What users are saying about
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Top Rated
150 Ratings
40 Ratings
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Score 8.7 out of 101

Google Tag Manager

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Top Rated
150 Ratings
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Score 9.1 out of 101

Likelihood to Recommend

Dynamic Tag Management

It specifically saves tons of time by allowing you to use a tag based system for implementation of tracking pixels, in our case Adobe Media Optimizer, where before, we would have to write page specific javascript calling out each individual point of conversion, for the entire website. Now we can apply the universal tag management code throughout the site and simply create rules that trigger tracking pixels within AMO.
Jay Corcoran profile photo

Google Tag Manager

Google Tag Manager is great if you have limited IT help, or don't want to bother your IT manager, and need a relatively easy way to tag and track your website users' actions. I don't think it is suited for websites that lack content, or that don't have a significant amount of lead generation integrations. For example, an information-based website with a blog theme would not need Google Tag Manager.
No photo available

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Google Tag Manager
8.9
Role-based user permissions
Dynamic Tag Management
10.0
Google Tag Manager
8.9

Tag Management

Dynamic Tag Management
7.3
Google Tag Manager
7.9
Tag library
Dynamic Tag Management
5.0
Google Tag Manager
8.2
Tag variable mapping
Dynamic Tag Management
5.6
Google Tag Manager
8.4
Ease of writing custom tags
Dynamic Tag Management
7.4
Google Tag Manager
8.4
Rules-driven tag execution
Dynamic Tag Management
8.1
Google Tag Manager
8.4
Tag performance monitoring
Dynamic Tag Management
8.1
Google Tag Manager
7.1
Improved page load times
Dynamic Tag Management
9.0
Google Tag Manager
7.3
Mobile app tagging
Dynamic Tag Management
8.0
Google Tag Manager
7.9
Library of JavaScript extensions
Dynamic Tag Management
7.1
Google Tag Manager
7.3

Data Management & Integrity

Dynamic Tag Management
7.0
Google Tag Manager
8.6
Event tracking
Dynamic Tag Management
9.0
Google Tag Manager
9.4
Mobile event tracking
Dynamic Tag Management
9.0
Google Tag Manager
8.9
Data distribution management
Dynamic Tag Management
7.0
Google Tag Manager
7.8
Universal data layer
Dynamic Tag Management
9.0
Google Tag Manager
9.1
Automated error checking
Dynamic Tag Management
1.0
Google Tag Manager
7.8

Pros

Dynamic Tag Management

  • Easy to navigate the interface
  • Dependency on technical team is much less
  • Coding effort will be minimum
Abishek Kumar profile photo

Google Tag Manager

  • Tag Manager allows us to insert the tag manager tracking script on our website once and we are able to manage all tracking scripts we need for our site from the Tag Manager console. The benefit is we don't need to make website changes every time we modify our tracking scripts since this is done through the Tag Manager console.
  • Tag Manager provides us the ability to create various rules straight from the console.. For example, we can trigger our conversion tracking scripts to fire only when visitors convert on our site.
  • Tag Manager allows us to create custom events. For example, we can create a rule that reports the frequency and list of all outbound links clicked from our site.
Julian Estiva profile photo

Cons

Dynamic Tag Management

  • People who worked on DTM only can navigate and process the rules, so there should not be a criteria complete the processing rules.
  • Framework kind of option should be available
  • Troubleshooting documents should be available in Google for implementation
Abishek Kumar profile photo

Google Tag Manager

  • You have to be relatively tech-savvy to use it.
  • There are other tools available which make it easier to run experiments.
  • Keywords are missing in the search console due to privacy issues. Which is good as a consumer, but not for a marketeer.
No photo available

Likelihood to Renew

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo

Google Tag Manager

Google Tag Manager 10.0
Based on 6 answers
Google Tag Manager makes tracking traffic to our websites effortless, which enables our developers to focus on other tasks. Setting up a new instance takes only minutes and additional scripts can be added/modified without touching the source code of a site in production. This enables our marketing directors to coordinate tests and experiments with minimal effort.
No photo available

Usability

Dynamic Tag Management

Dynamic Tag Management 5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo

Google Tag Manager

Google Tag Manager 9.8
Based on 3 answers
Google Tag Manager, like other Google products, is focused on user-friendliness. All buttons are clearly labeled, documentation is thorough and plenty of tutorials exist to help answer any questions. The layout and menus in Tag Manager are clearly labeled and consistent with other Google products.
No photo available

Support

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo

Google Tag Manager

Google Tag Manager 9.1
Based on 1 answer
It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
Stéphane Hamel profile photo

Online Training

Dynamic Tag Management

No score
No answers yet
No answers on this topic

Google Tag Manager

Google Tag Manager 7.3
Based on 1 answer
I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
Stéphane Hamel profile photo

Implementation

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo

Google Tag Manager

Google Tag Manager 9.8
Based on 2 answers
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
David Gailey profile photo

Alternatives Considered

Dynamic Tag Management

First of all, it's a free tool. We have selected it because of the features and the speciality of the tool. This tool definitely saves money for the company, as there is not as much dependency on the developers.
Abishek Kumar profile photo

Google Tag Manager

GTM is really good at monitoring usage of the entire website and tracking customer journeys. This leads to site optimization and a reduced funnel path for consumers, which drives up conversions. The biggest benefit is that it allows marketers more access to changing these tags since traditionally this would have to be done through a developer within our IT department.
Richard Perroset profile photo

Return on Investment

Dynamic Tag Management

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar profile photo

Google Tag Manager

  • It's been a huge help in providing fantastic analytics to clients.
  • We're now tracking much more than basic analytics.
  • It's saved developer time because they only need to add one code, and account managers can create tags.
Travis Brown profile photo

Pricing Details

Dynamic Tag Management

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Tag Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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