What users are saying about
40 Ratings
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Score 9.3 out of 101
7 Ratings
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Score 8.6 out of 101

Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

KickFire

For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this
Nick Ezzo profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
KickFire
Role-based user permissions
Dynamic Tag Management
10.0
KickFire

Tag Management

Dynamic Tag Management
8.5
KickFire
Tag library
Dynamic Tag Management
7.4
KickFire
Tag variable mapping
Dynamic Tag Management
8.1
KickFire
Ease of writing custom tags
Dynamic Tag Management
8.9
KickFire
Rules-driven tag execution
Dynamic Tag Management
8.6
KickFire
Tag performance monitoring
Dynamic Tag Management
9.2
KickFire
Improved page load times
Dynamic Tag Management
9.6
KickFire
Mobile app tagging
Dynamic Tag Management
9.2
KickFire
Library of JavaScript extensions
Dynamic Tag Management
7.1
KickFire

Data Management & Integrity

Dynamic Tag Management
7.4
KickFire
Event tracking
Dynamic Tag Management
9.6
KickFire
Mobile event tracking
Dynamic Tag Management
9.6
KickFire
Data distribution management
Dynamic Tag Management
7.0
KickFire
Universal data layer
Dynamic Tag Management
9.6
KickFire
Automated error checking
Dynamic Tag Management
1.0
KickFire

Prospecting

Dynamic Tag Management
KickFire
8.5
Identification of new leads
Dynamic Tag Management
KickFire
8.0
List quality
Dynamic Tag Management
KickFire
8.0
List upload/download
Dynamic Tag Management
KickFire
9.0
Load time/data access
Dynamic Tag Management
KickFire
9.0

Sales Intelligence Data Standards

Dynamic Tag Management
KickFire
10.0
Contact information
Dynamic Tag Management
KickFire
10.0
Company information
Dynamic Tag Management
KickFire
10.0
Industry information
Dynamic Tag Management
KickFire
10.0

Data Augmentation & Lead Qualification

Dynamic Tag Management
KickFire
8.3
Company/business profiles
Dynamic Tag Management
KickFire
9.0
Automatic data refresh
Dynamic Tag Management
KickFire
8.0
Filters and segmentation
Dynamic Tag Management
KickFire
8.0

Pros

Dynamic Tag Management

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran profile photo

KickFire

  • Validating HQ location and HQ phone number
  • Finding direct phone lines and emails for prospects
  • Filter
  • Drilling down to specific departments and the contacts within each
Alison Blakley profile photo

Cons

Dynamic Tag Management

  • It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
  • It is easier to use than Google Tag Manager, but not nearly as popular.
  • Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.
Richard Perroset profile photo

KickFire

  • Support could be more proactive to make sure we are getting the most out of our subscription.
Nick Ezzo profile photo

Likelihood to Renew

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo

KickFire

KickFire 9.0
Based on 1 answer
We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.
Nick Ezzo profile photo

Usability

Dynamic Tag Management

Dynamic Tag Management 5.0
Based on 2 answers
It is easy to use at a basic level, however without JavaScript resource you will struggle.
Barry Mann profile photo

KickFire

KickFire 9.0
Based on 1 answer
It was designed for people who are business users, not tech users.
Nick Ezzo profile photo

Reliability and Availability

Dynamic Tag Management

No score
No answers yet
No answers on this topic

KickFire

KickFire 10.0
Based on 1 answer
We've never had any outages in the 7+ years using the system.
Nick Ezzo profile photo

Performance

Dynamic Tag Management

No score
No answers yet
No answers on this topic

KickFire

KickFire 9.0
Based on 1 answer
The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.
Nick Ezzo profile photo

Support

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo

KickFire

KickFire 8.0
Based on 1 answer
They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.
Nick Ezzo profile photo

Online Training

Dynamic Tag Management

No score
No answers yet
No answers on this topic

KickFire

KickFire 9.0
Based on 1 answer
The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.
Nick Ezzo profile photo

Implementation

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo

KickFire

KickFire 10.0
Based on 1 answer
Don't hesitate to contact VisiStat support. They are extremely helpful.
Nick Ezzo profile photo

Alternatives Considered

Dynamic Tag Management

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
No photo available

KickFire

Google Analytics is clumsy and has an extremely complex user interface. We're also wary about Google having access to our website data. We did not evaluate other solutions.
Nick Ezzo profile photo

Scalability

Dynamic Tag Management

No score
No answers yet
No answers on this topic

KickFire

KickFire 10.0
Based on 1 answer
We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.
Nick Ezzo profile photo

Return on Investment

Dynamic Tag Management

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar profile photo

KickFire

  • Faster lead conversion
  • Less time on LinkedIn trying to figure out DM (decision maker)
  • Increased employee efficiency
Alison Blakley profile photo

Pricing Details

Dynamic Tag Management

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

KickFire

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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