What users are saying about
40 Ratings
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Score 9.4 out of 101
18 Ratings
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Score 8 out of 101

Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

Apache Cordova

It is suitable for making portable applications, with almost the same code for several platforms. You can access native features of the device or use an open source plug-in from the repository to create a local database and access the internal storage of the device. It is wonderful for the construction of a native application, through the use of standard web code. It is not recommended for enterprise applications.
Carla Borges profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Apache Cordova
Role-based user permissions
Dynamic Tag Management
10.0
Apache Cordova

Tag Management

Dynamic Tag Management
8.6
Apache Cordova
Tag library
Dynamic Tag Management
7.7
Apache Cordova
Tag variable mapping
Dynamic Tag Management
8.4
Apache Cordova
Ease of writing custom tags
Dynamic Tag Management
9.0
Apache Cordova
Rules-driven tag execution
Dynamic Tag Management
8.7
Apache Cordova
Tag performance monitoring
Dynamic Tag Management
9.3
Apache Cordova
Improved page load times
Dynamic Tag Management
9.7
Apache Cordova
Mobile app tagging
Dynamic Tag Management
9.3
Apache Cordova
Library of JavaScript extensions
Dynamic Tag Management
7.1
Apache Cordova

Data Management & Integrity

Dynamic Tag Management
7.4
Apache Cordova
Event tracking
Dynamic Tag Management
9.7
Apache Cordova
Mobile event tracking
Dynamic Tag Management
9.7
Apache Cordova
Data distribution management
Dynamic Tag Management
7.0
Apache Cordova
Universal data layer
Dynamic Tag Management
9.7
Apache Cordova
Automated error checking
Dynamic Tag Management
1.0
Apache Cordova

Pros

Dynamic Tag Management

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran profile photo

Apache Cordova

  • Cordova makes it very easy to develop apps for multiple platforms. The setup is very simple when it comes to creating a project, adding platforms, building and deploying apps. If you have a little mobile app development experience, all you need to know is HTML, CSS, Javascript and only a handful of cordova commands to get started with your hybrid app.
  • Cordova provides a simple solution to access any and all of the device features through native plugins. You have a host of third-party and cordova plugins available to use device features like filesystem, camera, health kit, location services etc. You can also write your very own plugins and use them for your cordova based apps.
  • Cordova is free to use! The only cost you will bear is the individual mobile platform developer program enrollment cost to deploy your apps to those platforms.
No photo available

Cons

Dynamic Tag Management

  • It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
  • It is easier to use than Google Tag Manager, but not nearly as popular.
  • Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.
Richard Perroset profile photo

Apache Cordova

  • Needs to be fully compatible with mobile machines
  • Support for a wide variety of platforms
  • Needs better backwards compatibility
Andrew Shingleton profile photo

Likelihood to Renew

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo

Apache Cordova

No score
No answers yet
No answers on this topic

Usability

Dynamic Tag Management

Dynamic Tag Management 5.0
Based on 2 answers
It is easy to use at a basic level, however without JavaScript resource you will struggle.
Barry Mann profile photo

Apache Cordova

No score
No answers yet
No answers on this topic

Support

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo

Apache Cordova

No score
No answers yet
No answers on this topic

Implementation

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo

Apache Cordova

No score
No answers yet
No answers on this topic

Alternatives Considered

Dynamic Tag Management

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
No photo available

Apache Cordova

Apache Cordova is the mother of all other frameworks. The Ionic developed framework is well suited for development but most of their features are offered by paid services.As Apache Cordova is open source and has a license to modify it, it has no legal problems to work with it. Also, most well-known IDEs recognize the Apache Cordova snippets.
Sazzad Hossain Sharkar profile photo

Return on Investment

Dynamic Tag Management

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar profile photo

Apache Cordova

  • It has a positive impact in general. Cordova is really a great solution for web developers who want to bring their incredible ideas to devices, but they just do not have a lot of time to put into iOS and Android learning curves.
  • Our biggest benefit was that the management of images for multiple devices.
  • Developing with Cordova has drastically reduced the cost of cross-platform deployment.
Carla Borges profile photo

Pricing Details

Dynamic Tag Management

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Apache Cordova

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Dynamic Tag Management
9.7
Apache Cordova
7.6

Likelihood to Renew

Dynamic Tag Management
10.0
Apache Cordova

Usability

Dynamic Tag Management
5.0
Apache Cordova

Support

Dynamic Tag Management
10.0
Apache Cordova

Implementation

Dynamic Tag Management
10.0
Apache Cordova

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