What users are saying about
41 Ratings
40 Ratings
41 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.3 out of 101
40 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

Likelihood to Recommend

Adobe Social

Adobe Social is not worth the money if you are looking for a publishing or moderation tool. If and when the reporting is improved, it could be worth a second look.
No photo available

Social Studio

Social Studio is great for owned channels and social listening - its Boolean queries allow for true personalization. Social Studio does not work well for Instagram, or if you're looking to track social influencers easily. This would work well for brands who are looking to do web-wide searches of related content - such as auto brands etc. But would not work well for small owned businesses looking for content on a lower-profile basis.
No photo available

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Social Studio
7.4
Boolean keyword searches
Adobe Social
2.0
Social Studio
6.1
Filtering out noise/spam
Adobe Social
2.0
Social Studio
7.0
Sentiment analysis
Adobe Social
2.0
Social Studio
8.1
Broad channel coverage
Adobe Social
3.0
Social Studio
8.4

Publishing

Adobe Social
3.0
Social Studio
7.8
Content planning and scheduling
Adobe Social
4.0
Social Studio
9.0
Audience targeting
Adobe Social
3.0
Social Studio
7.5
Content optimization
Adobe Social
2.0
Social Studio
6.8
Workflow management
Adobe Social
3.0
Social Studio
7.8

Engagement

Adobe Social
2.0
Social Studio
7.0
Automated routing and prioritization
Adobe Social
2.0
Social Studio
7.7
Customer interaction histories
Adobe Social
2.0
Social Studio
8.1
Bulk actions
Adobe Social
2.0
Social Studio
5.2

Marketing

Adobe Social
2.0
Social Studio
5.8
Lead generation
Adobe Social
2.0
Social Studio
5.5
Content marketing
Adobe Social
2.0
Social Studio
5.9
Paid media management
Adobe Social
2.0
Social Studio
5.7
Campaigns and promotions
Adobe Social
2.0
Social Studio
6.3

Channel coverage/integration

Adobe Social
2.9
Social Studio
7.5
Twitter
Adobe Social
4.0
Social Studio
8.4
Facebook
Adobe Social
3.0
Social Studio
8.7
LinkedIn
Adobe Social
3.0
Social Studio
8.9
Google+
Adobe Social
3.0
Social Studio
6.9
Instagram
Adobe Social
3.0
Social Studio
6.7
Pinterest
Adobe Social
3.0
Social Studio
6.5
YouTube
Adobe Social
1.0
Social Studio
6.8

Reporting/analytics

Adobe Social
2.0
Social Studio
7.0
Campaign success analytics
Adobe Social
2.0
Social Studio
7.1
Real-time tracking
Adobe Social
2.0
Social Studio
6.5
Competitor analysis
Adobe Social
2.0
Social Studio
7.3

Account management

Adobe Social
2.5
Social Studio
8.2
Role-based user permissions & privileges
Adobe Social
3.0
Social Studio
8.6
Mobile access
Adobe Social
2.0
Social Studio
7.8

Pros

Adobe Social

  • Social Follower Growth Data: the dashboard made it easy to keep track of the upticks in our following across our numerous pages. IT cut down tabulation time from 4 hours to 15 minutes.
  • Ability to tag posts: The tagging of posts with multiple things allowed us to attribute the engagements and impressions to definitive campaigns and intitiatives.
  • Bespoke reports: Though we needed help setting them up, the bespoke reports created were very helpful in analyzing data referential to keywords.
No photo available

Social Studio

  • Social Listening - boolean search queries that can be narrowed down by source and language, as well as location, to ensure it's relevant to the brand.
  • Owned Channel Monitoring - pulling owned content/comments into streams for moderation, engagement and review.
  • Publishing - scheduling, drafting, tracking brand owned social posts.
No photo available

Cons

Adobe Social

  • Tracking keywords: you have to know the keywords you want to track prior getting data on them. (ie. no retroactive data renders) In the fast paced world of social media where things change on a dime, this is an antiquated approach.
  • Very difficult to navigate and get up and running. Although I'd used similar community management and analytics systems before Adobe Social, it took 3 - 4 months to my team up to speed on the core features and functionality. Several other depts that had intended to use it gave up as a result of the difficulty.
  • The Mobile experience is horrendous. The service is inaccessible on mobile. So for posting it's atrocious.
No photo available

Social Studio

  • Usability - clunky to use
Adam Keys profile photo

Likelihood to Renew

Adobe Social

Adobe Social 5.4
Based on 11 answers
I wasn't in charge of making the actual management decision, but I would absolutely renew Adobe Social. As I mentioned, it provides strong and in-depth analytics and listening tools. The reports that it generates are very thorough and easy to read. I loved the platform and would recommend it to anyone
Robert Randle profile photo

Social Studio

Social Studio 8.5
Based on 3 answers
I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
Nicole Swanson profile photo

Usability

Adobe Social

Adobe Social 2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo

Social Studio

Social Studio 9.0
Based on 1 answer
It looks good, is easy to use and totally customisable to individual users. It does everything I need in one place. I spend many hours of everyday in this platform and I still like it!
Nicole Swanson profile photo

Support

Adobe Social

Adobe Social 8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available

Social Studio

Social Studio 9.0
Based on 1 answer
I am able to contact support directly via email rather than through an account manager. I get a support auto response immediately with a case number. I usually get an initial response from a support person via email within a 24 hour period and then if it's not resolved quickly I get further phone of email support until the matter resolved. I always get an email asking if I am happy with the resolution before the case is closed
Nicole Swanson profile photo

Online Training

Adobe Social

Adobe Social 6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available

Social Studio

No score
No answers yet
No answers on this topic

Implementation

Adobe Social

Adobe Social 5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available

Social Studio

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Social

Adobe Social is like the Cadillac of Social Listening tools. It provides everything from analytics, sentiment, custom reporting, campaign organization and geography of engagement. To be able to access social media accounts, publish content, create reports and track influencers was a big deal. It was the best decision our company could have made.
Melissa Butler profile photo

Social Studio

Cost effective, all inclusive and reliable. Beats other scheduling and reporting platforms all day long.
Adam Keys profile photo

Return on Investment

Adobe Social

  • Combination of Omniture and Adobe Social help to connect the dots between social engagement and site activity, leading to greater insight into the buying trends of customers.
No photo available

Social Studio

  • Increased engagement
  • Increase following
  • Greater insight into competitors
  • Greater visibilty of social activity due to indept reporting
  • Sentiment analysis
Adam Keys profile photo

Pricing Details

Adobe Social

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Social Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison