What users are saying about

Dynamic Tag Management

39 Ratings
Score 8.1 out of 101

Ensighten Manage

66 Ratings
Score 7 out of 101

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Likelihood to Recommend

Dynamic Tag Management

DTM is best when you have a large enterprise, 10,000+ web pages to deliver and requires secure proprietary web data. It does require pre-planning, strategy and staff to implement, managed and test prior to going live. For smaller website implementations, Google Analytics is free, easy to implement and analyze.
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Ensighten Manage

Ensighten manage can be setup to be used by non technical business users. However the product provides a lot of flexibility by the way of custom custom Javascript and HTML tags, and advanced features like events, which needs coding experience as well as understanding of web technologies. Ensighten mobile is also a promising tool, but so far we have not had any luck setting it up, mainly due to challenges with Android setup
Abhijeet Karmase profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Ensighten Manage
7.6
Role-based user permissions
Dynamic Tag Management
10.0
Ensighten Manage
7.6

Tag Management

Dynamic Tag Management
7.7
Ensighten Manage
7.7
Tag library
Dynamic Tag Management
5.0
Ensighten Manage
9.4
Tag variable mapping
Dynamic Tag Management
7.1
Ensighten Manage
7.3
Ease of writing custom tags
Dynamic Tag Management
8.3
Ensighten Manage
7.5
Rules-driven tag execution
Dynamic Tag Management
8.4
Ensighten Manage
7.3
Tag performance monitoring
Dynamic Tag Management
8.4
Ensighten Manage
7.6
Improved page load times
Dynamic Tag Management
9.0
Ensighten Manage
8.3
Mobile app tagging
Dynamic Tag Management
8.0
Ensighten Manage
5.4
Library of JavaScript extensions
Dynamic Tag Management
7.1
Ensighten Manage
8.6

Data Management & Integrity

Dynamic Tag Management
7.0
Ensighten Manage
7.5
Event tracking
Dynamic Tag Management
9.0
Ensighten Manage
7.3
Mobile event tracking
Dynamic Tag Management
9.0
Ensighten Manage
6.9
Data distribution management
Dynamic Tag Management
7.0
Ensighten Manage
7.8
Universal data layer
Dynamic Tag Management
9.0
Ensighten Manage
8.0
Automated error checking
Dynamic Tag Management
1.0
Ensighten Manage
7.7

Pros

  • Rules: There are a wide variety of native triggers that are included for both plain vanilla HTML and single page applications that allow for many specific combinations of triggers.
  • QA: The plugin that allows for QA within the console makes it easy to tell if a rule is firing or not without the creation of a separate environment.
  • Version Control: It is mercifully simple to roll back to an earlier version if something goes awry. Remember, no matter how good your QA, something will eventually slip through. It's much better to be able to roll back with a couple clicks.
Gitai Ben-Ammi profile photo
  • Provides around 578 Apps, which are templates for various advertisement tags. Non technical business users can use a form based UI to enter values which are used by the App to create the tag code.
  • Provides the concept of Spaces which can be used for access restriction, manage tag development and QA process.
  • Provides tag firing timing control. Tags can fire immediately, after DOM has loaded, or after page has loaded.
  • Provides helper frameworks that enable features such as event triggering, DOM changes etc.
Abhijeet Karmase profile photo

Cons

  • Because Adobe Analytics requires adding DTM tags to the site, it does require some basic web development skills to ensure it does not impact pageload speed. When working across a large organization with many developers, it is equally important the developers do remove the code, lacking the understanding of what it is.
  • The utilization of eVars, Sprops, and events to tag a website, creates a learning curve for technical teams. There is a gap in knowledge of UX | UI design and the strategy of what should be measured and treated as a click event vs. pageload.
  • The Adobe consultants provide very little "real world" examples and they do not look at your web design and the user's functionality to recommend a DTM tagging strategy
  • All implementations should start first with a tagging strategy: 1) define what are the most important, critical actions or behaviors on the website 2) Write out the details within the Adobe provided spreadsheet for assigning eVars, Sprops and Events 3) Tag the site
  • When consulting within the business team, try to refrain from talking eVars, Sprops and events. It is simply too confusing and is much easier to ask what are the online behaviors or interactions that are most important across the site or on the page and then translate those into a DTM tagging strategy and prioritization.
  • Don't try to tag everything! Which often results in over engineering, too many technical resources spending too many hours tagging and testing. Quantity of data is not the same as quality.
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  • This one is difficult, as Ensighten Manage offers a great deal of improvements over Adobe's out-of-the-box solution.
  • I'd like to see the visual tagger fleshed out, to allow the tool to grab elements on the page and apply tracking variables to them. Currently, this is not supported.
  • I'd also like to see Manage's debugging tool improved - the e.gif method is still a bit complex for some business owners to understand.
  • The UI for Ensighten Manage - Mobile needs some help - I understand that a new build is in the works, but our Manage support team has had to build specifically for the older environment, knowing that we will need to transition to the new build at a later point in time.
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Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
Ensighten Manage8.5
Based on 4 answers
Ensighten is quick to implement.
Pratiksha misra profile photo

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
Ensighten Manage9.0
Based on 1 answer
The GUI looks professional and is overall very usable. Menu and buttons are laid out well and easy to view. Wizard-like tag configuration is pleasant. Color scheme is pleasant to view, lacking fatiguing colors. Page load progress indicator is reassuring. Filters on past-visited screens are remembered, very handy. Filter options are flexible.
Patrick Legaspi profile photo

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
Ensighten Manage9.0
Based on 2 answers
Based on past experience, I am very satisfied with Ensighten support.
Patrick Legaspi profile photo

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
Ensighten Manage6.5
Based on 5 answers
When implementing to multiple environments allow dynamic switching of bootstrap on the backend.
Jeremy Lavitt profile photo

Alternatives Considered

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
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We did not compare to any other companies, Ensighten was bought without any due diligence being completed, which I raised as an issue when we first got Ensighten but it was too late at this point
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Return on Investment

  • The key factor is that my devs are not tied up with petty things like adding JS or advertising pixels. Simple work like that can be handled by me while they work on feature development.
  • Release cycle is much shorter when a dev is needed, say for a direct call rule that involves JS being written. We don't have to go through the normal release cycle and can do it on an ad hoc basis without all the rigmarole of a hot fix.
Gitai Ben-Ammi profile photo
  • Increased complexity when debugging so bug are taking longer to fix when they are related to Ensighten
  • Our sites are loading about 10 seconds faster and have opened our eyes as to how much javascript we are rendering onto our sites which is no longer needed.
No photo available

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Dynamic Tag Management More Information

Ensighten Manage

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Ensighten Manage More Information