What users are saying about

Dynamic Tag Management

39 Ratings
Score 8.1 out of 101

ObservePoint

7 Ratings
Score 6.7 out of 101

Add comparison

Likelihood to Recommend

Dynamic Tag Management

It is well-suited most of time. However, as there is no support available for all types of users, sometimes it is very difficult to troubleshoot.
Abishek Kumar profile photo

ObservePoint

ObservePoint is an exceptional resource for auditing web sites, public content, and secure customer journeys.
Wayne Denman profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
ObservePoint
Role-based user permissions
Dynamic Tag Management
10.0
ObservePoint

Tag Management

Dynamic Tag Management
7.7
ObservePoint
Tag library
Dynamic Tag Management
5.0
ObservePoint
Tag variable mapping
Dynamic Tag Management
7.1
ObservePoint
Ease of writing custom tags
Dynamic Tag Management
8.3
ObservePoint
Rules-driven tag execution
Dynamic Tag Management
8.4
ObservePoint
Tag performance monitoring
Dynamic Tag Management
8.4
ObservePoint
Improved page load times
Dynamic Tag Management
9.0
ObservePoint
Mobile app tagging
Dynamic Tag Management
8.0
ObservePoint
Library of JavaScript extensions
Dynamic Tag Management
7.1
ObservePoint

Data Management & Integrity

Dynamic Tag Management
7.0
ObservePoint
Event tracking
Dynamic Tag Management
9.0
ObservePoint
Mobile event tracking
Dynamic Tag Management
9.0
ObservePoint
Data distribution management
Dynamic Tag Management
7.0
ObservePoint
Universal data layer
Dynamic Tag Management
9.0
ObservePoint
Automated error checking
Dynamic Tag Management
1.0
ObservePoint

Pros

  • Easy to navigate the interface
  • Dependency on technical team is much less
  • Coding effort will be minimum
Abishek Kumar profile photo
  • The UI for ObservePoint is intuitive and robust. This makes training new engineers and using the product easy and productive.
  • All Audit exports are formatted as tab delimited text files making the data easy to analyze and manipulate in a Spreadsheet or database.
  • The list of tag vendors that are discoverable is comprehensive making it easy to interrogate most any tagging implementation.
  • Standard reporting within the UI is robust and easy to consume.
Wayne Denman profile photo

Cons

  • People who worked on DTM only can navigate and process the rules, so there should not be a criteria complete the processing rules.
  • Framework kind of option should be available
  • Troubleshooting documents should be available in Google for implementation
Abishek Kumar profile photo
  • I would like to see more of the administrative aspects of the UI to allow for sortable lists such as the list of Users and Properties.
  • Auditing highly secure site content can be problematic depending on the method of authentication.
Wayne Denman profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
ObservePoint9.1
Based on 1 answer
ObservePoint has a robust solution that is well supported and is continually innovating to meet new business and technology needs.
Wayne Denman profile photo

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
ObservePoint9.1
Based on 1 answer
It's easy to navigate and learn. The reporting and output are intuitive and robust features for finding and identifying actionable insight.
Wayne Denman profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
ObservePoint9.1
Based on 1 answer
I've only experienced one system availability issue in the 3 years we've been using it.
Wayne Denman profile photo

Performance

No score
No answers yet
No answers on this topic
ObservePoint7.3
Based on 1 answer
Sometimes it can get a bit slow when auditing particularly huge sites but recent upgrades in infrastructure have done a lot to mitigate this behavior.
Wayne Denman profile photo

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
ObservePoint10.0
Based on 2 answers
Support is responsive, empathetic, professional, and knowledgeable.
Wayne Denman profile photo

In-Person Training

No score
No answers yet
No answers on this topic
ObservePoint9.1
Based on 1 answer
Instructor was knowledgeable and delivered the content well.
Wayne Denman profile photo

Online Training

No score
No answers yet
No answers on this topic
ObservePoint9.1
Based on 1 answer
It's easy to find the information you need when you need it and it is easy to consume.
Wayne Denman profile photo

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
ObservePoint9.1
Based on 1 answer
Start with small audits until you have determined what you might want to filter out.
Wayne Denman profile photo

Alternatives Considered

First of all, it's a free tool. We have selected it because of the features and the speciality of the tool. This tool definitely saves money for the company, as there is not as much dependency on the developers.
Abishek Kumar profile photo
I remember evaluating two other products but that was so long ago I don't remember what they were.
Wayne Denman profile photo

Scalability

No score
No answers yet
No answers on this topic
ObservePoint9.1
Based on 1 answer
I have not reached an unreasonable product limitation as of yet.
Wayne Denman profile photo

Return on Investment

  • The key factor is that my devs are not tied up with petty things like adding JS or advertising pixels. Simple work like that can be handled by me while they work on feature development.
  • Release cycle is much shorter when a dev is needed, say for a direct call rule that involves JS being written. We don't have to go through the normal release cycle and can do it on an ad hoc basis without all the rigmarole of a hot fix.
Gitai Ben-Ammi profile photo
  • ObservePoint coupled with our Data Quality Assessment service offering is absolutely critical to the success of our customers.
  • Being able to quickly find and resolve actionable insight due to tagging inconsistencies is a critical business requirement for any type of web site.
  • Ensuring that the tagging has been implemented correctly ensures integrity and builds confidence in our Webtrends Reporting Solutions.
Wayne Denman profile photo

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ObservePoint

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details