What users are saying about

Adobe Social

39 Ratings

NUVI

49 Ratings

Adobe Social

39 Ratings
Score 6.7 out of 101

NUVI

49 Ratings
Score 8.1 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

NUVI

NUVI is a good solution for those interested in basic social listening and monitoring. The cost structure of NUVI also works better since it's based on the volume of mentions overall vs. the number of monitors, clients, etc., who will be using the tool. There are a variety of other tools that may work better at an enterprise level of social monitoring, sentiment and engagement via the platform.
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Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
NUVI
Boolean keyword searches
Adobe Social
2.2
NUVI
Filtering out noise/spam
Adobe Social
2.2
NUVI
Sentiment analysis
Adobe Social
2.2
NUVI
Broad channel coverage
Adobe Social
3.1
NUVI

Publishing

Adobe Social
3.3
NUVI
Content planning and scheduling
Adobe Social
4.2
NUVI
Audience targeting
Adobe Social
3.3
NUVI
Content optimization
Adobe Social
2.3
NUVI
Workflow management
Adobe Social
3.2
NUVI

Engagement

Adobe Social
2.2
NUVI
Automated routing and prioritization
Adobe Social
2.2
NUVI
Customer interaction histories
Adobe Social
2.2
NUVI
Bulk actions
Adobe Social
2.1
NUVI

Marketing

Adobe Social
2.1
NUVI
Lead generation
Adobe Social
2.1
NUVI
Content marketing
Adobe Social
2.2
NUVI
Paid media management
Adobe Social
2.1
NUVI
Campaigns and promotions
Adobe Social
2.2
NUVI

Channel coverage/integration

Adobe Social
3.0
NUVI
Twitter
Adobe Social
4.3
NUVI
Facebook
Adobe Social
3.3
NUVI
LinkedIn
Adobe Social
3.1
NUVI
Google+
Adobe Social
3.2
NUVI
Instagram
Adobe Social
3.0
NUVI
Pinterest
Adobe Social
3.0
NUVI
YouTube
Adobe Social
1.2
NUVI

Reporting/analytics

Adobe Social
2.2
NUVI
Campaign success analytics
Adobe Social
2.3
NUVI
Real-time tracking
Adobe Social
2.2
NUVI
Competitor analysis
Adobe Social
2.2
NUVI

Account management

Adobe Social
2.6
NUVI
Role-based user permissions & privileges
Adobe Social
3.2
NUVI
Mobile access
Adobe Social
2.0
NUVI

Pros

  • Integrates with web analytics
  • Seeding content, approvals, and publishing capabilities
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  • Easy to use interface; set up monitors and go
  • Compelling visuals & ability to export PDF reports
  • Multiple monitors on one account vs. having to set up different accounts per client/monitor
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Cons

  • A lot of bugs lately where I had issues logging in
  • Being able to promote campaigns from the platform
Stephanie Marx profile photo
  • Responsive to customer service inquiries
  • Ability to access training/tools to fully understand the tool's capabilities
  • Limitations of working in NUVI in other browsers outside of Chrome
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Likelihood to Renew

Adobe Social5.4
Based on 11 answers
I can't control if they would renew the product, so I'm a bit inaccurate on this question
Stephanie Marx profile photo
NUVI8.5
Based on 13 answers
I'm 100% likely to renew my use in similar circumstances.
Jon Austin profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
NUVI1.0
Based on 1 answer
See my previous comments
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Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
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No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
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No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
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No score
No answers yet
No answers on this topic

Alternatives Considered

I personally did not ever recommend the selection of Adobe Social as I did not feel it was suitable for our needs. Having now reviewed the products I've listed here, we have decided to switch over to Hootsuite Enterprise as that appears (on the surface) to be the best fit for us.
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We've done extensive research as it relates to social listening & monitoring tools. We made the decision to work with NUVI largely in part due to the cost, i.e., paying per volume of impressions vs. more expensive annual solutions, as well as the ability to use it for multiple client projects simultaneously
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Return on Investment

  • Scheduling posts for client approval has streamlined our process.
  • The inability to schedule video posts on Twitter has created extra work at times for Community Managers.
  • The analytics portion is hardly used anymore due to different algorithms, not a great return on investment.
  • Moderation through Adobe gives us a great way to keep track of engaged users on our pages.
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  • Goals for consistency of posting now acheivable
  • Corporate team able to provide pin-point support to team members based on analytics reports
  • More engagement on content
  • More continuity of marketing and messaging across channels
Emily Penfold Dailey profile photo

Screenshots

Adobe Social

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Social More Information

NUVI

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

NUVI More Information