What users are saying about
40 Ratings

Spredfast

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Top Rated
106 Ratings
40 Ratings
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Score 6.8 out of 101

Spredfast

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Top Rated
106 Ratings
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Score 8 out of 101

Add comparison

Likelihood to Recommend

Adobe Social

I believe it was very well suited for our needs in social media. We used every tool and feature that was provided to us within the department. I never felt that it was less appropriate or not needed. I highly recommend this product for any person in social media marketing
Robert Randle profile photo

Spredfast

Having the ability to schedule and use analytics in the same platform is a huge benefit. From the beginning Spredfast is very easy to navigate and simple to catch on to using the basic functions.
No photo available

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Spredfast
7.5
Boolean keyword searches
Adobe Social
2.1
Spredfast
8.6
Filtering out noise/spam
Adobe Social
2.1
Spredfast
7.3
Sentiment analysis
Adobe Social
2.1
Spredfast
6.4
Broad channel coverage
Adobe Social
3.1
Spredfast
7.9

Publishing

Adobe Social
3.1
Spredfast
7.6
Content planning and scheduling
Adobe Social
4.1
Spredfast
8.7
Audience targeting
Adobe Social
3.1
Spredfast
7.8
Content optimization
Adobe Social
2.2
Spredfast
5.0
Workflow management
Adobe Social
3.1
Spredfast
9.0

Engagement

Adobe Social
2.1
Spredfast
8.0
Automated routing and prioritization
Adobe Social
2.1
Spredfast
8.1
Customer interaction histories
Adobe Social
2.1
Spredfast
8.0
Bulk actions
Adobe Social
2.1
Spredfast
7.8

Marketing

Adobe Social
2.1
Spredfast
7.4
Lead generation
Adobe Social
2.1
Spredfast
6.5
Content marketing
Adobe Social
2.1
Spredfast
8.1
Paid media management
Adobe Social
2.0
Spredfast
7.1
Campaigns and promotions
Adobe Social
2.1
Spredfast
8.0

Channel coverage/integration

Adobe Social
2.9
Spredfast
8.0
Twitter
Adobe Social
4.2
Spredfast
9.6
Facebook
Adobe Social
3.1
Spredfast
9.4
LinkedIn
Adobe Social
3.1
Spredfast
7.5
Google+
Adobe Social
3.1
Spredfast
7.7
Instagram
Adobe Social
3.0
Spredfast
7.9
Pinterest
Adobe Social
3.0
Spredfast
6.7
YouTube
Adobe Social
1.1
Spredfast
7.4

Reporting/analytics

Adobe Social
2.1
Spredfast
8.1
Campaign success analytics
Adobe Social
2.1
Spredfast
8.0
Real-time tracking
Adobe Social
2.1
Spredfast
8.5
Competitor analysis
Adobe Social
2.1
Spredfast
7.9

Account management

Adobe Social
2.6
Spredfast
7.6
Role-based user permissions & privileges
Adobe Social
3.1
Spredfast
8.3
Mobile access
Adobe Social
2.0
Spredfast
7.0

Pros

  • Scheduling posts
  • reviewing the calendar of posts
  • rganizing campaign content with tagging
Stephanie Marx profile photo
  • I met our reps, Heather Buckingham and Mahshad Vakili Hall, in person before the Smart Social Summit in ATX last year. We instantaneously clicked, they have been extremely helpful, excellent resources, and genuinely care about our success with the platform. I love Heather, Mahshad and the entire Spredfast team!
  • During the Smart Social Summit in ATX last year, I had the opportunity to meet a lot of the Spredfast team. From senior leadership to directors, sales, fulfillment, and customer service everyone made me feel like part of the family. A special shout out to Dave Games, Seth Egert, Matt Flamman, Alex Levy, Nadia Khalid and more. It was such a great first impression and they haven't disappointed.
  • I've signed up for some of the complimentary training sessions with the product coaching team and have learned so much from them! After receiving minimal training on the platform and functionalities in Conversations, I cherish these coaching sessions. A big thank you to our rep, Heather Buckingham, for encouraging me to sign up for these sessions. Shout out to Martin La Rocca and Casey Mong for being amazing product coaches and Josh Briseno for his support too!
  • Spredfast just gets it! They know the social space, keep up with the ever-changing landscape, and their summits provide so much value.
Angel Soria, MBA profile photo

Cons

  • I think better exporting tools and features should be utilized. Adobe Social can be a great interface, but it can be difficult to effectively generate exports with selective data sets.
Christopher Mclaughlin profile photo
  • While for the most part, we're enjoying using Experiences we have had several bugs or glitches. We've had instances where we couldn't link products to our content and other times when the streams weren't being pulled or showing up within the interface. These inconsistencies do make it a little worrisome when we have something needing to go live immediately and aren't always sure if it will work as it should.
Nikki Harmon profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Software still too buggy. Have been working on a bug fix since April of this year
Sandy Adam profile photo
Spredfast8.2
Based on 31 answers
There is no product like Spredfast. Our company lives and dies by the analytics, and to date we have not seen a more comprehensive analytics structure for any social media management tool. Spredfast support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
No photo available

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Spredfast8.0
Based on 24 answers
The use of the Spredfast platform is simple, which makes it very user friendly throughout. Once you have a specific area or material you are seeking to review or research, pulling this information is only few key words, a click of your mouse and it is at your finger tips. Not to mention the reports produced are beautifully designed and self explanatory and easy to share with others.
Latasha Howard profile photo

Reliability and Availability

Adobe Social7.0
Based on 1 answer
No answer on this topic is available.
Spredfast10.0
Based on 11 answers
I've always found Spredfast to be incredibly responsive.
No photo available

Performance

Adobe Social5.0
Based on 1 answer
No answer on this topic is available.
Spredfast9.0
Based on 7 answers
The pages load quickly and reports generate almost instantaneously
Garrett Estrada profile photo

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
Spredfast8.9
Based on 26 answers
Outstanding. Really. I developed genuine relationships with the support staff and felt they treated us with the utmost care and had a true desire to help. Couldn't ask for more than that!
No photo available

In-Person Training

No score
No answers yet
No answers on this topic
Spredfast8.9
Based on 7 answers
It was an intimate and personal meeting and the trainer was exceptionally patient. This was an amazing experience for our higher ups.
No photo available

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
Spredfast7.9
Based on 7 answers
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
No photo available

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
Spredfast9.0
Based on 24 answers
Since this a a SaaS-based product, implementation was very easy. We even deployed integrations with tools like Salesforce in a matter of hours
No photo available

Alternatives Considered

Our company selected Adobe Social for a way to have social posts be approved by managers and client before approval. It is very good in this arena. It terms of moderation, Hootsuite Pro is much more streamlined of a view and the analytics are more usable
No photo available
It is our opinion that, while other platforms may have similar functionality to a single one of Spredfast's tools (i.e. publishing, analtytics, etc.), no other platform offers the sheer breadth of tools and ability to service all of our goals in one single platform as Spredfast does. Spredfast is truly unique in this regard. Furthermore, the quality of the educational modules and personalized customer service is something no other platform has
Garrett Estrada profile photo

Scalability

No score
No answers yet
No answers on this topic
Spredfast8.4
Based on 18 answers
The tool can be scaled to any level from what we have seen so far we see no concerns in adding more channels or teams without complications.
Richard Reeves profile photo

Return on Investment

  • Scheduling posts for client approval has streamlined our process.
  • The inability to schedule video posts on Twitter has created extra work at times for Community Managers.
  • The analytics portion is hardly used anymore due to different algorithms, not a great return on investment.
  • Moderation through Adobe gives us a great way to keep track of engaged users on our pages.
No photo available
  • Our team uses social media to increase brand awareness. Spredfast has helped us achieve and measure our progress towards this goal. Content labels allowed us to track which content performed best. Knowing this enabled us to tailor future content and write posts that followers actually wanted to read and share, which then increased our social media following organically by thousands of users over the past year.
  • Our Spredfast account reps worked with us personally to perform an in-depth analysis of our social media followers. We now know who our key brand advocates and influential followers are.
  • During our company's annual conference, Spredfast's monitoring tools were invaluable for tracking mentions of the company and the conference. The tool also helped us track visits to the company website from social posts, which helped prove to executive leadership the value of social media.
Christina Hadly profile photo

Screenshots

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Social More Information

Spredfast

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Spredfast More Information