What users are saying about

Adobe Social

39 Ratings

Spredfast

Top Rated
104 Ratings

Adobe Social

39 Ratings
Score 6.7 out of 101

Spredfast

Top Rated
104 Ratings
Score 8.1 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is well suited for writing and scheduling most posts. It's less appropriate for Twitter video and social analytics depending on the needs of your client. Other products worth looking at are Hootsuite or Sprout Social
No photo available

Spredfast

Spredfast is a great tool for enterprise level social management. We've been able to gradually ramp up our number of users and accounts in phases, which has suited us, as a large, geographically widespread organisation.It works well with our other marketing technology platforms, and their integrations and APIs are straightforward.If the organization was much smaller I think the platform would still work as the costings are broadly based upon users and accounts so could well be a good SME solution too.
Joe Hill profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
Spredfast
7.6
Boolean keyword searches
Adobe Social
2.2
Spredfast
8.5
Filtering out noise/spam
Adobe Social
2.2
Spredfast
8.0
Sentiment analysis
Adobe Social
2.2
Spredfast
6.1
Broad channel coverage
Adobe Social
3.1
Spredfast
7.7

Publishing

Adobe Social
3.3
Spredfast
7.6
Content planning and scheduling
Adobe Social
4.2
Spredfast
8.5
Audience targeting
Adobe Social
3.3
Spredfast
7.8
Content optimization
Adobe Social
2.3
Spredfast
5.1
Workflow management
Adobe Social
3.2
Spredfast
9.0

Engagement

Adobe Social
2.2
Spredfast
8.0
Automated routing and prioritization
Adobe Social
2.2
Spredfast
8.2
Customer interaction histories
Adobe Social
2.3
Spredfast
8.1
Bulk actions
Adobe Social
2.1
Spredfast
7.8

Marketing

Adobe Social
2.1
Spredfast
7.4
Lead generation
Adobe Social
2.1
Spredfast
6.5
Content marketing
Adobe Social
2.2
Spredfast
8.0
Paid media management
Adobe Social
2.1
Spredfast
7.1
Campaigns and promotions
Adobe Social
2.2
Spredfast
8.2

Channel coverage/integration

Adobe Social
3.0
Spredfast
7.9
Twitter
Adobe Social
4.3
Spredfast
9.5
Facebook
Adobe Social
3.3
Spredfast
9.2
LinkedIn
Adobe Social
3.1
Spredfast
7.4
Google+
Adobe Social
3.2
Spredfast
7.6
Instagram
Adobe Social
3.0
Spredfast
8.1
Pinterest
Adobe Social
3.0
Spredfast
6.6
YouTube
Adobe Social
1.2
Spredfast
7.0

Reporting/analytics

Adobe Social
2.2
Spredfast
7.9
Campaign success analytics
Adobe Social
2.3
Spredfast
7.7
Real-time tracking
Adobe Social
2.2
Spredfast
8.0
Competitor analysis
Adobe Social
2.2
Spredfast
8.0

Account management

Adobe Social
2.6
Spredfast
7.9
Role-based user permissions & privileges
Adobe Social
3.2
Spredfast
8.8
Mobile access
Adobe Social
2.0
Spredfast
7.0

Pros

  • Publishing capabilities
  • Moderation Dashboards
  • Customized Dashboard Feeds
No photo available
  • Spredfast reporting capabilities have streamlined and improved multiple reporting requirements with an easy-to-use interface and scheduling process. The reports are easily customized and have allowed our teams to quickly perform necessary audits on content.
  • Publishing functionality continues to evolve and improve at pace with social networks. Spredfast's reliability is critical to ensuring our business continuity.
  • Spredfast's support teams provide unparalleled service. The teams have made an effort to not only know our business model but to understand our team dynamic and the nuances that impact how we work.
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Cons

  • A lot of bugs lately where I had issues logging in
  • Being able to promote campaigns from the platform
Stephanie Marx profile photo
  • Can sometimes be slow
No photo available

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
I can't control if they would renew the product, so I'm a bit inaccurate on this question
Stephanie Marx profile photo
Spredfast8.2
Based on 31 answers
At the company that uses Spredfast, I don't make the purchasing decisions, so our Spredfast contract will undoubtedly be renewed. However, I also manage another company's social media presence, and I do make the purchasing decisions there. When transitioning them away from Hootsuite, I didn't even consider Spredfast because I don't like their UI or calendar features. Instead, I purchased the tool SproutSocial, which has a much better UI, is more intuitive, and incorporates social CRM features. SproutSocial easily tracks mentions of your company name and brand keywords, then funnels them into one integrated inbox. Spredfast insists on separating things into "streams", and doesn't really allow you to funnel social mentions to customer service or sales teams
Christina Hadly profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Spredfast8.0
Based on 23 answers
This is another area showing an opportunity for improvement. The User Interface is not that great for someone who is not extremely familiar with the tool. Jumping in is somewhat intimidating. But their services department provides great training.
No photo available

Reliability and Availability

Adobe Social7.0
Based on 1 answer
No answer on this topic is available.
Spredfast10.0
Based on 11 answers
The plat form can be accessed easily at any time on both desktop and mobile devices
Garrett Estrada profile photo

Performance

Adobe Social5.0
Based on 1 answer
No answer on this topic is available.
Spredfast9.0
Based on 7 answers
The pages load quickly and reports generate almost instantaneously
Garrett Estrada profile photo

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
Spredfast9.8
Based on 25 answers
The support staff is always available and when there is more time or information needed they do not hesitate to advise and update you as soon as possible, whether it be via email and/ or a courtesy call. They are a proactive support staff as each encounter I have had, a member of the staff would advise of additional avenues for research and data reporting in regards to Intelligence.
Latasha Howard profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Spredfast8.9
Based on 7 answers
Great, onsite training that facilitated lots of higher-level business conversations
No photo available

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
Spredfast7.9
Based on 7 answers
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
No photo available

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
Spredfast9.4
Based on 23 answers
We had plenty of support during implementation, but there was definitely a huge learning curb as we learned about all the permissions, access, etc.
Jesse McCarl profile photo

Alternatives Considered

Our company selected Adobe Social for a way to have social posts be approved by managers and client before approval. It is very good in this arena. It terms of moderation, Hootsuite Pro is much more streamlined of a view and the analytics are more usable
No photo available
All tools were piloted in an controlled environment Spredfast ticked all the boxes.
Richard Reeves profile photo

Scalability

No score
No answers yet
No answers on this topic
Spredfast8.4
Based on 17 answers
Works for absolutely any size or dynamic of a company.
Jesse McCarl profile photo

Return on Investment

  • Adobe Social allows us to insert our clients into online conversations related to their brand.
No photo available
  • We've improved our customer service immensely using Spredfast. Getting questions and complaints to the right people is much easier because of the "Highlight" function.
  • Spredfast metrics have allowed us to pinpoint engaging content and copy, which we've used for re-engagemet and as an instructional for what works best with our audience.
  • The high-level calender gave us an aerial view of our daily output, which led us to the conclusion that we were over posting through our channels.
  • Spredfast metrics have allowed us to determine our monthly follower counts, which we've used as a benchmark for gauging improvement in social spaces.
Travis Burchart profile photo

Screenshots

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Social More Information

Spredfast

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Spredfast More Information