What users are saying about
40 Ratings
Top Rated
37 Ratings
40 Ratings
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Score 6.8 out of 101
Top Rated
37 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.4 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not worth the money if you are looking for a publishing or moderation tool. If and when the reporting is improved, it could be worth a second look.
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Social Studio

Social Studio is great for owned channels and social listening - its Boolean queries allow for true personalization. Social Studio does not work well for Instagram, or if you're looking to track social influencers easily. This would work well for brands who are looking to do web-wide searches of related content - such as auto brands etc. But would not work well for small owned businesses looking for content on a lower-profile basis.
No photo available

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Social Studio
6.3
Boolean keyword searches
Adobe Social
2.1
Social Studio
6.0
Filtering out noise/spam
Adobe Social
2.1
Social Studio
6.7
Sentiment analysis
Adobe Social
2.1
Social Studio
5.5
Broad channel coverage
Adobe Social
3.1
Social Studio
7.0

Publishing

Adobe Social
3.1
Social Studio
7.3
Content planning and scheduling
Adobe Social
4.1
Social Studio
8.3
Audience targeting
Adobe Social
3.2
Social Studio
7.0
Content optimization
Adobe Social
2.2
Social Studio
5.9
Workflow management
Adobe Social
3.1
Social Studio
7.8

Engagement

Adobe Social
2.1
Social Studio
6.7
Automated routing and prioritization
Adobe Social
2.1
Social Studio
6.2
Customer interaction histories
Adobe Social
2.1
Social Studio
7.1
Bulk actions
Adobe Social
2.1
Social Studio
6.7

Marketing

Adobe Social
2.1
Social Studio
6.0
Lead generation
Adobe Social
2.1
Social Studio
5.8
Content marketing
Adobe Social
2.1
Social Studio
6.3
Paid media management
Adobe Social
2.0
Social Studio
5.5
Campaigns and promotions
Adobe Social
2.1
Social Studio
6.5

Channel coverage/integration

Adobe Social
2.9
Social Studio
6.8
Twitter
Adobe Social
4.2
Social Studio
8.0
Facebook
Adobe Social
3.1
Social Studio
8.0
LinkedIn
Adobe Social
3.1
Social Studio
7.6
Google+
Adobe Social
3.1
Social Studio
6.5
Instagram
Adobe Social
3.0
Social Studio
5.3
Pinterest
Adobe Social
3.0
Social Studio
5.8
YouTube
Adobe Social
1.1
Social Studio
6.3

Reporting/analytics

Adobe Social
2.1
Social Studio
5.7
Campaign success analytics
Adobe Social
2.1
Social Studio
5.7
Real-time tracking
Adobe Social
2.1
Social Studio
6.2
Competitor analysis
Adobe Social
2.1
Social Studio
5.2

Account management

Adobe Social
2.6
Social Studio
7.3
Role-based user permissions & privileges
Adobe Social
3.1
Social Studio
8.2
Mobile access
Adobe Social
2.0
Social Studio
6.5

Pros

  • Integration with Site Catalyst could be of benefit as long as a subject matter expert in both platforms provides guidance
  • Some of the terms reporting can be useful at times to determine overall reach of a campaign across platforms
  • Recent update to newest version did bring some noticable improvements.
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  • Social Listening - boolean search queries that can be narrowed down by source and language, as well as location, to ensure it's relevant to the brand.
  • Owned Channel Monitoring - pulling owned content/comments into streams for moderation, engagement and review.
  • Publishing - scheduling, drafting, tracking brand owned social posts.
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Cons

  • Tracking keywords: you have to know the keywords you want to track prior getting data on them. (ie. no retroactive data renders) In the fast paced world of social media where things change on a dime, this is an antiquated approach.
  • Very difficult to navigate and get up and running. Although I'd used similar community management and analytics systems before Adobe Social, it took 3 - 4 months to my team up to speed on the core features and functionality. Several other depts that had intended to use it gave up as a result of the difficulty.
  • The Mobile experience is horrendous. The service is inaccessible on mobile. So for posting it's atrocious.
No photo available
  • Some channels not supported yet (Instagram for example) and content from Facebook events is not captured
  • Customisable, and exportable reports still not available in the analyze component of Social Studio - some reporting still needs to be done in Radian6
  • Can't tag people in responses, or tag people/pages in posts for Facebook yet (this means we still schedule some content direct to FB if this is needed)
Nicole Swanson profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Product is not evolving, gaps are never overcome, and reporting is poor. It's not an innovative product.
Chris Cartwright profile photo
Social Studio8.5
Based on 3 answers
I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
Nicole Swanson profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Social Studio9.0
Based on 1 answer
It looks good, is easy to use and totally customisable to individual users. It does everything I need in one place. I spend many hours of everyday in this platform and I still like it!
Nicole Swanson profile photo

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
Social Studio9.0
Based on 1 answer
I am able to contact support directly via email rather than through an account manager. I get a support auto response immediately with a case number. I usually get an initial response from a support person via email within a 24 hour period and then if it's not resolved quickly I get further phone of email support until the matter resolved. I always get an email asking if I am happy with the resolution before the case is closed
Nicole Swanson profile photo

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
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No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

I would say that Adobe Social combines all the best qualities of its competitors into one platform. It has moderation capabilities similar to Buddy Media and publishing capabilities like Social Studio
No photo available
We were using HooteSuite in the beginning as it was the only scheduling tool that worked for us, but since SS has include the scheduling, it has been our only social posting tool of use.
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Return on Investment

  • No impact really. Other than getting other employees to look at posting content.
Sandy Adam profile photo
  • Allows posts to go live without having someone manually post them.
  • Allows easy review of daily and weekly content.
  • Increases team efficiency.
Christopher Perkowski profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Social Studio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details