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39 Ratings
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Score 8.2 out of 101
19 Ratings
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Score 7.6 out of 101

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Likelihood to Recommend

Dynamic Tag Management

It specifically saves tons of time by allowing you to use a tag based system for implementation of tracking pixels, in our case Adobe Media Optimizer, where before, we would have to write page specific javascript calling out each individual point of conversion, for the entire website. Now we can apply the universal tag management code throughout the site and simply create rules that trigger tracking pixels within AMO.
Jay Corcoran profile photo

Lead Forensics

For ABM strategies and web optimization measurement, it could be useful because of the account based insights it provides. It is not that useful if you don't have a lot of web traffic and need to know exactly who the people are that are visiting.
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Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Lead Forensics
Role-based user permissions
Dynamic Tag Management
10.0
Lead Forensics

Tag Management

Dynamic Tag Management
7.6
Lead Forensics
Tag library
Dynamic Tag Management
5.0
Lead Forensics
Tag variable mapping
Dynamic Tag Management
6.8
Lead Forensics
Ease of writing custom tags
Dynamic Tag Management
8.1
Lead Forensics
Rules-driven tag execution
Dynamic Tag Management
8.4
Lead Forensics
Tag performance monitoring
Dynamic Tag Management
8.4
Lead Forensics
Improved page load times
Dynamic Tag Management
9.0
Lead Forensics
Mobile app tagging
Dynamic Tag Management
8.0
Lead Forensics
Library of JavaScript extensions
Dynamic Tag Management
7.1
Lead Forensics

Data Management & Integrity

Dynamic Tag Management
7.0
Lead Forensics
Event tracking
Dynamic Tag Management
9.0
Lead Forensics
Mobile event tracking
Dynamic Tag Management
9.0
Lead Forensics
Data distribution management
Dynamic Tag Management
7.0
Lead Forensics
Universal data layer
Dynamic Tag Management
9.0
Lead Forensics
Automated error checking
Dynamic Tag Management
1.0
Lead Forensics

Pros

  • Easy to navigate the interface
  • Dependency on technical team is much less
  • Coding effort will be minimum
Abishek Kumar profile photo
  • Accurate account level detail and information provided
  • Real-time insights so we can make decisions quickly
  • Easy to use interface for faster adoption
No photo available

Cons

  • The initial training can be challenging, especially for people without a strong coding background, but it isn't impossible.
  • The publishing process is relatively intuitive, but could be improved upon.
  • As it is a newer program for Adobe, support is limited.
Jay Corcoran profile photo
  • Collect more account information like revenue and SIC code for targeting purposes
  • Integration with Eloqua
  • More advanced reporting on Web analytics
No photo available

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Since we are using it almost exclusively with the implementation of Adobe Media Optimizer, we have not considered using a different tag management software.
Jay Corcoran profile photo
Lead Forensics gives you much more detail. You can actually see the company names of people visiting your website. However, the obvious downside is that it costs money. For us, we use Google Analytics on an on-going basis, and Lead Forensics was a nice tool to have for a short amount of time.
Annie Koelker profile photo

Return on Investment

  • It has sped up the coding time of individual website 10 fold.
  • The rate of failure of tracking pixels to fire has dropped dramatically.
  • It has significantly sped up the progress of getting individual clients implemented into AMO.
Jay Corcoran profile photo
  • We have not seen any ROI yet in the past month
  • Opened our eyes to new accounts we didn't even know about that were interested in our services
  • New channel for lead generation campaigns
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Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Lead Forensics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details