What users are saying about

Adobe Social

39 Ratings

Tracx

18 Ratings

Adobe Social

39 Ratings
Score 6.7 out of 101

Tracx

18 Ratings
Score 6.7 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Tracx

Tracx is best for influencer marketing tracking, where you need to track specific mentions of a keyword from specific people. Not sure it's the 100% solution for other social media aspects, but I have not explored many of those aspects, so I cannot be the end-all-be-all person to say when it isn't well suited
No photo available

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
Tracx
Boolean keyword searches
Adobe Social
2.2
Tracx
Filtering out noise/spam
Adobe Social
2.2
Tracx
Sentiment analysis
Adobe Social
2.2
Tracx
Broad channel coverage
Adobe Social
3.1
Tracx

Publishing

Adobe Social
3.2
Tracx
Content planning and scheduling
Adobe Social
4.2
Tracx
Audience targeting
Adobe Social
3.3
Tracx
Content optimization
Adobe Social
2.3
Tracx
Workflow management
Adobe Social
3.2
Tracx

Engagement

Adobe Social
2.2
Tracx
Automated routing and prioritization
Adobe Social
2.2
Tracx
Customer interaction histories
Adobe Social
2.2
Tracx
Bulk actions
Adobe Social
2.1
Tracx

Marketing

Adobe Social
2.1
Tracx
Lead generation
Adobe Social
2.1
Tracx
Content marketing
Adobe Social
2.2
Tracx
Paid media management
Adobe Social
2.1
Tracx
Campaigns and promotions
Adobe Social
2.2
Tracx

Channel coverage/integration

Adobe Social
3.0
Tracx
Twitter
Adobe Social
4.3
Tracx
Facebook
Adobe Social
3.3
Tracx
LinkedIn
Adobe Social
3.1
Tracx
Google+
Adobe Social
3.2
Tracx
Instagram
Adobe Social
3.0
Tracx
Pinterest
Adobe Social
3.0
Tracx
YouTube
Adobe Social
1.2
Tracx

Reporting/analytics

Adobe Social
2.2
Tracx
Campaign success analytics
Adobe Social
2.3
Tracx
Real-time tracking
Adobe Social
2.2
Tracx
Competitor analysis
Adobe Social
2.2
Tracx

Account management

Adobe Social
2.6
Tracx
Role-based user permissions & privileges
Adobe Social
3.2
Tracx
Mobile access
Adobe Social
2.0
Tracx

Pros

  • Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
  • It has workflow processes, but they are over-complicated and poorly designed.
  • It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.
No photo available
  • Reporting & Automated Dashboards
  • Mapping & Geo-Analysis
  • Integrating community management with analytics for responsive and actionable reporting
Alexander Liss profile photo

Cons

  • Content calendar layout is hard to follow along with
  • Shared logins don't load data consistently into each dashboard
  • Can't mass delete comments from your social page
No photo available
  • Personal Page information - I'm not sure if it's because of Facebook's API, but it would be helpful to be able to pull from personal pages as opposed to just brand pages.
Lynzee Jablonka profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Product is not evolving, gaps are never overcome, and reporting is poor. It's not an innovative product.
Chris Cartwright profile photo
Tracx8.3
Based on 4 answers
It meets all of our expectations and to be honest, I couldn't imagine running 100+ blogger campaigns without it
Lynzee Jablonka profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

I use Social Studio currently at my job and I believe both are very similar products. Adobe Social has stronger analytics, including revenue and leads generated. Social Studio's layout is a little easier to navigate. Although it has its bugs too. Overall both platforms are great, but I definitely give an edge to Adobe Social in analytics
Robert Randle profile photo
Tracx is better as a listening tool, where as the ones I mentioned above served our team in a community management function.
No photo available

Return on Investment

  • Combination of Omniture and Adobe Social help to connect the dots between social engagement and site activity, leading to greater insight into the buying trends of customers.
No photo available
  • Tracx has had a positive impact on our business objectives. We are able to determine what our audiences needs are and better optimize our content.
  • It allows us to schedule our social posts ahead of time which in turn saves us time from having to post them natively on each platform.
MacKenzie Teskey profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Tracx

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details