What users are saying about

Dynamic Yield

Top Rated
36 Ratings

Dynamic Tag Management

39 Ratings
Score 8.1 out of 101

Dynamic Yield

Top Rated
36 Ratings
Score 8 out of 101

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Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

Dynamic Yield

I think this is very well suited for publishers or agencies with limited technical resources. After implementing, someone with skills in HTML, CSS and Javascript could perform a vast array of tasks with Dynamic Yield that would otherwise require custom development from a larger and/or more skilled team. In that sense, I think that Dynamic Yield presents an opportunity to reduce or limit HR costs. It is very useful in situations where the messaging needs to be customized for different audience segments, whatever they may be. In publishing, we have different groups of people who are very passionate about specific topics, and it's very useful for us to be able to target our messaging or offerings to them in language and in visuals that they identify with.
David Lindsey profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Dynamic Yield
Role-based user permissions
Dynamic Tag Management
10.0
Dynamic Yield

Tag Management

Dynamic Tag Management
7.7
Dynamic Yield
Tag library
Dynamic Tag Management
5.0
Dynamic Yield
Tag variable mapping
Dynamic Tag Management
7.1
Dynamic Yield
Ease of writing custom tags
Dynamic Tag Management
8.3
Dynamic Yield
Rules-driven tag execution
Dynamic Tag Management
8.4
Dynamic Yield
Tag performance monitoring
Dynamic Tag Management
8.4
Dynamic Yield
Improved page load times
Dynamic Tag Management
9.0
Dynamic Yield
Mobile app tagging
Dynamic Tag Management
8.0
Dynamic Yield
Library of JavaScript extensions
Dynamic Tag Management
7.1
Dynamic Yield

Data Management & Integrity

Dynamic Tag Management
7.0
Dynamic Yield
Event tracking
Dynamic Tag Management
9.0
Dynamic Yield
Mobile event tracking
Dynamic Tag Management
9.0
Dynamic Yield
Data distribution management
Dynamic Tag Management
7.0
Dynamic Yield
Universal data layer
Dynamic Tag Management
9.0
Dynamic Yield
Automated error checking
Dynamic Tag Management
1.0
Dynamic Yield

Pros

  • The ability to measure the start and end of an online process to determine where web visitor's are falling out or not completing things such as login, web forms, and shopping cart
  • Measure website traffic
  • Measure and report shopping cart funnel
  • Can be customized to fit your unique business needs
No photo available
  • The ability to customize css/js/html for any variation.
  • A wide array of user targeting variables.
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Cons

  • Because Adobe Analytics requires adding DTM tags to the site, it does require some basic web development skills to ensure it does not impact pageload speed. When working across a large organization with many developers, it is equally important the developers do remove the code, lacking the understanding of what it is.
  • The utilization of eVars, Sprops, and events to tag a website, creates a learning curve for technical teams. There is a gap in knowledge of UX | UI design and the strategy of what should be measured and treated as a click event vs. pageload.
  • The Adobe consultants provide very little "real world" examples and they do not look at your web design and the user's functionality to recommend a DTM tagging strategy
  • All implementations should start first with a tagging strategy: 1) define what are the most important, critical actions or behaviors on the website 2) Write out the details within the Adobe provided spreadsheet for assigning eVars, Sprops and Events 3) Tag the site
  • When consulting within the business team, try to refrain from talking eVars, Sprops and events. It is simply too confusing and is much easier to ask what are the online behaviors or interactions that are most important across the site or on the page and then translate those into a DTM tagging strategy and prioritization.
  • Don't try to tag everything! Which often results in over engineering, too many technical resources spending too many hours tagging and testing. Quantity of data is not the same as quality.
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  • Reports can be even more detailed with more metrics to track
  • More templates could be provided for non technical users who cannot code
Max See Yong Jun profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
Dynamic Yield8.6
Based on 3 answers
implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
Lanie DePasquale profile photo

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
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Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
No score
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Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
No score
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Alternatives Considered

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
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We selected Dynamic Yield because it centralizes many features.
Maritza Cartaya profile photo

Return on Investment

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar profile photo
  • We are now featuring in 5,000 separate locations around the UK, whereby this would have cost hours in web development time creating each page.
  • I would say this could have resulted in thousands of pounds of savings due to having these pages dynamically rendered.
  • We run monthly multi-variant tests on site, with many proving positive improvements in conversion.
  • We've seen tests which have resulted in savings amounting to double the investment made in Dynamic Yield.
Dipak Patel profile photo

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Dynamic Yield

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details