Dynamic Tag Management

39 Ratings
Score 8.1 out of 101

IBM Watson Customer Experience Analytics

Top Rated
25 Ratings
Score 6.2 out of 101

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Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

IBM Watson Customer Experience Analytics

  • As mentioned earlier, transactional heavy web assets such as eStores are particularly strong candidates.
  • IBM CXA along with other, similar tools, is not set-and-forget. The solution must be well managed in order to deliver value. Purchase of the solution is one thing; driving analytic results is another. If a company's staff are not strong analytical thinkers, CXA will not help. IBM CXA is not just a technology platform - it is a basis to design strong customer touchpoints and interactions. You need to be customer journey design literate to get the best from this.
Chris Hall profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
IBM Watson Customer Experience Analytics
Role-based user permissions
Dynamic Tag Management
10.0
IBM Watson Customer Experience Analytics

Tag Management

Dynamic Tag Management
7.7
IBM Watson Customer Experience Analytics
Tag library
Dynamic Tag Management
5.0
IBM Watson Customer Experience Analytics
Tag variable mapping
Dynamic Tag Management
7.1
IBM Watson Customer Experience Analytics
Ease of writing custom tags
Dynamic Tag Management
8.3
IBM Watson Customer Experience Analytics
Rules-driven tag execution
Dynamic Tag Management
8.4
IBM Watson Customer Experience Analytics
Tag performance monitoring
Dynamic Tag Management
8.4
IBM Watson Customer Experience Analytics
Improved page load times
Dynamic Tag Management
9.0
IBM Watson Customer Experience Analytics
Mobile app tagging
Dynamic Tag Management
8.0
IBM Watson Customer Experience Analytics
Library of JavaScript extensions
Dynamic Tag Management
7.1
IBM Watson Customer Experience Analytics

Data Management & Integrity

Dynamic Tag Management
7.0
IBM Watson Customer Experience Analytics
Event tracking
Dynamic Tag Management
9.0
IBM Watson Customer Experience Analytics
Mobile event tracking
Dynamic Tag Management
9.0
IBM Watson Customer Experience Analytics
Data distribution management
Dynamic Tag Management
7.0
IBM Watson Customer Experience Analytics
Universal data layer
Dynamic Tag Management
9.0
IBM Watson Customer Experience Analytics
Automated error checking
Dynamic Tag Management
1.0
IBM Watson Customer Experience Analytics

Pros

  • Rules: There are a wide variety of native triggers that are included for both plain vanilla HTML and single page applications that allow for many specific combinations of triggers.
  • QA: The plugin that allows for QA within the console makes it easy to tell if a rule is firing or not without the creation of a separate environment.
  • Version Control: It is mercifully simple to roll back to an earlier version if something goes awry. Remember, no matter how good your QA, something will eventually slip through. It's much better to be able to roll back with a couple clicks.
Gitai Ben-Ammi profile photo
  • Speed of searching for web sessions and users. This particular feature seems to impress me the most. When researching incidents where users report to have difficulty on our site, all we need is any of the unique identifiers of a user (email address used, IP address, user id) and we can locate their session(s) almost immediately in TeaLeaf.
  • Multiple conditional events - I really like how we can have events contain already existing events. This helps a great deal if issues being researched become even more complex.
Nick Wade profile photo

Cons

  • People who worked on DTM only can navigate and process the rules, so there should not be a criteria complete the processing rules.
  • Framework kind of option should be available
  • Troubleshooting documents should be available in Google for implementation
Abishek Kumar profile photo
  • The Event Manager can be confusing to use if you aren't in it every day. It takes a few iterations of creating a more complex event for you to be able to get it right.
  • Graphs of transactions/URL hits by hour can be misinterpreted if being shared with others outside of the area. If you run a report or view a graph from early in the hour it may be interpreted as a significant drop in requests.
Nick Wade profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
IBM Watson Customer Experience Analytics5.7
Based on 6 answers
TeaLeaf is reliable. We know that if we need user or session-specific information we know we can get it from TeaLeaf. The product is typically fast and allows us to report on historical trends for quite a long time. The only limit is the size of the storage you have.
Nick Wade profile photo

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Since we are using it almost exclusively with the implementation of Adobe Media Optimizer, we have not considered using a different tag management software.
Jay Corcoran profile photo
The alternative products mentioned differ wildly.Adobe Analytics is similar to IBM CXA although not as strong for transactional web assets (eStores). In keeping with IBM CXA, integration with Adobe's own suite of products is strong. However, in a heterogeneous environment, this integration does not count. Lucky Orange is a low-cost tool that will facilitate session replay of individual customer journeys. This solution does not scale since no one is going to observe 1,000+ customer interactions to deduce issues or failings. This is not suitable for large web assets.The main reason we chose to work with IBM CXA was the ability to cover analog and digital scenarios by leveraging UBX. This was a major reason for us in designing customer experiences since they are naturally a mix of these two domains.
Chris Hall profile photo

Return on Investment

  • It has sped up the coding time of individual website 10 fold.
  • The rate of failure of tracking pixels to fire has dropped dramatically.
  • It has significantly sped up the progress of getting individual clients implemented into AMO.
Jay Corcoran profile photo
  • Provides context to developers - As with pretty much any programmer, they need context of user activity leading up to a problem in order for them to debug code. TeaLeaf does a great job of doing that. We can identify a problem in the code, search for a TeaLeaf (and Java application session) that has the problem in it and show the developers what the user was doing when the problem happened. This greatly speeds up the time to resolution.
Nick Wade profile photo

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IBM Watson Customer Experience Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details