What users are saying about
39 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.4 out of 101
50 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.1 out of 101

Add comparison

Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

IBM Digital Analytics

It's tough to recommend IBM Digital Analytics in its current state over another tool like Google Analytics due to its incomplete and buggy nature.
No photo available

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
IBM Digital Analytics
Role-based user permissions
Dynamic Tag Management
10.0
IBM Digital Analytics

Tag Management

Dynamic Tag Management
7.5
IBM Digital Analytics
Tag library
Dynamic Tag Management
5.0
IBM Digital Analytics
Tag variable mapping
Dynamic Tag Management
6.3
IBM Digital Analytics
Ease of writing custom tags
Dynamic Tag Management
7.8
IBM Digital Analytics
Rules-driven tag execution
Dynamic Tag Management
8.3
IBM Digital Analytics
Tag performance monitoring
Dynamic Tag Management
8.3
IBM Digital Analytics
Improved page load times
Dynamic Tag Management
9.0
IBM Digital Analytics
Mobile app tagging
Dynamic Tag Management
8.0
IBM Digital Analytics
Library of JavaScript extensions
Dynamic Tag Management
7.1
IBM Digital Analytics

Data Management & Integrity

Dynamic Tag Management
7.0
IBM Digital Analytics
Event tracking
Dynamic Tag Management
9.0
IBM Digital Analytics
Mobile event tracking
Dynamic Tag Management
9.0
IBM Digital Analytics
Data distribution management
Dynamic Tag Management
7.0
IBM Digital Analytics
Universal data layer
Dynamic Tag Management
9.0
IBM Digital Analytics
Automated error checking
Dynamic Tag Management
1.0
IBM Digital Analytics

Pros

  • Rules: There are a wide variety of native triggers that are included for both plain vanilla HTML and single page applications that allow for many specific combinations of triggers.
  • QA: The plugin that allows for QA within the console makes it easy to tell if a rule is firing or not without the creation of a separate environment.
  • Version Control: It is mercifully simple to roll back to an earlier version if something goes awry. Remember, no matter how good your QA, something will eventually slip through. It's much better to be able to roll back with a couple clicks.
Gitai Ben-Ammi profile photo
  • Digital Analytics does a great job of providing a wide range of reports that allows you to address many problems that your clients might confront.
  • DA allows great flexibility in reports.
  • DA allows users to segment and filter to look at certain visitor groups. This allows companies to look at customers at a more granular level.
Korey Hart profile photo

Cons

  • Single Page Applications: While it's greatly improved over the years, being able to accurately target certain actions on single page applications. In particular, applications built on React are difficult. The addition of a hash change trigger was quite useful, but more is definitely needed.
  • Data Elements: Great new tool, but I need it to be easier to create. I'm not an inherently technical individual, and the main benefit of tag management is reducing the need for technical people.
Gitai Ben-Ammi profile photo
  • Wish we could export and import segment and report definitions as xml files (or something equivalent). The broadcast functionality is inadequate and will waste report credits unless one is very careful.
  • Wish there were more options for setting default behaviors. For example, many of us would like to suppress the charts above reports as a default view.
  • The ability to move between applications and sites is awkward. Sometimes one must close a drop down menu, or move to a different application before changing sites. Also, the test and production sites are not bridged, necessitating a logout and login.
Jim Moult profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
IBM Digital Analytics6.0
Based on 19 answers
The only feature of Adobe's product that piques my interest enough even to consider a change is the Satellite tag manager package, which Adobe bought within the past year and renamed
Jim Moult profile photo

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
IBM Digital Analytics9.0
Based on 1 answer
Very easy to implement and use.
No photo available

Reliability and Availability

No score
No answers yet
No answers on this topic
IBM Digital Analytics10.0
Based on 1 answer
Never had any issues
No photo available

Performance

No score
No answers yet
No answers on this topic
IBM Digital Analytics8.0
Based on 1 answer
As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
No photo available

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
IBM Digital Analytics2.3
Based on 4 answers
Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
No photo available

Online Training

No score
No answers yet
No answers on this topic
IBM Digital Analytics7.1
Based on 2 answers
Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
No photo available

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
IBM Digital Analytics9.9
Based on 2 answers
See previous comment: reading and understanding the encyclopedic implementation guide is a must.
Timothy Ponce profile photo

Alternatives Considered

Since we are using it almost exclusively with the implementation of Adobe Media Optimizer, we have not considered using a different tag management software.
Jay Corcoran profile photo
At the time we signed they were a Cadillac of software, there are really only 1-2 others that can compete on their level but that comes at a cost.
Gina Perez profile photo

Scalability

No score
No answers yet
No answers on this topic
IBM Digital Analytics9.0
Based on 1 answer
This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
No photo available

Return on Investment

  • It has sped up the coding time of individual website 10 fold.
  • The rate of failure of tracking pixels to fire has dropped dramatically.
  • It has significantly sped up the progress of getting individual clients implemented into AMO.
Jay Corcoran profile photo
  • Hard to pinpoint how reporting pays for itself...i see this more as a service instead of a ROI ad channel
  • Recommendation has same us with automatic processes driven by data, but you lose the savings by needing a FT person to manage all the levers.
Gina Perez profile photo

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IBM Digital Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details