What users are saying about

Adobe Social

39 Ratings
Score 6.7 out of 101

Lithium Online Communities

21 Ratings
Score 8.7 out of 101

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Likelihood to Recommend

Adobe Social

All feedback is based on transition from 2.0-3.0. Overall tool is useful, but not worth the money for more experienced enterprise clients. As our needs have evolved, the tool sadly had not kept up with our pace.
No photo available

Lithium Online Communities

If you are looking for an online Community platform, this one is hard to beat, however it is more suited to med to large corporations. Small businesses typically do not have the volume to justify the intricacies of the platform.
Allison Fasching profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
Lithium Online Communities
Boolean keyword searches
Adobe Social
2.2
Lithium Online Communities
Filtering out noise/spam
Adobe Social
2.2
Lithium Online Communities
Sentiment analysis
Adobe Social
2.2
Lithium Online Communities
Broad channel coverage
Adobe Social
3.1
Lithium Online Communities

Publishing

Adobe Social
3.2
Lithium Online Communities
Content planning and scheduling
Adobe Social
4.2
Lithium Online Communities
Audience targeting
Adobe Social
3.3
Lithium Online Communities
Content optimization
Adobe Social
2.3
Lithium Online Communities
Workflow management
Adobe Social
3.2
Lithium Online Communities

Engagement

Adobe Social
2.2
Lithium Online Communities
Automated routing and prioritization
Adobe Social
2.2
Lithium Online Communities
Customer interaction histories
Adobe Social
2.2
Lithium Online Communities
Bulk actions
Adobe Social
2.1
Lithium Online Communities

Marketing

Adobe Social
2.1
Lithium Online Communities
Lead generation
Adobe Social
2.1
Lithium Online Communities
Content marketing
Adobe Social
2.2
Lithium Online Communities
Paid media management
Adobe Social
2.1
Lithium Online Communities
Campaigns and promotions
Adobe Social
2.2
Lithium Online Communities

Channel coverage/integration

Adobe Social
3.0
Lithium Online Communities
Twitter
Adobe Social
4.3
Lithium Online Communities
Facebook
Adobe Social
3.3
Lithium Online Communities
LinkedIn
Adobe Social
3.1
Lithium Online Communities
Google+
Adobe Social
3.2
Lithium Online Communities
Instagram
Adobe Social
3.0
Lithium Online Communities
Pinterest
Adobe Social
3.0
Lithium Online Communities
YouTube
Adobe Social
1.2
Lithium Online Communities

Reporting/analytics

Adobe Social
2.2
Lithium Online Communities
Campaign success analytics
Adobe Social
2.3
Lithium Online Communities
Real-time tracking
Adobe Social
2.2
Lithium Online Communities
Competitor analysis
Adobe Social
2.2
Lithium Online Communities

Account management

Adobe Social
2.6
Lithium Online Communities
Role-based user permissions & privileges
Adobe Social
3.2
Lithium Online Communities
Mobile access
Adobe Social
2.0
Lithium Online Communities

Pros

  • Scheduling posts
  • reviewing the calendar of posts
  • rganizing campaign content with tagging
Stephanie Marx profile photo
  • Community - it has the robust functionality and all the bells and whistles that customers typically look for
  • Out-of-the-box widgets - there are a number of out of the box widgets, such as "Most recent threads" or "Unanswered questions" that can be easily deployed throughout the community. Depending on where you deploy them, e.g., homepage vs. a specific board, these widgets "narrow down" their content based on the context you are in.
  • Programmability - well documented APIs that allow you to custom-program functionality
Veit Irtenkauf profile photo

Cons

  • A lot of bugs lately where I had issues logging in
  • Being able to promote campaigns from the platform
Stephanie Marx profile photo
  • Overall I am very satisfied, as with any tool there is always room from improvement or change, every company has specific needs, so these are a couple of things that would benefit me.
  • Search. The internal search tool works good, but there is room for improvement. Lithium is currently working on enhancements, so I am looking forward to the new changes.
  • Surveys. They have a great survey tool, but I would love to see an enhancement that would allow agents/community managers to respond to customer survey responses. This is probably an industry thing, but our customers tend to use the survey tool as a complaint box.
Allison Fasching profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
I can't control if they would renew the product, so I'm a bit inaccurate on this question
Stephanie Marx profile photo
Lithium Online Communities10.0
Based on 3 answers
It's a great value.
Veit Irtenkauf profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Lithium Online Communities7.3
Based on 2 answers
It is easy as could be to use. Clients can also use it easily.

The analytics are easy to use
No photo available

Reliability and Availability

Adobe Social7.0
Based on 1 answer
No answer on this topic is available.
Lithium Online Communities9.0
Based on 1 answer
I've hardly ever seen downtime in any of their production communities. There's the occasional reboot needed for config reasons or if patches are applied, but these take place after customer approval and typically last only a few minutes.
Veit Irtenkauf profile photo

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
Lithium Online Communities9.0
Based on 2 answers
Knowledgable, does custom code analysis to point out issues that might make the code not work (well), have a great developer community that can help, even if their support does not
Veit Irtenkauf profile photo

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
Lithium Online Communities7.0
Based on 1 answer
It was out of the box training - pre-recorded/ not live. There was nothing for more advanced topics like APIs. They do have a good knowledge base and community that you can access and folks in there are responsive. I would however like more advanced training options.
No photo available

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
Lithium Online Communities10.0
Based on 1 answer
We were up against a hard stop with Jive’s contract ending and Lithium connected us with a deployment partner to do accelerated deployment using a template approach. It could have happened in 2 weeks. We did not end up going that way since we wanted more customization. Lithium handled technical stuff like migration, but a lot of the process is self-deployment. It’s one of the ways they teach use of the system is having the user self-implement.

Overall, the implementation was super easy to do. Doing single sign-on (SSO) was the only hard part. The implementation ended up taking nine weeks total, but in hindsight, we could have done in it six. Most of the implementation time was spent in course work, which consisted of on-demand training - approximately 7-8 hours that you are required for you to do, before they turn on the system. During this nine week period, about 50% of my time was spent on implementation.

We had a deployment manager who we were able to email 1-1. I leaned on him heavily. He was great at all hours, for example, they would call back at 7pm PST. They were very responsive.

Content migration strategy is important to consider. Moving from an existing community you need to strategically choose how your layout will be. Two different systems will have two different ways to format communities. For example, Jive has communities with sub-communities, whereas Lithium has community, category, and boards.

Contact migration is also an important consideration. You need to think through how you are going to move contacts from your old community to a new one. For example, are you going to create new logins and passwords? We were hoping to use the integration with Salesforce.com to be a portal, but ended up using an in-house solution that works well to maintain same the same logins. The next related question is are you going to be able to keep them connected to all the posts in your old community? We migrated old posts. If you have a tech savvy team, you can do a self-migration. Lithium have a migration services team that we utilized. It cost us $10k to move content and posts were kept tied to the user.

The next consideration is your launch/promotion plan. Lithium helped us out and gave us a lot of examples. They shared pre-launch email dates, follow-up emails, FAQ pages (e.g. to explain why switching, why better)
No photo available

Alternatives Considered

I personally did not ever recommend the selection of Adobe Social as I did not feel it was suitable for our needs. Having now reviewed the products I've listed here, we have decided to switch over to Hootsuite Enterprise as that appears (on the surface) to be the best fit for us.
No photo available
Additional products not listed. Salesforce, Insided, Hivebrite. Lithium was the overall winner, with the right combination of function and flexibility we needed.
Allison Fasching profile photo

Return on Investment

  • Adobe Social has only had negative impact on ROI, as it takes longer to publish to social media while offering no major benefits in return.
  • We have lost a lot of time due to downtime in Adobe Social, some of which was not ever scheduled or announced in advance.
  • Now that Adobe Social is being retired, we're also having to migrate to another tool which is time-consuming. But at least it's time we feel good about spending!
No photo available
  • It helped with support deflection
  • Drove traffic to website or other marketing content
Catherine Kaiser profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Lithium Online Communities

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Pricing is variable based on the needs of the customer.