What users are saying about
39 Ratings
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Score 8.2 out of 101
66 Ratings
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Score 6.9 out of 101

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Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

Ensighten Manage

Ensighten is well suited for quickly deploying codes wherein more dependencies are involved with other groups to push out analytics codes in general. Ensighten Manage is less suited for, at least currently, auto correcting and optimizing for bad codes being provided by multiple sources. This is definitely an avenue for improvement.
No photo available

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Ensighten Manage
7.6
Role-based user permissions
Dynamic Tag Management
10.0
Ensighten Manage
7.6

Tag Management

Dynamic Tag Management
7.6
Ensighten Manage
7.7
Tag library
Dynamic Tag Management
5.0
Ensighten Manage
9.4
Tag variable mapping
Dynamic Tag Management
6.8
Ensighten Manage
7.2
Ease of writing custom tags
Dynamic Tag Management
8.1
Ensighten Manage
7.5
Rules-driven tag execution
Dynamic Tag Management
8.4
Ensighten Manage
7.3
Tag performance monitoring
Dynamic Tag Management
8.4
Ensighten Manage
7.6
Improved page load times
Dynamic Tag Management
9.0
Ensighten Manage
8.4
Mobile app tagging
Dynamic Tag Management
8.0
Ensighten Manage
5.4
Library of JavaScript extensions
Dynamic Tag Management
7.1
Ensighten Manage
8.6

Data Management & Integrity

Dynamic Tag Management
7.0
Ensighten Manage
7.5
Event tracking
Dynamic Tag Management
9.0
Ensighten Manage
7.3
Mobile event tracking
Dynamic Tag Management
9.0
Ensighten Manage
6.9
Data distribution management
Dynamic Tag Management
7.0
Ensighten Manage
7.8
Universal data layer
Dynamic Tag Management
9.0
Ensighten Manage
8.0
Automated error checking
Dynamic Tag Management
1.0
Ensighten Manage
7.7

Pros

  • Rules: There are a wide variety of native triggers that are included for both plain vanilla HTML and single page applications that allow for many specific combinations of triggers.
  • QA: The plugin that allows for QA within the console makes it easy to tell if a rule is firing or not without the creation of a separate environment.
  • Version Control: It is mercifully simple to roll back to an earlier version if something goes awry. Remember, no matter how good your QA, something will eventually slip through. It's much better to be able to roll back with a couple clicks.
Gitai Ben-Ammi profile photo
  • Reduces reliance on IT and developers to add, remove, or manage code
  • Enables non-technical users to actively manage their own tracking deployments
  • Ensighten support is particularly helpful in implementation projects
  • Fast, safe removal of code if issues to arise
Adam Waddington profile photo

Cons

  • Single Page Applications: While it's greatly improved over the years, being able to accurately target certain actions on single page applications. In particular, applications built on React are difficult. The addition of a hash change trigger was quite useful, but more is definitely needed.
  • Data Elements: Great new tool, but I need it to be easier to create. I'm not an inherently technical individual, and the main benefit of tag management is reducing the need for technical people.
Gitai Ben-Ammi profile photo
  • The user interface is not very good. Checkboxes don't necessarily reflect the selection state of deployments so clicking around a page will inevitably confuse the user as to what they're doing.
  • The process of enable/disable, commit/uncommit, publish - while probably necessary - is not intuitive, even for experienced users.
  • The deployment wizards are more limited than you'd initially think and most deployments will end up being custom javascript which can be challenging to maintain in the web interface.
Frank Yang profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
Ensighten Manage8.5
Based on 4 answers
For the volume of tracking pixels that we plan to implement it only makes sense for us to continue. At this point, development is benefiting significantly from not being bogged down with writing tracking pixel code and the marketing team(s) enjoy being able to stay connected to their tool deployments. As the portfolio of tracking methods increases, the usage of Ensighten will increase with it.
Adam Waddington profile photo

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
Ensighten Manage9.0
Based on 1 answer
The GUI looks professional and is overall very usable. Menu and buttons are laid out well and easy to view. Wizard-like tag configuration is pleasant. Color scheme is pleasant to view, lacking fatiguing colors. Page load progress indicator is reassuring. Filters on past-visited screens are remembered, very handy. Filter options are flexible.
Patrick Legaspi profile photo

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
Ensighten Manage9.0
Based on 2 answers
Based on past experience, I am very satisfied with Ensighten support.
Patrick Legaspi profile photo

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
Ensighten Manage6.5
Based on 5 answers
Because Manage is synchronously deployed on web pages its extremely critical to understand how this works, why its the best way to implement and be able to explain and defend the TDN network.
No photo available

Alternatives Considered

First of all, it's a free tool. We have selected it because of the features and the speciality of the tool. This tool definitely saves money for the company, as there is not as much dependency on the developers.
Abishek Kumar profile photo
Tagman is the previous platform offered by ensighten. The updated version of their tooling has been a large step forward in flexibility and management of our tagging architecture
No photo available

Return on Investment

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar profile photo
  • Ensighten manage has had a slightly positive impact on revenue due to various marketing campaigns launched on the site.
No photo available

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Dynamic Tag Management More Information

Ensighten Manage

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Ensighten Manage More Information