What users are saying about

Dynamic Tag Management

39 Ratings
Score 8.1 out of 101

IBM Digital Analytics

47 Ratings
Score 5.5 out of 101

Add comparison

Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

IBM Digital Analytics

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
No photo available

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
IBM Digital Analytics
Role-based user permissions
Dynamic Tag Management
10.0
IBM Digital Analytics

Tag Management

Dynamic Tag Management
7.7
IBM Digital Analytics
Tag library
Dynamic Tag Management
5.0
IBM Digital Analytics
Tag variable mapping
Dynamic Tag Management
7.1
IBM Digital Analytics
Ease of writing custom tags
Dynamic Tag Management
8.3
IBM Digital Analytics
Rules-driven tag execution
Dynamic Tag Management
8.4
IBM Digital Analytics
Tag performance monitoring
Dynamic Tag Management
8.4
IBM Digital Analytics
Improved page load times
Dynamic Tag Management
9.0
IBM Digital Analytics
Mobile app tagging
Dynamic Tag Management
8.0
IBM Digital Analytics
Library of JavaScript extensions
Dynamic Tag Management
7.1
IBM Digital Analytics

Data Management & Integrity

Dynamic Tag Management
7.0
IBM Digital Analytics
Event tracking
Dynamic Tag Management
9.0
IBM Digital Analytics
Mobile event tracking
Dynamic Tag Management
9.0
IBM Digital Analytics
Data distribution management
Dynamic Tag Management
7.0
IBM Digital Analytics
Universal data layer
Dynamic Tag Management
9.0
IBM Digital Analytics
Automated error checking
Dynamic Tag Management
1.0
IBM Digital Analytics

Pros

  • Rules: There are a wide variety of native triggers that are included for both plain vanilla HTML and single page applications that allow for many specific combinations of triggers.
  • QA: The plugin that allows for QA within the console makes it easy to tell if a rule is firing or not without the creation of a separate environment.
  • Version Control: It is mercifully simple to roll back to an earlier version if something goes awry. Remember, no matter how good your QA, something will eventually slip through. It's much better to be able to roll back with a couple clicks.
Gitai Ben-Ammi profile photo
  • Simplified exporting of reports and specific ranges of data
  • Automated reports are easy enough to set up
  • UI is simple and easy to use
No photo available

Cons

  • Because Adobe Analytics requires adding DTM tags to the site, it does require some basic web development skills to ensure it does not impact pageload speed. When working across a large organization with many developers, it is equally important the developers do remove the code, lacking the understanding of what it is.
  • The utilization of eVars, Sprops, and events to tag a website, creates a learning curve for technical teams. There is a gap in knowledge of UX | UI design and the strategy of what should be measured and treated as a click event vs. pageload.
  • The Adobe consultants provide very little "real world" examples and they do not look at your web design and the user's functionality to recommend a DTM tagging strategy
  • All implementations should start first with a tagging strategy: 1) define what are the most important, critical actions or behaviors on the website 2) Write out the details within the Adobe provided spreadsheet for assigning eVars, Sprops and Events 3) Tag the site
  • When consulting within the business team, try to refrain from talking eVars, Sprops and events. It is simply too confusing and is much easier to ask what are the online behaviors or interactions that are most important across the site or on the page and then translate those into a DTM tagging strategy and prioritization.
  • Don't try to tag everything! Which often results in over engineering, too many technical resources spending too many hours tagging and testing. Quantity of data is not the same as quality.
No photo available
  • The speed of the UIX can be improved upon greatly, at times it is laggy.
  • The more tabs that are open, the slower the tool becomes.
  • Hard tagging is not full of features when compared to other solutions.
No photo available

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
IBM Digital Analytics6.0
Based on 19 answers
Cost, poor support, heavy focus on retail sites, lack of robust full, multi-channel analysis, poor flexibility surrounding ad-hoc segmentation
No photo available

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
IBM Digital Analytics9.0
Based on 1 answer
Very easy to implement and use.
No photo available

Reliability and Availability

No score
No answers yet
No answers on this topic
IBM Digital Analytics10.0
Based on 1 answer
Never had any issues
No photo available

Performance

No score
No answers yet
No answers on this topic
IBM Digital Analytics8.0
Based on 1 answer
As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
No photo available

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
IBM Digital Analytics2.3
Based on 4 answers
Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
No photo available

Online Training

No score
No answers yet
No answers on this topic
IBM Digital Analytics7.1
Based on 2 answers
Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
No photo available

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
IBM Digital Analytics9.9
Based on 2 answers
See previous comment: reading and understanding the encyclopedic implementation guide is a must.
Timothy Ponce profile photo

Alternatives Considered

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
No photo available
IBM Digital Analytics was already in place when our team was brought on. None of us are fans. IBM does not seem to care from a customer service level whether or not we are satisfied or getting what we need out of their offering.
No photo available

Scalability

No score
No answers yet
No answers on this topic
IBM Digital Analytics9.0
Based on 1 answer
This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
No photo available

Return on Investment

  • Excellent ROI investment "if" strategy and roll out are prioritized appropriately. Because this is a custom solution, Adobe does not provide this level of guidance.
  • From a project management timeline perspective, if the team rolling this out tries to tag everything, then they will quickly run out of time and overextend resource hours.
No photo available
  • This product helped our client with market-mix optimization
  • This product helped our client focus their content acquisition spend based on authors' popularity
J. G. Emile Daigle profile photo

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IBM Digital Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details