What users are saying about

Dynamic Tag Management

39 Ratings
Score 8.1 out of 101

Mouseflow

7 Ratings
Score 8.4 out of 101

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Likelihood to Recommend

Dynamic Tag Management

It specifically saves tons of time by allowing you to use a tag based system for implementation of tracking pixels, in our case Adobe Media Optimizer, where before, we would have to write page specific javascript calling out each individual point of conversion, for the entire website. Now we can apply the universal tag management code throughout the site and simply create rules that trigger tracking pixels within AMO.
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Mouseflow

Mouseflow is a great when you're working in a busy product development or conversion optimisation environment, and want to understand exactly how customers are interacting with your site or app so you can respond. It's a capable tool that offers some great insight at a fraction of the cost of competitors like SessionCam or ClickTale. It has occasional problems in captures that its competitors suffer from less often, but if you're looking for a general understanding of usage then this is a great tool. It doesn't have built-in integrations with all A/B testing tools, but it does have a built-in Google Tag Manager tag so its very easy to set up without assistance. If you've got the budget to select reliability over cost, then you may choose to opt for a more mature, enterprise offering. But if your budget is limited, or you're just looking to prove the value of session recording as a concept, then Mouseflow will more than do the job.
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Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Mouseflow
Role-based user permissions
Dynamic Tag Management
10.0
Mouseflow

Tag Management

Dynamic Tag Management
7.7
Mouseflow
Tag library
Dynamic Tag Management
5.0
Mouseflow
Tag variable mapping
Dynamic Tag Management
7.1
Mouseflow
Ease of writing custom tags
Dynamic Tag Management
8.3
Mouseflow
Rules-driven tag execution
Dynamic Tag Management
8.4
Mouseflow
Tag performance monitoring
Dynamic Tag Management
8.4
Mouseflow
Improved page load times
Dynamic Tag Management
9.0
Mouseflow
Mobile app tagging
Dynamic Tag Management
8.0
Mouseflow
Library of JavaScript extensions
Dynamic Tag Management
7.1
Mouseflow

Data Management & Integrity

Dynamic Tag Management
7.0
Mouseflow
Event tracking
Dynamic Tag Management
9.0
Mouseflow
Mobile event tracking
Dynamic Tag Management
9.0
Mouseflow
Data distribution management
Dynamic Tag Management
7.0
Mouseflow
Universal data layer
Dynamic Tag Management
9.0
Mouseflow
Automated error checking
Dynamic Tag Management
1.0
Mouseflow

Pros

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran profile photo
  • Session recording shows exactly what users are doing on your website. When they scroll, what they click on, when they hesitate - you see the screen as they would see it.
  • Heat maps show you where users are clicking, how far down the page they scroll, where their mouse cursors spend most of their time and also which area of the page they dedicate the most attention to.
  • Form analytics show you how users are interacting with your forms - which fields they click into, how long they spend in each field and also which fields are causing them to drop out (is it that unneeded phone number field?).
  • Helps bolster your standard A/B testing tool so you can understand exactly how usage is differing between two scenarios, and makes it easier to settle disputes amongst colleagues about what will work best.
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Cons

  • The initial training can be challenging, especially for people without a strong coding background, but it isn't impossible.
  • The publishing process is relatively intuitive, but could be improved upon.
  • As it is a newer program for Adobe, support is limited.
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  • Session recording isn't exactly as a user would see it (e.g. it renders the HTML a user sees in your browser, rather than as they saw it). This means you might not see browser specific display quirks.
  • Session recording isn't perfect, especially on responsive sites or dynamic pages. Sometimes clicks register in the wrong place and what you see on screen doesn't line up exactly with what a user would have seen, and is more noticeable on mobile devices.
  • Form analytics requires a unique ID for each form. I've worked with a couple of CMS systems where this wasn't possible to achieve, so wasn't able to take advantage of this feature in all scenarios.
  • Tagging feature is useful, but it would be great if Mouseflow was able to capture all sessions and then only keep those sessions which match the criteria you're searching for (e.g. people encountering a specific error or visiting a particular page). This would make it easier to diagnose more complex, multi-page problems and understand how a user triggers them without using all of your monthly sessions.
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Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
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No score
No answers yet
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Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
No score
No answers yet
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Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
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No score
No answers yet
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Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Since we are using it almost exclusively with the implementation of Adobe Media Optimizer, we have not considered using a different tag management software.
Jay Corcoran profile photo
Each of these tools has a similar underlying offering. Mouseflow is probably the least mature offering in terms of feature set and reliability, but it is a competitor product that is working hard to work out the engineering kinks. They also have great customer service representative who are willing to listen and are very helpful. You also get a capable tool with a great feature set at a reasonable price - in some cases Mouseflow was just 1/10th of the price. Ultimately with a constrained marketing budget, this tool made sense for us.
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Return on Investment

  • It has sped up the coding time of individual website 10 fold.
  • The rate of failure of tracking pixels to fire has dropped dramatically.
  • It has significantly sped up the progress of getting individual clients implemented into AMO.
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  • Helped more user sign ups by helping identify problems on registration forms.
  • Understanding exactly which content is being viewed so we can understand how to rearrange landing pages for maximum effect.
  • Providing an affordable alternative to user testing so we can quickly identify issues in prototypes and get more value from actual lab testing.
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Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Mouseflow

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details