41 Ratings
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Top Rated
137 Ratings
41 Ratings
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Score 7.6 out of 100

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

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Top Rated
137 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.6 out of 100

Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

We have used Sprinklr as a publishing tool for years, and it has really grown into an all-in-one resource. Listening is a fantastic resource to use within Sprinklr, and their reporting can be customized and automated to fit your every need. Not every module is needed for every company, as it can become quite pricey when you're adding up every single module into a total package.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.3
Boolean keyword searches
Adobe Social
2.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Filtering out noise/spam
Adobe Social
2.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.4
Sentiment analysis
Adobe Social
2.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.3
Broad channel coverage
Adobe Social
3.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.0

Publishing

Adobe Social
3.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.4
Content planning and scheduling
Adobe Social
4.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.5
Audience targeting
Adobe Social
3.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.8
Content optimization
Adobe Social
2.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.9
Workflow management
Adobe Social
3.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.1

Engagement

Adobe Social
2.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Automated routing and prioritization
Adobe Social
2.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.7
Customer interaction histories
Adobe Social
2.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.5
Bulk actions
Adobe Social
2.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.5

Marketing

Adobe Social
2.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.3
Lead generation
Adobe Social
2.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.0
Content marketing
Adobe Social
2.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2
Paid media management
Adobe Social
2.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.6
Campaigns and promotions
Adobe Social
2.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.4

Channel coverage/integration

Adobe Social
2.9
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.0
Twitter
Adobe Social
4.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.8
Facebook
Adobe Social
3.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.6
LinkedIn
Adobe Social
3.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2
Google+
Adobe Social
3.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.8
Instagram
Adobe Social
3.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.1
Pinterest
Adobe Social
3.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.2
YouTube
Adobe Social
1.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.2

Reporting/analytics

Adobe Social
2.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.5
Campaign success analytics
Adobe Social
2.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.9
Real-time tracking
Adobe Social
2.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.3
Competitor analysis
Adobe Social
2.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2

Account management

Adobe Social
2.5
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.2
Role-based user permissions & privileges
Adobe Social
3.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Mobile access
Adobe Social
2.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.7

Pros

Adobe Social

  • Integration with Site Catalyst could be of benefit as long as a subject matter expert in both platforms provides guidance
  • Some of the terms reporting can be useful at times to determine overall reach of a campaign across platforms
  • Recent update to newest version did bring some noticable improvements.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • All basic functions are very user friendly. Onboarding time is minimal. If I give access to someone (even if they are not social savvy), I am confident they will still be able to use the platform.
  • The ability to build custom dashboards is a huge time saver. For instance, you can create a dashboard to look at all your social media inboxes (Facebook, Twitter, Instagram...) all on one screen.
  • The audience profile function is interesting - it allows you to capture unified consumer data, interests, interactions across all your social channels. This is a useful feature for us when looking for influencers or super fans.
Romain Vezirian | TrustRadius Reviewer

Cons

Adobe Social

  • It would be great if Adobe scheduled video uploads for Twitter.
  • A time change in a social post automatically puts the post back to Level 1 of approvals. It can be a big hassle to have to start the process over for such a small change.
  • Adobe uses a different algorithm to measure engagement our company does. It would be great to upload your own algorithm into Adobe.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • Horrible customer support. Support teams are uneducated, do not look into cases before calls and frequently close open cases before they are resolved.
  • Difficult to set up. Because this platform is so detailed, they are many intricacies. It takes a long time to make it useful. One mistake could give you incorrect data or really mess up the system.
  • Complicated when used in varying organizations within a company as changes affect everyone.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Social

Adobe Social 5.4
Based on 11 answers
I wasn't in charge of making the actual management decision, but I would absolutely renew Adobe Social. As I mentioned, it provides strong and in-depth analytics and listening tools. The reports that it generates are very thorough and easy to read. I loved the platform and would recommend it to anyone
Robert Randle | TrustRadius Reviewer

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.5
Based on 28 answers
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
Kira Swain | TrustRadius Reviewer

Usability

Adobe Social

Adobe Social 2.1
Based on 2 answers
The new UX is gorgeous and overall usability of the tool has improved greatly, but there has also been an increase in slow loads and overall login issues.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.0
Based on 6 answers
Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
Meg Ruggieri | TrustRadius Reviewer

Reliability and Availability

Adobe Social

Adobe Social 7.0
Based on 1 answer
No answer on this topic is available.

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 9.1
Based on 5 answers
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Paul Matson | TrustRadius Reviewer

Performance

Adobe Social

Adobe Social 5.0
Based on 1 answer
No answer on this topic is available.

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.2
Based on 4 answers
Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
Anonymous | TrustRadius Reviewer

Support

Adobe Social

Adobe Social 8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 5.9
Based on 18 answers
99% of the time our team receives solid, timely support from the Sprinklr Support Team. As with anyone, the more info/screenshots you can provide, the better they can help you. They are always quick to respond, professional and do a great job of communicating the status and reaching out if they need more info.
Anonymous | TrustRadius Reviewer

In-Person Training

Adobe Social

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
Anonymous | TrustRadius Reviewer

Online Training

Adobe Social

Adobe Social 6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.4
Based on 3 answers
Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
Anonymous | TrustRadius Reviewer

Implementation

Adobe Social

Adobe Social 5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
Anonymous | TrustRadius Reviewer

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 9.0
Based on 5 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
Anonymous | TrustRadius Reviewer

Alternatives Considered

Adobe Social

Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
Chris Cartwright | TrustRadius Reviewer

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

I have not found another product that is as vigorous to a brand's communication with consumers. It is imperative that brands meet customers where 'they' are, and communicate with them like people, not data. I will continue to use and recommend Sprinklr for it's holistic approach to entire consumer journey
Rebecca Ruck | TrustRadius Reviewer

Scalability

Adobe Social

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze | TrustRadius Reviewer

Return on Investment

Adobe Social

  • A bespoke report we created (and had to pay additional money to work with Adobe to create) paid dividends. It signaled to us that one of the characters in our show was receiving out-sized chatter - and we pivoted our marketing plans as a result.
  • It was awful for tracking realtime trends, stats and chatter.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • Sprinklr has made it easier and simpler for my team to submit content to our clients for approval, but the complications come in afterward because of the way the tool is set up in "streams" that only shows for certain users and navigating within the tool can be difficult.
  • We do not use Sprinklr's services for customer service or moderation but another tool so this is sort of a wasted expense in that realm.
Anonymous | TrustRadius Reviewer

Screenshots

Adobe Social

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Pricing Details

Adobe Social

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Social
2.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.5

Likelihood to Renew

Adobe Social
5.4
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.5

Usability

Adobe Social
2.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.0

Reliability and Availability

Adobe Social
7.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
9.1

Performance

Adobe Social
5.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2

Support

Adobe Social
8.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
5.9

In-Person Training

Adobe Social
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.0

Online Training

Adobe Social
6.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.4

Implementation

Adobe Social
5.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
9.0

Scalability

Adobe Social
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2

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