What users are saying about
41 Ratings
31 Ratings
41 Ratings
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Score 7.1 out of 101
31 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.1 out of 101

Likelihood to Recommend

Adobe Social

Adobe Social is not worth the money if you are looking for a publishing or moderation tool. If and when the reporting is improved, it could be worth a second look.
No photo available

Sysomos Expion

Expion is well suited for mid to large organizations which manage complicated content calendars across verticals, using lots of assets.
No photo available

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Sysomos Expion
8.0
Boolean keyword searches
Adobe Social
2.0
Sysomos Expion
7.9
Filtering out noise/spam
Adobe Social
2.0
Sysomos Expion
8.7
Sentiment analysis
Adobe Social
2.0
Sysomos Expion
8.0
Broad channel coverage
Adobe Social
3.0
Sysomos Expion
7.5

Publishing

Adobe Social
3.0
Sysomos Expion
7.8
Content planning and scheduling
Adobe Social
4.0
Sysomos Expion
9.1
Audience targeting
Adobe Social
3.1
Sysomos Expion
7.3
Content optimization
Adobe Social
2.1
Sysomos Expion
7.3
Workflow management
Adobe Social
3.0
Sysomos Expion
7.5

Engagement

Adobe Social
2.0
Sysomos Expion
7.4
Automated routing and prioritization
Adobe Social
2.0
Sysomos Expion
8.5
Customer interaction histories
Adobe Social
2.0
Sysomos Expion
6.9
Bulk actions
Adobe Social
2.0
Sysomos Expion
6.9

Marketing

Adobe Social
2.0
Sysomos Expion
7.4
Lead generation
Adobe Social
2.0
Sysomos Expion
8.0
Content marketing
Adobe Social
2.0
Sysomos Expion
7.4
Paid media management
Adobe Social
2.0
Sysomos Expion
7.3
Campaigns and promotions
Adobe Social
2.0
Sysomos Expion
7.0

Channel coverage/integration

Adobe Social
2.9
Sysomos Expion
6.4
Twitter
Adobe Social
4.1
Sysomos Expion
8.2
Facebook
Adobe Social
3.0
Sysomos Expion
8.5
LinkedIn
Adobe Social
3.0
Sysomos Expion
6.8
Google+
Adobe Social
3.0
Sysomos Expion
5.3
Instagram
Adobe Social
3.0
Sysomos Expion
6.1
Pinterest
Adobe Social
3.0
Sysomos Expion
5.1
YouTube
Adobe Social
1.0
Sysomos Expion
5.1

Reporting/analytics

Adobe Social
2.0
Sysomos Expion
7.2
Campaign success analytics
Adobe Social
2.1
Sysomos Expion
7.7
Real-time tracking
Adobe Social
2.0
Sysomos Expion
7.3
Competitor analysis
Adobe Social
2.0
Sysomos Expion
6.6

Account management

Adobe Social
2.5
Sysomos Expion
7.3
Role-based user permissions & privileges
Adobe Social
3.0
Sysomos Expion
7.1
Mobile access
Adobe Social
2.0
Sysomos Expion
7.5

Pros

Adobe Social

  • Integration with Site Catalyst could be of benefit as long as a subject matter expert in both platforms provides guidance
  • Some of the terms reporting can be useful at times to determine overall reach of a campaign across platforms
  • Recent update to newest version did bring some noticable improvements.
No photo available

Sysomos Expion

  • Collaboration
  • Organizing different accounts
Daniele Federico profile photo

Cons

Adobe Social

  • The publising tool is quite limited in terms of number of platforms it publishes to, as well as the functionality of being able to tweak posts within a platform
  • The customer service provided in support of this product leaves an enormous amount to be desired.
  • Adobe Social can be very slow to load and have it bring up the pages you actually want it to bring up
  • Much of the functionality of Adobe Social often doesn't work, and what does is not very ituitive to the user
No photo available

Sysomos Expion

  • Post failures can be frustrating, but many times they are caused by the Facebook API, which is beyond their control
  • Expion sometimes freezes and has random errors which can be frustrating
  • A lot of clicks go into creating posts, could be a little easier
Matthew Garcia profile photo

Likelihood to Renew

Adobe Social

Adobe Social 5.4
Based on 11 answers
Like I said previously, Adobe Social is the Cadillac of Social Listening Tools. It provides everything you need in one platform
Melissa Butler profile photo

Sysomos Expion

Sysomos Expion 6.8
Based on 12 answers
I am not the decision maker, but if I was, I would very likely renew our contract with Expion. Their customer service is the big seller. They listened to how our property could benefit most from Expion and really wanted to make it work for us, so they tweaked it to fit our needs.
No photo available

Usability

Adobe Social

Adobe Social 2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo

Sysomos Expion

No score
No answers yet
No answers on this topic

Support

Adobe Social

Adobe Social 8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available

Sysomos Expion

Sysomos Expion 10.0
Based on 1 answer
Every time I had a question, I received a fast detailed response and help when I needed it. If a feature was not currently available, it was often added to a list of features to be added at a later time or the team provided me with a workaround that worked almost as well..
No photo available

Online Training

Adobe Social

Adobe Social 6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available

Sysomos Expion

No score
No answers yet
No answers on this topic

Implementation

Adobe Social

Adobe Social 5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available

Sysomos Expion

Sysomos Expion 10.0
Based on 2 answers
Implementation was so easy I dont even remember it!
Kelly Cates profile photo

Alternatives Considered

Adobe Social

Adobe Social is like the Cadillac of Social Listening tools. It provides everything from analytics, sentiment, custom reporting, campaign organization and geography of engagement. To be able to access social media accounts, publish content, create reports and track influencers was a big deal. It was the best decision our company could have made.
Melissa Butler profile photo

Sysomos Expion

Sprinklr is definitely superior in function with one exception. Somehow, Expion allows us to moderate and manage third-party content, but Sprinklr doesn't. Aside from that, I'd say Sprinklr leads Expion in just about every other area, except support. Sprinklr's support has been frustrating to say the least. It's been getting better as they work closely with us to iron out the kinks and the miscommunications. But I never had that problem with Expion's staff.
Joshua P. Kennedy profile photo

Return on Investment

Adobe Social

  • Adobe Social allows us to insert our clients into online conversations related to their brand.
No photo available

Sysomos Expion

  • Social has a HALO effect for our business and ROI is not the primary KPI. However, it has been identified as a MUST HAVE in budget planning each year.
Kelly Cates profile photo

Pricing Details

Adobe Social

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sysomos Expion

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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