What users are saying about

Dynamic Tag Management

39 Ratings
Score 8.1 out of 101

Convertro

2 Ratings
Score 3.7 out of 101

Add comparison

Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

Convertro

I am unable to answer this, as they have still not been able to provide data of any value after two years.
No photo available

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Convertro
Role-based user permissions
Dynamic Tag Management
10.0
Convertro

Tag Management

Dynamic Tag Management
7.7
Convertro
Tag library
Dynamic Tag Management
5.0
Convertro
Tag variable mapping
Dynamic Tag Management
7.1
Convertro
Ease of writing custom tags
Dynamic Tag Management
8.3
Convertro
Rules-driven tag execution
Dynamic Tag Management
8.4
Convertro
Tag performance monitoring
Dynamic Tag Management
8.4
Convertro
Improved page load times
Dynamic Tag Management
9.0
Convertro
Mobile app tagging
Dynamic Tag Management
8.0
Convertro
Library of JavaScript extensions
Dynamic Tag Management
7.1
Convertro

Data Management & Integrity

Dynamic Tag Management
7.0
Convertro
Event tracking
Dynamic Tag Management
9.0
Convertro
Mobile event tracking
Dynamic Tag Management
9.0
Convertro
Data distribution management
Dynamic Tag Management
7.0
Convertro
Universal data layer
Dynamic Tag Management
9.0
Convertro
Automated error checking
Dynamic Tag Management
1.0
Convertro

Pros

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran profile photo
  • Respond to emails
No photo available

Cons

  • The initial training can be challenging, especially for people without a strong coding background, but it isn't impossible.
  • The publishing process is relatively intuitive, but could be improved upon.
  • As it is a newer program for Adobe, support is limited.
Jay Corcoran profile photo
  • No apparent end-to-end solution for implementation.
  • Constant changes to implementation which has resulted in hundreds of hours of reworking the tagging setup.
  • No universal tagging method.
  • Numerous tags to be implemented based on a variety of data sources.
  • After 2 years of working on implementation, data is still not being captured consistently.
  • Convertro looks to us for solutions rather than providing any.
No photo available

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
No photo available
Visual IQ - much simpler and effective setup.
No photo available

Return on Investment

  • It has sped up the coding time of individual website 10 fold.
  • The rate of failure of tracking pixels to fire has dropped dramatically.
  • It has significantly sped up the progress of getting individual clients implemented into AMO.
Jay Corcoran profile photo
  • The negative impact is the hundreds of hours my team has had to spend in facilitating Converto's constant changes.
No photo available

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Convertro

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details