What users are saying about
40 Ratings
80 Ratings
40 Ratings
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Score 6.8 out of 101
80 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.3 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
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Radian6

Radian6 is a pricey software that is also almost too comprehensive. It could be a considerable option for an enterprise-level organization, but definitely overkill for small to mid- sized companies
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Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Radian6
Boolean keyword searches
Adobe Social
2.1
Radian6
Filtering out noise/spam
Adobe Social
2.1
Radian6
Sentiment analysis
Adobe Social
2.1
Radian6
Broad channel coverage
Adobe Social
3.1
Radian6

Publishing

Adobe Social
3.1
Radian6
Content planning and scheduling
Adobe Social
4.1
Radian6
Audience targeting
Adobe Social
3.2
Radian6
Content optimization
Adobe Social
2.2
Radian6
Workflow management
Adobe Social
3.1
Radian6

Engagement

Adobe Social
2.1
Radian6
Automated routing and prioritization
Adobe Social
2.1
Radian6
Customer interaction histories
Adobe Social
2.1
Radian6
Bulk actions
Adobe Social
2.1
Radian6

Marketing

Adobe Social
2.1
Radian6
Lead generation
Adobe Social
2.1
Radian6
Content marketing
Adobe Social
2.1
Radian6
Paid media management
Adobe Social
2.1
Radian6
Campaigns and promotions
Adobe Social
2.1
Radian6

Channel coverage/integration

Adobe Social
2.9
Radian6
Twitter
Adobe Social
4.2
Radian6
Facebook
Adobe Social
3.1
Radian6
LinkedIn
Adobe Social
3.1
Radian6
Google+
Adobe Social
3.1
Radian6
Instagram
Adobe Social
3.0
Radian6
Pinterest
Adobe Social
3.0
Radian6
YouTube
Adobe Social
1.1
Radian6

Reporting/analytics

Adobe Social
2.1
Radian6
Campaign success analytics
Adobe Social
2.1
Radian6
Real-time tracking
Adobe Social
2.1
Radian6
Competitor analysis
Adobe Social
2.1
Radian6

Account management

Adobe Social
2.6
Radian6
Role-based user permissions & privileges
Adobe Social
3.1
Radian6
Mobile access
Adobe Social
2.0
Radian6

Pros

  • Integrates with Omniture SiteCatalyst data
  • Integrated photo editing tools
Chris Cartwright profile photo
  • I think Radian6 have one of the best data crawls out of the Social Monitoring tools that I have used. The tool consistently returns the largest volume numbers.
  • Radian6 is great at getting a read on what is being said about your brand and most importantly, doing so quickly. It only takes a minute or two to set up a keyword group and the pull can run in a matter of seconds.
  • The tool's AI behind the data crawl is smart. When searching for certain keywords like Pepsi, social mentions that include Pepsi in a hashtag are also pulled back. So not only posts including #Pepsi, but also #ILovePepsi would be pulled back as well.
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Cons

  • Content calendar layout is hard to follow along with
  • Shared logins don't load data consistently into each dashboard
  • Can't mass delete comments from your social page
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  • There are sites where CDW has presense that Radian6 is not able to tap into to include in their search. This causes us to have to run separate searches on individual sites. It would be great if Radian6 could really be our "one stop shop" to searching all of the web for mentions of our organization.
Susie Mac Kinnon profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
The Adobe team is wonderful and the product is very good for an overall marketing cloud tool. Need to improve the monitoring features
No photo available
Radian66.7
Based on 25 answers
While I am not a key decision make in the investment, i continually provide my feedback on the tools and support that Radian6 provides us.
Susie Mac Kinnon profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Radian69.0
Based on 7 answers
It was simple to use, although the filtering process could be improved. We were never really successful in filtering out SPAM.
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Reliability and Availability

Adobe Social7.0
Based on 1 answer
No answer on this topic is available.
Radian69.2
Based on 4 answers
The platform is rarely down
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Performance

Adobe Social5.0
Based on 1 answer
No answer on this topic is available.
Radian68.9
Based on 4 answers
No issues with performance.
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Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
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Radian64.3
Based on 6 answers
Couldn't ever help solve our spam issue, although they tried
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Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
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Radian66.2
Based on 5 answers
• We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
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Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
Radian69.5
Based on 5 answers
Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
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Alternatives Considered

Adobe Social is a unified platform; Salesforce's Buddy Media & Radian6 is not. Adobe Social easily integrates with Adobe Analytics and the rest of their Marketing Cloud
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Did a brief evaluation of other tools, but at the time, Radian 6 was the industry leader
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Return on Investment

  • Adobe Social allows us to insert our clients into online conversations related to their brand.
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  • Monitoring social brand awareness is not something you can consider to have a meaninful impact in your business ROI short term, however it's a must for taking care of long term relationships and customer intimacy.
  • Radian6 connects with other analytical tools like webtrends, Google Analytics, etc..however it's not directly linked to a revenue driven platform, you can´t see the immediate ROI generated in the tool.
  • If you bet for social relationships you should consider this tool, no question on that. Social Commerce might be of course impacted postively by the proper use of this tool.
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Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Radian6

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details