What users are saying about

Adobe Social

39 Ratings

Social Studio

Top Rated
37 Ratings

Adobe Social

39 Ratings
Score 6.7 out of 101

Social Studio

Top Rated
37 Ratings
Score 7.3 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is well suited for writing and scheduling most posts. It's less appropriate for Twitter video and social analytics depending on the needs of your client. Other products worth looking at are Hootsuite or Sprout Social
No photo available

Social Studio

If there is only one person managing social media within the organisation, then the features of social studio would be under-utilised and therefor the cost may be unwarranted. But if you have anyone else supporting customer service or content creation, this is a great platform
Nicole Swanson profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
Social Studio
6.2
Boolean keyword searches
Adobe Social
2.2
Social Studio
6.1
Filtering out noise/spam
Adobe Social
2.2
Social Studio
6.7
Sentiment analysis
Adobe Social
2.2
Social Studio
5.3
Broad channel coverage
Adobe Social
3.1
Social Studio
6.9

Publishing

Adobe Social
3.3
Social Studio
7.3
Content planning and scheduling
Adobe Social
4.2
Social Studio
8.3
Audience targeting
Adobe Social
3.3
Social Studio
6.9
Content optimization
Adobe Social
2.3
Social Studio
6.0
Workflow management
Adobe Social
3.2
Social Studio
7.8

Engagement

Adobe Social
2.2
Social Studio
6.6
Automated routing and prioritization
Adobe Social
2.2
Social Studio
6.1
Customer interaction histories
Adobe Social
2.3
Social Studio
7.2
Bulk actions
Adobe Social
2.1
Social Studio
6.6

Marketing

Adobe Social
2.1
Social Studio
6.0
Lead generation
Adobe Social
2.1
Social Studio
5.8
Content marketing
Adobe Social
2.2
Social Studio
6.2
Paid media management
Adobe Social
2.1
Social Studio
5.5
Campaigns and promotions
Adobe Social
2.2
Social Studio
6.4

Channel coverage/integration

Adobe Social
3.0
Social Studio
6.6
Twitter
Adobe Social
4.3
Social Studio
8.0
Facebook
Adobe Social
3.3
Social Studio
8.0
LinkedIn
Adobe Social
3.1
Social Studio
7.4
Google+
Adobe Social
3.2
Social Studio
6.4
Instagram
Adobe Social
3.0
Social Studio
5.0
Pinterest
Adobe Social
3.0
Social Studio
5.6
YouTube
Adobe Social
1.2
Social Studio
6.1

Reporting/analytics

Adobe Social
2.2
Social Studio
5.7
Campaign success analytics
Adobe Social
2.3
Social Studio
5.7
Real-time tracking
Adobe Social
2.2
Social Studio
6.2
Competitor analysis
Adobe Social
2.2
Social Studio
5.2

Account management

Adobe Social
2.6
Social Studio
7.4
Role-based user permissions & privileges
Adobe Social
3.2
Social Studio
8.3
Mobile access
Adobe Social
2.0
Social Studio
6.6

Pros

  • Integration with Site Catalyst could be of benefit as long as a subject matter expert in both platforms provides guidance
  • Some of the terms reporting can be useful at times to determine overall reach of a campaign across platforms
  • Recent update to newest version did bring some noticable improvements.
No photo available
  • Scheduling Content
  • Calendar Organization
  • Facebook, Twitter, LinkedIn capabilities
Christopher Perkowski profile photo

Cons

  • The publising tool is quite limited in terms of number of platforms it publishes to, as well as the functionality of being able to tweak posts within a platform
  • The customer service provided in support of this product leaves an enormous amount to be desired.
  • Adobe Social can be very slow to load and have it bring up the pages you actually want it to bring up
  • Much of the functionality of Adobe Social often doesn't work, and what does is not very ituitive to the user
No photo available
  • Calendar view should allow for clicking and dragging of posts to reschedule the time of the post.
  • Platform does not allow for moderation of posts through keyword filters which is crucial for keeping our client's pages clean.
  • Social Studio account representatives are not completely knowledgable and competent when explaining the tool or answering questions.
  • Does not allow native video posting
  • Does not allow LinkedIn photo posts
Christopher Perkowski profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Adobe Social simply has too many bugs, and promised ROI metrics that either did not work, or could be found elsewhere. It simply is not worth the money. It needs a major review by Adobe.
No photo available
Social Studio8.5
Based on 3 answers
I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
Nicole Swanson profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Social Studio9.0
Based on 1 answer
It looks good, is easy to use and totally customisable to individual users. It does everything I need in one place. I spend many hours of everyday in this platform and I still like it!
Nicole Swanson profile photo

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
Social Studio9.0
Based on 1 answer
I am able to contact support directly via email rather than through an account manager. I get a support auto response immediately with a case number. I usually get an initial response from a support person via email within a 24 hour period and then if it's not resolved quickly I get further phone of email support until the matter resolved. I always get an email asking if I am happy with the resolution before the case is closed
Nicole Swanson profile photo

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
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Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
Chris Cartwright profile photo
This makes sense from an integration standpoint when a company is using other Salesforce tools or CRM solutions. Building out that complete profile of the user including their social profiles
No photo available

Return on Investment

  • Unable to pull reports on moderation activities as there is no way to pull reports based on conversation tags.
  • No integration with Instagram
  • Reporting is lacking in information, often missing key elements.
Chris Cartwright profile photo
  • Reduced room for error
  • More efficient
  • Save time in effort to manage, schedule and publish
No photo available

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Social Studio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details