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40 Ratings
135 Ratings
40 Ratings
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Score 6.8 out of 101
135 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

NetBase

When social intelligence is crucial and you want serious insights, then NetBase is the solution
Ted Tagalakis profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
NetBase
8.0
Boolean keyword searches
Adobe Social
2.1
NetBase
8.1
Filtering out noise/spam
Adobe Social
2.1
NetBase
7.9
Sentiment analysis
Adobe Social
2.1
NetBase
8.8
Broad channel coverage
Adobe Social
3.1
NetBase
7.3

Publishing

Adobe Social
3.1
NetBase
8.0
Content planning and scheduling
Adobe Social
4.1
NetBase
8.5
Audience targeting
Adobe Social
3.2
NetBase
7.7
Content optimization
Adobe Social
2.2
NetBase
8.2
Workflow management
Adobe Social
3.1
NetBase
7.4

Engagement

Adobe Social
2.1
NetBase
8.7
Automated routing and prioritization
Adobe Social
2.1
NetBase
9.1
Customer interaction histories
Adobe Social
2.1
NetBase
8.7
Bulk actions
Adobe Social
2.1
NetBase
8.3

Marketing

Adobe Social
2.1
NetBase
8.2
Lead generation
Adobe Social
2.1
NetBase
8.1
Content marketing
Adobe Social
2.1
NetBase
9.0
Paid media management
Adobe Social
2.0
NetBase
7.5
Campaigns and promotions
Adobe Social
2.1
NetBase
8.3

Channel coverage/integration

Adobe Social
2.9
NetBase
7.8
Twitter
Adobe Social
4.2
NetBase
9.3
Facebook
Adobe Social
3.1
NetBase
7.5
LinkedIn
Adobe Social
3.1
NetBase
7.8
Google+
Adobe Social
3.1
NetBase
6.1
Instagram
Adobe Social
3.0
NetBase
8.6
Pinterest
Adobe Social
3.0
NetBase
7.1
YouTube
Adobe Social
1.1
NetBase
8.0

Reporting/analytics

Adobe Social
2.1
NetBase
8.7
Campaign success analytics
Adobe Social
2.1
NetBase
7.9
Real-time tracking
Adobe Social
2.1
NetBase
9.0
Competitor analysis
Adobe Social
2.1
NetBase
9.2

Account management

Adobe Social
2.6
NetBase
6.8
Role-based user permissions & privileges
Adobe Social
3.1
NetBase
8.1
Mobile access
Adobe Social
2.0
NetBase
5.4

Pros

  • Provide extensive Social Media listening so we can evaluate new ways we can enhance our card member experience and constantly evaluate the needs of our card members.
  • Provides detailed and in depth analytics so we can make smarter Social Media decisions.
  • Allows us to provide content across multiple Social Media platforms.
  • Provides sentiment of engagement
Melissa Butler profile photo
  • Natural Language Processing: If the point of social media analysis is to understand large volumes of text that you can't read yourself, then the automated analysis is key to this. Netbase is the best that we have seen in the market, and this is the cornerstone of the product for us.
  • Dashboard design: Past tools we have used have involved pulling data from the tool, analysing and charting in (typically) Excel, then putting together into a Powerpoint presentation to share with clients & colleagues. Netbase's dashboard tools enable reports to be templated and generated as PDFs. Cutting out large chunks of manual administrative work means that more reports can be delivered more frequently with no added time/cost at our and.
  • Customer support - although we are UK-based and the Netbase support staff are primarily US-based, we have found their support staff to be fast, responsive and very helpful.
Scott Thompson profile photo

Cons

  • When you download the reports, Adobe Social can only provide reports in a text form. The platform cannot produce reports with images such as graphs or images of the engagement.
Melissa Butler profile photo
  • Dashboards can only currently be exported as PDFs. It would be helpful to have a more read/writable format (eg. PPT) that enables us to combine Netbase's outputs with other sources, or to make them more consistent with our own branding (colours, fonts etc.)
  • The business model revolves around a limited number of login seats. I would like to be able to roll out the tool to make it available/accessible to more people in the business, but the pricing model makes this impractical/uneconomical.
  • Logging out users after a period of inactivity can be frustrating when multitasking/task switching and unsaved work is lost.
  • While Netbase's focus on language processing is its key strength, additional functionality around social analysis (eg. people who follow a brand account, users who talk about X are also likely to talk about Y) is somewhat limited.
Scott Thompson profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Unfortunately, I was using a corporate account for a company that I no longer work for. However, in an individual capacity, I would 100% renew Adobe Social, as well as recommend it to any future employers that I have
Christopher Mclaughlin profile photo
NetBase8.1
Based on 88 answers
We've had a good experience using the tool and have invested quite a bit of time training the internal team on how to get the most benefit out of it. There would need to be a compelling reason or business case to port over all of our existing topics and tool know-how to another platform.
Alisa Abrams profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
NetBase9.0
Based on 13 answers
This is a tool that works with a huge amount of data and requires some thought. Use it and you will get better.
Niki Harris profile photo

Performance

Adobe Social5.0
Based on 1 answer
No answer on this topic is available.
NetBase9.5
Based on 6 answers
NetBase constantly updates the platform with features. The platforms ability to analyze complex social listening topics is exceptional. Its fast and gives you the ability to create standardized reports for a quick topic analysis. Additionally, the standard overview tab provides the topic at a glance and assists in quickly identifying areas to further analyze. Great product with excellent support behind it!
Ted Tagalakis profile photo

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
NetBase9.1
Based on 11 answers
Account managers and analyst support are all very responsive, helpful, knowledgeable and friendly. When the first line of support can't immediately resolve a problem, they manage expectations and effectively communicate what is being done and estimated timelines.
Scott Thompson profile photo

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
NetBase9.6
Based on 4 answers
We had an internal implementation meeting with the NetBase team as well as a business seat implementation for one of our clients. I would highly recommend having all stakeholders attend an implementation meeting as they can understand the power of this platform.
Ted Tagalakis profile photo

Alternatives Considered

Originally started with Radian 6 for social listening, however, it requires way too much hands-on time for small teams. Again, a robust systems for large B2C and ecommerce sites.
Sandy Adam profile photo
We are currently demoing several other tools for evaluation including Crimson Hexagon, Radarly, Sysomos, TalkWalker, etc
Scott Reitzel profile photo

Return on Investment

  • Combination of Omniture and Adobe Social help to connect the dots between social engagement and site activity, leading to greater insight into the buying trends of customers.
No photo available
  • Positive - NetBase allows us to quickly gather a high level over view of a topic, which helps for new business pitch and being able to inform the account teams of basic information.
  • Negative - We have to use other tools to gather news, which affects our budget.
Scott Reitzel profile photo

Screenshots

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

NetBase

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details