What users are saying about
43 Ratings
Top Rated
142 Ratings
43 Ratings
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Score 8.3 out of 100
Top Rated
142 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.6 out of 100

Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Engagement

We have used Sprinklr as a publishing tool for years, and it has really grown into an all-in-one resource. Listening is a fantastic resource to use within Sprinklr, and their reporting can be customized and automated to fit your every need. Not every module is needed for every company, as it can become quite pricey when you're adding up every single module into a total package.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Sprinklr Modern Engagement
7.5
Boolean keyword searches
Adobe Social
2.0
Sprinklr Modern Engagement
7.6
Filtering out noise/spam
Adobe Social
2.0
Sprinklr Modern Engagement
7.3
Sentiment analysis
Adobe Social
2.0
Sprinklr Modern Engagement
6.8
Broad channel coverage
Adobe Social
3.0
Sprinklr Modern Engagement
8.2

Publishing

Adobe Social
3.0
Sprinklr Modern Engagement
7.2
Content planning and scheduling
Adobe Social
4.0
Sprinklr Modern Engagement
8.3
Audience targeting
Adobe Social
3.0
Sprinklr Modern Engagement
6.8
Content optimization
Adobe Social
2.0
Sprinklr Modern Engagement
6.8
Workflow management
Adobe Social
3.0
Sprinklr Modern Engagement
6.9

Engagement

Adobe Social
2.0
Sprinklr Modern Engagement
7.5
Automated routing and prioritization
Adobe Social
2.0
Sprinklr Modern Engagement
8.0
Customer interaction histories
Adobe Social
2.0
Sprinklr Modern Engagement
7.3
Bulk actions
Adobe Social
2.0
Sprinklr Modern Engagement
7.2

Marketing

Adobe Social
2.0
Sprinklr Modern Engagement
7.2
Lead generation
Adobe Social
2.0
Sprinklr Modern Engagement
6.3
Content marketing
Adobe Social
2.0
Sprinklr Modern Engagement
8.1
Paid media management
Adobe Social
2.0
Sprinklr Modern Engagement
6.6
Campaigns and promotions
Adobe Social
2.0
Sprinklr Modern Engagement
7.9

Channel coverage/integration

Adobe Social
2.9
Sprinklr Modern Engagement
7.5
Twitter
Adobe Social
4.0
Sprinklr Modern Engagement
8.5
Facebook
Adobe Social
3.0
Sprinklr Modern Engagement
8.4
LinkedIn
Adobe Social
3.0
Sprinklr Modern Engagement
7.7
Google+
Adobe Social
3.0
Sprinklr Modern Engagement
7.5
Instagram
Adobe Social
3.0
Sprinklr Modern Engagement
6.4
Pinterest
Adobe Social
3.0
Sprinklr Modern Engagement
7.4
YouTube
Adobe Social
1.0
Sprinklr Modern Engagement
7.0

Reporting/analytics

Adobe Social
2.0
Sprinklr Modern Engagement
8.4
Campaign success analytics
Adobe Social
2.0
Sprinklr Modern Engagement
8.6
Real-time tracking
Adobe Social
2.0
Sprinklr Modern Engagement
8.4
Competitor analysis
Adobe Social
2.0
Sprinklr Modern Engagement
8.2

Account management

Adobe Social
2.5
Sprinklr Modern Engagement
7.0
Role-based user permissions & privileges
Adobe Social
3.0
Sprinklr Modern Engagement
7.4
Mobile access
Adobe Social
2.0
Sprinklr Modern Engagement
6.5

Pros

Adobe Social

  • Integration with Site Catalyst could be of benefit as long as a subject matter expert in both platforms provides guidance
  • Some of the terms reporting can be useful at times to determine overall reach of a campaign across platforms
  • Recent update to newest version did bring some noticable improvements.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Engagement

  • All basic functions are very user friendly. Onboarding time is minimal. If I give access to someone (even if they are not social savvy), I am confident they will still be able to use the platform.
  • The ability to build custom dashboards is a huge time saver. For instance, you can create a dashboard to look at all your social media inboxes (Facebook, Twitter, Instagram...) all on one screen.
  • The audience profile function is interesting - it allows you to capture unified consumer data, interests, interactions across all your social channels. This is a useful feature for us when looking for influencers or super fans.
Romain Vezirian | TrustRadius Reviewer

Cons

Adobe Social

  • It would be great if Adobe scheduled video uploads for Twitter.
  • A time change in a social post automatically puts the post back to Level 1 of approvals. It can be a big hassle to have to start the process over for such a small change.
  • Adobe uses a different algorithm to measure engagement our company does. It would be great to upload your own algorithm into Adobe.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Engagement

  • Horrible customer support. Support teams are uneducated, do not look into cases before calls and frequently close open cases before they are resolved.
  • Difficult to set up. Because this platform is so detailed, they are many intricacies. It takes a long time to make it useful. One mistake could give you incorrect data or really mess up the system.
  • Complicated when used in varying organizations within a company as changes affect everyone.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Social

Adobe Social 5.4
Based on 11 answers
I wasn't in charge of making the actual management decision, but I would absolutely renew Adobe Social. As I mentioned, it provides strong and in-depth analytics and listening tools. The reports that it generates are very thorough and easy to read. I loved the platform and would recommend it to anyone
Robert Randle | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.5
Based on 28 answers
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
Kira Swain | TrustRadius Reviewer

Usability

Adobe Social

Adobe Social 2.1
Based on 2 answers
The new UX is gorgeous and overall usability of the tool has improved greatly, but there has also been an increase in slow loads and overall login issues.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.0
Based on 6 answers
Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
Meg Ruggieri | TrustRadius Reviewer

Reliability and Availability

Adobe Social

Adobe Social 7.0
Based on 1 answer
No answer on this topic is available.

Sprinklr Modern Engagement

Sprinklr Modern Engagement 9.1
Based on 10 answers
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Paul Matson | TrustRadius Reviewer

Performance

Adobe Social

Adobe Social 5.0
Based on 1 answer
No answer on this topic is available.

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.2
Based on 8 answers
Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
Anonymous | TrustRadius Reviewer

Support Rating

Adobe Social

Adobe Social 8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 6.5
Based on 42 answers
Most bugs or fixes are completed in a timely manner as long as you submit an official ticket to Sprinklr Support. I think some fo the feature requests, which take longer to implement, are not high on the list right now, such as better integration with Instagram Stories for publishing and reporting.
Anonymous | TrustRadius Reviewer

In-Person Training

Adobe Social

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement

Sprinklr Modern Engagement 7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
Anonymous | TrustRadius Reviewer

Online Training

Adobe Social

Adobe Social 6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.4
Based on 3 answers
Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
Anonymous | TrustRadius Reviewer

Implementation Rating

Adobe Social

Adobe Social 5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
Anonymous | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 9.0
Based on 10 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
Anonymous | TrustRadius Reviewer

Alternatives Considered

Adobe Social

Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
Chris Cartwright | TrustRadius Reviewer

Sprinklr Modern Engagement

I have not found another product that is as vigorous to a brand's communication with consumers. It is imperative that brands meet customers where 'they' are, and communicate with them like people, not data. I will continue to use and recommend Sprinklr for it's holistic approach to entire consumer journey
Rebecca Ruck | TrustRadius Reviewer

Scalability

Adobe Social

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze | TrustRadius Reviewer

Return on Investment

Adobe Social

  • A bespoke report we created (and had to pay additional money to work with Adobe to create) paid dividends. It signaled to us that one of the characters in our show was receiving out-sized chatter - and we pivoted our marketing plans as a result.
  • It was awful for tracking realtime trends, stats and chatter.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Engagement

  • Sprinklr has made it easier and simpler for my team to submit content to our clients for approval, but the complications come in afterward because of the way the tool is set up in "streams" that only shows for certain users and navigating within the tool can be difficult.
  • We do not use Sprinklr's services for customer service or moderation but another tool so this is sort of a wasted expense in that realm.
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Social

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprinklr Modern Engagement

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Social
2.0
Sprinklr Modern Engagement
7.5

Likelihood to Renew

Adobe Social
5.4
Sprinklr Modern Engagement
8.5

Usability

Adobe Social
2.1
Sprinklr Modern Engagement
8.0

Reliability and Availability

Adobe Social
7.0
Sprinklr Modern Engagement
9.1

Performance

Adobe Social
5.0
Sprinklr Modern Engagement
8.2

Support Rating

Adobe Social
8.0
Sprinklr Modern Engagement
6.5

In-Person Training

Adobe Social
Sprinklr Modern Engagement
7.0

Online Training

Adobe Social
6.0
Sprinklr Modern Engagement
8.4

Implementation Rating

Adobe Social
5.0
Sprinklr Modern Engagement
9.0

Scalability

Adobe Social
Sprinklr Modern Engagement
8.2

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