What users are saying about

Google Search Console

Top Rated
75 Ratings

Dynamic Tag Management

39 Ratings
Score 8.1 out of 101

Google Search Console

Top Rated
75 Ratings
Score 8.7 out of 101

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Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

Google Search Console

Google Search Console is great for disavowing bad links and make sure there are no major issues when you launch a major update to your existing site.One scenario that is less appropriate to use GSC is the Index Status section.Because GSC allows you to authorize the http, https, www, and non-www version of your site independently, it can be confusing as to what is included in the Index Status metric.
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Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Google Search Console
Role-based user permissions
Dynamic Tag Management
10.0
Google Search Console

Tag Management

Dynamic Tag Management
7.7
Google Search Console
Tag library
Dynamic Tag Management
5.0
Google Search Console
Tag variable mapping
Dynamic Tag Management
7.1
Google Search Console
Ease of writing custom tags
Dynamic Tag Management
8.3
Google Search Console
Rules-driven tag execution
Dynamic Tag Management
8.4
Google Search Console
Tag performance monitoring
Dynamic Tag Management
8.4
Google Search Console
Improved page load times
Dynamic Tag Management
9.0
Google Search Console
Mobile app tagging
Dynamic Tag Management
8.0
Google Search Console
Library of JavaScript extensions
Dynamic Tag Management
7.1
Google Search Console

Data Management & Integrity

Dynamic Tag Management
7.0
Google Search Console
Event tracking
Dynamic Tag Management
9.0
Google Search Console
Mobile event tracking
Dynamic Tag Management
9.0
Google Search Console
Data distribution management
Dynamic Tag Management
7.0
Google Search Console
Universal data layer
Dynamic Tag Management
9.0
Google Search Console
Automated error checking
Dynamic Tag Management
1.0
Google Search Console

SEO

Dynamic Tag Management
Google Search Console
7.0
Keyword analysis
Dynamic Tag Management
Google Search Console
7.5
Backlink management
Dynamic Tag Management
Google Search Console
7.0
SERP ranking tracking
Dynamic Tag Management
Google Search Console
7.6
Page grader
Dynamic Tag Management
Google Search Console
6.4
Competitive analysis
Dynamic Tag Management
Google Search Console
5.6
Site audit / diagnostics
Dynamic Tag Management
Google Search Console
8.5
Site recommendations
Dynamic Tag Management
Google Search Console
8.0
Task management
Dynamic Tag Management
Google Search Console
5.4

SEO Channels

Dynamic Tag Management
Google Search Console
7.3
Local SEO
Dynamic Tag Management
Google Search Console
8.1
Social SEO
Dynamic Tag Management
Google Search Console
5.2
Mobile SEO
Dynamic Tag Management
Google Search Console
7.8
Global SEO
Dynamic Tag Management
Google Search Console
7.9

SEO Platform & Account Management

Dynamic Tag Management
Google Search Console
8.3
Multi-domain support
Dynamic Tag Management
Google Search Console
8.2
Integration with web analytics tools
Dynamic Tag Management
Google Search Console
8.4

Pros

  • The ability to measure the start and end of an online process to determine where web visitor's are falling out or not completing things such as login, web forms, and shopping cart
  • Measure website traffic
  • Measure and report shopping cart funnel
  • Can be customized to fit your unique business needs
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  • Disavow bad links.
  • Search Analytics – so the viewer can quickly find all the search terms, pages and position of each term that brings traffic to the site.
  • Fetch as Google so you can test how Google crawls your site.
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Cons

  • Because Adobe Analytics requires adding DTM tags to the site, it does require some basic web development skills to ensure it does not impact pageload speed. When working across a large organization with many developers, it is equally important the developers do remove the code, lacking the understanding of what it is.
  • The utilization of eVars, Sprops, and events to tag a website, creates a learning curve for technical teams. There is a gap in knowledge of UX | UI design and the strategy of what should be measured and treated as a click event vs. pageload.
  • The Adobe consultants provide very little "real world" examples and they do not look at your web design and the user's functionality to recommend a DTM tagging strategy
  • All implementations should start first with a tagging strategy: 1) define what are the most important, critical actions or behaviors on the website 2) Write out the details within the Adobe provided spreadsheet for assigning eVars, Sprops and Events 3) Tag the site
  • When consulting within the business team, try to refrain from talking eVars, Sprops and events. It is simply too confusing and is much easier to ask what are the online behaviors or interactions that are most important across the site or on the page and then translate those into a DTM tagging strategy and prioritization.
  • Don't try to tag everything! Which often results in over engineering, too many technical resources spending too many hours tagging and testing. Quantity of data is not the same as quality.
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  • As mentioned, the keyword data available is far from complete. Like most people involved in SEO, I would love to see all the other data not shown.
  • It's unfortunate that users can only look back at the last 90 days of data at any point in time. Fortunately we are able to integrate GSC with other tools that store this data for future reference.
  • GSC does occasionally flag warnings that have been applied to our sites' presences in search results. Often, these warnings are unnecessary and GSC makes it possible to have them reviewed and removed, but it is annoying that unnecessary warnings are visible even for a short time.
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Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
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To be honest, I have not spent much time in Bing Webmaster Tools as Bing is a much less significant search engine compared to Google. It's something we only really use for major changes to a website, and it is fine for those types of task. Google Search Console is my 'go-to' tool of this type as it does pretty much everything I expect from such a tool.
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Return on Investment

  • Excellent ROI investment "if" strategy and roll out are prioritized appropriately. Because this is a custom solution, Adobe does not provide this level of guidance.
  • From a project management timeline perspective, if the team rolling this out tries to tag everything, then they will quickly run out of time and overextend resource hours.
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  • Quickly check site crawl errors
  • Easy view of recent and top level search queries
  • Improved visibility on search engines
Amber Stanley-Kruth profile photo

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Search Console

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details