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40 Ratings
1 Ratings
40 Ratings
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Score 6.8 out of 101
1 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 5.5 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is well suited for writing and scheduling most posts. It's less appropriate for Twitter video and social analytics depending on the needs of your client. Other products worth looking at are Hootsuite or Sprout Social
No photo available

Over-Graph

You might appreciate Over-Graph if you manage a lot of social media accounts for many companies and you want to save time.
Rudy Turinay profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Over-Graph
Boolean keyword searches
Adobe Social
2.1
Over-Graph
Filtering out noise/spam
Adobe Social
2.1
Over-Graph
Sentiment analysis
Adobe Social
2.1
Over-Graph
Broad channel coverage
Adobe Social
3.1
Over-Graph

Publishing

Adobe Social
3.1
Over-Graph
6.4
Content planning and scheduling
Adobe Social
4.1
Over-Graph
6.4
Audience targeting
Adobe Social
3.2
Over-Graph
Content optimization
Adobe Social
2.2
Over-Graph
6.4
Workflow management
Adobe Social
3.1
Over-Graph
6.4

Engagement

Adobe Social
2.1
Over-Graph
7.3
Automated routing and prioritization
Adobe Social
2.1
Over-Graph
7.3
Customer interaction histories
Adobe Social
2.1
Over-Graph
Bulk actions
Adobe Social
2.1
Over-Graph

Marketing

Adobe Social
2.1
Over-Graph
6.4
Lead generation
Adobe Social
2.1
Over-Graph
Content marketing
Adobe Social
2.1
Over-Graph
6.4
Paid media management
Adobe Social
2.0
Over-Graph
Campaigns and promotions
Adobe Social
2.1
Over-Graph

Channel coverage/integration

Adobe Social
2.9
Over-Graph
9.1
Twitter
Adobe Social
4.2
Over-Graph
9.1
Facebook
Adobe Social
3.1
Over-Graph
9.1
LinkedIn
Adobe Social
3.1
Over-Graph
9.1
Google+
Adobe Social
3.1
Over-Graph
Instagram
Adobe Social
3.0
Over-Graph
9.1
Pinterest
Adobe Social
3.0
Over-Graph
YouTube
Adobe Social
1.1
Over-Graph
9.1

Reporting/analytics

Adobe Social
2.1
Over-Graph
6.4
Campaign success analytics
Adobe Social
2.1
Over-Graph
6.4
Real-time tracking
Adobe Social
2.1
Over-Graph
Competitor analysis
Adobe Social
2.1
Over-Graph

Account management

Adobe Social
2.6
Over-Graph
6.4
Role-based user permissions & privileges
Adobe Social
3.1
Over-Graph
6.4
Mobile access
Adobe Social
2.0
Over-Graph

Pros

  • Gives you one place to allow other employees to post content, moderate it and approve or modify.
  • Integrates into Adobe Analytics very well provided you're main KPI is lead conversion.
Sandy Adam profile photo
  • Publish content on different social media.
  • Answer our community.
  • Analyze data.
Rudy Turinay profile photo

Cons

  • The functionality is still buggy. Several features are not reliable such as posting videos to YouTube.
  • The systems is not good if you're looking to correlate posts to campaigns that are not specifically lead gen activities.
Sandy Adam profile photo
  • Over Graph does not enable us to manage our community on Snapchat.
Rudy Turinay profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Product is not evolving, gaps are never overcome, and reporting is poor. It's not an innovative product.
Chris Cartwright profile photo
Over-Graph5.5
Based on 1 answer
No answer on this topic is available.

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

I would say that Adobe Social combines all the best qualities of its competitors into one platform. It has moderation capabilities similar to Buddy Media and publishing capabilities like Social Studio
No photo available
Rudy Turinay profile photo

Return on Investment

  • efficiency
  • post performance
No photo available
  • Time saver.
Rudy Turinay profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Over-Graph

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details