What users are saying about

Adobe Social

39 Ratings

Viraltag

1 Ratings

Adobe Social

39 Ratings
Score 6.7 out of 101

Viraltag

1 Ratings
Score 8 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
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Viraltag

Viraltag offers an easy and affordable way to stay on top of Pinterest activity.
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Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
Viraltag
Boolean keyword searches
Adobe Social
2.2
Viraltag
Filtering out noise/spam
Adobe Social
2.2
Viraltag
Sentiment analysis
Adobe Social
2.2
Viraltag
Broad channel coverage
Adobe Social
3.1
Viraltag

Publishing

Adobe Social
3.3
Viraltag
5.7
Content planning and scheduling
Adobe Social
4.2
Viraltag
7.0
Audience targeting
Adobe Social
3.3
Viraltag
Content optimization
Adobe Social
2.3
Viraltag
4.0
Workflow management
Adobe Social
3.2
Viraltag
6.0

Engagement

Adobe Social
2.2
Viraltag
7.0
Automated routing and prioritization
Adobe Social
2.2
Viraltag
7.0
Customer interaction histories
Adobe Social
2.3
Viraltag
Bulk actions
Adobe Social
2.1
Viraltag

Marketing

Adobe Social
2.1
Viraltag
Lead generation
Adobe Social
2.1
Viraltag
Content marketing
Adobe Social
2.2
Viraltag
Paid media management
Adobe Social
2.1
Viraltag
Campaigns and promotions
Adobe Social
2.2
Viraltag

Channel coverage/integration

Adobe Social
3.0
Viraltag
6.7
Twitter
Adobe Social
4.3
Viraltag
6.0
Facebook
Adobe Social
3.3
Viraltag
5.0
LinkedIn
Adobe Social
3.1
Viraltag
Google+
Adobe Social
3.2
Viraltag
Instagram
Adobe Social
3.0
Viraltag
Pinterest
Adobe Social
3.0
Viraltag
9.0
YouTube
Adobe Social
1.2
Viraltag

Reporting/analytics

Adobe Social
2.2
Viraltag
Campaign success analytics
Adobe Social
2.3
Viraltag
Real-time tracking
Adobe Social
2.2
Viraltag
Competitor analysis
Adobe Social
2.2
Viraltag

Account management

Adobe Social
2.6
Viraltag
Role-based user permissions & privileges
Adobe Social
3.2
Viraltag
Mobile access
Adobe Social
2.0
Viraltag

Pros

  • The approval process for posts is very straightforward.
  • If permissions are properly set up, it is very easy to write and schedule most types of posts.
  • The ability to set up custom moderation feeds is great.
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  • Affordable platform for Pinterest especially
  • Streamlining of pins at peak times on Pinterest
  • Easy to navigate platform
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Cons

  • The publising tool is quite limited in terms of number of platforms it publishes to, as well as the functionality of being able to tweak posts within a platform
  • The customer service provided in support of this product leaves an enormous amount to be desired.
  • Adobe Social can be very slow to load and have it bring up the pages you actually want it to bring up
  • Much of the functionality of Adobe Social often doesn't work, and what does is not very ituitive to the user
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  • There are occasional hiccups so platform needs to be monitored - as most social platforms do
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Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Adobe Social simply has too many bugs, and promised ROI metrics that either did not work, or could be found elsewhere. It simply is not worth the money. It needs a major review by Adobe.
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No score
No answers yet
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Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
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Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
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No score
No answers yet
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Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
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No score
No answers yet
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Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
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No score
No answers yet
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Alternatives Considered

Our company selected Adobe Social for a way to have social posts be approved by managers and client before approval. It is very good in this arena. It terms of moderation, Hootsuite Pro is much more streamlined of a view and the analytics are more usable
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We don't use Hootsuite for Pinterest and we don't use Viraltag (much) for Twitter, Instagram or Facebook feeds.
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Return on Investment

  • Unable to pull reports on moderation activities as there is no way to pull reports based on conversation tags.
  • No integration with Instagram
  • Reporting is lacking in information, often missing key elements.
Chris Cartwright profile photo
  • Viraltag, when used to optimize Pinterest stream, saved advertising dollars and reached organic audience really well
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Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Viraltag

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details