What users are saying about
40 Ratings
13 Ratings
40 Ratings
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Score 6.8 out of 101
13 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.7 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not worth the money if you are looking for a publishing or moderation tool. If and when the reporting is improved, it could be worth a second look.
No photo available

Synthesio

If you wish to track daily news and your presence on different social media [platforms] in one place then I would recommend Synthesio. This tool is very easy to use and understand. You can track and take corrective action on the negative statements being made on different social channels in different regions.
No photo available

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Synthesio
Boolean keyword searches
Adobe Social
2.1
Synthesio
Filtering out noise/spam
Adobe Social
2.1
Synthesio
Sentiment analysis
Adobe Social
2.1
Synthesio
Broad channel coverage
Adobe Social
3.1
Synthesio

Publishing

Adobe Social
3.1
Synthesio
Content planning and scheduling
Adobe Social
4.1
Synthesio
Audience targeting
Adobe Social
3.2
Synthesio
Content optimization
Adobe Social
2.2
Synthesio
Workflow management
Adobe Social
3.1
Synthesio

Engagement

Adobe Social
2.1
Synthesio
Automated routing and prioritization
Adobe Social
2.1
Synthesio
Customer interaction histories
Adobe Social
2.1
Synthesio
Bulk actions
Adobe Social
2.1
Synthesio

Marketing

Adobe Social
2.1
Synthesio
Lead generation
Adobe Social
2.1
Synthesio
Content marketing
Adobe Social
2.1
Synthesio
Paid media management
Adobe Social
2.0
Synthesio
Campaigns and promotions
Adobe Social
2.1
Synthesio

Channel coverage/integration

Adobe Social
2.9
Synthesio
Twitter
Adobe Social
4.2
Synthesio
Facebook
Adobe Social
3.1
Synthesio
LinkedIn
Adobe Social
3.1
Synthesio
Google+
Adobe Social
3.1
Synthesio
Instagram
Adobe Social
3.0
Synthesio
Pinterest
Adobe Social
3.0
Synthesio
YouTube
Adobe Social
1.1
Synthesio

Reporting/analytics

Adobe Social
2.1
Synthesio
Campaign success analytics
Adobe Social
2.1
Synthesio
Real-time tracking
Adobe Social
2.1
Synthesio
Competitor analysis
Adobe Social
2.1
Synthesio

Account management

Adobe Social
2.6
Synthesio
Role-based user permissions & privileges
Adobe Social
3.1
Synthesio
Mobile access
Adobe Social
2.0
Synthesio

Pros

  • Integration with Site Catalyst could be of benefit as long as a subject matter expert in both platforms provides guidance
  • Some of the terms reporting can be useful at times to determine overall reach of a campaign across platforms
  • Recent update to newest version did bring some noticable improvements.
No photo available
  • HashTag Tracking - Pre Event, Post Event Data Analysis
  • Infographic Designs.
  • Customer Service.
Basil C. Puglisi, M.P.A. profile photo

Cons

  • Content calendar layout is hard to follow along with
  • Shared logins don't load data consistently into each dashboard
  • Can't mass delete comments from your social page
No photo available
  • Realtime data at events.
Basil C. Puglisi, M.P.A. profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
The Adobe team is wonderful and the product is very good for an overall marketing cloud tool. Need to improve the monitoring features
No photo available
Synthesio7.0
Based on 2 answers
Ben Farkas was the representative that worked with us on this project, while we have been very excited with the work he provided, especially the customer service, we just did not have enough time with the product hands on to be comfortable giving it the 10 we think it deserves. As the Data tracking was done beyond our expectations and the finished product (infographic) were all excellent, we used this service to fill our need in being shorthanded to cover the data ourselves. Synthesio provided outstanding customer service, their data tracking and materials where top notch, just we lacked the hands on experience to speak to everyday use.
Basil C. Puglisi, M.P.A. profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
Synthesio10.0
Based on 1 answer
Everything we needed was handled, in many cases during the first time we used Synthesio the representative made adjustments and explained them to us, some things we did not even consider when setting up the service.
Basil C. Puglisi, M.P.A. profile photo

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
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No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Social is a unified platform; Salesforce's Buddy Media & Radian6 is not. Adobe Social easily integrates with Adobe Analytics and the rest of their Marketing Cloud
No photo available
I have used Meltwater, Hootsuite for the same tracking purpose. Every tool has it own pros and cons. The best way to decide is go by the reviews of the people who have actually used it. Budget is yet another factor to consider.
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Return on Investment

  • Combination of Omniture and Adobe Social help to connect the dots between social engagement and site activity, leading to greater insight into the buying trends of customers.
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  • Synthesio Data Tracking helped us provide ROI to our sponsors and garnish additional Sponsorships.
  • Synthesio provided clean professional looking Infographics to help increase Social Shares on both our blog posts and social media accounts.
Basil C. Puglisi, M.P.A. profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Synthesio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details