Adobe Dynamic Tag Management (discontinued) vs. Zeta Marketing Platform
Adobe Dynamic Tag Management (discontinued) vs. Zeta Marketing Platform
Product | Rating | Most Used By | Product Summary | Starting Price |
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Adobe Dynamic Tag Management (discontinued) | N/A | Adobe Dynamic Tag Management (DTM) was a tool used by marketers to manage tags, and for collecting and distributing data across digital marketing systems. Adobe DTM is a legacy, and it will not receive feature updates. Adobe invites users to upgrade to Launch on the Adobe Experience Platform. | N/A | |
Zeta Marketing Platform | N/A | The Zeta Marketing Platform, now including capabilities from the IgnitionOne DMS offers a cloud-based cross-channel marketing campaign management and automation platform for managing paid advertising across search and listings, display ads, social networks, mobile devices, and also email correspondences with customers, with a built in data management platform (IgnitionOne DMP, formerly Knotice, acquired March, 2014). The platform is noted for its bid management capabilities, of use in search… | N/A |
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Adobe Dynamic Tag Management (discontinued) | Zeta Marketing Platform | |
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Top Pros | ||
Top Cons |
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Security |
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Tag Management |
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Data Management & Integrity |
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Adobe Dynamic Tag Management (discontinued) | Zeta Marketing Platform | |
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Small Businesses | Google Tag Manager Score 8.4 out of 10 | Mautic Score 9.1 out of 10 |
Medium-sized Companies | Google Tag Manager Score 8.4 out of 10 | The Trade Desk Score 8.1 out of 10 |
Enterprises | Tealium Customer Data Hub Score 8.7 out of 10 | Iterable Score 8.5 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Adobe Dynamic Tag Management (discontinued) | Zeta Marketing Platform | |
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Likelihood to Recommend | 10.0 (6 ratings) | 2.0 (1 ratings) |
Likelihood to Renew | 10.0 (1 ratings) | - (0 ratings) |
Usability | 5.0 (2 ratings) | - (0 ratings) |
Support Rating | 10.0 (1 ratings) | - (0 ratings) |
Implementation Rating | 10.0 (1 ratings) | - (0 ratings) |
Adobe Dynamic Tag Management (discontinued) | Zeta Marketing Platform | |
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Likelihood to Recommend | Discontinued Products | Zeta Global |
Pros | Discontinued Products | Zeta Global |
Cons | Discontinued Products | Zeta Global |
Likelihood to Renew | Discontinued Products | Zeta Global No answers on this topic |
Usability | Discontinued Products | Zeta Global No answers on this topic |
Support Rating | Discontinued Products | Zeta Global No answers on this topic |
Implementation Rating | Discontinued Products | Zeta Global No answers on this topic |
Alternatives Considered | Discontinued Products | Zeta Global |
Return on Investment | Discontinued Products | Zeta Global |
ScreenShots |