Adobe Social vs. Khoros Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Social
Score 6.3 out of 10
N/A
Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions. Customers tend to be medium to large…N/A
Khoros Marketing
Score 7.9 out of 10
Enterprise companies (1,001+ employees)
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social ImpactN/A
Pricing
Adobe SocialKhoros Marketing
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe SocialKhoros Marketing
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Adobe SocialKhoros Marketing
Considered Both Products
Adobe Social

No answer on this topic

Khoros Marketing
Chose Khoros Marketing
Every other year, we evaluate social media monitoring, engagement, analytics, and display tools. Khoros consistently comes out on top for its strong products, great support, competent services team, and fair price point. I highly recommend them for organizations that want a …
Chose Khoros Marketing
• Yes, we evaluated other systems. I immediately eliminated any vendors that did not have enterprise clients listed on their websites. Also, a couple of vendors never called me back (Sprinklr and Buddy Media). • Our eventual shortlist comprised: • Khoros • Vitrue
Top Pros
Top Cons
Features
Adobe SocialKhoros Marketing
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Adobe Social
7.4
9 Ratings
3% below category average
Khoros Marketing
6.4
117 Ratings
18% below category average
Boolean keyword searches7.58 Ratings7.290 Ratings
Filtering out noise/spam7.57 Ratings5.999 Ratings
Sentiment analysis7.58 Ratings6.889 Ratings
Broad channel coverage7.09 Ratings5.8111 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Adobe Social
7.4
9 Ratings
7% below category average
Khoros Marketing
7.3
148 Ratings
8% below category average
Content planning and scheduling7.09 Ratings8.4146 Ratings
Audience targeting7.58 Ratings7.2112 Ratings
Content optimization7.59 Ratings5.05 Ratings
Workflow management7.59 Ratings8.4130 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Adobe Social
7.7
8 Ratings
5% below category average
Khoros Marketing
7.5
113 Ratings
7% below category average
Automated routing and prioritization7.58 Ratings7.290 Ratings
Customer interaction histories8.08 Ratings7.7103 Ratings
Bulk actions7.58 Ratings7.494 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Adobe Social
8.0
8 Ratings
4% above category average
Khoros Marketing
7.0
103 Ratings
9% below category average
Lead generation8.07 Ratings6.747 Ratings
Content marketing8.08 Ratings6.686 Ratings
Paid media management8.07 Ratings7.12 Ratings
Campaigns and promotions8.08 Ratings7.790 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Adobe Social
7.9
9 Ratings
7% below category average
Khoros Marketing
7.6
147 Ratings
11% below category average
Twitter8.08 Ratings7.7138 Ratings
Facebook8.09 Ratings7.9143 Ratings
LinkedIn7.57 Ratings7.5105 Ratings
Google+7.09 Ratings9.018 Ratings
Instagram8.57 Ratings7.3132 Ratings
Pinterest8.04 Ratings6.346 Ratings
YouTube8.07 Ratings7.533 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Adobe Social
7.8
9 Ratings
1% below category average
Khoros Marketing
7.1
131 Ratings
10% below category average
Campaign success analytics8.09 Ratings8.0121 Ratings
Real-time tracking7.58 Ratings6.6120 Ratings
Competitor analysis8.08 Ratings6.777 Ratings
Account management
Comparison of Account management features of Product A and Product B
Adobe Social
7.3
8 Ratings
11% below category average
Khoros Marketing
6.1
136 Ratings
29% below category average
Role-based user permissions & privileges7.58 Ratings6.4132 Ratings
Mobile access7.07 Ratings5.8112 Ratings
Best Alternatives
Adobe SocialKhoros Marketing
Small Businesses
Publer
Publer
Score 9.8 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe SocialKhoros Marketing
Likelihood to Recommend
7.5
(16 ratings)
8.0
(184 ratings)
Likelihood to Renew
5.4
(11 ratings)
8.9
(34 ratings)
Usability
8.5
(4 ratings)
8.9
(29 ratings)
Availability
7.0
(1 ratings)
9.7
(11 ratings)
Performance
5.0
(1 ratings)
8.0
(8 ratings)
Support Rating
8.0
(3 ratings)
8.0
(31 ratings)
In-Person Training
-
(0 ratings)
8.9
(7 ratings)
Online Training
6.0
(1 ratings)
6.0
(7 ratings)
Implementation Rating
5.0
(1 ratings)
7.7
(24 ratings)
Ease of integration
-
(0 ratings)
5.4
(4 ratings)
Product Scalability
-
(0 ratings)
7.3
(122 ratings)
User Testimonials
Adobe SocialKhoros Marketing
Likelihood to Recommend
Adobe
I used Adobe Social when I use to have my own business on social media. After many months I was having no success in finding the correct clients for my products. Using Adobe Social I was able to market and discover different ways of searching for the correct clients and later on helped my business grow.
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Khoros (Formerly Spredfast + Lithium)
The best it could be used for is running campaigns. Be it a product launch or be it any new event that you are hosting. If you need to quickly grab attention, then this might be your choice. Also the report given after the campaign is a good insight for improving your next campaign.
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Pros
Adobe
  • Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
  • It has workflow processes, but they are over-complicated and poorly designed.
  • It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.
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Khoros (Formerly Spredfast + Lithium)
  • Reporting is great - easy to create bespoke dashboards for multiple ways to view the data and trends in platform
  • Onboarding and training - a good repository of knowledge articles for users to access on most aspects of the platform for self-learning
  • The user-friendly and intuitive interface allows any user to quickly assimilate how to use the platform.
Read full review
Cons
Adobe
  • It would be great if Adobe scheduled video uploads for Twitter.
  • A time change in a social post automatically puts the post back to Level 1 of approvals. It can be a big hassle to have to start the process over for such a small change.
  • Adobe uses a different algorithm to measure engagement our company does. It would be great to upload your own algorithm into Adobe.
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Khoros (Formerly Spredfast + Lithium)
  • Look and feel of the interface could use a refresh as it's not very exciting to use
  • Improve analytics features and accuracy
  • Facilitate bulk actions
  • Better alerts/visibility of collaborative actions and assigned tasks
  • Clearer communication around new feature releases and announcements
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Likelihood to Renew
Adobe
I wasn't in charge of making the actual management decision, but I would absolutely renew Adobe Social. As I mentioned, it provides strong and in-depth analytics and listening tools. The reports that it generates are very thorough and easy to read. I loved the platform and would recommend it to anyone
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Khoros (Formerly Spredfast + Lithium)
There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
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Usability
Adobe
The reason why I give this rating is that the overall platform is simple to use. You don't need to be tech-savvy or have a vast understanding of how to work a marketing tool. It is very simple to use compared to different platforms and you learn a lot of different ways to build your business.
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Khoros (Formerly Spredfast + Lithium)
Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
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Reliability and Availability
Adobe
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
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Performance
Adobe
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
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Support Rating
Adobe
The reason why I give this a 9 out of 10 in terms of support is because of the mobile app functionality. I have had many issues in terms of logging in and also loading pages. The app overall is easy to use but at what cost? Other than that it is great and I still enjoy Adobe Social.
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Khoros (Formerly Spredfast + Lithium)
Overall, support does a great job and is timely in their responses and efforts. We have had to contact support many times due to the Capture app. Some tickets have remained open for months, while others get resolved quickly. I understand this is not always up to support and they often have to wait for their engineering team to fix issues that we identified, but it's difficult to deal with issues that are affecting our workflow, especially for extended amounts of time.
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In-Person Training
Adobe
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
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Online Training
Adobe
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
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Khoros (Formerly Spredfast + Lithium)
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
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Implementation Rating
Adobe
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
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Khoros (Formerly Spredfast + Lithium)
The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
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Alternatives Considered
Adobe
Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
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Khoros (Formerly Spredfast + Lithium)
On some accounts that I am on, I use Asana in place of Khoros marketing but I much prefer Khoros Marketing. I prefer Khoros Marketing over Asana because I can post directly (and schedule posts) on Khoros but not on Asana. Also, I can moderate directly on Khoros but not Asana
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Scalability
Adobe
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
Khoros seems to struggle a little past a certain level of scale. More than 30 separate per day makes it difficult to view all content in the weekly calendar view, which is frustrating and could cause issues. However, the ability to schedule one post across multiple channels is hugely valuable and cuts down on a lot of duplicative work.
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Return on Investment
Adobe
  • Although we chose Adobe Social believing it could provide ROI metrics we could not get elsewhere, that turned out not to be the case. Site Catalyst can give us everything we need without Adobe Social
  • Adobe Social did not create greater efficiencies and speed up our activity within social media. In fact, it has done the oppposite. It is very cumbersome with little clear benefit.
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Khoros (Formerly Spredfast + Lithium)
  • Negatively impacted relationship with Khoros as they're notoriously difficult to engage with or able to produce viable results from our feedback.
  • Negatively impacted KPI reporting, as metrics were inaccurate for six months.
  • Negatively impacted resource management, as there've been so many restrictions with this platform that simple, day-to-day tasks take so much longer.
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ScreenShots