What users are saying about
40 Ratings
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Score 9.2 out of 101
2 Ratings
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Score 5.7 out of 101

Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

Convertro

I am unable to answer this, as they have still not been able to provide data of any value after two years.
No photo available

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Convertro
Role-based user permissions
Dynamic Tag Management
10.0
Convertro

Tag Management

Dynamic Tag Management
8.5
Convertro
Tag library
Dynamic Tag Management
7.3
Convertro
Tag variable mapping
Dynamic Tag Management
8.0
Convertro
Ease of writing custom tags
Dynamic Tag Management
8.8
Convertro
Rules-driven tag execution
Dynamic Tag Management
8.6
Convertro
Tag performance monitoring
Dynamic Tag Management
9.2
Convertro
Improved page load times
Dynamic Tag Management
9.6
Convertro
Mobile app tagging
Dynamic Tag Management
9.2
Convertro
Library of JavaScript extensions
Dynamic Tag Management
7.1
Convertro

Data Management & Integrity

Dynamic Tag Management
7.4
Convertro
Event tracking
Dynamic Tag Management
9.6
Convertro
Mobile event tracking
Dynamic Tag Management
9.6
Convertro
Data distribution management
Dynamic Tag Management
7.0
Convertro
Universal data layer
Dynamic Tag Management
9.6
Convertro
Automated error checking
Dynamic Tag Management
1.0
Convertro

Pros

Dynamic Tag Management

  • The ability to measure the start and end of an online process to determine where web visitor's are falling out or not completing things such as login, web forms, and shopping cart
  • Measure website traffic
  • Measure and report shopping cart funnel
  • Can be customized to fit your unique business needs
No photo available

Convertro

  • Respond to emails
No photo available

Cons

Dynamic Tag Management

  • Because Adobe Analytics requires adding DTM tags to the site, it does require some basic web development skills to ensure it does not impact pageload speed. When working across a large organization with many developers, it is equally important the developers do remove the code, lacking the understanding of what it is.
  • The utilization of eVars, Sprops, and events to tag a website, creates a learning curve for technical teams. There is a gap in knowledge of UX | UI design and the strategy of what should be measured and treated as a click event vs. pageload.
  • The Adobe consultants provide very little "real world" examples and they do not look at your web design and the user's functionality to recommend a DTM tagging strategy
  • All implementations should start first with a tagging strategy: 1) define what are the most important, critical actions or behaviors on the website 2) Write out the details within the Adobe provided spreadsheet for assigning eVars, Sprops and Events 3) Tag the site
  • When consulting within the business team, try to refrain from talking eVars, Sprops and events. It is simply too confusing and is much easier to ask what are the online behaviors or interactions that are most important across the site or on the page and then translate those into a DTM tagging strategy and prioritization.
  • Don't try to tag everything! Which often results in over engineering, too many technical resources spending too many hours tagging and testing. Quantity of data is not the same as quality.
No photo available

Convertro

  • No apparent end-to-end solution for implementation.
  • Constant changes to implementation which has resulted in hundreds of hours of reworking the tagging setup.
  • No universal tagging method.
  • Numerous tags to be implemented based on a variety of data sources.
  • After 2 years of working on implementation, data is still not being captured consistently.
  • Convertro looks to us for solutions rather than providing any.
No photo available

Likelihood to Renew

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo

Convertro

No score
No answers yet
No answers on this topic

Usability

Dynamic Tag Management

Dynamic Tag Management 5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo

Convertro

No score
No answers yet
No answers on this topic

Support

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo

Convertro

No score
No answers yet
No answers on this topic

Implementation

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo

Convertro

No score
No answers yet
No answers on this topic

Alternatives Considered

Dynamic Tag Management

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
No photo available

Convertro

Visual IQ - much simpler and effective setup.
No photo available

Return on Investment

Dynamic Tag Management

  • Excellent ROI investment "if" strategy and roll out are prioritized appropriately. Because this is a custom solution, Adobe does not provide this level of guidance.
  • From a project management timeline perspective, if the team rolling this out tries to tag everything, then they will quickly run out of time and overextend resource hours.
No photo available

Convertro

  • The negative impact is the hundreds of hours my team has had to spend in facilitating Converto's constant changes.
No photo available

Pricing Details

Dynamic Tag Management

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Convertro

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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