What users are saying about
39 Ratings
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Score 8.4 out of 101
7 Ratings
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Score 6.8 out of 101

Likelihood to Recommend

Dynamic Tag Management

It is well-suited most of time. However, as there is no support available for all types of users, sometimes it is very difficult to troubleshoot.
Abishek Kumar profile photo

ObservePoint

It's hard to recommend the product until they fix all the glaring issues. Right now it just feels like still in beta testing stages
No photo available

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
ObservePoint
Role-based user permissions
Dynamic Tag Management
10.0
ObservePoint

Tag Management

Dynamic Tag Management
7.4
ObservePoint
Tag library
Dynamic Tag Management
5.0
ObservePoint
Tag variable mapping
Dynamic Tag Management
6.1
ObservePoint
Ease of writing custom tags
Dynamic Tag Management
7.7
ObservePoint
Rules-driven tag execution
Dynamic Tag Management
8.2
ObservePoint
Tag performance monitoring
Dynamic Tag Management
8.2
ObservePoint
Improved page load times
Dynamic Tag Management
9.0
ObservePoint
Mobile app tagging
Dynamic Tag Management
8.0
ObservePoint
Library of JavaScript extensions
Dynamic Tag Management
7.1
ObservePoint

Data Management & Integrity

Dynamic Tag Management
7.0
ObservePoint
Event tracking
Dynamic Tag Management
9.0
ObservePoint
Mobile event tracking
Dynamic Tag Management
9.0
ObservePoint
Data distribution management
Dynamic Tag Management
7.0
ObservePoint
Universal data layer
Dynamic Tag Management
9.0
ObservePoint
Automated error checking
Dynamic Tag Management
1.0
ObservePoint

Pros

Dynamic Tag Management

  • Easy to navigate the interface
  • Dependency on technical team is much less
  • Coding effort will be minimum
Abishek Kumar profile photo

ObservePoint

  • Covers a wide range of tags.
  • Can easily audit site to locate pages missing tags or have obvious tag issues.
  • Can create custom simulations for more detailed tag validation.
No photo available

Cons

Dynamic Tag Management

  • Single Page Applications: While it's greatly improved over the years, being able to accurately target certain actions on single page applications. In particular, applications built on React are difficult. The addition of a hash change trigger was quite useful, but more is definitely needed.
  • Data Elements: Great new tool, but I need it to be easier to create. I'm not an inherently technical individual, and the main benefit of tag management is reducing the need for technical people.
Gitai Ben-Ammi profile photo

ObservePoint

  • UI for simulations is really terrible. Very hard to set up simulations due to lack of things like xpath to target page elements as well as see what the simulation sees when there are problems.
  • Finding and fixing tag validation errors in simulations again is just a nightmare. Promised updates to the UI to fix this problem have been promised for months but still no improvements.
  • Due to the lack of updates to correct issues and bugs we just haven't gotten nearly the value from the product we expected.
No photo available

Likelihood to Renew

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo

ObservePoint

ObservePoint 9.1
Based on 1 answer
ObservePoint has a robust solution that is well supported and is continually innovating to meet new business and technology needs.
Wayne Denman profile photo

Usability

Dynamic Tag Management

Dynamic Tag Management 5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo

ObservePoint

ObservePoint 9.1
Based on 1 answer
It's easy to navigate and learn. The reporting and output are intuitive and robust features for finding and identifying actionable insight.
Wayne Denman profile photo

Reliability and Availability

Dynamic Tag Management

No score
No answers yet
No answers on this topic

ObservePoint

ObservePoint 9.1
Based on 1 answer
I've only experienced one system availability issue in the 3 years we've been using it.
Wayne Denman profile photo

Performance

Dynamic Tag Management

No score
No answers yet
No answers on this topic

ObservePoint

ObservePoint 7.3
Based on 1 answer
Sometimes it can get a bit slow when auditing particularly huge sites but recent upgrades in infrastructure have done a lot to mitigate this behavior.
Wayne Denman profile photo

Support

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo

ObservePoint

ObservePoint 10.0
Based on 2 answers
Support is responsive, empathetic, professional, and knowledgeable.
Wayne Denman profile photo

In-Person Training

Dynamic Tag Management

No score
No answers yet
No answers on this topic

ObservePoint

ObservePoint 9.1
Based on 1 answer
Instructor was knowledgeable and delivered the content well.
Wayne Denman profile photo

Online Training

Dynamic Tag Management

No score
No answers yet
No answers on this topic

ObservePoint

ObservePoint 9.1
Based on 1 answer
It's easy to find the information you need when you need it and it is easy to consume.
Wayne Denman profile photo

Implementation

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo

ObservePoint

ObservePoint 9.1
Based on 1 answer
Start with small audits until you have determined what you might want to filter out.
Wayne Denman profile photo

Alternatives Considered

Dynamic Tag Management

The one thing GTM has over DTM is that there are a bunch of hosted pixels by companies like Facebook. Otherwise, it's incredibly inferior. The DTM UI is easier, more intuitive, and more comprehensible. Debugging is easier as well, and the triggers are better defined in DTM. Version control is far superior and it's so easy to tell what tags are firing and when. I went from DTM to GTM when switching jobs and was so relieved when my new company made the switch to DTM. I'm much happier and it's much easier now.
Gitai Ben-Ammi profile photo

ObservePoint

I remember evaluating two other products but that was so long ago I don't remember what they were.
Wayne Denman profile photo

Scalability

Dynamic Tag Management

No score
No answers yet
No answers on this topic

ObservePoint

ObservePoint 9.1
Based on 1 answer
I have not reached an unreasonable product limitation as of yet.
Wayne Denman profile photo

Return on Investment

Dynamic Tag Management

  • It has sped up the coding time of individual website 10 fold.
  • The rate of failure of tracking pixels to fire has dropped dramatically.
  • It has significantly sped up the progress of getting individual clients implemented into AMO.
Jay Corcoran profile photo

ObservePoint

  • We did find and fix some minor errors in our tagging through use of the product.
  • Otherwise, just have not gotten any positive ROI from use of this product. Compared to the amount of time and money spent trying to get it working, we've gotten very little benefit.
No photo available

Pricing Details

Dynamic Tag Management

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ObservePoint

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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