What users are saying about
39 Ratings
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Score 8.2 out of 101
4 Ratings
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Score 7.1 out of 101

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Likelihood to Recommend

Dynamic Tag Management

It is well-suited most of time. However, as there is no support available for all types of users, sometimes it is very difficult to troubleshoot.
Abishek Kumar profile photo

Decibel Insight

It doesn't replace traditional analytics tools like Google Analytics, but works best alongside them. Google Analytics is ideal for number crunching and stats, but it can't tell you why the stats are they way they are. DI helps answer those questions, it does things that Google can't do - showing information about clicks or scrolling on a specific page, and showing how much each page element contributes to your bottom line. The user playback tool is very very useful. In combination with the interaction maps, it's a great way to highlight key site issues quickly, and develop strategies of dealing with them.
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Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Decibel Insight
Role-based user permissions
Dynamic Tag Management
10.0
Decibel Insight

Tag Management

Dynamic Tag Management
7.6
Decibel Insight
Tag library
Dynamic Tag Management
5.0
Decibel Insight
Tag variable mapping
Dynamic Tag Management
6.8
Decibel Insight
Ease of writing custom tags
Dynamic Tag Management
8.1
Decibel Insight
Rules-driven tag execution
Dynamic Tag Management
8.4
Decibel Insight
Tag performance monitoring
Dynamic Tag Management
8.4
Decibel Insight
Improved page load times
Dynamic Tag Management
9.0
Decibel Insight
Mobile app tagging
Dynamic Tag Management
8.0
Decibel Insight
Library of JavaScript extensions
Dynamic Tag Management
7.1
Decibel Insight

Data Management & Integrity

Dynamic Tag Management
7.0
Decibel Insight
Event tracking
Dynamic Tag Management
9.0
Decibel Insight
Mobile event tracking
Dynamic Tag Management
9.0
Decibel Insight
Data distribution management
Dynamic Tag Management
7.0
Decibel Insight
Universal data layer
Dynamic Tag Management
9.0
Decibel Insight
Automated error checking
Dynamic Tag Management
1.0
Decibel Insight

Pros

  • Easy to navigate the interface
  • Dependency on technical team is much less
  • Coding effort will be minimum
Abishek Kumar profile photo
  • Easy and intuitive. The interface isn't overly complex.
  • Information is presented clearly.
  • Easy to find the information I'm looking for. Again, this is due to the simplicity.
  • The user playback tool is very powerful. It's like a video recording of where the client goes throughout the site.
No photo available

Cons

  • People who worked on DTM only can navigate and process the rules, so there should not be a criteria complete the processing rules.
  • Framework kind of option should be available
  • Troubleshooting documents should be available in Google for implementation
Abishek Kumar profile photo
  • Being able to create groups of segments would be useful.
  • The interface for selecting page types needs more options, it can be difficult to use if you have lots of similar pages.
  • Would be good if top level stats were presented in different ways, or in a more visual way (ie pie charts, graphs).
  • Generating reports - it would be nice if I could export charts and graphs instead of just CSV files.
No photo available

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
Decibel Insight7.3
Based on 1 answer
I've heard about some new features that are coming online soon to do with tracking forms. They also offer a lead tracking package that we haven't tried yet, but I'm keen to check out.
No photo available

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

First of all, it's a free tool. We have selected it because of the features and the speciality of the tool. This tool definitely saves money for the company, as there is not as much dependency on the developers.
Abishek Kumar profile photo
Doesn't replace Google Analytics, but serves as a complement to them. Does things that Google cannot do. Other products are quite narrow in scope - they only do one kind of heatmap, or only track visitors. DI is more fully featured as a suite of tools.
No photo available

Return on Investment

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar profile photo
  • Helps clients buy-in to our redesign proposals.
  • Helps create trust with our clients when they can see clear evidence of our claims.
  • Clients are impressed by it.
No photo available

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Decibel Insight

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details