What users are saying about

Dynamic Yield

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Top Rated
40 Ratings
39 Ratings
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Score 8.2 out of 101

Dynamic Yield

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Top Rated
40 Ratings
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Score 7.9 out of 101

Add comparison

Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

Dynamic Yield

Well-suited for marketers looking to benefit from a unified A/B testing platform with easy personalization, targeting, and promotional messaging functionality, instead of having platforms where the testing and other features are separate.I wouldn't recommend Dynamic Yield for companies that are lacking a sufficient development team (primarily front-end) supporting the marketers who would be using this tool. Much of the benefit comes from the advanced templating that can be done to automate the creation of tests, which requires strong development skills.
Rachel McDonnell profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Dynamic Yield
Role-based user permissions
Dynamic Tag Management
10.0
Dynamic Yield

Tag Management

Dynamic Tag Management
7.6
Dynamic Yield
Tag library
Dynamic Tag Management
5.0
Dynamic Yield
Tag variable mapping
Dynamic Tag Management
6.8
Dynamic Yield
Ease of writing custom tags
Dynamic Tag Management
8.1
Dynamic Yield
Rules-driven tag execution
Dynamic Tag Management
8.4
Dynamic Yield
Tag performance monitoring
Dynamic Tag Management
8.4
Dynamic Yield
Improved page load times
Dynamic Tag Management
9.0
Dynamic Yield
Mobile app tagging
Dynamic Tag Management
8.0
Dynamic Yield
Library of JavaScript extensions
Dynamic Tag Management
7.1
Dynamic Yield

Data Management & Integrity

Dynamic Tag Management
7.0
Dynamic Yield
Event tracking
Dynamic Tag Management
9.0
Dynamic Yield
Mobile event tracking
Dynamic Tag Management
9.0
Dynamic Yield
Data distribution management
Dynamic Tag Management
7.0
Dynamic Yield
Universal data layer
Dynamic Tag Management
9.0
Dynamic Yield
Automated error checking
Dynamic Tag Management
1.0
Dynamic Yield

Pros

  • Rules: There are a wide variety of native triggers that are included for both plain vanilla HTML and single page applications that allow for many specific combinations of triggers.
  • QA: The plugin that allows for QA within the console makes it easy to tell if a rule is firing or not without the creation of a separate environment.
  • Version Control: It is mercifully simple to roll back to an earlier version if something goes awry. Remember, no matter how good your QA, something will eventually slip through. It's much better to be able to roll back with a couple clicks.
Gitai Ben-Ammi profile photo
  • Easy self-service platform.
  • Prebuilt templates, and ability to create more, makes repeated tests or messaging easy for marketers to set up without needing engineers.
  • Account managers are actively involved in client success beyond implementation.
Rachel McDonnell profile photo

Cons

  • The initial training can be challenging, especially for people without a strong coding background, but it isn't impossible.
  • The publishing process is relatively intuitive, but could be improved upon.
  • As it is a newer program for Adobe, support is limited.
Jay Corcoran profile photo
  • We have experienced some minor bugs with the platform and the plugin, but tech support seems responsive to those issues.
  • A way of connecting to clients' own APIs for testing product recommendations or allowing for more types of product feeds would be helpful.
  • As a client, would like to see more information provided for upcoming features and roadmap or have input into what those are.
Rachel McDonnell profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
Dynamic Yield8.6
Based on 3 answers
implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
Lanie DePasquale profile photo

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Since we are using it almost exclusively with the implementation of Adobe Media Optimizer, we have not considered using a different tag management software.
Jay Corcoran profile photo
We prefer Dynamic Yield because it offers all of the tools we need to customize our customers' experience on multiple sites, sharing that information between different publications, so that we can target messaging more specifically according to interest.
David Lindsey profile photo

Return on Investment

  • It has sped up the coding time of individual website 10 fold.
  • The rate of failure of tracking pixels to fire has dropped dramatically.
  • It has significantly sped up the progress of getting individual clients implemented into AMO.
Jay Corcoran profile photo
  • Positive impact has been felt in our ability to A/B test promotional creatives in real-time, thus reducing the amount of time and cost incurred in developing and testing creatives in sequence, one at a time.
  • Positive impact has been felt in using targeted messaging to increase our subscriptions to products like newsletters, podcasts, or social media
David Lindsey profile photo

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Dynamic Yield

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details