What users are saying about
39 Ratings
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Score 8.3 out of 101
4 Ratings
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Score 8.3 out of 101

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Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

KickFire LIVE Leads

For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this
Nick Ezzo profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
KickFire LIVE Leads
Role-based user permissions
Dynamic Tag Management
10.0
KickFire LIVE Leads

Tag Management

Dynamic Tag Management
7.5
KickFire LIVE Leads
Tag library
Dynamic Tag Management
5.0
KickFire LIVE Leads
Tag variable mapping
Dynamic Tag Management
6.7
KickFire LIVE Leads
Ease of writing custom tags
Dynamic Tag Management
8.0
KickFire LIVE Leads
Rules-driven tag execution
Dynamic Tag Management
8.3
KickFire LIVE Leads
Tag performance monitoring
Dynamic Tag Management
8.3
KickFire LIVE Leads
Improved page load times
Dynamic Tag Management
9.0
KickFire LIVE Leads
Mobile app tagging
Dynamic Tag Management
8.0
KickFire LIVE Leads
Library of JavaScript extensions
Dynamic Tag Management
7.1
KickFire LIVE Leads

Data Management & Integrity

Dynamic Tag Management
7.0
KickFire LIVE Leads
Event tracking
Dynamic Tag Management
9.0
KickFire LIVE Leads
Mobile event tracking
Dynamic Tag Management
9.0
KickFire LIVE Leads
Data distribution management
Dynamic Tag Management
7.0
KickFire LIVE Leads
Universal data layer
Dynamic Tag Management
9.0
KickFire LIVE Leads
Automated error checking
Dynamic Tag Management
1.0
KickFire LIVE Leads

Pros

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran profile photo
  • Real time analytics shows who is on the site right now
  • Simple and well-designed interface is far superior to Google Analytics and others
  • Reports and graphs are boardroom-ready
  • Simple and easy to get started
Nick Ezzo profile photo

Cons

  • The initial training can be challenging, especially for people without a strong coding background, but it isn't impossible.
  • The publishing process is relatively intuitive, but could be improved upon.
  • As it is a newer program for Adobe, support is limited.
Jay Corcoran profile photo
  • Support could be more proactive to make sure we are getting the most out of our subscription.
Nick Ezzo profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
KickFire LIVE Leads9.0
Based on 1 answer
We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.
Nick Ezzo profile photo

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
KickFire LIVE Leads9.0
Based on 1 answer
It was designed for people who are business users, not tech users.
Nick Ezzo profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
KickFire LIVE Leads10.0
Based on 1 answer
We've never had any outages in the 7+ years using the system.
Nick Ezzo profile photo

Performance

No score
No answers yet
No answers on this topic
KickFire LIVE Leads9.0
Based on 1 answer
The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.
Nick Ezzo profile photo

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
KickFire LIVE Leads8.0
Based on 1 answer
They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.
Nick Ezzo profile photo

Online Training

No score
No answers yet
No answers on this topic
KickFire LIVE Leads9.0
Based on 1 answer
The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.
Nick Ezzo profile photo

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
KickFire LIVE Leads10.0
Based on 1 answer
Don't hesitate to contact VisiStat support. They are extremely helpful.
Nick Ezzo profile photo

Alternatives Considered

Since we are using it almost exclusively with the implementation of Adobe Media Optimizer, we have not considered using a different tag management software.
Jay Corcoran profile photo
Google Analytics is clumsy and has an extremely complex user interface. We're also wary about Google having access to our website data. We did not evaluate other solutions.
Nick Ezzo profile photo

Scalability

No score
No answers yet
No answers on this topic
KickFire LIVE Leads10.0
Based on 1 answer
We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.
Nick Ezzo profile photo

Return on Investment

  • Excellent ROI investment "if" strategy and roll out are prioritized appropriately. Because this is a custom solution, Adobe does not provide this level of guidance.
  • From a project management timeline perspective, if the team rolling this out tries to tag everything, then they will quickly run out of time and overextend resource hours.
No photo available
  • Reduced time spent collecting data and reporting on traffic to nearly zero
  • Provides clear visibility across all departments in the organization
  • Allows faster follow up by sales reps
Nick Ezzo profile photo

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

KickFire LIVE Leads

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details