What users are saying about

Adobe Social

39 Ratings

Hootsuite Pro

Top Rated
466 Ratings

Adobe Social

39 Ratings
Score 6.7 out of 101

Hootsuite Pro

Top Rated
466 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is well suited for writing and scheduling most posts. It's less appropriate for Twitter video and social analytics depending on the needs of your client. Other products worth looking at are Hootsuite or Sprout Social
No photo available

Hootsuite Pro

If you're just wading into the world of social monitoring and scheduling and don't want a large investment of time or money, this is a great tool. I consider it a "my first social media management tool." For simple posting, scheduling, monitoring, and reporting, this is a great, inexpensive option.If you're an advanced user and care about analytics being baked in and not piecemeal per report you pay for, then you might be better served looking elsewhere. The cost structure of reporting here by a number of reports and by the number of things you want to measure isn't ideal. I'd rather pay for analytics as a whole and pull whatever I want.
Jarad Matula, MBA profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
Hootsuite Pro
7.5
Boolean keyword searches
Adobe Social
2.2
Hootsuite Pro
8.0
Filtering out noise/spam
Adobe Social
2.2
Hootsuite Pro
7.2
Sentiment analysis
Adobe Social
2.2
Hootsuite Pro
6.4
Broad channel coverage
Adobe Social
3.1
Hootsuite Pro
8.2

Publishing

Adobe Social
3.2
Hootsuite Pro
7.8
Content planning and scheduling
Adobe Social
4.2
Hootsuite Pro
9.2
Audience targeting
Adobe Social
3.3
Hootsuite Pro
7.3
Content optimization
Adobe Social
2.3
Hootsuite Pro
7.2
Workflow management
Adobe Social
3.2
Hootsuite Pro
7.4

Engagement

Adobe Social
2.2
Hootsuite Pro
7.2
Automated routing and prioritization
Adobe Social
2.2
Hootsuite Pro
7.3
Customer interaction histories
Adobe Social
2.2
Hootsuite Pro
7.0
Bulk actions
Adobe Social
2.1
Hootsuite Pro
7.3

Marketing

Adobe Social
2.1
Hootsuite Pro
6.7
Lead generation
Adobe Social
2.1
Hootsuite Pro
6.6
Content marketing
Adobe Social
2.2
Hootsuite Pro
6.8
Paid media management
Adobe Social
2.1
Hootsuite Pro
6.1
Campaigns and promotions
Adobe Social
2.2
Hootsuite Pro
7.1

Channel coverage/integration

Adobe Social
3.0
Hootsuite Pro
8.3
Twitter
Adobe Social
4.3
Hootsuite Pro
9.3
Facebook
Adobe Social
3.3
Hootsuite Pro
8.5
LinkedIn
Adobe Social
3.1
Hootsuite Pro
7.8
Google+
Adobe Social
3.2
Hootsuite Pro
8.5
Instagram
Adobe Social
3.0
Hootsuite Pro
8.1
Pinterest
Adobe Social
3.0
Hootsuite Pro
7.5
YouTube
Adobe Social
1.2
Hootsuite Pro
8.5

Reporting/analytics

Adobe Social
2.2
Hootsuite Pro
6.3
Campaign success analytics
Adobe Social
2.3
Hootsuite Pro
6.0
Real-time tracking
Adobe Social
2.2
Hootsuite Pro
7.2
Competitor analysis
Adobe Social
2.2
Hootsuite Pro
5.6

Account management

Adobe Social
2.6
Hootsuite Pro
8.5
Role-based user permissions & privileges
Adobe Social
3.2
Hootsuite Pro
8.4
Mobile access
Adobe Social
2.0
Hootsuite Pro
8.7

Pros

  • Publishing capabilities
  • Moderation Dashboards
  • Customized Dashboard Feeds
No photo available
  • Organize Social Media Content
  • Able to post to many accounts at once
  • Weekly analytic email
F. Flobo Boyce profile photo

Cons

  • When you download the reports, Adobe Social can only provide reports in a text form. The platform cannot produce reports with images such as graphs or images of the engagement.
Melissa Butler profile photo
  • I use Firefox as my web browser, and there are times when I can't fully see everything I need to see, but that can be fixed by zooming out so it's not the biggest deal.
  • I have the Pro version, not enterprise. I feel like pro is the best value for me. With that being said, I wish I could get some of the cooler features that I'm sure the next level up get. I have very low overhead for my business, I don't pay for a lot. So me paying for this program is a pretty big deal. There are times I wish I had more. I tried to build a custom report, but found out it was going to charge me extra for it, so I didn't follow through with it.
  • Analytics wise I wish it would give me more. I'm not sure if there are more analytical options available to the next paid level up. I would really love to be able to do more streams of trends and account activity, and again make reporting easier. To show one of my clients monthly reports, I give them exported PDFs of Google Analytics and also a spreadsheet that I make from Facebook insights. It would be SO ideal if I could make a nice report in HootSuite that covered all of the platforms, especially those that don't provide analytics themselves, like Google+ and Twitter.
  • To elaborate on the stream of trends, right now I can set up queries, for example on my personal account I have a saved Twitter search where I have a feed of the keywords "free screening" and "Seattle" so I can find free movie screenings in my area. Great life hack. I but for my Physical Therapy client for example I wish I could have a stream that showed me related keywords that were hot at the moment, popular articles for the industry, that kind of thing. I'm not sure if competitors to HootSuite provide that kind of insight, but it would be ideal for me.
Kelly Rates profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Unfortunately, I was using a corporate account for a company that I no longer work for. However, in an individual capacity, I would 100% renew Adobe Social, as well as recommend it to any future employers that I have
Christopher Mclaughlin profile photo
Hootsuite Pro6.4
Based on 34 answers
HootSuite Pro is a solid product. Good support team, good tools, easy to use and understand. They have great tutorials, I was never left just sitting and staring at my computer wondering what to do next. It was a very intuitive and a time saver
Nicholas Shields profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Hootsuite Pro6.0
Based on 9 answers
I find Hootsuite to be very easy to use, though there are a couple things that need improvement. Overall, I think Hootsuite is an awesome tool and it helps me to do my job and do it well. I have been a fan for years, tried other products, but none of them come close to Hootsuite.
Loryn Guiffre, MBA profile photo

Reliability and Availability

Adobe Social7.0
Based on 1 answer
No answer on this topic is available.
Hootsuite Pro5.0
Based on 7 answers
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Michael Royal profile photo

Performance

Adobe Social5.0
Based on 1 answer
No answer on this topic is available.
Hootsuite Pro6.0
Based on 7 answers
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Michael Royal profile photo

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
Hootsuite Pro10.0
Based on 7 answers
They respond to every tweet complaint that I have, even when I am just talking among friends.
Ashley Pengilly profile photo

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
Hootsuite Pro9.8
Based on 2 answers
Nice tutorials.
Erik Blair profile photo

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
Hootsuite Pro10.0
Based on 9 answers
Keep it simple!
Loryn Guiffre, MBA profile photo

Alternatives Considered

Originally started with Radian 6 for social listening, however, it requires way too much hands-on time for small teams. Again, a robust systems for large B2C and ecommerce sites.
Sandy Adam profile photo
Buffer - integrations weren't as seamless - Hootsuite had just been around longer and was more widely used. Buffer also didn't offer the scheduling options and metrics reports. Hootsuite's interface was much more user-friendly and allowed us to skim feeds on the interface as well.
Emily Hammell profile photo

Return on Investment

  • No impact really. Other than getting other employees to look at posting content.
Sandy Adam profile photo
  • HootSuite has saved our Marketing Coordinator tons of time every week by letting her schedule all of the week's posts at once and check in lightly during the week.
  • HootSuite has made it very simple to connect with our audience using Keyword Streams.
  • HootSuite has made it easy to have a bird's eye view of our brand on Social Media.
Alison Rivera profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Hootsuite Pro

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details