What users are saying about
41 Ratings
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114 Ratings
41 Ratings
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Score 7 out of 101

Sprinklr Modern Engagement

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114 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Sprinklr Modern Engagement

Sprinklr is a great platform to manage your social media presence, especially when you get to a point when you have a multitude of different channels and teams working together. It will allow you to oversee all scheduled posts, engagements, incoming messages, etc. It also provides more in-depth features like the ability to dissect your community. Reporting for social is good too, even though it could benefit from further customization.
I would not use Sprinklr is you only have a handful of channels (free tools would do the trick for this) or for social listening alone.
Romain Vezirian profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Sprinklr Modern Engagement
7.0
Boolean keyword searches
Adobe Social
2.0
Sprinklr Modern Engagement
7.4
Filtering out noise/spam
Adobe Social
2.0
Sprinklr Modern Engagement
6.4
Sentiment analysis
Adobe Social
2.0
Sprinklr Modern Engagement
6.1
Broad channel coverage
Adobe Social
3.0
Sprinklr Modern Engagement
8.2

Publishing

Adobe Social
3.0
Sprinklr Modern Engagement
7.3
Content planning and scheduling
Adobe Social
4.0
Sprinklr Modern Engagement
8.3
Audience targeting
Adobe Social
3.1
Sprinklr Modern Engagement
6.7
Content optimization
Adobe Social
2.1
Sprinklr Modern Engagement
7.3
Workflow management
Adobe Social
3.0
Sprinklr Modern Engagement
7.1

Engagement

Adobe Social
2.0
Sprinklr Modern Engagement
8.0
Automated routing and prioritization
Adobe Social
2.0
Sprinklr Modern Engagement
7.8
Customer interaction histories
Adobe Social
2.0
Sprinklr Modern Engagement
8.2
Bulk actions
Adobe Social
2.0
Sprinklr Modern Engagement
8.2

Marketing

Adobe Social
2.0
Sprinklr Modern Engagement
7.2
Lead generation
Adobe Social
2.0
Sprinklr Modern Engagement
7.3
Content marketing
Adobe Social
2.0
Sprinklr Modern Engagement
8.1
Paid media management
Adobe Social
2.0
Sprinklr Modern Engagement
6.6
Campaigns and promotions
Adobe Social
2.0
Sprinklr Modern Engagement
6.9

Channel coverage/integration

Adobe Social
2.9
Sprinklr Modern Engagement
8.1
Twitter
Adobe Social
4.1
Sprinklr Modern Engagement
9.2
Facebook
Adobe Social
3.1
Sprinklr Modern Engagement
8.6
LinkedIn
Adobe Social
3.0
Sprinklr Modern Engagement
8.9
Google+
Adobe Social
3.0
Sprinklr Modern Engagement
8.8
Instagram
Adobe Social
3.0
Sprinklr Modern Engagement
7.7
Pinterest
Adobe Social
3.0
Sprinklr Modern Engagement
6.8
YouTube
Adobe Social
1.0
Sprinklr Modern Engagement
6.8

Reporting/analytics

Adobe Social
2.0
Sprinklr Modern Engagement
8.3
Campaign success analytics
Adobe Social
2.1
Sprinklr Modern Engagement
9.0
Real-time tracking
Adobe Social
2.0
Sprinklr Modern Engagement
7.9
Competitor analysis
Adobe Social
2.0
Sprinklr Modern Engagement
8.0

Account management

Adobe Social
2.5
Sprinklr Modern Engagement
7.3
Role-based user permissions & privileges
Adobe Social
3.0
Sprinklr Modern Engagement
8.0
Mobile access
Adobe Social
2.0
Sprinklr Modern Engagement
6.7

Pros

Adobe Social

  • Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
  • It has workflow processes, but they are over-complicated and poorly designed.
  • It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.
No photo available

Sprinklr Modern Engagement

  • Great customizable tagging features, filters, custom dashboards, etc.
  • A great one & done solution.
  • Very detailed data available, that is much easier to pull than native reports and often allows for further details unavailable natively (if set up properly. This is time-consuming.
No photo available

Cons

Adobe Social

  • Very poor reporting features
  • Product is very rarely updated with new features
  • Feels like a Beta product
Chris Cartwright profile photo

Sprinklr Modern Engagement

  • Sprinklr does a great job with making improvements and listening to what their clients want. One thing I would like to see is a more responsive link shortening tool. Unlike HootSuite, links only shorten within Sprinklr after the post is shared. It would be nice to shorten the link up front to save room in areas like Twitter.
  • At the moment the UI cannot do a retweet the same way as the new style within Twitter. My hopes are that they can soon update to this capability.
  • I'd like to see better functionality and compatibility with Linkedin's API, though it seems to work just fine.
Jonathan Hatch profile photo

Likelihood to Renew

Adobe Social

Adobe Social 5.4
Based on 11 answers
Product is not evolving, gaps are never overcome, and reporting is poor. It's not an innovative product.
Chris Cartwright profile photo

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.5
Based on 28 answers
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
Kira Swain profile photo

Usability

Adobe Social

Adobe Social 2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.0
Based on 6 answers
Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
Meg Ruggieri profile photo

Reliability and Availability

Adobe Social

Adobe Social 7.0
Based on 1 answer
No answer on this topic is available.

Sprinklr Modern Engagement

Sprinklr Modern Engagement 9.1
Based on 5 answers
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Paul Matson profile photo

Performance

Adobe Social

Adobe Social 5.0
Based on 1 answer
No answer on this topic is available.

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.2
Based on 4 answers
An occasional lag here and there, but to be honest I don't know if it's them or the connection
Sonja Broze profile photo

Support

Adobe Social

Adobe Social 8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available

Sprinklr Modern Engagement

Sprinklr Modern Engagement 1.0
Based on 8 answers
They are very quick to respond and address those areas they can
No photo available

In-Person Training

Adobe Social

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement

Sprinklr Modern Engagement 7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
No photo available

Online Training

Adobe Social

Adobe Social 6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.4
Based on 3 answers
Very personal attention
No photo available

Implementation

Adobe Social

Adobe Social 5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available

Sprinklr Modern Engagement

Sprinklr Modern Engagement 9.0
Based on 5 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
No photo available

Alternatives Considered

Adobe Social

I would say that Adobe Social combines all the best qualities of its competitors into one platform. It has moderation capabilities similar to Buddy Media and publishing capabilities like Social Studio
No photo available

Sprinklr Modern Engagement

We looked at a dozen and the shortlist ended with Spredfast and Sprinklr. Chose Sprinklr because they were more Enterprise ready at the time. We continue to review other SMMS's, but have seen no reason to leave Sprinklr.
No photo available

Scalability

Adobe Social

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze profile photo

Return on Investment

Adobe Social

  • Adobe Social allows us to insert our clients into online conversations related to their brand.
No photo available

Sprinklr Modern Engagement

  • Sprinklr saves time.
  • Sprinklr provides in depth analytics that are vital for proving ROI in areas such as customer service, engagement, growth, and marketing/conversion.
  • Sprinklr's workflow makes it simple for social and customer service teams to work seamlessly in the UI to manage customer inquiries and complaints and is able to track response times and volume.
Jonathan Hatch profile photo

Screenshots

Adobe Social

Sprinklr Modern Engagement

Pricing Details

Adobe Social

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sprinklr Modern Engagement

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Pricing is configurable based on enterprise needs.

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