What users are saying about
39 Ratings
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Score 8.3 out of 101
66 Ratings
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Score 6.8 out of 101

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Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

Ensighten Manage

Ensighten manage can be setup to be used by non technical business users. However the product provides a lot of flexibility by the way of custom custom Javascript and HTML tags, and advanced features like events, which needs coding experience as well as understanding of web technologies. Ensighten mobile is also a promising tool, but so far we have not had any luck setting it up, mainly due to challenges with Android setup
Abhijeet Karmase profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Ensighten Manage
7.6
Role-based user permissions
Dynamic Tag Management
10.0
Ensighten Manage
7.6

Tag Management

Dynamic Tag Management
7.5
Ensighten Manage
7.7
Tag library
Dynamic Tag Management
5.0
Ensighten Manage
9.4
Tag variable mapping
Dynamic Tag Management
6.5
Ensighten Manage
7.2
Ease of writing custom tags
Dynamic Tag Management
7.9
Ensighten Manage
7.5
Rules-driven tag execution
Dynamic Tag Management
8.3
Ensighten Manage
7.3
Tag performance monitoring
Dynamic Tag Management
8.3
Ensighten Manage
7.7
Improved page load times
Dynamic Tag Management
9.0
Ensighten Manage
8.4
Mobile app tagging
Dynamic Tag Management
8.0
Ensighten Manage
5.4
Library of JavaScript extensions
Dynamic Tag Management
7.1
Ensighten Manage
8.6

Data Management & Integrity

Dynamic Tag Management
7.0
Ensighten Manage
7.5
Event tracking
Dynamic Tag Management
9.0
Ensighten Manage
7.2
Mobile event tracking
Dynamic Tag Management
9.0
Ensighten Manage
6.9
Data distribution management
Dynamic Tag Management
7.0
Ensighten Manage
7.8
Universal data layer
Dynamic Tag Management
9.0
Ensighten Manage
8.0
Automated error checking
Dynamic Tag Management
1.0
Ensighten Manage
7.7

Pros

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran profile photo
  • Improved our page performance
  • Allows us to have all our tags managed in one place
  • Allows us to give access to changing tags to companies/users that wouldn't normally have access to our code
No photo available

Cons

  • The initial training can be challenging, especially for people without a strong coding background, but it isn't impossible.
  • The publishing process is relatively intuitive, but could be improved upon.
  • As it is a newer program for Adobe, support is limited.
Jay Corcoran profile photo
  • Debugging becomes difficult when we are using Ensighten to render tags that are based on data from our code on the page
  • Because it is so simple to use we have had people updating tags and not realizing they are breaking the site
  • Removes any kind of regression testing that would usual take place when making code changes therefore opening us up to many risks
No photo available

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
Ensighten Manage8.5
Based on 4 answers
To be 100% honest it is very difficult and time consuming to find or move to a different solution once you deploy Ensighten. Plus, I don't see any better tag management solution out there yet, they are all more or less providing very similar functionality.
Michael Mgebroff profile photo

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
Ensighten Manage9.0
Based on 1 answer
The GUI looks professional and is overall very usable. Menu and buttons are laid out well and easy to view. Wizard-like tag configuration is pleasant. Color scheme is pleasant to view, lacking fatiguing colors. Page load progress indicator is reassuring. Filters on past-visited screens are remembered, very handy. Filter options are flexible.
Patrick Legaspi profile photo

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
Ensighten Manage9.0
Based on 2 answers
Based on past experience, I am very satisfied with Ensighten support.
Patrick Legaspi profile photo

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
Ensighten Manage6.5
Based on 5 answers
When implementing to multiple environments allow dynamic switching of bootstrap on the backend.
Jeremy Lavitt profile photo

Alternatives Considered

Since we are using it almost exclusively with the implementation of Adobe Media Optimizer, we have not considered using a different tag management software.
Jay Corcoran profile photo
I have no means for comparison except to say that Manage 2.0 has many improvements from Manage 1.0. The UI improvements alone make it a good switch, and the ability to use the apps to templatize deployments is a great feature.
Adam Waddington profile photo

Return on Investment

  • It has sped up the coding time of individual website 10 fold.
  • The rate of failure of tracking pixels to fire has dropped dramatically.
  • It has significantly sped up the progress of getting individual clients implemented into AMO.
Jay Corcoran profile photo
  • We are still in the process of moving all our analytics and A/B testing applications into Ensighten, but so far it has made the process very easy. When the process is complete, we expect it will make maintaining and updating the code for these applications easier as well as reducing the complexity of our own codebase.
  • There was one instance when Ensighten's servers went unavailable and as a result, our site was unable to load properly. An uptime as near to 100% as possible is essential to their service being usable.
Frank Yang profile photo

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Ensighten Manage

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details