39 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101
147 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

Add comparison

Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

Google Marketing Platform (formerly DoubleClick)

DoubleClick works very well if you are running a search or programmatic campaigns, especially with search campaigns, you are able to consolidate your campaigns from multiple engines and apply its bidding tools to improve your performance and get the greatest amount of conversions for a reasonable CPC. However, these tools are not best suited when it comes to mobile advertising.
No photo available

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Google Marketing Platform (formerly DoubleClick)
Role-based user permissions
Dynamic Tag Management
10.0
Google Marketing Platform (formerly DoubleClick)

Tag Management

Dynamic Tag Management
7.5
Google Marketing Platform (formerly DoubleClick)
Tag library
Dynamic Tag Management
5.0
Google Marketing Platform (formerly DoubleClick)
Tag variable mapping
Dynamic Tag Management
6.6
Google Marketing Platform (formerly DoubleClick)
Ease of writing custom tags
Dynamic Tag Management
8.0
Google Marketing Platform (formerly DoubleClick)
Rules-driven tag execution
Dynamic Tag Management
8.3
Google Marketing Platform (formerly DoubleClick)
Tag performance monitoring
Dynamic Tag Management
8.3
Google Marketing Platform (formerly DoubleClick)
Improved page load times
Dynamic Tag Management
9.0
Google Marketing Platform (formerly DoubleClick)
Mobile app tagging
Dynamic Tag Management
8.0
Google Marketing Platform (formerly DoubleClick)
Library of JavaScript extensions
Dynamic Tag Management
7.1
Google Marketing Platform (formerly DoubleClick)

Data Management & Integrity

Dynamic Tag Management
7.0
Google Marketing Platform (formerly DoubleClick)
Event tracking
Dynamic Tag Management
9.0
Google Marketing Platform (formerly DoubleClick)
Mobile event tracking
Dynamic Tag Management
9.0
Google Marketing Platform (formerly DoubleClick)
Data distribution management
Dynamic Tag Management
7.0
Google Marketing Platform (formerly DoubleClick)
Universal data layer
Dynamic Tag Management
9.0
Google Marketing Platform (formerly DoubleClick)
Automated error checking
Dynamic Tag Management
1.0
Google Marketing Platform (formerly DoubleClick)

Ad Network Integration

Dynamic Tag Management
Google Marketing Platform (formerly DoubleClick)
8.4
Data Transfer
Dynamic Tag Management
Google Marketing Platform (formerly DoubleClick)
8.4
DSP integration
Dynamic Tag Management
Google Marketing Platform (formerly DoubleClick)
8.4

Ad Campaigns

Dynamic Tag Management
Google Marketing Platform (formerly DoubleClick)
8.2
Ad campaign creation
Dynamic Tag Management
Google Marketing Platform (formerly DoubleClick)
8.1
Ad deployment
Dynamic Tag Management
Google Marketing Platform (formerly DoubleClick)
8.3
Display advertising
Dynamic Tag Management
Google Marketing Platform (formerly DoubleClick)
8.3
Ad display and retargeting segmentation
Dynamic Tag Management
Google Marketing Platform (formerly DoubleClick)
7.8
Sequence targeting
Dynamic Tag Management
Google Marketing Platform (formerly DoubleClick)
8.4

Ad Reporting & Analytics

Dynamic Tag Management
Google Marketing Platform (formerly DoubleClick)
8.0
Ad dashboards
Dynamic Tag Management
Google Marketing Platform (formerly DoubleClick)
7.6
Ad performance reports
Dynamic Tag Management
Google Marketing Platform (formerly DoubleClick)
8.2
Ad conversion tracking
Dynamic Tag Management
Google Marketing Platform (formerly DoubleClick)
8.8
Ad attribution reporting
Dynamic Tag Management
Google Marketing Platform (formerly DoubleClick)
8.1
Cross-channel ad management
Dynamic Tag Management
Google Marketing Platform (formerly DoubleClick)
7.6
Ad forecasting and optimization
Dynamic Tag Management
Google Marketing Platform (formerly DoubleClick)
7.7

Pros

  • The ability to measure the start and end of an online process to determine where web visitor's are falling out or not completing things such as login, web forms, and shopping cart
  • Measure website traffic
  • Measure and report shopping cart funnel
  • Can be customized to fit your unique business needs
No photo available
  • Trafficking of banners are easy and simple. It involves a little bit of technical knowledge but those challenges can be resolved over a period of time. It also helped me to add click trackers on specific emails and outbound links for an ad campaign.
  • Double Click Studio helped us to create and traffic rich media, video, and expandable creatives. DCM and Double Click Studio are seamlessly integrated, hence it is easy for a creative team to pick up with the technology.
  • Implementing FloodLight Container Tags and Reporting is so easy that it helped us to derive attribution models for our clients. Again setting up proper conversion tracking and attribution models in this tools is simple and easy. You can place as many third party publisher conversion pixels as you want in FloodLight containers.
  • Also, since it is a Google Product - hence the technology is always updated, with new industry methods of Display advertising. The tool is not a laggard rather it adopts really quick, keeping IAB standards into consideration.
Namit Narain profile photo

Cons

  • People who worked on DTM only can navigate and process the rules, so there should not be a criteria complete the processing rules.
  • Framework kind of option should be available
  • Troubleshooting documents should be available in Google for implementation
Abishek Kumar profile photo
  • Not all capabilities are available across other channels, including mobile and video. The DPS is built primarily for display.
  • Increase "real time". Data is recorded and shown within 4 hours - 24 hours, which causes delays and mis-judgments in optimizations.
  • Algorithm needs improvement as it not always delivers the most efficient and strong results.
No photo available

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
Google Marketing Platform (formerly DoubleClick)8.0
Based on 13 answers
Overall, the product is easy to use and generates incomparable results at scale. VivaKi finds it easy to implement, manage and optimize digital media campaigns while our advertisers are thrilled with the strong results. Google is innovative and constantly providing updates to make the product better suited to our needs and our clients' requests. Advertisers across the board trust the product and feel confident serving campaigns through its' technology.
No photo available

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
Google Marketing Platform (formerly DoubleClick)8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
No photo available

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
Google Marketing Platform (formerly DoubleClick)5.7
Based on 3 answers
The customer service team is understaffed and not equipped to handle the number of clients
No photo available

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
Google Marketing Platform (formerly DoubleClick)6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
No photo available

Alternatives Considered

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
No photo available
DoubleClick offers the more targeting capabilities at a lower cost compared to other products. Unlike other DSPs, Doubleclick functions well with other Google products our clients are using (including Search, DFA Ad serving, etc.), which streamlines process and allows for greater insights about audiences and campaign performance. Furthermore, there is a strong and large support team available to address any technical issues. Other services or products do not have comparable resources to find solutions.
No photo available

Return on Investment

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar profile photo
  • Able to optimize spend and improve performance over time.
  • Certain times reports are not reporting correctly and managers at DoubleClick are lost and don't know how to fix it.
No photo available

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Marketing Platform (formerly DoubleClick)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details