Dynamic Tag Management

39 Ratings
Score 8.1 out of 101

IgnitionOne Digital Marketing Suite

4 Ratings
Score 3.2 out of 101

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Likelihood to Recommend

Dynamic Tag Management

It specifically saves tons of time by allowing you to use a tag based system for implementation of tracking pixels, in our case Adobe Media Optimizer, where before, we would have to write page specific javascript calling out each individual point of conversion, for the entire website. Now we can apply the universal tag management code throughout the site and simply create rules that trigger tracking pixels within AMO.
Jay Corcoran profile photo

IgnitionOne Digital Marketing Suite

  • Good for very basic management of a search program.
  • Not good for much else since it is buggy and lacks many features that competitors offer.
  • Also may be good for someone who is looking for a low-cost DMS.
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Feature Rating Comparison

Security

Dynamic Tag Management
10.0
IgnitionOne Digital Marketing Suite
Role-based user permissions
Dynamic Tag Management
10.0
IgnitionOne Digital Marketing Suite

Tag Management

Dynamic Tag Management
7.7
IgnitionOne Digital Marketing Suite
Tag library
Dynamic Tag Management
5.0
IgnitionOne Digital Marketing Suite
Tag variable mapping
Dynamic Tag Management
7.1
IgnitionOne Digital Marketing Suite
Ease of writing custom tags
Dynamic Tag Management
8.3
IgnitionOne Digital Marketing Suite
Rules-driven tag execution
Dynamic Tag Management
8.4
IgnitionOne Digital Marketing Suite
Tag performance monitoring
Dynamic Tag Management
8.4
IgnitionOne Digital Marketing Suite
Improved page load times
Dynamic Tag Management
9.0
IgnitionOne Digital Marketing Suite
Mobile app tagging
Dynamic Tag Management
8.0
IgnitionOne Digital Marketing Suite
Library of JavaScript extensions
Dynamic Tag Management
7.1
IgnitionOne Digital Marketing Suite

Data Management & Integrity

Dynamic Tag Management
7.0
IgnitionOne Digital Marketing Suite
Event tracking
Dynamic Tag Management
9.0
IgnitionOne Digital Marketing Suite
Mobile event tracking
Dynamic Tag Management
9.0
IgnitionOne Digital Marketing Suite
Data distribution management
Dynamic Tag Management
7.0
IgnitionOne Digital Marketing Suite
Universal data layer
Dynamic Tag Management
9.0
IgnitionOne Digital Marketing Suite
Automated error checking
Dynamic Tag Management
1.0
IgnitionOne Digital Marketing Suite

Pros

  • The ability to measure the start and end of an online process to determine where web visitor's are falling out or not completing things such as login, web forms, and shopping cart
  • Measure website traffic
  • Measure and report shopping cart funnel
  • Can be customized to fit your unique business needs
No photo available
  • Good customer service.
  • They were flexible in allowing us to access backend data.
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Cons

  • Because Adobe Analytics requires adding DTM tags to the site, it does require some basic web development skills to ensure it does not impact pageload speed. When working across a large organization with many developers, it is equally important the developers do remove the code, lacking the understanding of what it is.
  • The utilization of eVars, Sprops, and events to tag a website, creates a learning curve for technical teams. There is a gap in knowledge of UX | UI design and the strategy of what should be measured and treated as a click event vs. pageload.
  • The Adobe consultants provide very little "real world" examples and they do not look at your web design and the user's functionality to recommend a DTM tagging strategy
  • All implementations should start first with a tagging strategy: 1) define what are the most important, critical actions or behaviors on the website 2) Write out the details within the Adobe provided spreadsheet for assigning eVars, Sprops and Events 3) Tag the site
  • When consulting within the business team, try to refrain from talking eVars, Sprops and events. It is simply too confusing and is much easier to ask what are the online behaviors or interactions that are most important across the site or on the page and then translate those into a DTM tagging strategy and prioritization.
  • Don't try to tag everything! Which often results in over engineering, too many technical resources spending too many hours tagging and testing. Quantity of data is not the same as quality.
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  • Buggy!
  • Lacks many features competitors offer (like labeling).
  • No clear roadmap for the future with their SEM product.
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Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

First of all, it's a free tool. We have selected it because of the features and the speciality of the tool. This tool definitely saves money for the company, as there is not as much dependency on the developers.
Abishek Kumar profile photo
Poorly. For example, Kenshoo's offering is fast, customizable, works with all publisher platforms, and more. IgnitionOne just doesn't stack up well against the competition and isn't investing in the product like it used to.
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Return on Investment

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar profile photo
  • Did push through implementations but was buggy
  • Fast UI
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Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IgnitionOne Digital Marketing Suite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details