What users are saying about
40 Ratings
85 Ratings
40 Ratings
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Score 6.8 out of 101
85 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

TweetDeck

TweetDeck is great for monitoring and scheduling Twitter posts and has more simple functionality for beginner users than comparable social media software like Hootsuite. TweetDeck is easy to use and gives employees with a wealth of responsibilities a way to manage social media accounts proactively
Shannon Bales profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
TweetDeck
Boolean keyword searches
Adobe Social
2.1
TweetDeck
Filtering out noise/spam
Adobe Social
2.1
TweetDeck
Sentiment analysis
Adobe Social
2.1
TweetDeck
Broad channel coverage
Adobe Social
3.1
TweetDeck

Publishing

Adobe Social
3.1
TweetDeck
Content planning and scheduling
Adobe Social
4.1
TweetDeck
Audience targeting
Adobe Social
3.1
TweetDeck
Content optimization
Adobe Social
2.2
TweetDeck
Workflow management
Adobe Social
3.1
TweetDeck

Engagement

Adobe Social
2.1
TweetDeck
Automated routing and prioritization
Adobe Social
2.1
TweetDeck
Customer interaction histories
Adobe Social
2.1
TweetDeck
Bulk actions
Adobe Social
2.1
TweetDeck

Marketing

Adobe Social
2.1
TweetDeck
Lead generation
Adobe Social
2.1
TweetDeck
Content marketing
Adobe Social
2.1
TweetDeck
Paid media management
Adobe Social
2.0
TweetDeck
Campaigns and promotions
Adobe Social
2.1
TweetDeck

Channel coverage/integration

Adobe Social
2.9
TweetDeck
Twitter
Adobe Social
4.1
TweetDeck
Facebook
Adobe Social
3.1
TweetDeck
LinkedIn
Adobe Social
3.1
TweetDeck
Google+
Adobe Social
3.1
TweetDeck
Instagram
Adobe Social
3.0
TweetDeck
Pinterest
Adobe Social
3.0
TweetDeck
YouTube
Adobe Social
1.1
TweetDeck

Reporting/analytics

Adobe Social
2.1
TweetDeck
Campaign success analytics
Adobe Social
2.1
TweetDeck
Real-time tracking
Adobe Social
2.1
TweetDeck
Competitor analysis
Adobe Social
2.1
TweetDeck

Account management

Adobe Social
2.6
TweetDeck
Role-based user permissions & privileges
Adobe Social
3.1
TweetDeck
Mobile access
Adobe Social
2.0
TweetDeck

Pros

  • Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
  • It has workflow processes, but they are over-complicated and poorly designed.
  • It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.
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  • Tracks notifications so I can easily respond in a timely manner.
  • Allows me to view all accounts at once, and change out other columns at will.
Emily McCollin profile photo

Cons

  • Content calendar layout is hard to follow along with
  • Shared logins don't load data consistently into each dashboard
  • Can't mass delete comments from your social page
No photo available
  • The user interface can be a bit busy. Having columns is nice but can also be a bit chaotic at times.
  • No analytics. I am a fan of measuring the impact of tweets/posts. How many click throughs did I get? It would be nice if this were tracked in TweetDeck.
  • Go beyond Twitter and Facebook. What about LinkedIn, Google+, and Wordpress integrations? These are things that HootSuite and Social Inbox have but TweetDeck does not.
No photo available

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Software still too buggy. Have been working on a bug fix since April of this year
Sandy Adam profile photo
TweetDeck7.1
Based on 16 answers
It's the most easiest to use, efficient product in comparison to its competitors
No photo available

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
TweetDeck7.7
Based on 2 answers
It's a pretty easy tool to use I find a few of the columns to be a bit repetitive. If you are managing more than one account you'll start to find yourself having easily 10 plus columns all tracking all different information which creates nice track lanes to keep all that relative information in one column or "view". With the amount of data that is pushed out, if you are following a large number of accounts, it's extremely easy to lose valuable posts in your feeds. As you begin building out your columns they get the point where you only look at one or two and the rest seem to be lost. Overall, this a free tool and there are other social monitoring tools that are out there but are in the multiple thousands of dollar range
Vinny Poliseno profile photo

Reliability and Availability

Adobe Social7.0
Based on 1 answer
No answer on this topic is available.
TweetDeck8.4
Based on 2 answers
TweetDeck tends to be available for use majority of the time...however, I've had times where it would get stuck in a loop and then post my Tweet multiple times.
Vinny Poliseno profile photo

Performance

Adobe Social5.0
Based on 1 answer
No answer on this topic is available.
TweetDeck8.0
Based on 1 answer
Besides posting multiple times when stuck in a loop not other real issues.
Vinny Poliseno profile photo

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
TweetDeck3.6
Based on 2 answers
I've never seen any real customer service for this tool.
Vinny Poliseno profile photo

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
TweetDeck10.0
Based on 1 answer
Easy download and launch of application.
Vinny Poliseno profile photo

Alternatives Considered

I didnt have the option to select it for this client. They came to us with this tool. I believe it's quality and has a lot to offer in terms of really driving Social ROI with an integration with bitly
Stephanie Marx profile photo
Complaint about this drop-down list -- it is too long.
Lawrence Hecht profile photo

Return on Investment

  • Adobe Social allows us to insert our clients into online conversations related to their brand.
No photo available
  • Convenience for monitoring Twitter lists and feeds
  • Single view of multiple accounts
  • Easy to set up and get started
No photo available

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

TweetDeck

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details