39 Ratings
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Score 8.5 out of 101
4 Ratings
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Score 4.1 out of 101

Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

IgnitionOne Digital Marketing Suite

  • Good for very basic management of a search program.
  • Not good for much else since it is buggy and lacks many features that competitors offer.
  • Also may be good for someone who is looking for a low-cost DMS.
No photo available

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
IgnitionOne Digital Marketing Suite
Role-based user permissions
Dynamic Tag Management
10.0
IgnitionOne Digital Marketing Suite

Tag Management

Dynamic Tag Management
7.4
IgnitionOne Digital Marketing Suite
Tag library
Dynamic Tag Management
5.0
IgnitionOne Digital Marketing Suite
Tag variable mapping
Dynamic Tag Management
6.1
IgnitionOne Digital Marketing Suite
Ease of writing custom tags
Dynamic Tag Management
7.6
IgnitionOne Digital Marketing Suite
Rules-driven tag execution
Dynamic Tag Management
8.2
IgnitionOne Digital Marketing Suite
Tag performance monitoring
Dynamic Tag Management
8.2
IgnitionOne Digital Marketing Suite
Improved page load times
Dynamic Tag Management
9.0
IgnitionOne Digital Marketing Suite
Mobile app tagging
Dynamic Tag Management
8.0
IgnitionOne Digital Marketing Suite
Library of JavaScript extensions
Dynamic Tag Management
7.1
IgnitionOne Digital Marketing Suite

Data Management & Integrity

Dynamic Tag Management
7.0
IgnitionOne Digital Marketing Suite
Event tracking
Dynamic Tag Management
9.0
IgnitionOne Digital Marketing Suite
Mobile event tracking
Dynamic Tag Management
9.0
IgnitionOne Digital Marketing Suite
Data distribution management
Dynamic Tag Management
7.0
IgnitionOne Digital Marketing Suite
Universal data layer
Dynamic Tag Management
9.0
IgnitionOne Digital Marketing Suite
Automated error checking
Dynamic Tag Management
1.0
IgnitionOne Digital Marketing Suite

Pros

Dynamic Tag Management

  • The ability to measure the start and end of an online process to determine where web visitor's are falling out or not completing things such as login, web forms, and shopping cart
  • Measure website traffic
  • Measure and report shopping cart funnel
  • Can be customized to fit your unique business needs
No photo available

IgnitionOne Digital Marketing Suite

  • Good customer service.
  • They were flexible in allowing us to access backend data.
No photo available

Cons

Dynamic Tag Management

  • The initial training can be challenging, especially for people without a strong coding background, but it isn't impossible.
  • The publishing process is relatively intuitive, but could be improved upon.
  • As it is a newer program for Adobe, support is limited.
Jay Corcoran profile photo

IgnitionOne Digital Marketing Suite

  • Buggy!
  • Lacks many features competitors offer (like labeling).
  • No clear roadmap for the future with their SEM product.
No photo available

Likelihood to Renew

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo

IgnitionOne Digital Marketing Suite

No score
No answers yet
No answers on this topic

Usability

Dynamic Tag Management

Dynamic Tag Management 5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo

IgnitionOne Digital Marketing Suite

No score
No answers yet
No answers on this topic

Support

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo

IgnitionOne Digital Marketing Suite

No score
No answers yet
No answers on this topic

Implementation

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo

IgnitionOne Digital Marketing Suite

No score
No answers yet
No answers on this topic

Alternatives Considered

Dynamic Tag Management

Since we are using it almost exclusively with the implementation of Adobe Media Optimizer, we have not considered using a different tag management software.
Jay Corcoran profile photo

IgnitionOne Digital Marketing Suite

Poorly. For example, Kenshoo's offering is fast, customizable, works with all publisher platforms, and more. IgnitionOne just doesn't stack up well against the competition and isn't investing in the product like it used to.
No photo available

Return on Investment

Dynamic Tag Management

  • It has sped up the coding time of individual website 10 fold.
  • The rate of failure of tracking pixels to fire has dropped dramatically.
  • It has significantly sped up the progress of getting individual clients implemented into AMO.
Jay Corcoran profile photo

IgnitionOne Digital Marketing Suite

  • Did push through implementations but was buggy
  • Fast UI
No photo available

Pricing Details

Dynamic Tag Management

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IgnitionOne Digital Marketing Suite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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