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39 Ratings
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Score 8.3 out of 101
16 Ratings
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Score 8.5 out of 101

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Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

Apache Cordova

It is suitable for making portable applications, with almost the same code for several platforms. You can access native features of the device or use an open source plug-in from the repository to create a local database and access the internal storage of the device. It is wonderful for the construction of a native application, through the use of standard web code. It is not recommended for enterprise applications.
Carla Borges profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Apache Cordova
Role-based user permissions
Dynamic Tag Management
10.0
Apache Cordova

Tag Management

Dynamic Tag Management
7.5
Apache Cordova
Tag library
Dynamic Tag Management
5.0
Apache Cordova
Tag variable mapping
Dynamic Tag Management
6.6
Apache Cordova
Ease of writing custom tags
Dynamic Tag Management
8.0
Apache Cordova
Rules-driven tag execution
Dynamic Tag Management
8.3
Apache Cordova
Tag performance monitoring
Dynamic Tag Management
8.3
Apache Cordova
Improved page load times
Dynamic Tag Management
9.0
Apache Cordova
Mobile app tagging
Dynamic Tag Management
8.0
Apache Cordova
Library of JavaScript extensions
Dynamic Tag Management
7.1
Apache Cordova

Data Management & Integrity

Dynamic Tag Management
7.0
Apache Cordova
Event tracking
Dynamic Tag Management
9.0
Apache Cordova
Mobile event tracking
Dynamic Tag Management
9.0
Apache Cordova
Data distribution management
Dynamic Tag Management
7.0
Apache Cordova
Universal data layer
Dynamic Tag Management
9.0
Apache Cordova
Automated error checking
Dynamic Tag Management
1.0
Apache Cordova

Pros

  • The ability to measure the start and end of an online process to determine where web visitor's are falling out or not completing things such as login, web forms, and shopping cart
  • Measure website traffic
  • Measure and report shopping cart funnel
  • Can be customized to fit your unique business needs
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  • Cordova makes it very easy to develop apps for multiple platforms. The setup is very simple when it comes to creating a project, adding platforms, building and deploying apps. If you have a little mobile app development experience, all you need to know is HTML, CSS, Javascript and only a handful of cordova commands to get started with your hybrid app.
  • Cordova provides a simple solution to access any and all of the device features through native plugins. You have a host of third-party and cordova plugins available to use device features like filesystem, camera, health kit, location services etc. You can also write your very own plugins and use them for your cordova based apps.
  • Cordova is free to use! The only cost you will bear is the individual mobile platform developer program enrollment cost to deploy your apps to those platforms.
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Cons

  • People who worked on DTM only can navigate and process the rules, so there should not be a criteria complete the processing rules.
  • Framework kind of option should be available
  • Troubleshooting documents should be available in Google for implementation
Abishek Kumar profile photo
  • Cordova app code runs inside a webview component. So, expect the performance to be a little slower as compared to the native apps. This is more noticeable on older devices though. It is hardly noticeable when it comes to newer mobile devices.
  • Crashes can be hard to debug since the crash logs will not point you to the culprit javascript code. This is not a limitation of Cordova alone. Any other hybrid mobile app development platform suffers the same problem.
  • Even with tools like Safari debugger and Chrome debugger, it can be tricky to measure graphics and animation performance. Achieving smooth animations can be a bit of a challenge sometimes with hybrid mobile apps in general.
No photo available

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
No photo available
I have worked on Appcelerator Titanium and also on Apache Cordova and I find Cordova is a much stable, easy, performant and cost effective solution to developing hybrid mobile apps. I will go with Apache Cordova over Appcelerator Titanium any day.
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Return on Investment

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar profile photo
  • Development timeline for making Cordova apps targeting multiple platform is lower than developing individual native apps for each platform.
  • Its easy to learn and set up. Coming from a native app development background, the learning curve for me was fairly small to get started with my hybrid app.
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Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Apache Cordova

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details