What users are saying about
40 Ratings
18 Ratings
40 Ratings
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Score 6.8 out of 101
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.7 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Tracx

Tracx is best for influencer marketing tracking, where you need to track specific mentions of a keyword from specific people. Not sure it's the 100% solution for other social media aspects, but I have not explored many of those aspects, so I cannot be the end-all-be-all person to say when it isn't well suited
No photo available

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Tracx
Boolean keyword searches
Adobe Social
2.1
Tracx
Filtering out noise/spam
Adobe Social
2.1
Tracx
Sentiment analysis
Adobe Social
2.1
Tracx
Broad channel coverage
Adobe Social
3.1
Tracx

Publishing

Adobe Social
3.1
Tracx
Content planning and scheduling
Adobe Social
4.1
Tracx
Audience targeting
Adobe Social
3.1
Tracx
Content optimization
Adobe Social
2.2
Tracx
Workflow management
Adobe Social
3.1
Tracx

Engagement

Adobe Social
2.1
Tracx
Automated routing and prioritization
Adobe Social
2.1
Tracx
Customer interaction histories
Adobe Social
2.1
Tracx
Bulk actions
Adobe Social
2.1
Tracx

Marketing

Adobe Social
2.1
Tracx
Lead generation
Adobe Social
2.1
Tracx
Content marketing
Adobe Social
2.1
Tracx
Paid media management
Adobe Social
2.0
Tracx
Campaigns and promotions
Adobe Social
2.1
Tracx

Channel coverage/integration

Adobe Social
2.9
Tracx
Twitter
Adobe Social
4.2
Tracx
Facebook
Adobe Social
3.1
Tracx
LinkedIn
Adobe Social
3.1
Tracx
Google+
Adobe Social
3.1
Tracx
Instagram
Adobe Social
3.0
Tracx
Pinterest
Adobe Social
3.0
Tracx
YouTube
Adobe Social
1.1
Tracx

Reporting/analytics

Adobe Social
2.1
Tracx
Campaign success analytics
Adobe Social
2.1
Tracx
Real-time tracking
Adobe Social
2.1
Tracx
Competitor analysis
Adobe Social
2.1
Tracx

Account management

Adobe Social
2.6
Tracx
Role-based user permissions & privileges
Adobe Social
3.1
Tracx
Mobile access
Adobe Social
2.0
Tracx

Pros

  • Integrates with Omniture SiteCatalyst data
  • Integrated photo editing tools
Chris Cartwright profile photo
  • Monitor competitors
  • Have specific numbers on engagement for metrics
  • Easy to use, user friendly
Joelle Chiasson profile photo

Cons

  • Updating the #'s. Sometimes I would have to wait a day or two for this update.
  • Faster responses: I would have to wait at least a day or two to hear back from customer service.
  • Layout: sometimes the layout of things was hard to find.
Robert Randle profile photo
  • Tracx is a little slow to pull in data. It could be a lot better although I understand it's pulling in a lot of metadata which other platforms don't pull.
  • Tracx is not "real time", some of the sources take a little more time to get pulled in although I understand this is probably an API issue on the social network side.
No photo available

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Unfortunately, I was using a corporate account for a company that I no longer work for. However, in an individual capacity, I would 100% renew Adobe Social, as well as recommend it to any future employers that I have
Christopher Mclaughlin profile photo
Tracx8.3
Based on 4 answers
Unless another group comes out with a software that is more easy to use, we will renew. While Tracx captures all the data we want, we still have to view the spreadsheets and do some math to get some of the numbers we want (potential impressions - not offered- versus actual reach - offered). If another solution offers both of those with an easy to use interface, we wouldn't be opposed to switching, especially if it was cheaper. Because we are only using Tracx for this influencer tracking that no one else does and they gave us a great deal since that is our main point of use, I do not foresee us switching
No photo available

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Originally started with Radian 6 for social listening, however, it requires way too much hands-on time for small teams. Again, a robust systems for large B2C and ecommerce sites.
Sandy Adam profile photo
Tracx is just the new generation of listening platforms. It's updated all the time with new improvements that make it even easier to use. Sysomos is good for some simple queries but it's just not enough for more complex needs. Radian6 is stuck in the past, it was a leader before but it's just being destroyed by Tracx now. It also doesn't work in some Latin countries while Tracx is fully customisable for sentiment and languages.
No photo available

Return on Investment

  • Adobe Social allows us to insert our clients into online conversations related to their brand.
No photo available
  • We've seen great return on the organizations in which we implemented Tracx. Most of them did not have a listening software and some of them had low scale listening and were pleasantly surprised that they could pay the same for Tracx and get much more.
No photo available

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Tracx

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details