What users are saying about
40 Ratings
3 Ratings
40 Ratings
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Score 6.8 out of 101
3 Ratings
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Score 10 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

SocialFlow

For brands that are diving into their own content marketing and thought leadership, and building up "owned" media platforms, SocialFlow is a great tool to build audience, manage distribution and give insight. They also just launched a LinkedIn capability which lets you increase engagement with a business audience and even target the LinkedIn audience by title, function, geography, etc
Jeanne Meyer profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
SocialFlow
Boolean keyword searches
Adobe Social
2.1
SocialFlow
Filtering out noise/spam
Adobe Social
2.1
SocialFlow
Sentiment analysis
Adobe Social
2.1
SocialFlow
Broad channel coverage
Adobe Social
3.1
SocialFlow

Publishing

Adobe Social
3.1
SocialFlow
Content planning and scheduling
Adobe Social
4.1
SocialFlow
Audience targeting
Adobe Social
3.2
SocialFlow
Content optimization
Adobe Social
2.2
SocialFlow
Workflow management
Adobe Social
3.1
SocialFlow

Engagement

Adobe Social
2.1
SocialFlow
Automated routing and prioritization
Adobe Social
2.1
SocialFlow
Customer interaction histories
Adobe Social
2.1
SocialFlow
Bulk actions
Adobe Social
2.1
SocialFlow

Marketing

Adobe Social
2.1
SocialFlow
Lead generation
Adobe Social
2.1
SocialFlow
Content marketing
Adobe Social
2.1
SocialFlow
Paid media management
Adobe Social
2.0
SocialFlow
Campaigns and promotions
Adobe Social
2.1
SocialFlow

Channel coverage/integration

Adobe Social
2.9
SocialFlow
Twitter
Adobe Social
4.2
SocialFlow
Facebook
Adobe Social
3.1
SocialFlow
LinkedIn
Adobe Social
3.1
SocialFlow
Google+
Adobe Social
3.1
SocialFlow
Instagram
Adobe Social
3.0
SocialFlow
Pinterest
Adobe Social
3.0
SocialFlow
YouTube
Adobe Social
1.1
SocialFlow

Reporting/analytics

Adobe Social
2.1
SocialFlow
Campaign success analytics
Adobe Social
2.1
SocialFlow
Real-time tracking
Adobe Social
2.1
SocialFlow
Competitor analysis
Adobe Social
2.1
SocialFlow

Account management

Adobe Social
2.6
SocialFlow
Role-based user permissions & privileges
Adobe Social
3.1
SocialFlow
Mobile access
Adobe Social
2.0
SocialFlow

Pros

  • In-Depth analytics.
  • Excellent social listening tools.
  • Efficient way of content distribution.
Robert Randle profile photo
  • Unique algorithm does not just 'time' posts, it helps determine the optimal time for posts to be distributed. Its why all the major publishers like NYT, WSJ, Conde Nast, Mashable, etc. use SocialFlow to distribute its social content.
  • Dashboard gives insight into which posts perform best.
  • It's streamlined and simple and not overly or unnecessarily feature-laden.
Jeanne Meyer profile photo

Cons

  • Updating the #'s. Sometimes I would have to wait a day or two for this update.
  • Faster responses: I would have to wait at least a day or two to hear back from customer service.
  • Layout: sometimes the layout of things was hard to find.
Robert Randle profile photo
  • I'd like to open up windows for more than one account/platform at time.
Jeanne Meyer profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
I wasn't in charge of making the actual management decision, but I would absolutely renew Adobe Social. As I mentioned, it provides strong and in-depth analytics and listening tools. The reports that it generates are very thorough and easy to read. I loved the platform and would recommend it to anyone
Robert Randle profile photo
SocialFlow9.0
Based on 2 answers
Big bang for buck. My clients like the results and the insights.
Jeanne Meyer profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

I use Social Studio currently at my job and I believe both are very similar products. Adobe Social has stronger analytics, including revenue and leads generated. Social Studio's layout is a little easier to navigate. Although it has its bugs too. Overall both platforms are great, but I definitely give an edge to Adobe Social in analytics
Robert Randle profile photo
Hootsuite allows for timing and managing multiple accounts but it doesn't optimize -- simply 'timing' a tweet doesn't mean it's going at the right time. It's also kind of an awkward platform and I find the search tools confusing sometimes and clunky.
Jeanne Meyer profile photo

Return on Investment

  • No impact really. Other than getting other employees to look at posting content.
Sandy Adam profile photo
  • Increased engagement
  • ROI
  • Efficiency
  • Transparency/data/insight
Jeanne Meyer profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SocialFlow

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details