What users are saying about

Adobe Social

39 Ratings

NetBase

135 Ratings

Adobe Social

39 Ratings
Score 6.7 out of 101

NetBase

135 Ratings
Score 8.3 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is well suited for writing and scheduling most posts. It's less appropriate for Twitter video and social analytics depending on the needs of your client. Other products worth looking at are Hootsuite or Sprout Social
No photo available

NetBase

How customizeable do you need your software to be? If you have very specific needs, NetBase is great. If you prefer a "plug and play" approach, it may not be for you. Because it's so customizeable, it's not as easy to use - you need to tinker with each page.
Melissa Schwartz profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
NetBase
8.0
Boolean keyword searches
Adobe Social
2.2
NetBase
8.1
Filtering out noise/spam
Adobe Social
2.2
NetBase
7.9
Sentiment analysis
Adobe Social
2.2
NetBase
8.8
Broad channel coverage
Adobe Social
3.1
NetBase
7.3

Publishing

Adobe Social
3.3
NetBase
7.9
Content planning and scheduling
Adobe Social
4.2
NetBase
8.5
Audience targeting
Adobe Social
3.3
NetBase
7.7
Content optimization
Adobe Social
2.3
NetBase
8.2
Workflow management
Adobe Social
3.2
NetBase
7.4

Engagement

Adobe Social
2.2
NetBase
8.7
Automated routing and prioritization
Adobe Social
2.2
NetBase
9.0
Customer interaction histories
Adobe Social
2.3
NetBase
8.7
Bulk actions
Adobe Social
2.1
NetBase
8.3

Marketing

Adobe Social
2.1
NetBase
8.2
Lead generation
Adobe Social
2.1
NetBase
8.1
Content marketing
Adobe Social
2.2
NetBase
9.0
Paid media management
Adobe Social
2.1
NetBase
7.5
Campaigns and promotions
Adobe Social
2.2
NetBase
8.3

Channel coverage/integration

Adobe Social
3.0
NetBase
7.8
Twitter
Adobe Social
4.3
NetBase
9.4
Facebook
Adobe Social
3.3
NetBase
7.5
LinkedIn
Adobe Social
3.1
NetBase
7.7
Google+
Adobe Social
3.2
NetBase
6.1
Instagram
Adobe Social
3.0
NetBase
8.6
Pinterest
Adobe Social
3.0
NetBase
7.1
YouTube
Adobe Social
1.2
NetBase
7.9

Reporting/analytics

Adobe Social
2.2
NetBase
8.7
Campaign success analytics
Adobe Social
2.3
NetBase
7.9
Real-time tracking
Adobe Social
2.2
NetBase
9.0
Competitor analysis
Adobe Social
2.2
NetBase
9.1

Account management

Adobe Social
2.6
NetBase
6.8
Role-based user permissions & privileges
Adobe Social
3.2
NetBase
8.1
Mobile access
Adobe Social
2.0
NetBase
5.5

Pros

  • In-Depth analytics.
  • Excellent social listening tools.
  • Efficient way of content distribution.
Robert Randle profile photo
  • We love NetBase because it is completely customizeable. In the healthcare space, we need to present data differently than other consumer goods. NetBase allows us to present data how we want to, change the "sentiment" of words, customize the word clouds to our needs, etc.
  • We have very different needs in the healthcare space than other consumer products. Sometimes we are looking for patient insights on a very rare disease, sometime it may be brand perceptions, sometimes it may be activity surrounding an "awareness day," etc. This requires us reading many of the actual posts. Unlike other services, NetBase allows us to read many of the posts, and also helps us organize the posts so we can read them easily and efficiently.
  • NetBase customer service has always been very responsive and helpful. I can count on them to answer my questions in a thorough and timely manner.
Melissa Schwartz profile photo

Cons

  • I think better exporting tools and features should be utilized. Adobe Social can be a great interface, but it can be difficult to effectively generate exports with selective data sets.
Christopher Mclaughlin profile photo
  • Sentiment. While this is probably the biggest challenge of any social listening tool, I'm often wishing that more of the social conversation I'm analyzing could be assigned a sentiment.
  • Training the tool. I believe some tools in the competitive landscape tout that their algorithms are able to "get smarter" over time as manual sentiment assignments are made. In other words, the tool learns the commonly used phrases and their corresponding sentiment over time so that it becomes more accurate and less manual classification is needed.
Alisa Abrams profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Unfortunately, I was using a corporate account for a company that I no longer work for. However, in an individual capacity, I would 100% renew Adobe Social, as well as recommend it to any future employers that I have
Christopher Mclaughlin profile photo
NetBase8.1
Based on 88 answers
I really love NetBase and plan to renew, however, if I find another tool that can offer me insights that would enhance our campaigns and save me time (like the items I previously discussed about Networked Insights), then I will switch platforms.
Becca James profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
NetBase9.0
Based on 13 answers
This is a tool that works with a huge amount of data and requires some thought. Use it and you will get better.
Niki Harris profile photo

Performance

Adobe Social5.0
Based on 1 answer
No answer on this topic is available.
NetBase9.5
Based on 6 answers
NetBase constantly updates the platform with features. The platforms ability to analyze complex social listening topics is exceptional. Its fast and gives you the ability to create standardized reports for a quick topic analysis. Additionally, the standard overview tab provides the topic at a glance and assists in quickly identifying areas to further analyze. Great product with excellent support behind it!
Ted Tagalakis profile photo

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
NetBase9.1
Based on 11 answers
Account managers and analyst support are all very responsive, helpful, knowledgeable and friendly. When the first line of support can't immediately resolve a problem, they manage expectations and effectively communicate what is being done and estimated timelines.
Scott Thompson profile photo

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
NetBase9.6
Based on 4 answers
We had an internal implementation meeting with the NetBase team as well as a business seat implementation for one of our clients. I would highly recommend having all stakeholders attend an implementation meeting as they can understand the power of this platform.
Ted Tagalakis profile photo

Alternatives Considered

Originally started with Radian 6 for social listening, however, it requires way too much hands-on time for small teams. Again, a robust systems for large B2C and ecommerce sites.
Sandy Adam profile photo
I selected NetBase because it fit our objectives and budget at the time. However, Networked Insights has taxonomy of 15k classifiers:
  • Who (male female, age, where, emotions)
  • General interests (sports, fashion)
And you can segment your audience: moms, millennials, sports enthusiasts, home buyers - which helps build personas better than NetBase. It also goes through the system, compares data to the general public and can tell you what the audience cares about? i.e. which apps, music, how to create content that will resonate with them. Another difference: show instantly what causes spike in engagement - so you don’t have to tediously sift through posts to understand what caused the spike like in NetBase
Becca James profile photo

Return on Investment

  • No impact really. Other than getting other employees to look at posting content.
Sandy Adam profile photo
  • NetBase has allowed us to gain real insight at a quick pace, meaning more time can be spent on detailed analysis of topics, themes and content and thus impacting the overall time spent on data crunching.
  • We have used NetBase at advanced levels for full strategy pieces and it has proven a great asset when doing so due to the volume of features and ability to customise the tool as required.
  • The increase in employee efficiency means more time can be spent on building fully thought out reports and findings, to the benefit of our clients.
Simon Quinton profile photo

Screenshots

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

NetBase

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details