What users are saying about
40 Ratings
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Score 9.3 out of 101
9 Ratings
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Score 8.1 out of 101

Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

Mouseflow

Mouseflow is a great when you're working in a busy product development or conversion optimisation environment, and want to understand exactly how customers are interacting with your site or app so you can respond. It's a capable tool that offers some great insight at a fraction of the cost of competitors like SessionCam or ClickTale. It has occasional problems in captures that its competitors suffer from less often, but if you're looking for a general understanding of usage then this is a great tool. It doesn't have built-in integrations with all A/B testing tools, but it does have a built-in Google Tag Manager tag so its very easy to set up without assistance. If you've got the budget to select reliability over cost, then you may choose to opt for a more mature, enterprise offering. But if your budget is limited, or you're just looking to prove the value of session recording as a concept, then Mouseflow will more than do the job.
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Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Mouseflow
Role-based user permissions
Dynamic Tag Management
10.0
Mouseflow

Tag Management

Dynamic Tag Management
8.5
Mouseflow
Tag library
Dynamic Tag Management
7.5
Mouseflow
Tag variable mapping
Dynamic Tag Management
8.1
Mouseflow
Ease of writing custom tags
Dynamic Tag Management
8.9
Mouseflow
Rules-driven tag execution
Dynamic Tag Management
8.6
Mouseflow
Tag performance monitoring
Dynamic Tag Management
9.2
Mouseflow
Improved page load times
Dynamic Tag Management
9.6
Mouseflow
Mobile app tagging
Dynamic Tag Management
9.2
Mouseflow
Library of JavaScript extensions
Dynamic Tag Management
7.1
Mouseflow

Data Management & Integrity

Dynamic Tag Management
7.4
Mouseflow
Event tracking
Dynamic Tag Management
9.6
Mouseflow
Mobile event tracking
Dynamic Tag Management
9.6
Mouseflow
Data distribution management
Dynamic Tag Management
7.0
Mouseflow
Universal data layer
Dynamic Tag Management
9.6
Mouseflow
Automated error checking
Dynamic Tag Management
1.0
Mouseflow

Pros

Dynamic Tag Management

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran profile photo

Mouseflow

  • It can integrate easily with any platform that we use, like Magneto.
  • Anyone can use it without any thorough training. Also, videos are available to give an overview of the tool.
  • Free trial is available to get an insight into Mouseflow.
  • It is absolutely secure to use on your website.
  • The data captured or recorded by Mouseflow is pretty easy to read. You just need to login to your account and a dashboard will open consisting of all the recordings and heatmaps captured.
No photo available

Cons

Dynamic Tag Management

  • It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
  • It is easier to use than Google Tag Manager, but not nearly as popular.
  • Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.
Richard Perroset profile photo

Mouseflow

  • Screen recording on mobile devices can be a little clunky.
  • I would like to only record sessions from a specific geographic area, but don't have the option. I can filter afterwards, but would prefer to exclude traffic that is not local altogether.
  • Filtering options don't allow me to filter recordings based on a partial URL.
No photo available

Likelihood to Renew

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo

Mouseflow

No score
No answers yet
No answers on this topic

Usability

Dynamic Tag Management

Dynamic Tag Management 5.0
Based on 2 answers
It is easy to use at a basic level, however without JavaScript resource you will struggle.
Barry Mann profile photo

Mouseflow

Mouseflow 8.0
Based on 1 answer
Mouseflow is pretty easy to use. You need to be a core technical person to implement it on your site. Mouseflow provided us a tracking code that need to be installed on the website, and if do not have the knowledge of how to work on the backend of the website, you will not be able to install it. Here you will need the help of a technical person who has a good knowledge of your website platform to install the code on the website. There are also videos available giving insight on how to use the Mouseflow platform. I personally haven't faced any problem while using Mouseflow. Just login to this tool and a dashboard will open in front of you.
No photo available

Support

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo

Mouseflow

Mouseflow 8.0
Based on 1 answer
I personally haven't felt the need for customer support of Mouseflow. However, if someone feels the need for customer support at any time, they can get in touch with them. Customer support number and email address are mentioned on the website. I am sure they will help you in solving the problem that you are facing while operating this platform.
No photo available

Implementation

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo

Mouseflow

No score
No answers yet
No answers on this topic

Alternatives Considered

Dynamic Tag Management

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
No photo available

Mouseflow

Each of these tools has a similar underlying offering. Mouseflow is probably the least mature offering in terms of feature set and reliability, but it is a competitor product that is working hard to work out the engineering kinks. They also have great customer service representative who are willing to listen and are very helpful. You also get a capable tool with a great feature set at a reasonable price - in some cases Mouseflow was just 1/10th of the price. Ultimately with a constrained marketing budget, this tool made sense for us.
No photo available

Return on Investment

Dynamic Tag Management

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar profile photo

Mouseflow

  • MouseFlow makes a positive impact on our future marketing decisions. We recently had a change in formula for a product and added a variety of ways for people to read about the changes via our website. Mouseflow allowed us to see which method was effective in communicating our message. We were able to replicate the style on other digital platforms.
  • Mouseflow allows us to save time we would normally spend in developing a website. For example, before building a new website I will spend a couple of weeks analyzing user data via mouseflow. I can clearly see what features are not currently working and where we are loosing people in the current process. This cuts down website revisions by about 10%
No photo available

Pricing Details

Dynamic Tag Management

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mouseflow

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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