What users are saying about

Dynamic Tag Management

39 Ratings
Score 8.1 out of 101

Lead Forensics

19 Ratings
Score 7.5 out of 101

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Likelihood to Recommend

Dynamic Tag Management

It is well-suited most of time. However, as there is no support available for all types of users, sometimes it is very difficult to troubleshoot.
Abishek Kumar profile photo

Lead Forensics

Much of the information duplicates stuff you can get for free from Google. The real magic here is getting the company names. Now it's not going to give you a specific person or a specific department, it's still up to you to do some old-fashioned sales through LinkedIn and the such to make a connection.
Doug Mancosky profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Lead Forensics
Role-based user permissions
Dynamic Tag Management
10.0
Lead Forensics

Tag Management

Dynamic Tag Management
7.7
Lead Forensics
Tag library
Dynamic Tag Management
5.0
Lead Forensics
Tag variable mapping
Dynamic Tag Management
7.1
Lead Forensics
Ease of writing custom tags
Dynamic Tag Management
8.3
Lead Forensics
Rules-driven tag execution
Dynamic Tag Management
8.4
Lead Forensics
Tag performance monitoring
Dynamic Tag Management
8.4
Lead Forensics
Improved page load times
Dynamic Tag Management
9.0
Lead Forensics
Mobile app tagging
Dynamic Tag Management
8.0
Lead Forensics
Library of JavaScript extensions
Dynamic Tag Management
7.1
Lead Forensics

Data Management & Integrity

Dynamic Tag Management
7.0
Lead Forensics
Event tracking
Dynamic Tag Management
9.0
Lead Forensics
Mobile event tracking
Dynamic Tag Management
9.0
Lead Forensics
Data distribution management
Dynamic Tag Management
7.0
Lead Forensics
Universal data layer
Dynamic Tag Management
9.0
Lead Forensics
Automated error checking
Dynamic Tag Management
1.0
Lead Forensics

Pros

  • Easy to navigate the interface
  • Dependency on technical team is much less
  • Coding effort will be minimum
Abishek Kumar profile photo
  • Good website
  • Great e-mail alerts so you don't always have to remember to log in to the website
  • Good customer service
Doug Mancosky profile photo

Cons

  • People who worked on DTM only can navigate and process the rules, so there should not be a criteria complete the processing rules.
  • Framework kind of option should be available
  • Troubleshooting documents should be available in Google for implementation
Abishek Kumar profile photo
  • I wish the process could be a little more automated somehow. Right now it is more manual, at least in our process, to aggregate the accounts and segment accordingly.
  • It seems more geared towards sales, rather than marketing. We are struggling a little to use this at scale, but it could be where we are in maturity of using the product.
Devin Ellis profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

First of all, it's a free tool. We have selected it because of the features and the speciality of the tool. This tool definitely saves money for the company, as there is not as much dependency on the developers.
Abishek Kumar profile photo
I was not in charge of vetting vendors, I started using the software after it was already purchased
Devin Ellis profile photo

Return on Investment

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar profile photo
  • So far we are working on generating an ROI. We did not accurately estimate the time and processes needed to manage the software and processes.
  • It is interesting to see which companies are engaging in our site that we did not know about, so there is a knowledge ROI there. Just need to figure out better execution to turn it into revenue.
Devin Ellis profile photo

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Lead Forensics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details