What users are saying about

Hotjar

105 Ratings

Dynamic Tag Management

39 Ratings
Score 8.1 out of 101

Hotjar

105 Ratings
Score 8.6 out of 101

Add comparison

Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

Hotjar

HotJar is well suited for our UX team in trying to get as much data as possible to validate our decisions decisions. Specifically, we have a interaction component that is focused on showing and hiding metadata of a given item on the screen. We had many conflicting ideas within our team of the best way to show/hide this data. We implemented one of our ideas that we thought would be the best to test out in the wild. HotJar has provided very specific data about how our users are interacting with that interaction component, and we can now iterate on making updates that are in direct response to what we are seeing through HotJarData.
No photo available

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Hotjar
Role-based user permissions
Dynamic Tag Management
10.0
Hotjar

Tag Management

Dynamic Tag Management
7.7
Hotjar
Tag library
Dynamic Tag Management
5.0
Hotjar
Tag variable mapping
Dynamic Tag Management
7.1
Hotjar
Ease of writing custom tags
Dynamic Tag Management
8.3
Hotjar
Rules-driven tag execution
Dynamic Tag Management
8.4
Hotjar
Tag performance monitoring
Dynamic Tag Management
8.4
Hotjar
Improved page load times
Dynamic Tag Management
9.0
Hotjar
Mobile app tagging
Dynamic Tag Management
8.0
Hotjar
Library of JavaScript extensions
Dynamic Tag Management
7.1
Hotjar

Data Management & Integrity

Dynamic Tag Management
7.0
Hotjar
Event tracking
Dynamic Tag Management
9.0
Hotjar
Mobile event tracking
Dynamic Tag Management
9.0
Hotjar
Data distribution management
Dynamic Tag Management
7.0
Hotjar
Universal data layer
Dynamic Tag Management
9.0
Hotjar
Automated error checking
Dynamic Tag Management
1.0
Hotjar

Pros

  • Rules: There are a wide variety of native triggers that are included for both plain vanilla HTML and single page applications that allow for many specific combinations of triggers.
  • QA: The plugin that allows for QA within the console makes it easy to tell if a rule is firing or not without the creation of a separate environment.
  • Version Control: It is mercifully simple to roll back to an earlier version if something goes awry. Remember, no matter how good your QA, something will eventually slip through. It's much better to be able to roll back with a couple clicks.
Gitai Ben-Ammi profile photo
  • Ease of Setup - To setup Hotjar, we were able to use the pixel through Google Tag Manager. It took only a few minutes, and as long as you have an existing GTM account, Hotjar begins tracking instantaneously.
  • Low Price Point - Hotjar is very reasonably priced for a user behavior tool. Instead of hiring user experience testers, we can leverage the traffic we already have to understand how customers use our website.
  • Heatmaps - The heatmaps provided by Hotjar are easy to analyze and aesthetically simple.
Sasha Fritzel profile photo

Cons

  • Single Page Applications: While it's greatly improved over the years, being able to accurately target certain actions on single page applications. In particular, applications built on React are difficult. The addition of a hash change trigger was quite useful, but more is definitely needed.
  • Data Elements: Great new tool, but I need it to be easier to create. I'm not an inherently technical individual, and the main benefit of tag management is reducing the need for technical people.
Gitai Ben-Ammi profile photo
  • Updates - The product has released very few updates or improvements since I began using it, and the core offerings have remained the same.
Sasha Fritzel profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
Hotjar5.1
Based on 2 answers
For what it costs (at least as of now!) it's too good a bargain to pass up as long as you are dedicated to using Hotjar even infrequently for finding opportunities for improvement on your site.
No photo available

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
Hotjar7.0
Based on 2 answers
It has never taken me more than a few seconds to figure out how to do what I want to do. I hope the Hotjar team remains committed to keeping the software intuitive to use as they continue to add more capabilities!
No photo available

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Since we are using it almost exclusively with the implementation of Adobe Media Optimizer, we have not considered using a different tag management software.
Jay Corcoran profile photo
Hotjar serves as a replacement to hiring UX testers, which are more expensive and not representative of our true audience.
Sasha Fritzel profile photo

Return on Investment

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar profile photo
  • The monthly price is very reasonable and without HotJar we would have to get at least three different software to obtain the same data.
  • Visitors can give you valuable insights so you can save a lot of time and money in improving your site with things your customers actually want.
  • You can get valuable insights when you combine data from HotJar with Google Analytics. The monthly price for HotJar is very low and Google Analytics is free (for most companies) so the ROI is fantastic.
No photo available

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Dynamic Tag Management Editions & Modules
Dynamic Tag Management
Additional Pricing Details

Hotjar

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Hotjar Editions & Modules
Hotjar
Edition
Basic
$01
Pro
$292
Business
$893
1. 2k pageviews per day
2. per month; 10k pageviews per day
3. per month; 20k pageviews per day
Additional Pricing Details