What users are saying about

Dynamic Tag Management

39 Ratings
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Score 8.2 out of 101

Apache Cordova

16 Ratings
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Score 8.5 out of 101

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Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

Apache Cordova

Apache Cordova is well-suited for enterprise applications that need the ability to talk to a wide variety of platforms. Using Cordova you can scale mobile applications quickly into full-featured applications easily. Adobe provides extensive support so any major issue is surely able to be investigated through forums or user groups.
Andrew Shingleton profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Apache Cordova
Role-based user permissions
Dynamic Tag Management
10.0
Apache Cordova

Tag Management

Dynamic Tag Management
7.6
Apache Cordova
Tag library
Dynamic Tag Management
5.0
Apache Cordova
Tag variable mapping
Dynamic Tag Management
7.0
Apache Cordova
Ease of writing custom tags
Dynamic Tag Management
8.2
Apache Cordova
Rules-driven tag execution
Dynamic Tag Management
8.4
Apache Cordova
Tag performance monitoring
Dynamic Tag Management
8.4
Apache Cordova
Improved page load times
Dynamic Tag Management
9.0
Apache Cordova
Mobile app tagging
Dynamic Tag Management
8.0
Apache Cordova
Library of JavaScript extensions
Dynamic Tag Management
7.1
Apache Cordova

Data Management & Integrity

Dynamic Tag Management
7.0
Apache Cordova
Event tracking
Dynamic Tag Management
9.0
Apache Cordova
Mobile event tracking
Dynamic Tag Management
9.0
Apache Cordova
Data distribution management
Dynamic Tag Management
7.0
Apache Cordova
Universal data layer
Dynamic Tag Management
9.0
Apache Cordova
Automated error checking
Dynamic Tag Management
1.0
Apache Cordova

Pros

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran profile photo
  • Runs on the command line in Node
  • Extensive usability for most platforms
  • Quality support from Adobe
Andrew Shingleton profile photo

Cons

  • People who worked on DTM only can navigate and process the rules, so there should not be a criteria complete the processing rules.
  • Framework kind of option should be available
  • Troubleshooting documents should be available in Google for implementation
Abishek Kumar profile photo
  • It is not completely automatic since if you write individual style information for each platform objective, you can not make Córdova automatically apply the transormation at compile time; you have to change the linked style manually.
  • The support is deficient in general.
  • Configuration and use can be complicated as it requires the use of the command line.
Carla Borges profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

First of all, it's a free tool. We have selected it because of the features and the speciality of the tool. This tool definitely saves money for the company, as there is not as much dependency on the developers.
Abishek Kumar profile photo
We selected Cordova since it provides ease of doing business and ease of use. The best thing about Cordova is that you can code once and run it on multiple platforms. Cordova provides add-ons that connect your code with native features of various mobile platforms. And you do not need to learn anything new since you can use your javascript skills
Carla Borges profile photo

Return on Investment

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar profile photo
  • It has a positive impact in general. Cordova is really a great solution for web developers who want to bring their incredible ideas to devices, but they just do not have a lot of time to put into iOS and Android learning curves.
  • Our biggest benefit was that the management of images for multiple devices.
  • Developing with Cordova has drastically reduced the cost of cross-platform deployment.
Carla Borges profile photo

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Apache Cordova

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details