What users are saying about
40 Ratings
40 Ratings
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Score 6.8 out of 101
31 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.1 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is well suited for writing and scheduling most posts. It's less appropriate for Twitter video and social analytics depending on the needs of your client. Other products worth looking at are Hootsuite or Sprout Social
No photo available

Sysomos Heartbeat

Sysomos is well suited to understand trends and conversations online that are happening in real-time and in the past. It is useful for tracking campaign success online as well as competitor actions.
No photo available

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Sysomos Heartbeat
Boolean keyword searches
Adobe Social
2.1
Sysomos Heartbeat
Filtering out noise/spam
Adobe Social
2.1
Sysomos Heartbeat
Sentiment analysis
Adobe Social
2.1
Sysomos Heartbeat
Broad channel coverage
Adobe Social
3.1
Sysomos Heartbeat

Publishing

Adobe Social
3.1
Sysomos Heartbeat
Content planning and scheduling
Adobe Social
4.1
Sysomos Heartbeat
Audience targeting
Adobe Social
3.2
Sysomos Heartbeat
Content optimization
Adobe Social
2.2
Sysomos Heartbeat
Workflow management
Adobe Social
3.1
Sysomos Heartbeat

Engagement

Adobe Social
2.1
Sysomos Heartbeat
Automated routing and prioritization
Adobe Social
2.1
Sysomos Heartbeat
Customer interaction histories
Adobe Social
2.1
Sysomos Heartbeat
Bulk actions
Adobe Social
2.1
Sysomos Heartbeat

Marketing

Adobe Social
2.1
Sysomos Heartbeat
Lead generation
Adobe Social
2.1
Sysomos Heartbeat
Content marketing
Adobe Social
2.1
Sysomos Heartbeat
Paid media management
Adobe Social
2.0
Sysomos Heartbeat
Campaigns and promotions
Adobe Social
2.1
Sysomos Heartbeat

Channel coverage/integration

Adobe Social
2.9
Sysomos Heartbeat
Twitter
Adobe Social
4.2
Sysomos Heartbeat
Facebook
Adobe Social
3.1
Sysomos Heartbeat
LinkedIn
Adobe Social
3.1
Sysomos Heartbeat
Google+
Adobe Social
3.1
Sysomos Heartbeat
Instagram
Adobe Social
3.0
Sysomos Heartbeat
Pinterest
Adobe Social
3.0
Sysomos Heartbeat
YouTube
Adobe Social
1.1
Sysomos Heartbeat

Reporting/analytics

Adobe Social
2.1
Sysomos Heartbeat
Campaign success analytics
Adobe Social
2.1
Sysomos Heartbeat
Real-time tracking
Adobe Social
2.1
Sysomos Heartbeat
Competitor analysis
Adobe Social
2.1
Sysomos Heartbeat

Account management

Adobe Social
2.6
Sysomos Heartbeat
Role-based user permissions & privileges
Adobe Social
3.1
Sysomos Heartbeat
Mobile access
Adobe Social
2.0
Sysomos Heartbeat

Pros

  • Publishing capabilities
  • Moderation Dashboards
  • Customized Dashboard Feeds
No photo available
  • Manual possibility to enter Boolean syntax unlike Radian6.
  • Most retweeted tweets feature.
  • Nice influencer graphs using Gephi.
Princee Jain profile photo

Cons

  • Tracking keywords: you have to know the keywords you want to track prior getting data on them. (ie. no retroactive data renders) In the fast paced world of social media where things change on a dime, this is an antiquated approach.
  • Very difficult to navigate and get up and running. Although I'd used similar community management and analytics systems before Adobe Social, it took 3 - 4 months to my team up to speed on the core features and functionality. Several other depts that had intended to use it gave up as a result of the difficulty.
  • The Mobile experience is horrendous. The service is inaccessible on mobile. So for posting it's atrocious.
No photo available
  • Sentiment Analysis has a definite scope for improvement.
  • Word cloud should have the ability to deep dive into conversations rather than mentioning account names in big sizes.
  • Would be great if language translator could work on Word Cloud.
Princee Jain profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Product is not evolving, gaps are never overcome, and reporting is poor. It's not an innovative product.
Chris Cartwright profile photo
Sysomos Heartbeat7.9
Based on 6 answers
Scalability to include as many keywords as possible to cover the ever increasing social media space.
Princee Jain profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Sysomos Heartbeat7.0
Based on 1 answer
It is a pretty easy product to pick up and run with. Though the queries and tags you use to monitor can be tricky at times and require you to think your ultimate goal of what you want to achieve
Vinny Poliseno profile photo

Reliability and Availability

Adobe Social7.0
Based on 1 answer
No answer on this topic is available.
Sysomos Heartbeat10.0
Based on 1 answer
I haven't noticed an issue of this being at all.
Vinny Poliseno profile photo

Performance

Adobe Social5.0
Based on 1 answer
No answer on this topic is available.
Sysomos Heartbeat10.0
Based on 1 answer
This has not been an issue. It is actually beating TweetDeck when we are tagged within a post that TweetDeck is monitoring.
Vinny Poliseno profile photo

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
Sysomos Heartbeat6.0
Based on 1 answer
I didn't find my account manager too keen on helping me. I had to do majority of the research all on my own.
Vinny Poliseno profile photo

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
Sysomos Heartbeat8.0
Based on 1 answer
The implementation was pretty easy.
Vinny Poliseno profile photo

Alternatives Considered

I would say that Adobe Social combines all the best qualities of its competitors into one platform. It has moderation capabilities similar to Buddy Media and publishing capabilities like Social Studio
No photo available
Radian6
Meltwater Buzz
UberVU
Vocus
Vinny Poliseno profile photo

Return on Investment

  • efficiency
  • post performance
No photo available
  • Being so early in this process I don't have any tangible data to provide positive ROI currently.
Vinny Poliseno profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sysomos Heartbeat

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details