What users are saying about
39 Ratings
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Score 8.2 out of 101

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Likelihood to Recommend

Dynamic Tag Management

DTM is best when you have a large enterprise, 10,000+ web pages to deliver and requires secure proprietary web data. It does require pre-planning, strategy and staff to implement, managed and test prior to going live. For smaller website implementations, Google Analytics is free, easy to implement and analyze.
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Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Role-based user permissions
Dynamic Tag Management
10.0

Tag Management

Dynamic Tag Management
7.6
Tag library
Dynamic Tag Management
5.0
Tag variable mapping
Dynamic Tag Management
6.8
Ease of writing custom tags
Dynamic Tag Management
8.1
Rules-driven tag execution
Dynamic Tag Management
8.4
Tag performance monitoring
Dynamic Tag Management
8.4
Improved page load times
Dynamic Tag Management
9.0
Mobile app tagging
Dynamic Tag Management
8.0
Library of JavaScript extensions
Dynamic Tag Management
7.1

Data Management & Integrity

Dynamic Tag Management
7.0
Event tracking
Dynamic Tag Management
9.0
Mobile event tracking
Dynamic Tag Management
9.0
Data distribution management
Dynamic Tag Management
7.0
Universal data layer
Dynamic Tag Management
9.0
Automated error checking
Dynamic Tag Management
1.0

Pros

  • The ability to measure the start and end of an online process to determine where web visitor's are falling out or not completing things such as login, web forms, and shopping cart
  • Measure website traffic
  • Measure and report shopping cart funnel
  • Can be customized to fit your unique business needs
No photo available

Cons

  • People who worked on DTM only can navigate and process the rules, so there should not be a criteria complete the processing rules.
  • Framework kind of option should be available
  • Troubleshooting documents should be available in Google for implementation
Abishek Kumar profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo

Alternatives Considered

First of all, it's a free tool. We have selected it because of the features and the speciality of the tool. This tool definitely saves money for the company, as there is not as much dependency on the developers.
Abishek Kumar profile photo

Return on Investment

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar profile photo

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details