41 Ratings
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Top Rated
124 Ratings
41 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.2 out of 101

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

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Top Rated
124 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

Likelihood to Recommend

Adobe Social

Adobe Social is not worth the money if you are looking for a publishing or moderation tool. If and when the reporting is improved, it could be worth a second look.
No photo available

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr is a great platform to manage your social media presence, especially when you get to a point when you have a multitude of different channels and teams working together. It will allow you to oversee all scheduled posts, engagements, incoming messages, etc. It also provides more in-depth features like the ability to dissect your community. Reporting for social is good too, even though it could benefit from further customization.
I would not use Sprinklr is you only have a handful of channels (free tools would do the trick for this) or for social listening alone.
Romain Vezirian profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.3
Boolean keyword searches
Adobe Social
2.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Filtering out noise/spam
Adobe Social
2.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.0
Sentiment analysis
Adobe Social
2.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.4
Broad channel coverage
Adobe Social
3.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2

Publishing

Adobe Social
3.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.7
Content planning and scheduling
Adobe Social
4.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.4
Audience targeting
Adobe Social
3.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.1
Content optimization
Adobe Social
2.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.7
Workflow management
Adobe Social
3.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6

Engagement

Adobe Social
2.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.1
Automated routing and prioritization
Adobe Social
2.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.9
Customer interaction histories
Adobe Social
2.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2
Bulk actions
Adobe Social
2.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.3

Marketing

Adobe Social
2.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.7
Lead generation
Adobe Social
2.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.9
Content marketing
Adobe Social
2.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.4
Paid media management
Adobe Social
2.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.4
Campaigns and promotions
Adobe Social
2.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.3

Channel coverage/integration

Adobe Social
2.9
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.1
Twitter
Adobe Social
4.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
9.2
Facebook
Adobe Social
3.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.5
LinkedIn
Adobe Social
3.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.3
Google+
Adobe Social
3.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.8
Instagram
Adobe Social
3.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Pinterest
Adobe Social
3.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.0
YouTube
Adobe Social
1.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.2

Reporting/analytics

Adobe Social
2.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.4
Campaign success analytics
Adobe Social
2.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
9.0
Real-time tracking
Adobe Social
2.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.0
Competitor analysis
Adobe Social
2.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2

Account management

Adobe Social
2.5
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Role-based user permissions & privileges
Adobe Social
3.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2
Mobile access
Adobe Social
2.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.0

Pros

Adobe Social

  • Integration with Site Catalyst could be of benefit as long as a subject matter expert in both platforms provides guidance
  • Some of the terms reporting can be useful at times to determine overall reach of a campaign across platforms
  • Recent update to newest version did bring some noticable improvements.
No photo available

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • Automated reporting based on consistently tagged content and defined recipients
  • Text analytics for location-based review insights
  • Understanding sentiment of inbound conversation
  • Full-service tool customization
No photo available

Cons

Adobe Social

  • The publising tool is quite limited in terms of number of platforms it publishes to, as well as the functionality of being able to tweak posts within a platform
  • The customer service provided in support of this product leaves an enormous amount to be desired.
  • Adobe Social can be very slow to load and have it bring up the pages you actually want it to bring up
  • Much of the functionality of Adobe Social often doesn't work, and what does is not very ituitive to the user
No photo available

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • Horrible customer support. Support teams are uneducated, do not look into cases before calls and frequently close open cases before they are resolved.
  • Difficult to set up. Because this platform is so detailed, they are many intricacies. It takes a long time to make it useful. One mistake could give you incorrect data or really mess up the system.
  • Complicated when used in varying organizations within a company as changes affect everyone.
No photo available

Likelihood to Renew

Adobe Social

Adobe Social 5.4
Based on 11 answers
Unfortunately, I was using a corporate account for a company that I no longer work for. However, in an individual capacity, I would 100% renew Adobe Social, as well as recommend it to any future employers that I have
Christopher Mclaughlin profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.5
Based on 28 answers
The content manager for Sprinklr is easier and much more comprehensive than other content managers for social media. I know because I've used many others including HootSuite. The only reason I'm not 100% on board is because I would like to be able to manage much more from the software than just content. Wildfire by Google offers a robust social media marketing suite that allows me to do so much from one place
Maria Perez profile photo

Usability

Adobe Social

Adobe Social 2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.0
Based on 6 answers
Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
Meg Ruggieri profile photo

Reliability and Availability

Adobe Social

Adobe Social 7.0
Based on 1 answer
No answer on this topic is available.

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 9.1
Based on 5 answers
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Paul Matson profile photo

Performance

Adobe Social

Adobe Social 5.0
Based on 1 answer
No answer on this topic is available.

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.2
Based on 4 answers
Monitoring capabilities were real time, which is essential.
No photo available

Support

Adobe Social

Adobe Social 8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 6.0
Based on 12 answers
They are very quick to respond and address those areas they can
No photo available

In-Person Training

Adobe Social

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
No photo available

Online Training

Adobe Social

Adobe Social 6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.4
Based on 3 answers
Very personal attention
No photo available

Implementation

Adobe Social

Adobe Social 5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 9.0
Based on 5 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
No photo available

Alternatives Considered

Adobe Social

Adobe Social is a unified platform; Salesforce's Buddy Media & Radian6 is not. Adobe Social easily integrates with Adobe Analytics and the rest of their Marketing Cloud
No photo available

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

As much as I get frustrated with Sprinklr, Sprinklr is a much cleaner platform than others I have used and I do obtain good data from the reports due to my custom filters, allowing me to pass along education onto product teams in regards to their specific lines.
No photo available

Scalability

Adobe Social

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze profile photo

Return on Investment

Adobe Social

  • Adobe Social allows us to insert our clients into online conversations related to their brand.
No photo available

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • Sprinklr saves time.
  • Sprinklr provides in depth analytics that are vital for proving ROI in areas such as customer service, engagement, growth, and marketing/conversion.
  • Sprinklr's workflow makes it simple for social and customer service teams to work seamlessly in the UI to manage customer inquiries and complaints and is able to track response times and volume.
Jonathan Hatch profile photo

Screenshots

Adobe Social

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Pricing Details

Adobe Social

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Pricing is configurable based on enterprise needs.

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