What users are saying about
41 Ratings
135 Ratings
41 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7 out of 101
135 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

NetBase

When social intelligence is crucial and you want serious insights, then NetBase is the solution
Ted Tagalakis profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
NetBase
8.0
Boolean keyword searches
Adobe Social
2.0
NetBase
8.1
Filtering out noise/spam
Adobe Social
2.0
NetBase
7.9
Sentiment analysis
Adobe Social
2.0
NetBase
8.8
Broad channel coverage
Adobe Social
3.0
NetBase
7.3

Publishing

Adobe Social
3.0
NetBase
8.0
Content planning and scheduling
Adobe Social
4.0
NetBase
8.5
Audience targeting
Adobe Social
3.1
NetBase
7.7
Content optimization
Adobe Social
2.1
NetBase
8.2
Workflow management
Adobe Social
3.0
NetBase
7.4

Engagement

Adobe Social
2.0
NetBase
8.7
Automated routing and prioritization
Adobe Social
2.0
NetBase
9.1
Customer interaction histories
Adobe Social
2.0
NetBase
8.7
Bulk actions
Adobe Social
2.0
NetBase
8.3

Marketing

Adobe Social
2.0
NetBase
8.2
Lead generation
Adobe Social
2.0
NetBase
8.1
Content marketing
Adobe Social
2.0
NetBase
9.0
Paid media management
Adobe Social
2.0
NetBase
7.5
Campaigns and promotions
Adobe Social
2.0
NetBase
8.2

Channel coverage/integration

Adobe Social
2.9
NetBase
7.8
Twitter
Adobe Social
4.1
NetBase
9.3
Facebook
Adobe Social
3.1
NetBase
7.5
LinkedIn
Adobe Social
3.0
NetBase
7.8
Google+
Adobe Social
3.0
NetBase
6.1
Instagram
Adobe Social
3.0
NetBase
8.6
Pinterest
Adobe Social
3.0
NetBase
7.1
YouTube
Adobe Social
1.0
NetBase
8.0

Reporting/analytics

Adobe Social
2.0
NetBase
8.7
Campaign success analytics
Adobe Social
2.1
NetBase
7.9
Real-time tracking
Adobe Social
2.0
NetBase
9.0
Competitor analysis
Adobe Social
2.0
NetBase
9.2

Account management

Adobe Social
2.5
NetBase
6.7
Role-based user permissions & privileges
Adobe Social
3.0
NetBase
8.1
Mobile access
Adobe Social
2.0
NetBase
5.3

Pros

Adobe Social

  • Integrates with Omniture SiteCatalyst data
  • Integrated photo editing tools
Chris Cartwright profile photo

NetBase

  • Ease of reporting, conversation analysis, easy to build dashboards that give quick glimpses of the conversation/topic and allow you to drill down as needed.
  • Accurate sentiment driven triggered alerts let you keep your pulse on the conversation.
  • Topic setup is easy. Topics are easy to set up and advanced Boolean search functionality enables the use of wildcards to enhance topics.
  • Data access is outstanding. With 27 months of historical data built in and access to firehose data for social media platforms, data acquisition is second to none.
Ted Tagalakis profile photo

Cons

Adobe Social

  • Very poor reporting features
  • Product is very rarely updated with new features
  • Feels like a Beta product
Chris Cartwright profile photo

NetBase

  • Sentiment. While this is probably the biggest challenge of any social listening tool, I'm often wishing that more of the social conversation I'm analyzing could be assigned a sentiment.
  • Training the tool. I believe some tools in the competitive landscape tout that their algorithms are able to "get smarter" over time as manual sentiment assignments are made. In other words, the tool learns the commonly used phrases and their corresponding sentiment over time so that it becomes more accurate and less manual classification is needed.
Alisa Abrams profile photo

Likelihood to Renew

Adobe Social

Adobe Social 5.4
Based on 11 answers
Product is not evolving, gaps are never overcome, and reporting is poor. It's not an innovative product.
Chris Cartwright profile photo

NetBase

NetBase 8.1
Based on 88 answers
We've had a good experience using the tool and have invested quite a bit of time training the internal team on how to get the most benefit out of it. There would need to be a compelling reason or business case to port over all of our existing topics and tool know-how to another platform.
Alisa Abrams profile photo

Usability

Adobe Social

Adobe Social 2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo

NetBase

NetBase 9.0
Based on 13 answers
Very simple to use, quick to pick up on the key principles, and a task-centric design (ie. Topics to set up what you want to analyze, Analysis to do the exploration/analysis, and Dashboards to pull results and findings together to generate reports.) All intuitive, drag & drop etc.
Scott Thompson profile photo

Performance

Adobe Social

Adobe Social 5.0
Based on 1 answer
No answer on this topic is available.

NetBase

NetBase 9.5
Based on 6 answers
NetBase constantly updates the platform with features. The platforms ability to analyze complex social listening topics is exceptional. Its fast and gives you the ability to create standardized reports for a quick topic analysis. Additionally, the standard overview tab provides the topic at a glance and assists in quickly identifying areas to further analyze. Great product with excellent support behind it!
Ted Tagalakis profile photo

Support

Adobe Social

Adobe Social 8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available

NetBase

NetBase 9.1
Based on 11 answers
Account managers and analyst support are all very responsive, helpful, knowledgeable and friendly. When the first line of support can't immediately resolve a problem, they manage expectations and effectively communicate what is being done and estimated timelines.
Scott Thompson profile photo

Online Training

Adobe Social

Adobe Social 6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available

NetBase

No score
No answers yet
No answers on this topic

Implementation

Adobe Social

Adobe Social 5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available

NetBase

NetBase 9.6
Based on 4 answers
We had an internal implementation meeting with the NetBase team as well as a business seat implementation for one of our clients. I would highly recommend having all stakeholders attend an implementation meeting as they can understand the power of this platform.
Ted Tagalakis profile photo

Alternatives Considered

Adobe Social

Originally started with Radian 6 for social listening, however, it requires way too much hands-on time for small teams. Again, a robust systems for large B2C and ecommerce sites.
Sandy Adam profile photo

NetBase

While it's been a few years since I've evaluated the social listening tool landscape, I selected NetBase based on the robust features and usability for the price. Radian 6, I believe, was one of the cheaper solutions when I was evaluating tools, but it greatly lags in usability. Crimson Hexagon was impressive, but at the time cost significantly more than Netbase for how we were planning to leverage the tool.
Alisa Abrams profile photo

Return on Investment

Adobe Social

  • Adobe Social allows us to insert our clients into online conversations related to their brand.
No photo available

NetBase

  • Increased efficiency for sure; we used to put in at least 6-8 hours for a social media audit, and that can now be done in 2-3 tops. We also used to spend a large amount of hours on reporting. Netbase makes this process much less cumbersome
  • It's also led to an increased understanding of our two core industries: Food ingredients and building products
  • It's also contributed to a more integrated environment. Too often, we get segmented into our departments. Netbase allows for everyone in the agency to be involved.
Sarah Flagg profile photo

Screenshots

Pricing Details

Adobe Social

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

NetBase

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details

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