What users are saying about

Google Search Console

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Top Rated
95 Ratings
39 Ratings
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Score 8.3 out of 101

Google Search Console

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Top Rated
95 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.9 out of 101

Add comparison

Likelihood to Recommend

Dynamic Tag Management

It is well-suited most of time. However, as there is no support available for all types of users, sometimes it is very difficult to troubleshoot.
Abishek Kumar profile photo

Google Search Console

If you are interested in understanding how users interact with your website but don't want to get "into the weeds" with Google Analytics and in-depth information, this offers a great high-level approach to understanding your web content better.
No photo available

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Google Search Console
Role-based user permissions
Dynamic Tag Management
10.0
Google Search Console

Tag Management

Dynamic Tag Management
7.5
Google Search Console
Tag library
Dynamic Tag Management
5.0
Google Search Console
Tag variable mapping
Dynamic Tag Management
6.5
Google Search Console
Ease of writing custom tags
Dynamic Tag Management
7.9
Google Search Console
Rules-driven tag execution
Dynamic Tag Management
8.3
Google Search Console
Tag performance monitoring
Dynamic Tag Management
8.3
Google Search Console
Improved page load times
Dynamic Tag Management
9.0
Google Search Console
Mobile app tagging
Dynamic Tag Management
8.0
Google Search Console
Library of JavaScript extensions
Dynamic Tag Management
7.1
Google Search Console

Data Management & Integrity

Dynamic Tag Management
7.0
Google Search Console
Event tracking
Dynamic Tag Management
9.0
Google Search Console
Mobile event tracking
Dynamic Tag Management
9.0
Google Search Console
Data distribution management
Dynamic Tag Management
7.0
Google Search Console
Universal data layer
Dynamic Tag Management
9.0
Google Search Console
Automated error checking
Dynamic Tag Management
1.0
Google Search Console

SEO

Dynamic Tag Management
Google Search Console
7.4
Keyword analysis
Dynamic Tag Management
Google Search Console
8.3
Backlink management
Dynamic Tag Management
Google Search Console
7.7
SERP ranking tracking
Dynamic Tag Management
Google Search Console
8.0
Page grader
Dynamic Tag Management
Google Search Console
5.8
Competitive analysis
Dynamic Tag Management
Google Search Console
6.6
Site audit / diagnostics
Dynamic Tag Management
Google Search Console
8.4
Site recommendations
Dynamic Tag Management
Google Search Console
7.8
Task management
Dynamic Tag Management
Google Search Console
6.7

SEO Channels

Dynamic Tag Management
Google Search Console
7.9
Local SEO
Dynamic Tag Management
Google Search Console
7.8
Social SEO
Dynamic Tag Management
Google Search Console
6.9
Mobile SEO
Dynamic Tag Management
Google Search Console
8.4
Global SEO
Dynamic Tag Management
Google Search Console
8.4

SEO Platform & Account Management

Dynamic Tag Management
Google Search Console
9.0
Multi-domain support
Dynamic Tag Management
Google Search Console
8.8
Integration with web analytics tools
Dynamic Tag Management
Google Search Console
9.2

Pros

  • Rules: There are a wide variety of native triggers that are included for both plain vanilla HTML and single page applications that allow for many specific combinations of triggers.
  • QA: The plugin that allows for QA within the console makes it easy to tell if a rule is firing or not without the creation of a separate environment.
  • Version Control: It is mercifully simple to roll back to an earlier version if something goes awry. Remember, no matter how good your QA, something will eventually slip through. It's much better to be able to roll back with a couple clicks.
Gitai Ben-Ammi profile photo
  • Get alerts about issues and learn how to fix them.
  • Understand how Google sees your website.
  • Optimize your website using AMP, mobile usability and rich snippets.
  • Optimize your content with search analytics.
Dragan Nikolic profile photo

Cons

  • Single Page Applications: While it's greatly improved over the years, being able to accurately target certain actions on single page applications. In particular, applications built on React are difficult. The addition of a hash change trigger was quite useful, but more is definitely needed.
  • Data Elements: Great new tool, but I need it to be easier to create. I'm not an inherently technical individual, and the main benefit of tag management is reducing the need for technical people.
Gitai Ben-Ammi profile photo
  • UI/UX has recently changed and not for the better.
  • The new Google Search Console relies on the old version, so sometimes you don't get all the data, unless you switch back to "old view."
  • New Google Search console is not as fast or reliable as the old version and often shows issues when there are none.
Dragan Nikolic profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
Google Search Console10.0
Based on 1 answer
Google Search Console is a simple program that allows organizations to get a solid understanding of the way their site functions and how users land on it. It can be used for making critical business decisions regarding marketing budgets and that within itself is why it deserves a 10.
Stefanie Cash profile photo

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The one thing GTM has over DTM is that there are a bunch of hosted pixels by companies like Facebook. Otherwise, it's incredibly inferior. The DTM UI is easier, more intuitive, and more comprehensible. Debugging is easier as well, and the triggers are better defined in DTM. Version control is far superior and it's so easy to tell what tags are firing and when. I went from DTM to GTM when switching jobs and was so relieved when my new company made the switch to DTM. I'm much happier and it's much easier now.
Gitai Ben-Ammi profile photo
For me, the biggest asset of Search Console is that it's a free product! You don't need to pay extra to obtain data that other tools will give you. If you want to know which keywords your visitors are using to find you, then look no further. Google Search Console is also a great technical resource. You can do a quick audit of your site to know about indexed pages and errors...
Vanessa Suarez profile photo

Return on Investment

  • Excellent ROI investment "if" strategy and roll out are prioritized appropriately. Because this is a custom solution, Adobe does not provide this level of guidance.
  • From a project management timeline perspective, if the team rolling this out tries to tag everything, then they will quickly run out of time and overextend resource hours.
No photo available
  • Allows better use of my time which deceases my client's costs
  • I can explain keywords and how they are useful with data
Erin Harris profile photo

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Search Console

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details