What users are saying about

Adobe Social

39 Ratings

TweetDeck

80 Ratings

Adobe Social

39 Ratings
Score 6.7 out of 101

TweetDeck

80 Ratings
Score 7.6 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
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TweetDeck

Very useful for when you have multiple accounts that you are managing and posting daily twitter content on. This is helpful for achieving content management goals and other social media platform goals and measurement.
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Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
TweetDeck
Boolean keyword searches
Adobe Social
2.2
TweetDeck
Filtering out noise/spam
Adobe Social
2.2
TweetDeck
Sentiment analysis
Adobe Social
2.2
TweetDeck
Broad channel coverage
Adobe Social
3.1
TweetDeck

Publishing

Adobe Social
3.3
TweetDeck
Content planning and scheduling
Adobe Social
4.2
TweetDeck
Audience targeting
Adobe Social
3.3
TweetDeck
Content optimization
Adobe Social
2.3
TweetDeck
Workflow management
Adobe Social
3.3
TweetDeck

Engagement

Adobe Social
2.2
TweetDeck
Automated routing and prioritization
Adobe Social
2.2
TweetDeck
Customer interaction histories
Adobe Social
2.3
TweetDeck
Bulk actions
Adobe Social
2.1
TweetDeck

Marketing

Adobe Social
2.2
TweetDeck
Lead generation
Adobe Social
2.1
TweetDeck
Content marketing
Adobe Social
2.2
TweetDeck
Paid media management
Adobe Social
2.1
TweetDeck
Campaigns and promotions
Adobe Social
2.2
TweetDeck

Channel coverage/integration

Adobe Social
3.0
TweetDeck
Twitter
Adobe Social
4.3
TweetDeck
Facebook
Adobe Social
3.3
TweetDeck
LinkedIn
Adobe Social
3.1
TweetDeck
Google+
Adobe Social
3.2
TweetDeck
Instagram
Adobe Social
3.0
TweetDeck
Pinterest
Adobe Social
3.0
TweetDeck
YouTube
Adobe Social
1.2
TweetDeck

Reporting/analytics

Adobe Social
2.2
TweetDeck
Campaign success analytics
Adobe Social
2.3
TweetDeck
Real-time tracking
Adobe Social
2.2
TweetDeck
Competitor analysis
Adobe Social
2.2
TweetDeck

Account management

Adobe Social
2.6
TweetDeck
Role-based user permissions & privileges
Adobe Social
3.2
TweetDeck
Mobile access
Adobe Social
2.0
TweetDeck

Pros

  • Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
  • It has workflow processes, but they are over-complicated and poorly designed.
  • It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.
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  • Productivity with having multiple accounts right there
  • Efficiency with posts
  • Multiple view panels
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Cons

  • The publising tool is quite limited in terms of number of platforms it publishes to, as well as the functionality of being able to tweak posts within a platform
  • The customer service provided in support of this product leaves an enormous amount to be desired.
  • Adobe Social can be very slow to load and have it bring up the pages you actually want it to bring up
  • Much of the functionality of Adobe Social often doesn't work, and what does is not very ituitive to the user
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  • An annoyance (bug?) with editing scheduled tweets - when clicking on the calendar, it reverts to the current or last used calendar date rather than the more sensible originally scheduled date.
  • I wish there was a tool to schedule the same tweet more than once, or similarly duplicate and edit tweets (both things I do a lot manually).
Austin Vashaw profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Adobe Social simply has too many bugs, and promised ROI metrics that either did not work, or could be found elsewhere. It simply is not worth the money. It needs a major review by Adobe.
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TweetDeck7.1
Based on 16 answers
I'm about to move onto a new paid platform (which does have colum views) so may not continue using TweetDeck if the new platform provides what I need
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Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
TweetDeck7.7
Based on 2 answers
It's a pretty easy tool to use I find a few of the columns to be a bit repetitive. If you are managing more than one account you'll start to find yourself having easily 10 plus columns all tracking all different information which creates nice track lanes to keep all that relative information in one column or "view". With the amount of data that is pushed out, if you are following a large number of accounts, it's extremely easy to lose valuable posts in your feeds. As you begin building out your columns they get the point where you only look at one or two and the rest seem to be lost. Overall, this a free tool and there are other social monitoring tools that are out there but are in the multiple thousands of dollar range
Vinny Poliseno profile photo

Reliability and Availability

Adobe Social7.0
Based on 1 answer
No answer on this topic is available.
TweetDeck8.4
Based on 2 answers
TweetDeck tends to be available for use majority of the time...however, I've had times where it would get stuck in a loop and then post my Tweet multiple times.
Vinny Poliseno profile photo

Performance

Adobe Social5.0
Based on 1 answer
No answer on this topic is available.
TweetDeck8.0
Based on 1 answer
Besides posting multiple times when stuck in a loop not other real issues.
Vinny Poliseno profile photo

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
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TweetDeck3.6
Based on 2 answers
I've never seen any real customer service for this tool.
Vinny Poliseno profile photo

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
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No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
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TweetDeck10.0
Based on 1 answer
Easy download and launch of application.
Vinny Poliseno profile photo

Alternatives Considered

Our company selected Adobe Social for a way to have social posts be approved by managers and client before approval. It is very good in this arena. It terms of moderation, Hootsuite Pro is much more streamlined of a view and the analytics are more usable
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TweetDeck is comparative with the options available in Hootsuite Free edition, although the fact that Hootsuite allows you to monitor and publish on other platforms is more convenient. I created a TweetDeck account when I began using Meltwater Buzz as I missed the column views from Hootsuite so I really only use it for monitoring the lists and users I follow.
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Return on Investment

  • Adobe Social allows us to insert our clients into online conversations related to their brand.
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  • Convenience for monitoring Twitter lists and feeds
  • Single view of multiple accounts
  • Easy to set up and get started
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Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

TweetDeck

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details