What users are saying about
41 Ratings
43 Ratings
41 Ratings
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Score 7.6 out of 100
43 Ratings
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Score 7.3 out of 100

Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
Anonymous | TrustRadius Reviewer

Social Studio

If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types.Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer
Jeremy Cowles | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Social Studio
8.0
Boolean keyword searches
Adobe Social
2.0
Social Studio
6.6
Filtering out noise/spam
Adobe Social
2.0
Social Studio
7.0
Sentiment analysis
Adobe Social
2.0
Social Studio
9.3
Broad channel coverage
Adobe Social
3.0
Social Studio
9.3

Publishing

Adobe Social
3.0
Social Studio
8.2
Content planning and scheduling
Adobe Social
4.0
Social Studio
9.6
Audience targeting
Adobe Social
3.0
Social Studio
7.8
Content optimization
Adobe Social
2.0
Social Studio
7.5
Workflow management
Adobe Social
3.0
Social Studio
7.9

Engagement

Adobe Social
2.0
Social Studio
7.3
Automated routing and prioritization
Adobe Social
2.0
Social Studio
9.0
Customer interaction histories
Adobe Social
2.0
Social Studio
9.2
Bulk actions
Adobe Social
2.0
Social Studio
3.9

Marketing

Adobe Social
2.0
Social Studio
5.6
Lead generation
Adobe Social
2.0
Social Studio
5.2
Content marketing
Adobe Social
2.0
Social Studio
5.3
Paid media management
Adobe Social
2.0
Social Studio
5.8
Campaigns and promotions
Adobe Social
2.0
Social Studio
6.1

Channel coverage/integration

Adobe Social
2.9
Social Studio
7.9
Twitter
Adobe Social
4.0
Social Studio
8.7
Facebook
Adobe Social
3.0
Social Studio
9.4
LinkedIn
Adobe Social
3.0
Social Studio
9.5
Google+
Adobe Social
3.0
Social Studio
6.8
Instagram
Adobe Social
3.0
Social Studio
7.4
Pinterest
Adobe Social
3.0
Social Studio
6.5
YouTube
Adobe Social
1.0
Social Studio
6.8

Reporting/analytics

Adobe Social
2.0
Social Studio
7.9
Campaign success analytics
Adobe Social
2.0
Social Studio
8.2
Real-time tracking
Adobe Social
2.0
Social Studio
6.8
Competitor analysis
Adobe Social
2.0
Social Studio
8.8

Account management

Adobe Social
2.5
Social Studio
8.9
Role-based user permissions & privileges
Adobe Social
3.0
Social Studio
8.9
Mobile access
Adobe Social
2.0
Social Studio
9.0

Pros

Adobe Social

  • Integration with Site Catalyst could be of benefit as long as a subject matter expert in both platforms provides guidance
  • Some of the terms reporting can be useful at times to determine overall reach of a campaign across platforms
  • Recent update to newest version did bring some noticable improvements.
Anonymous | TrustRadius Reviewer

Social Studio

  • Social Listening - boolean search queries that can be narrowed down by source and language, as well as location, to ensure it's relevant to the brand.
  • Owned Channel Monitoring - pulling owned content/comments into streams for moderation, engagement and review.
  • Publishing - scheduling, drafting, tracking brand owned social posts.
Anonymous | TrustRadius Reviewer

Cons

Adobe Social

  • It would be great if Adobe scheduled video uploads for Twitter.
  • A time change in a social post automatically puts the post back to Level 1 of approvals. It can be a big hassle to have to start the process over for such a small change.
  • Adobe uses a different algorithm to measure engagement our company does. It would be great to upload your own algorithm into Adobe.
Anonymous | TrustRadius Reviewer

Social Studio

  • Some channels not supported yet (Instagram for example) and content from Facebook events is not captured
  • Customisable, and exportable reports still not available in the analyze component of Social Studio - some reporting still needs to be done in Radian6
  • Can't tag people in responses, or tag people/pages in posts for Facebook yet (this means we still schedule some content direct to FB if this is needed)
Nicole Swanson | TrustRadius Reviewer

Likelihood to Renew

Adobe Social

Adobe Social 5.4
Based on 11 answers
I wasn't in charge of making the actual management decision, but I would absolutely renew Adobe Social. As I mentioned, it provides strong and in-depth analytics and listening tools. The reports that it generates are very thorough and easy to read. I loved the platform and would recommend it to anyone
Robert Randle | TrustRadius Reviewer

Social Studio

Social Studio 8.5
Based on 3 answers
I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
Nicole Swanson | TrustRadius Reviewer

Usability

Adobe Social

Adobe Social 2.1
Based on 2 answers
The new UX is gorgeous and overall usability of the tool has improved greatly, but there has also been an increase in slow loads and overall login issues.
Anonymous | TrustRadius Reviewer

Social Studio

Social Studio 9.0
Based on 1 answer
It looks good, is easy to use and totally customisable to individual users. It does everything I need in one place. I spend many hours of everyday in this platform and I still like it!
Nicole Swanson | TrustRadius Reviewer

Support

Adobe Social

Adobe Social 8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
Anonymous | TrustRadius Reviewer

Social Studio

Social Studio 9.0
Based on 1 answer
I am able to contact support directly via email rather than through an account manager. I get a support auto response immediately with a case number. I usually get an initial response from a support person via email within a 24 hour period and then if it's not resolved quickly I get further phone of email support until the matter resolved. I always get an email asking if I am happy with the resolution before the case is closed
Nicole Swanson | TrustRadius Reviewer

Online Training

Adobe Social

Adobe Social 6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
Anonymous | TrustRadius Reviewer

Social Studio

No score
No answers yet
No answers on this topic

Implementation

Adobe Social

Adobe Social 5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
Anonymous | TrustRadius Reviewer

Social Studio

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Social

Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
Chris Cartwright | TrustRadius Reviewer

Social Studio

We chose to use Social Studio when it was still called Radian6, before the acquisition by Salesforce. The product was really realiable and full of features that, at that time, were suitable for our purposes. At the time there were practically no competitors for size and functionality.
Andrea Casano | TrustRadius Reviewer

Return on Investment

Adobe Social

  • A bespoke report we created (and had to pay additional money to work with Adobe to create) paid dividends. It signaled to us that one of the characters in our show was receiving out-sized chatter - and we pivoted our marketing plans as a result.
  • It was awful for tracking realtime trends, stats and chatter.
Anonymous | TrustRadius Reviewer

Social Studio

  • We were able to benchmark high-level metrics (i.e. Share of Voice) against our competitors YoY.
  • While it was difficult and time-consuming, I was able to create reports using the data pulled in from Social Studio.
  • There were other tools for comparable prices that had more advanced analytics that would have saved time/money had we been using them (Crimson Hexagon).
Jimmy Mack | TrustRadius Reviewer

Pricing Details

Adobe Social

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Social Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Social
2.0
Social Studio
8.4

Likelihood to Renew

Adobe Social
5.4
Social Studio
8.5

Usability

Adobe Social
2.1
Social Studio
9.0

Reliability and Availability

Adobe Social
7.0
Social Studio

Performance

Adobe Social
5.0
Social Studio

Support

Adobe Social
8.0
Social Studio
9.0

Online Training

Adobe Social
6.0
Social Studio

Implementation

Adobe Social
5.0
Social Studio

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