What users are saying about
40 Ratings
49 Ratings
40 Ratings
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Score 6.8 out of 101
49 Ratings
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Score 8.1 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

NUVI

It's great at visualizing mentions of the brand/industry terms you've chosen to monitor, as well as information on the people who are using those terms. Automated email reports also help save time vs manually compiling and sending them. We haven't yet used the Facebook Audience analysis feature (costs extra), but it looks very useful.
No photo available

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
NUVI
Boolean keyword searches
Adobe Social
2.1
NUVI
Filtering out noise/spam
Adobe Social
2.1
NUVI
Sentiment analysis
Adobe Social
2.1
NUVI
Broad channel coverage
Adobe Social
3.1
NUVI

Publishing

Adobe Social
3.1
NUVI
Content planning and scheduling
Adobe Social
4.1
NUVI
Audience targeting
Adobe Social
3.2
NUVI
Content optimization
Adobe Social
2.2
NUVI
Workflow management
Adobe Social
3.1
NUVI

Engagement

Adobe Social
2.1
NUVI
Automated routing and prioritization
Adobe Social
2.1
NUVI
Customer interaction histories
Adobe Social
2.1
NUVI
Bulk actions
Adobe Social
2.1
NUVI

Marketing

Adobe Social
2.1
NUVI
Lead generation
Adobe Social
2.1
NUVI
Content marketing
Adobe Social
2.1
NUVI
Paid media management
Adobe Social
2.0
NUVI
Campaigns and promotions
Adobe Social
2.1
NUVI

Channel coverage/integration

Adobe Social
2.9
NUVI
Twitter
Adobe Social
4.2
NUVI
Facebook
Adobe Social
3.1
NUVI
LinkedIn
Adobe Social
3.1
NUVI
Google+
Adobe Social
3.1
NUVI
Instagram
Adobe Social
3.0
NUVI
Pinterest
Adobe Social
3.0
NUVI
YouTube
Adobe Social
1.1
NUVI

Reporting/analytics

Adobe Social
2.1
NUVI
Campaign success analytics
Adobe Social
2.1
NUVI
Real-time tracking
Adobe Social
2.1
NUVI
Competitor analysis
Adobe Social
2.1
NUVI

Account management

Adobe Social
2.6
NUVI
Role-based user permissions & privileges
Adobe Social
3.1
NUVI
Mobile access
Adobe Social
2.0
NUVI

Pros

  • Integrates with Omniture SiteCatalyst data
  • Integrated photo editing tools
Chris Cartwright profile photo
  • Easy to use interface; set up monitors and go
  • Compelling visuals & ability to export PDF reports
  • Multiple monitors on one account vs. having to set up different accounts per client/monitor
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Cons

  • Content calendar layout is hard to follow along with
  • Shared logins don't load data consistently into each dashboard
  • Can't mass delete comments from your social page
No photo available
  • None that I can think of - every issue I had with Nuvi they fixed within three months of me signing up for the program
Casey Baker profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Product is not evolving, gaps are never overcome, and reporting is poor. It's not an innovative product.
Chris Cartwright profile photo
NUVI8.5
Based on 13 answers
I have just gotten out of my contract and NUVI was very nice to extend more help to me in finding out ways the tool could be useful, but at this point, I declined as I've already spent months using it and still having difficulty. Perhaps for some other businesses or people, this is the perfect tool, just didn't work for me
No photo available

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
NUVI1.0
Based on 1 answer
See my previous comments
No photo available

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

I would say that Adobe Social combines all the best qualities of its competitors into one platform. It has moderation capabilities similar to Buddy Media and publishing capabilities like Social Studio
No photo available
It honestly doesn't even compare - the cost is less with Hootsuite Pro, but the capabilities of Nuvi far exceed the expense. Nuvi not only provided solutions for problems I didn't know my company had, but it also provided training and ad hoc answers to questions I had as I worked with the program on my own!
Casey Baker profile photo

Return on Investment

  • Adobe Social allows us to insert our clients into online conversations related to their brand.
No photo available
  • Goals for consistency of posting now acheivable
  • Corporate team able to provide pin-point support to team members based on analytics reports
  • More engagement on content
  • More continuity of marketing and messaging across channels
Emily Penfold Dailey profile photo

Screenshots

Adobe Social

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Social More Information

NUVI

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

NUVI More Information