What users are saying about

Adobe Social

39 Ratings

Sysomos Expion

30 Ratings

Adobe Social

39 Ratings
Score 6.7 out of 101

Sysomos Expion

30 Ratings
Score 7.5 out of 101

Add comparison

Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Sysomos Expion

Expion is well suited for mid to large organizations which manage complicated content calendars across verticals, using lots of assets.
No photo available

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
Sysomos Expion
6.2
Boolean keyword searches
Adobe Social
2.2
Sysomos Expion
5.1
Filtering out noise/spam
Adobe Social
2.2
Sysomos Expion
7.0
Sentiment analysis
Adobe Social
2.2
Sysomos Expion
7.0
Broad channel coverage
Adobe Social
3.1
Sysomos Expion
5.8

Publishing

Adobe Social
3.3
Sysomos Expion
6.4
Content planning and scheduling
Adobe Social
4.2
Sysomos Expion
9.0
Audience targeting
Adobe Social
3.3
Sysomos Expion
5.0
Content optimization
Adobe Social
2.3
Sysomos Expion
5.1
Workflow management
Adobe Social
3.3
Sysomos Expion
6.5

Engagement

Adobe Social
2.2
Sysomos Expion
7.8
Automated routing and prioritization
Adobe Social
2.2
Sysomos Expion
8.0
Customer interaction histories
Adobe Social
2.3
Sysomos Expion
7.2
Bulk actions
Adobe Social
2.1
Sysomos Expion
8.2

Marketing

Adobe Social
2.1
Sysomos Expion
7.4
Lead generation
Adobe Social
2.1
Sysomos Expion
7.3
Content marketing
Adobe Social
2.2
Sysomos Expion
8.0
Paid media management
Adobe Social
2.1
Sysomos Expion
7.3
Campaigns and promotions
Adobe Social
2.2
Sysomos Expion
7.0

Channel coverage/integration

Adobe Social
3.0
Sysomos Expion
6.0
Twitter
Adobe Social
4.3
Sysomos Expion
7.8
Facebook
Adobe Social
3.3
Sysomos Expion
8.5
LinkedIn
Adobe Social
3.1
Sysomos Expion
6.6
Google+
Adobe Social
3.2
Sysomos Expion
4.8
Instagram
Adobe Social
3.0
Sysomos Expion
5.8
Pinterest
Adobe Social
3.0
Sysomos Expion
4.3
YouTube
Adobe Social
1.2
Sysomos Expion
4.3

Reporting/analytics

Adobe Social
2.2
Sysomos Expion
5.4
Campaign success analytics
Adobe Social
2.3
Sysomos Expion
6.0
Real-time tracking
Adobe Social
2.2
Sysomos Expion
5.1
Competitor analysis
Adobe Social
2.2
Sysomos Expion
5.0

Account management

Adobe Social
2.6
Sysomos Expion
7.2
Role-based user permissions & privileges
Adobe Social
3.2
Sysomos Expion
7.4
Mobile access
Adobe Social
2.0
Sysomos Expion
7.0

Pros

  • Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
  • It has workflow processes, but they are over-complicated and poorly designed.
  • It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.
No photo available
  • Simple queries within 1 year
  • Quick to return data
  • Good at basic volume and sentiment
Alexander Liss profile photo

Cons

  • Publishing social posts is unpredictable - not every scheduled post actually gets published and nor do some of the real-time posts.
  • Publishing YouTube videos requires users to first upload the whole video to Adobe Social, which will then upload it to YouTube. So inefficient!
  • Listening tools are difficult to work with and filtering results are not easy either.
No photo available
  • Low quality of visualizations
  • Poor filtering options for exploring drivers of positive / negative sentiment over time
  • Poor filtering options by platform / content source
  • Limited to 1 year of data
  • Limited number of concurrent users
Alexander Liss profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Adobe Social simply has too many bugs, and promised ROI metrics that either did not work, or could be found elsewhere. It simply is not worth the money. It needs a major review by Adobe.
No photo available
Sysomos Expion6.8
Based on 12 answers
There are better applications available on the market that are more polished.
No photo available

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
Sysomos Expion10.0
Based on 1 answer
Every time I had a question, I received a fast detailed response and help when I needed it. If a feature was not currently available, it was often added to a list of features to be added at a later time or the team provided me with a workaround that worked almost as well..
No photo available

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
Sysomos Expion10.0
Based on 2 answers
Implementation was so easy I dont even remember it!
Kelly Cates profile photo

Alternatives Considered

I personally did not ever recommend the selection of Adobe Social as I did not feel it was suitable for our needs. Having now reviewed the products I've listed here, we have decided to switch over to Hootsuite Enterprise as that appears (on the surface) to be the best fit for us.
No photo available
Expion is just bland compared to the other applications. It is functional but it doesn't look polished. It is like your second choice. It could be better, but it works in the now for what I am doing.
No photo available

Return on Investment

  • Unable to pull reports on moderation activities as there is no way to pull reports based on conversation tags.
  • No integration with Instagram
  • Reporting is lacking in information, often missing key elements.
Chris Cartwright profile photo
  • Over the course of nine months, my page’s Likes have increased by nearly 1000%. Those numbers don’t lie.
  • Our fans are able to stay in the loop with us, even if they don’t shop every day. Paired with our company’s main Facebook page, fans and customers still feel connected, and don’t miss out on great deals.
  • As the use of social media continues to increase, being able to offer our customers another way to reach us is invaluable, as it reinforces the “one-on-one” feeling of being connected to their store, in their community.
Andrea Dobek profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sysomos Expion

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details