What users are saying about

Adobe Social

39 Ratings

Synthesio

13 Ratings

Adobe Social

39 Ratings
Score 6.7 out of 101

Synthesio

13 Ratings
Score 6.8 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
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Synthesio

Be clear about what you want to track and why, Synthesio did a great job helping eliminate data that was not relevant to our needs, but we needed to be clear about that when we started. Work with the representative and ask that they too provide a report when using it for a large scale campaign or event
Basil C. Puglisi, M.P.A. profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
Synthesio
Boolean keyword searches
Adobe Social
2.2
Synthesio
Filtering out noise/spam
Adobe Social
2.2
Synthesio
Sentiment analysis
Adobe Social
2.2
Synthesio
Broad channel coverage
Adobe Social
3.1
Synthesio

Publishing

Adobe Social
3.3
Synthesio
Content planning and scheduling
Adobe Social
4.2
Synthesio
Audience targeting
Adobe Social
3.3
Synthesio
Content optimization
Adobe Social
2.3
Synthesio
Workflow management
Adobe Social
3.3
Synthesio

Engagement

Adobe Social
2.2
Synthesio
Automated routing and prioritization
Adobe Social
2.2
Synthesio
Customer interaction histories
Adobe Social
2.3
Synthesio
Bulk actions
Adobe Social
2.1
Synthesio

Marketing

Adobe Social
2.1
Synthesio
Lead generation
Adobe Social
2.1
Synthesio
Content marketing
Adobe Social
2.2
Synthesio
Paid media management
Adobe Social
2.1
Synthesio
Campaigns and promotions
Adobe Social
2.2
Synthesio

Channel coverage/integration

Adobe Social
3.0
Synthesio
Twitter
Adobe Social
4.3
Synthesio
Facebook
Adobe Social
3.3
Synthesio
LinkedIn
Adobe Social
3.1
Synthesio
Google+
Adobe Social
3.2
Synthesio
Instagram
Adobe Social
3.0
Synthesio
Pinterest
Adobe Social
3.0
Synthesio
YouTube
Adobe Social
1.2
Synthesio

Reporting/analytics

Adobe Social
2.2
Synthesio
Campaign success analytics
Adobe Social
2.3
Synthesio
Real-time tracking
Adobe Social
2.2
Synthesio
Competitor analysis
Adobe Social
2.2
Synthesio

Account management

Adobe Social
2.6
Synthesio
Role-based user permissions & privileges
Adobe Social
3.2
Synthesio
Mobile access
Adobe Social
2.0
Synthesio

Pros

  • Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
  • It has workflow processes, but they are over-complicated and poorly designed.
  • It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.
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  • User friendly modules
  • Easy to use
  • Interactive data charts
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Cons

  • Publishing social posts is unpredictable - not every scheduled post actually gets published and nor do some of the real-time posts.
  • Publishing YouTube videos requires users to first upload the whole video to Adobe Social, which will then upload it to YouTube. So inefficient!
  • Listening tools are difficult to work with and filtering results are not easy either.
No photo available
  • Realtime data at events.
Basil C. Puglisi, M.P.A. profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Adobe Social simply has too many bugs, and promised ROI metrics that either did not work, or could be found elsewhere. It simply is not worth the money. It needs a major review by Adobe.
No photo available
Synthesio7.0
Based on 2 answers
Ben Farkas was the representative that worked with us on this project, while we have been very excited with the work he provided, especially the customer service, we just did not have enough time with the product hands on to be comfortable giving it the 10 we think it deserves. As the Data tracking was done beyond our expectations and the finished product (infographic) were all excellent, we used this service to fill our need in being shorthanded to cover the data ourselves. Synthesio provided outstanding customer service, their data tracking and materials where top notch, just we lacked the hands on experience to speak to everyday use.
Basil C. Puglisi, M.P.A. profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
Synthesio10.0
Based on 1 answer
Everything we needed was handled, in many cases during the first time we used Synthesio the representative made adjustments and explained them to us, some things we did not even consider when setting up the service.
Basil C. Puglisi, M.P.A. profile photo

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
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No score
No answers yet
No answers on this topic

Alternatives Considered

I personally did not ever recommend the selection of Adobe Social as I did not feel it was suitable for our needs. Having now reviewed the products I've listed here, we have decided to switch over to Hootsuite Enterprise as that appears (on the surface) to be the best fit for us.
No photo available
I have used Meltwater, Hootsuite for the same tracking purpose. Every tool has it own pros and cons. The best way to decide is go by the reviews of the people who have actually used it. Budget is yet another factor to consider.
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Return on Investment

  • Unable to pull reports on moderation activities as there is no way to pull reports based on conversation tags.
  • No integration with Instagram
  • Reporting is lacking in information, often missing key elements.
Chris Cartwright profile photo
  • Synthesio Data Tracking helped us provide ROI to our sponsors and garnish additional Sponsorships.
  • Synthesio provided clean professional looking Infographics to help increase Social Shares on both our blog posts and social media accounts.
Basil C. Puglisi, M.P.A. profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Synthesio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details