What users are saying about
41 Ratings
1 Ratings
41 Ratings
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Score 7.4 out of 101
1 Ratings
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Score 5.5 out of 101

Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
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Over-Graph

You might appreciate Over-Graph if you manage a lot of social media accounts for many companies and you want to save time.
Rudy Turinay profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Over-Graph
Boolean keyword searches
Adobe Social
2.0
Over-Graph
Filtering out noise/spam
Adobe Social
2.0
Over-Graph
Sentiment analysis
Adobe Social
2.0
Over-Graph
Broad channel coverage
Adobe Social
3.0
Over-Graph

Publishing

Adobe Social
3.0
Over-Graph
6.4
Content planning and scheduling
Adobe Social
4.0
Over-Graph
6.4
Audience targeting
Adobe Social
3.0
Over-Graph
Content optimization
Adobe Social
2.0
Over-Graph
6.4
Workflow management
Adobe Social
3.0
Over-Graph
6.4

Engagement

Adobe Social
2.0
Over-Graph
7.3
Automated routing and prioritization
Adobe Social
2.0
Over-Graph
7.3
Customer interaction histories
Adobe Social
2.0
Over-Graph
Bulk actions
Adobe Social
2.0
Over-Graph

Marketing

Adobe Social
2.0
Over-Graph
6.4
Lead generation
Adobe Social
2.0
Over-Graph
Content marketing
Adobe Social
2.0
Over-Graph
6.4
Paid media management
Adobe Social
2.0
Over-Graph
Campaigns and promotions
Adobe Social
2.0
Over-Graph

Channel coverage/integration

Adobe Social
2.9
Over-Graph
9.1
Twitter
Adobe Social
4.0
Over-Graph
9.1
Facebook
Adobe Social
3.0
Over-Graph
9.1
LinkedIn
Adobe Social
3.0
Over-Graph
9.1
Google+
Adobe Social
3.0
Over-Graph
Instagram
Adobe Social
3.0
Over-Graph
9.1
Pinterest
Adobe Social
3.0
Over-Graph
YouTube
Adobe Social
1.0
Over-Graph
9.1

Reporting/analytics

Adobe Social
2.0
Over-Graph
6.4
Campaign success analytics
Adobe Social
2.0
Over-Graph
6.4
Real-time tracking
Adobe Social
2.0
Over-Graph
Competitor analysis
Adobe Social
2.0
Over-Graph

Account management

Adobe Social
2.5
Over-Graph
6.4
Role-based user permissions & privileges
Adobe Social
3.0
Over-Graph
6.4
Mobile access
Adobe Social
2.0
Over-Graph

Pros

Adobe Social

  • Integration with Site Catalyst could be of benefit as long as a subject matter expert in both platforms provides guidance
  • Some of the terms reporting can be useful at times to determine overall reach of a campaign across platforms
  • Recent update to newest version did bring some noticable improvements.
No photo available

Over-Graph

  • Publish content on different social media.
  • Answer our community.
  • Analyze data.
Rudy Turinay profile photo

Cons

Adobe Social

  • It would be great if Adobe scheduled video uploads for Twitter.
  • A time change in a social post automatically puts the post back to Level 1 of approvals. It can be a big hassle to have to start the process over for such a small change.
  • Adobe uses a different algorithm to measure engagement our company does. It would be great to upload your own algorithm into Adobe.
No photo available

Over-Graph

  • Over Graph does not enable us to manage our community on Snapchat.
Rudy Turinay profile photo

Likelihood to Renew

Adobe Social

Adobe Social 5.4
Based on 11 answers
I wasn't in charge of making the actual management decision, but I would absolutely renew Adobe Social. As I mentioned, it provides strong and in-depth analytics and listening tools. The reports that it generates are very thorough and easy to read. I loved the platform and would recommend it to anyone
Robert Randle profile photo

Over-Graph

Over-Graph 5.5
Based on 1 answer
No answer on this topic is available.

Usability

Adobe Social

Adobe Social 2.1
Based on 2 answers
The new UX is gorgeous and overall usability of the tool has improved greatly, but there has also been an increase in slow loads and overall login issues.
No photo available

Over-Graph

No score
No answers yet
No answers on this topic

Support

Adobe Social

Adobe Social 8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available

Over-Graph

No score
No answers yet
No answers on this topic

Online Training

Adobe Social

Adobe Social 6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available

Over-Graph

No score
No answers yet
No answers on this topic

Implementation

Adobe Social

Adobe Social 5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available

Over-Graph

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Social

Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
Chris Cartwright profile photo

Over-Graph

Rudy Turinay profile photo

Return on Investment

Adobe Social

  • A bespoke report we created (and had to pay additional money to work with Adobe to create) paid dividends. It signaled to us that one of the characters in our show was receiving out-sized chatter - and we pivoted our marketing plans as a result.
  • It was awful for tracking realtime trends, stats and chatter.
No photo available

Over-Graph

No answers on this topic

Pricing Details

Adobe Social

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Over-Graph

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

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