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Score 6.8 out of 101
21 Ratings
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Score 8.7 out of 101

Add comparison

Likelihood to Recommend

Adobe Social

Adobe Social is well suited for writing and scheduling most posts. It's less appropriate for Twitter video and social analytics depending on the needs of your client. Other products worth looking at are Hootsuite or Sprout Social
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Lithium Online Communities

Apart from what Lithium Community does best (managing and surfacing UGC), it is very well suited for support or sales support communities when an existing CRM is involved. During the selection process, it's important to fully understand what prospects want and why. E.g., if they want to encourage people to post, Q&A might be the module you want to put front and center, whereas if you want people to engage with existing content first, you might want to deemphasize content creation a bit. It's important to understand the prospect's philosophy to help them guide to the best approach.
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Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Lithium Online Communities
Boolean keyword searches
Adobe Social
2.1
Lithium Online Communities
Filtering out noise/spam
Adobe Social
2.1
Lithium Online Communities
Sentiment analysis
Adobe Social
2.1
Lithium Online Communities
Broad channel coverage
Adobe Social
3.1
Lithium Online Communities

Publishing

Adobe Social
3.1
Lithium Online Communities
Content planning and scheduling
Adobe Social
4.1
Lithium Online Communities
Audience targeting
Adobe Social
3.1
Lithium Online Communities
Content optimization
Adobe Social
2.2
Lithium Online Communities
Workflow management
Adobe Social
3.1
Lithium Online Communities

Engagement

Adobe Social
2.1
Lithium Online Communities
Automated routing and prioritization
Adobe Social
2.1
Lithium Online Communities
Customer interaction histories
Adobe Social
2.1
Lithium Online Communities
Bulk actions
Adobe Social
2.1
Lithium Online Communities

Marketing

Adobe Social
2.1
Lithium Online Communities
Lead generation
Adobe Social
2.1
Lithium Online Communities
Content marketing
Adobe Social
2.1
Lithium Online Communities
Paid media management
Adobe Social
2.0
Lithium Online Communities
Campaigns and promotions
Adobe Social
2.1
Lithium Online Communities

Channel coverage/integration

Adobe Social
2.9
Lithium Online Communities
Twitter
Adobe Social
4.1
Lithium Online Communities
Facebook
Adobe Social
3.1
Lithium Online Communities
LinkedIn
Adobe Social
3.1
Lithium Online Communities
Google+
Adobe Social
3.1
Lithium Online Communities
Instagram
Adobe Social
3.0
Lithium Online Communities
Pinterest
Adobe Social
3.0
Lithium Online Communities
YouTube
Adobe Social
1.1
Lithium Online Communities

Reporting/analytics

Adobe Social
2.1
Lithium Online Communities
Campaign success analytics
Adobe Social
2.1
Lithium Online Communities
Real-time tracking
Adobe Social
2.1
Lithium Online Communities
Competitor analysis
Adobe Social
2.1
Lithium Online Communities

Account management

Adobe Social
2.6
Lithium Online Communities
Role-based user permissions & privileges
Adobe Social
3.1
Lithium Online Communities
Mobile access
Adobe Social
2.0
Lithium Online Communities

Pros

  • Integrates with Omniture SiteCatalyst data
  • Integrated photo editing tools
Chris Cartwright profile photo
  • Deployment and ease of use have been amazing – day and night vs. Jive. Typically deployment gives you a cringe – absolutely the easiest deployment I’ve ever been a part of.
  • Overall layout and design/ flow is a lot easier to manage than Jive. It has a CMS type thing that self-propogates through the entire community. Jive did not automatically propogate.
  • Analytics - They have a lot of patented algorithms that help generate key metric indexes. You can compare yourself with other Lithium customers. When you dive in deeper into analytics, Lithium allows you to look deeper into what an individual is doing vs. just a broad view of your community.
  • Integration with Salesforce.com
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Cons

  • Very poor reporting features
  • Product is very rarely updated with new features
  • Feels like a Beta product
Chris Cartwright profile photo
  • Content editor for moderators – you need to know HTML for adding custom content. Several editors don’t know HTML and it is hard to get it to look like they want. The WYSIWYG is very limited in the functions that it has. It falls on the site admin to do a lot of the adding of content. The client side works fine – can format posts however they want.
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Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Unfortunately, I was using a corporate account for a company that I no longer work for. However, in an individual capacity, I would 100% renew Adobe Social, as well as recommend it to any future employers that I have
Christopher Mclaughlin profile photo
Lithium Online Communities10.0
Based on 3 answers
It's a great value.
Veit Irtenkauf profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Lithium Online Communities7.3
Based on 2 answers
It is easy as could be to use. Clients can also use it easily.

The analytics are easy to use
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Reliability and Availability

Adobe Social7.0
Based on 1 answer
No answer on this topic is available.
Lithium Online Communities9.0
Based on 1 answer
I've hardly ever seen downtime in any of their production communities. There's the occasional reboot needed for config reasons or if patches are applied, but these take place after customer approval and typically last only a few minutes.
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Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
Lithium Online Communities9.0
Based on 2 answers
Knowledgable, does custom code analysis to point out issues that might make the code not work (well), have a great developer community that can help, even if their support does not
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Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
Lithium Online Communities7.0
Based on 1 answer
It was out of the box training - pre-recorded/ not live. There was nothing for more advanced topics like APIs. They do have a good knowledge base and community that you can access and folks in there are responsive. I would however like more advanced training options.
No photo available

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
Lithium Online Communities10.0
Based on 1 answer
We were up against a hard stop with Jive’s contract ending and Lithium connected us with a deployment partner to do accelerated deployment using a template approach. It could have happened in 2 weeks. We did not end up going that way since we wanted more customization. Lithium handled technical stuff like migration, but a lot of the process is self-deployment. It’s one of the ways they teach use of the system is having the user self-implement.

Overall, the implementation was super easy to do. Doing single sign-on (SSO) was the only hard part. The implementation ended up taking nine weeks total, but in hindsight, we could have done in it six. Most of the implementation time was spent in course work, which consisted of on-demand training - approximately 7-8 hours that you are required for you to do, before they turn on the system. During this nine week period, about 50% of my time was spent on implementation.

We had a deployment manager who we were able to email 1-1. I leaned on him heavily. He was great at all hours, for example, they would call back at 7pm PST. They were very responsive.

Content migration strategy is important to consider. Moving from an existing community you need to strategically choose how your layout will be. Two different systems will have two different ways to format communities. For example, Jive has communities with sub-communities, whereas Lithium has community, category, and boards.

Contact migration is also an important consideration. You need to think through how you are going to move contacts from your old community to a new one. For example, are you going to create new logins and passwords? We were hoping to use the integration with Salesforce.com to be a portal, but ended up using an in-house solution that works well to maintain same the same logins. The next related question is are you going to be able to keep them connected to all the posts in your old community? We migrated old posts. If you have a tech savvy team, you can do a self-migration. Lithium have a migration services team that we utilized. It cost us $10k to move content and posts were kept tied to the user.

The next consideration is your launch/promotion plan. Lithium helped us out and gave us a lot of examples. They shared pre-launch email dates, follow-up emails, FAQ pages (e.g. to explain why switching, why better)
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Alternatives Considered

Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
Chris Cartwright profile photo
Were reviewing 2 other products. Aside from price, the integration to Salesforce.com was the big decider. At the time we were evaluating, Lithium did the community for Salesforce.com themselves.
No photo available

Return on Investment

  • No impact really. Other than getting other employees to look at posting content.
Sandy Adam profile photo
  • Since we launched Lithium, our metrics compared to have our old community (Jive) have significantly increased and our support cases being opened have decreased as of Q1, but we have not verified for sure.
  • In terms of customer satisfaction impact, right now, we've just had positive verbal feedback and have not quantified benefits. Clients have reported that they’ve learned a lot about our products from the community.
  • Lithium has an ROI analysis tool. You can plug amount on cost of a support ticket and it computes the money saved based upon having questions asked/answered in community. We are trying to use this feature. It's hard to do so, from the nature of our support organization. They want to be able to record all of the information coming in and have a hesitancy to release those numbers to us.
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Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Lithium Online Communities

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Pricing is variable based on the needs of the customer.