What users are saying about
41 Ratings
41 Ratings
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Score 7 out of 101
31 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Likelihood to Recommend

Adobe Social

Adobe Social is well suited for writing and scheduling most posts. It's less appropriate for Twitter video and social analytics depending on the needs of your client. Other products worth looking at are Hootsuite or Sprout Social
No photo available

Sysomos Heartbeat

Sysomos Heartbeat is well suited to situations where there is a well defined need for monitoring. Specific campaign, industry, program. We set out to solve a problem of a lack of general visibility of online conversation, and found that marketers liked knowing that the data was available but didn't know what to do with it. Need really specific use-cases in mind.
No photo available

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Sysomos Heartbeat
Boolean keyword searches
Adobe Social
2.0
Sysomos Heartbeat
Filtering out noise/spam
Adobe Social
2.0
Sysomos Heartbeat
Sentiment analysis
Adobe Social
2.0
Sysomos Heartbeat
Broad channel coverage
Adobe Social
3.0
Sysomos Heartbeat

Publishing

Adobe Social
3.1
Sysomos Heartbeat
Content planning and scheduling
Adobe Social
4.0
Sysomos Heartbeat
Audience targeting
Adobe Social
3.1
Sysomos Heartbeat
Content optimization
Adobe Social
2.1
Sysomos Heartbeat
Workflow management
Adobe Social
3.0
Sysomos Heartbeat

Engagement

Adobe Social
2.0
Sysomos Heartbeat
Automated routing and prioritization
Adobe Social
2.0
Sysomos Heartbeat
Customer interaction histories
Adobe Social
2.0
Sysomos Heartbeat
Bulk actions
Adobe Social
2.0
Sysomos Heartbeat

Marketing

Adobe Social
2.0
Sysomos Heartbeat
Lead generation
Adobe Social
2.0
Sysomos Heartbeat
Content marketing
Adobe Social
2.0
Sysomos Heartbeat
Paid media management
Adobe Social
2.0
Sysomos Heartbeat
Campaigns and promotions
Adobe Social
2.0
Sysomos Heartbeat

Channel coverage/integration

Adobe Social
2.9
Sysomos Heartbeat
Twitter
Adobe Social
4.1
Sysomos Heartbeat
Facebook
Adobe Social
3.1
Sysomos Heartbeat
LinkedIn
Adobe Social
3.0
Sysomos Heartbeat
Google+
Adobe Social
3.0
Sysomos Heartbeat
Instagram
Adobe Social
3.0
Sysomos Heartbeat
Pinterest
Adobe Social
3.0
Sysomos Heartbeat
YouTube
Adobe Social
1.0
Sysomos Heartbeat

Reporting/analytics

Adobe Social
2.0
Sysomos Heartbeat
Campaign success analytics
Adobe Social
2.1
Sysomos Heartbeat
Real-time tracking
Adobe Social
2.0
Sysomos Heartbeat
Competitor analysis
Adobe Social
2.0
Sysomos Heartbeat

Account management

Adobe Social
2.5
Sysomos Heartbeat
Role-based user permissions & privileges
Adobe Social
3.0
Sysomos Heartbeat
Mobile access
Adobe Social
2.0
Sysomos Heartbeat

Pros

Adobe Social

  • In-Depth analytics.
  • Excellent social listening tools.
  • Efficient way of content distribution.
Robert Randle profile photo

Sysomos Heartbeat

  • Aggregate social media channels, even doing it's best to pull Facebook analytics.
  • Graphically explain the social media opinion of a word (in my case a product, brand or person).
  • Pull complete records and create reports from those records.
  • Easy navigation and understanding of the product.
No photo available

Cons

Adobe Social

  • Editing a scheduled post is problematic in terms of content or just date/time
  • Reliability: I have experienced various glitches. Yesterday it would not let me attach a link to a post.
  • Ability to tag a Facebook page and other missing functionality.
  • Instagram.
No photo available

Sysomos Heartbeat

  • Expand forum capabilities, make those posts easier to read and track in platform
  • Expand Facebook capabilities - pull in more data from public pages
No photo available

Likelihood to Renew

Adobe Social

Adobe Social 5.4
Based on 11 answers
The Adobe team is wonderful and the product is very good for an overall marketing cloud tool. Need to improve the monitoring features
No photo available

Sysomos Heartbeat

Sysomos Heartbeat 7.9
Based on 6 answers
Scalability to include as many keywords as possible to cover the ever increasing social media space.
Princee Jain profile photo

Usability

Adobe Social

Adobe Social 2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo

Sysomos Heartbeat

Sysomos Heartbeat 7.0
Based on 1 answer
It is a pretty easy product to pick up and run with. Though the queries and tags you use to monitor can be tricky at times and require you to think your ultimate goal of what you want to achieve
Vinny Poliseno profile photo

Reliability and Availability

Adobe Social

Adobe Social 7.0
Based on 1 answer
No answer on this topic is available.

Sysomos Heartbeat

Sysomos Heartbeat 10.0
Based on 1 answer
I haven't noticed an issue of this being at all.
Vinny Poliseno profile photo

Performance

Adobe Social

Adobe Social 5.0
Based on 1 answer
No answer on this topic is available.

Sysomos Heartbeat

Sysomos Heartbeat 10.0
Based on 1 answer
This has not been an issue. It is actually beating TweetDeck when we are tagged within a post that TweetDeck is monitoring.
Vinny Poliseno profile photo

Support

Adobe Social

Adobe Social 8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available

Sysomos Heartbeat

Sysomos Heartbeat 6.0
Based on 1 answer
I didn't find my account manager too keen on helping me. I had to do majority of the research all on my own.
Vinny Poliseno profile photo

Online Training

Adobe Social

Adobe Social 6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available

Sysomos Heartbeat

No score
No answers yet
No answers on this topic

Implementation

Adobe Social

Adobe Social 5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available

Sysomos Heartbeat

Sysomos Heartbeat 8.0
Based on 1 answer
The implementation was pretty easy.
Vinny Poliseno profile photo

Alternatives Considered

Adobe Social

That version of Hootsuite you can't even edit posts on separate channels prior to scheduling or posting. Analytics isn't as easy to use. Overall, not a great product in comparison.
No photo available

Sysomos Heartbeat

Heartbeat is comparitavely user-friendly, which is helpful in a distributed environment where training is costly. It is very focused on listening, and though they have recently introduced and developed publishing features this not the product's core value proposition, and the model of priving by Heartbeat queries isn't a great match for that purpose. Other tools are better for managing multiple accounts and publishing, but Sysomos represents value and power for listening.
No photo available

Return on Investment

Adobe Social

  • Adobe Social has only had negative impact on ROI, as it takes longer to publish to social media while offering no major benefits in return.
  • We have lost a lot of time due to downtime in Adobe Social, some of which was not ever scheduled or announced in advance.
  • Now that Adobe Social is being retired, we're also having to migrate to another tool which is time-consuming. But at least it's time we feel good about spending!
No photo available

Sysomos Heartbeat

  • Gives us considerable visibility of the online market place that we lacked before. Like turning on a light and seeing clearly for the first time.
  • Reduced the need to rely on third-party agencies for marketing data and share of voice analysis.
  • Still expensive for the value we're getting. The fault is not with the tool - we have found users not tapping the value due to lack of time or training.
No photo available

Pricing Details

Adobe Social

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sysomos Heartbeat

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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