What users are saying about
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Top Rated
40 Ratings
39 Ratings
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Score 8.5 out of 101

Dynamic Yield

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Top Rated
40 Ratings
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Score 8 out of 101

Likelihood to Recommend

Dynamic Tag Management

DTM is best when you have a large enterprise, 10,000+ web pages to deliver and requires secure proprietary web data. It does require pre-planning, strategy and staff to implement, managed and test prior to going live. For smaller website implementations, Google Analytics is free, easy to implement and analyze.
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Dynamic Yield

Well-suited for marketers looking to benefit from a unified A/B testing platform with easy personalization, targeting, and promotional messaging functionality, instead of having platforms where the testing and other features are separate.I wouldn't recommend Dynamic Yield for companies that are lacking a sufficient development team (primarily front-end) supporting the marketers who would be using this tool. Much of the benefit comes from the advanced templating that can be done to automate the creation of tests, which requires strong development skills.
Rachel McDonnell profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Dynamic Yield
Role-based user permissions
Dynamic Tag Management
10.0
Dynamic Yield

Tag Management

Dynamic Tag Management
7.4
Dynamic Yield
Tag library
Dynamic Tag Management
5.0
Dynamic Yield
Tag variable mapping
Dynamic Tag Management
6.1
Dynamic Yield
Ease of writing custom tags
Dynamic Tag Management
7.6
Dynamic Yield
Rules-driven tag execution
Dynamic Tag Management
8.2
Dynamic Yield
Tag performance monitoring
Dynamic Tag Management
8.2
Dynamic Yield
Improved page load times
Dynamic Tag Management
9.0
Dynamic Yield
Mobile app tagging
Dynamic Tag Management
8.0
Dynamic Yield
Library of JavaScript extensions
Dynamic Tag Management
7.1
Dynamic Yield

Data Management & Integrity

Dynamic Tag Management
7.0
Dynamic Yield
Event tracking
Dynamic Tag Management
9.0
Dynamic Yield
Mobile event tracking
Dynamic Tag Management
9.0
Dynamic Yield
Data distribution management
Dynamic Tag Management
7.0
Dynamic Yield
Universal data layer
Dynamic Tag Management
9.0
Dynamic Yield
Automated error checking
Dynamic Tag Management
1.0
Dynamic Yield

Pros

Dynamic Tag Management

  • Easy to navigate the interface
  • Dependency on technical team is much less
  • Coding effort will be minimum
Abishek Kumar profile photo

Dynamic Yield

  • A/B Testing of Creative - this feature allows us to trial multiple creatives and messages without having to force a choice between any one. This gives us much greater freedom in messaging and improves our development workflow by not artificially restricting our choices.
  • Audience Segmentation - We can segment our audience based on behavior (social sharing, content consumption rates, etc.) and target them with messaging specific to their interests. We can then provide reports on how different audience segments are interacting with our content, and especially how our differentiated messaging is helping to improve those interaction rates.
  • Display Ads - We have used this feature to create display ads that run through our ad system, but they allow us greater flexibility to A/B test creative. We have also used this to provide retargeting or purchased ads to third parties, and this give us much more control over the deployment and testing of creatives without needing to send the third-party new ad codes.
David Lindsey profile photo

Cons

Dynamic Tag Management

  • People who worked on DTM only can navigate and process the rules, so there should not be a criteria complete the processing rules.
  • Framework kind of option should be available
  • Troubleshooting documents should be available in Google for implementation
Abishek Kumar profile photo

Dynamic Yield

  • Load times can be improved
  • Lack of technical support for complex tests for those who can't code
Jessendra Loke profile photo

Likelihood to Renew

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo

Dynamic Yield

Dynamic Yield 8.6
Based on 3 answers
implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
Lanie DePasquale profile photo

Usability

Dynamic Tag Management

Dynamic Tag Management 5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo

Dynamic Yield

No score
No answers yet
No answers on this topic

Support

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo

Dynamic Yield

No score
No answers yet
No answers on this topic

Implementation

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo

Dynamic Yield

No score
No answers yet
No answers on this topic

Alternatives Considered

Dynamic Tag Management

First of all, it's a free tool. We have selected it because of the features and the speciality of the tool. This tool definitely saves money for the company, as there is not as much dependency on the developers.
Abishek Kumar profile photo

Dynamic Yield

Dynamic Yield does not require a whole CMS integration which is great for us.
Jessendra Loke profile photo

Return on Investment

Dynamic Tag Management

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar profile photo

Dynamic Yield

  • With Dynamic Yield, we were able to test the newsletter pop-up delays to find the most optimal timing.
Jessendra Loke profile photo

Pricing Details

Dynamic Tag Management

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Dynamic Yield

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

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