What users are saying about
41 Ratings
2 Ratings
41 Ratings
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Score 7 out of 101
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101

Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Viraltag

Viraltag offers an easy and affordable way to stay on top of Pinterest activity.
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Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Viraltag
Boolean keyword searches
Adobe Social
2.0
Viraltag
Filtering out noise/spam
Adobe Social
2.0
Viraltag
Sentiment analysis
Adobe Social
2.0
Viraltag
Broad channel coverage
Adobe Social
3.0
Viraltag

Publishing

Adobe Social
3.1
Viraltag
5.7
Content planning and scheduling
Adobe Social
4.0
Viraltag
7.0
Audience targeting
Adobe Social
3.1
Viraltag
Content optimization
Adobe Social
2.1
Viraltag
4.0
Workflow management
Adobe Social
3.0
Viraltag
6.0

Engagement

Adobe Social
2.0
Viraltag
7.0
Automated routing and prioritization
Adobe Social
2.0
Viraltag
7.0
Customer interaction histories
Adobe Social
2.0
Viraltag
Bulk actions
Adobe Social
2.0
Viraltag

Marketing

Adobe Social
2.0
Viraltag
Lead generation
Adobe Social
2.0
Viraltag
Content marketing
Adobe Social
2.0
Viraltag
Paid media management
Adobe Social
2.0
Viraltag
Campaigns and promotions
Adobe Social
2.0
Viraltag

Channel coverage/integration

Adobe Social
2.9
Viraltag
6.7
Twitter
Adobe Social
4.1
Viraltag
6.0
Facebook
Adobe Social
3.1
Viraltag
5.0
LinkedIn
Adobe Social
3.0
Viraltag
Google+
Adobe Social
3.0
Viraltag
Instagram
Adobe Social
3.0
Viraltag
Pinterest
Adobe Social
3.0
Viraltag
9.0
YouTube
Adobe Social
1.0
Viraltag

Reporting/analytics

Adobe Social
2.0
Viraltag
Campaign success analytics
Adobe Social
2.1
Viraltag
Real-time tracking
Adobe Social
2.0
Viraltag
Competitor analysis
Adobe Social
2.0
Viraltag

Account management

Adobe Social
2.5
Viraltag
Role-based user permissions & privileges
Adobe Social
3.0
Viraltag
Mobile access
Adobe Social
2.0
Viraltag

Pros

Adobe Social

  • The approval process for posts is very straightforward.
  • If permissions are properly set up, it is very easy to write and schedule most types of posts.
  • The ability to set up custom moderation feeds is great.
No photo available

Viraltag

  • Affordable platform for Pinterest especially
  • Streamlining of pins at peak times on Pinterest
  • Easy to navigate platform
No photo available

Cons

Adobe Social

  • It would be great if Adobe scheduled video uploads for Twitter.
  • A time change in a social post automatically puts the post back to Level 1 of approvals. It can be a big hassle to have to start the process over for such a small change.
  • Adobe uses a different algorithm to measure engagement our company does. It would be great to upload your own algorithm into Adobe.
No photo available

Viraltag

  • There are occasional hiccups so platform needs to be monitored - as most social platforms do
No photo available

Likelihood to Renew

Adobe Social

Adobe Social 5.4
Based on 11 answers
Adobe Social simply has too many bugs, and promised ROI metrics that either did not work, or could be found elsewhere. It simply is not worth the money. It needs a major review by Adobe.
No photo available

Viraltag

No score
No answers yet
No answers on this topic

Usability

Adobe Social

Adobe Social 2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo

Viraltag

No score
No answers yet
No answers on this topic

Support

Adobe Social

Adobe Social 8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available

Viraltag

No score
No answers yet
No answers on this topic

Online Training

Adobe Social

Adobe Social 6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available

Viraltag

No score
No answers yet
No answers on this topic

Implementation

Adobe Social

Adobe Social 5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available

Viraltag

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Social

Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
Chris Cartwright profile photo

Viraltag

We don't use Hootsuite for Pinterest and we don't use Viraltag (much) for Twitter, Instagram or Facebook feeds.
No photo available

Return on Investment

Adobe Social

  • Unable to pull reports on moderation activities as there is no way to pull reports based on conversation tags.
  • No integration with Instagram
  • Reporting is lacking in information, often missing key elements.
Chris Cartwright profile photo

Viraltag

  • Viraltag, when used to optimize Pinterest stream, saved advertising dollars and reached organic audience really well
No photo available

Pricing Details

Adobe Social

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Viraltag

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

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