team member management and task delegation
Matthew Hardesty profile photo

Cons

  • A lot of bugs lately where I had issues logging in
  • Being able to promote campaigns from the platform
Stephanie Marx profile photo
  • While novel, the analytic reports can go more in depth
  • Instagram functionality continues to be wonky (due to IG's closed API)
  • Dashboard panel can become cluttered
F. Flobo Boyce profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Software still too buggy. Have been working on a bug fix since April of this year
Sandy Adam profile photo
Hootsuite Pro6.4
Based on 34 answers
I like what is there now, more reporting would be nice, as well as a better functioning Hootlet. I'm a bit spoiled with the broader reach of HubSpot tools.
Mike Garland profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Hootsuite Pro6.0
Based on 9 answers
Hootsuite does not encompass Google +Hootlet the Chrome widget does not always work as it should (there is a technical bug with it which has been partially fixed but it still occurs from time to time).Otherwise good.
Michael Royal profile photo

Reliability and Availability

Adobe Social7.0
Based on 1 answer
No answer on this topic is available.
Hootsuite Pro5.0
Based on 7 answers
Depends on the social networks API - Twitter is the one that usually has issues. Hootsuite is quick to upload but at times, will freeze causing me to have to reload the platform.
Ashley Pengilly profile photo

Performance

Adobe Social5.0
Based on 1 answer
No answer on this topic is available.
Hootsuite Pro6.0
Based on 7 answers
It is quick and easy to do content posting and scheduling. I just wish it did not freeze from time to time
Ashley Pengilly profile photo

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
Hootsuite Pro10.0
Based on 7 answers
We have actually never needed to contact support, which is why I give it a 10.
Taylor Wood profile photo

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
Hootsuite Pro9.8
Based on 2 answers
No answer on this topic is available.

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
Hootsuite Pro10.0
Based on 9 answers
It takes less than an hour to install and figure out how to use it.
Taylor Wood profile photo

Alternatives Considered

I didnt have the option to select it for this client. They came to us with this tool. I believe it's quality and has a lot to offer in terms of really driving Social ROI with an integration with bitly
Stephanie Marx profile photo
I use tools like Google alerts to monitor our company. When I worked at a PR agency, I used Netvibes, but never really got into it. I also used Vocus (which was pricey if I remember correctly), and I mess around with Klout, though I don't take it very seriously. Hootsuite is, by far, my favorite and a tool that I have used consistently throughout my career
Loryn Guiffre, MBA profile photo

Return on Investment

  • efficiency
  • post performance
No photo available
  • Increase in webinar attendance
  • Improved visibility at trade shows/events
  • Added available touch point for customers
  • No direct sales qualified leads
  • Increased efficiency in day-to-day responsibilities by having scheduling feature
Johnathan Warren profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Hootsuite Pro

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details