What users are saying about
39 Ratings
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Score 8.2 out of 101
7 Ratings
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Score 6.8 out of 101

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Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

ObservePoint

It's hard to recommend the product until they fix all the glaring issues. Right now it just feels like still in beta testing stages
No photo available

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
ObservePoint
Role-based user permissions
Dynamic Tag Management
10.0
ObservePoint

Tag Management

Dynamic Tag Management
7.6
ObservePoint
Tag library
Dynamic Tag Management
5.0
ObservePoint
Tag variable mapping
Dynamic Tag Management
6.8
ObservePoint
Ease of writing custom tags
Dynamic Tag Management
8.1
ObservePoint
Rules-driven tag execution
Dynamic Tag Management
8.4
ObservePoint
Tag performance monitoring
Dynamic Tag Management
8.4
ObservePoint
Improved page load times
Dynamic Tag Management
9.0
ObservePoint
Mobile app tagging
Dynamic Tag Management
8.0
ObservePoint
Library of JavaScript extensions
Dynamic Tag Management
7.1
ObservePoint

Data Management & Integrity

Dynamic Tag Management
7.0
ObservePoint
Event tracking
Dynamic Tag Management
9.0
ObservePoint
Mobile event tracking
Dynamic Tag Management
9.0
ObservePoint
Data distribution management
Dynamic Tag Management
7.0
ObservePoint
Universal data layer
Dynamic Tag Management
9.0
ObservePoint
Automated error checking
Dynamic Tag Management
1.0
ObservePoint

Pros

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran profile photo
  • Covers a wide range of tags.
  • Can easily audit site to locate pages missing tags or have obvious tag issues.
  • Can create custom simulations for more detailed tag validation.
No photo available

Cons

  • The initial training can be challenging, especially for people without a strong coding background, but it isn't impossible.
  • The publishing process is relatively intuitive, but could be improved upon.
  • As it is a newer program for Adobe, support is limited.
Jay Corcoran profile photo
  • UI for simulations is really terrible. Very hard to set up simulations due to lack of things like xpath to target page elements as well as see what the simulation sees when there are problems.
  • Finding and fixing tag validation errors in simulations again is just a nightmare. Promised updates to the UI to fix this problem have been promised for months but still no improvements.
  • Due to the lack of updates to correct issues and bugs we just haven't gotten nearly the value from the product we expected.
No photo available

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
ObservePoint9.1
Based on 1 answer
ObservePoint has a robust solution that is well supported and is continually innovating to meet new business and technology needs.
Wayne Denman profile photo

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
ObservePoint9.1
Based on 1 answer
It's easy to navigate and learn. The reporting and output are intuitive and robust features for finding and identifying actionable insight.
Wayne Denman profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
ObservePoint9.1
Based on 1 answer
I've only experienced one system availability issue in the 3 years we've been using it.
Wayne Denman profile photo

Performance

No score
No answers yet
No answers on this topic
ObservePoint7.3
Based on 1 answer
Sometimes it can get a bit slow when auditing particularly huge sites but recent upgrades in infrastructure have done a lot to mitigate this behavior.
Wayne Denman profile photo

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
ObservePoint10.0
Based on 2 answers
Support is responsive, empathetic, professional, and knowledgeable.
Wayne Denman profile photo

In-Person Training

No score
No answers yet
No answers on this topic
ObservePoint9.1
Based on 1 answer
Instructor was knowledgeable and delivered the content well.
Wayne Denman profile photo

Online Training

No score
No answers yet
No answers on this topic
ObservePoint9.1
Based on 1 answer
It's easy to find the information you need when you need it and it is easy to consume.
Wayne Denman profile photo

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
ObservePoint9.1
Based on 1 answer
Start with small audits until you have determined what you might want to filter out.
Wayne Denman profile photo

Alternatives Considered

Since we are using it almost exclusively with the implementation of Adobe Media Optimizer, we have not considered using a different tag management software.
Jay Corcoran profile photo
I remember evaluating two other products but that was so long ago I don't remember what they were.
Wayne Denman profile photo

Scalability

No score
No answers yet
No answers on this topic
ObservePoint9.1
Based on 1 answer
I have not reached an unreasonable product limitation as of yet.
Wayne Denman profile photo

Return on Investment

  • It has sped up the coding time of individual website 10 fold.
  • The rate of failure of tracking pixels to fire has dropped dramatically.
  • It has significantly sped up the progress of getting individual clients implemented into AMO.
Jay Corcoran profile photo
  • We did find and fix some minor errors in our tagging through use of the product.
  • Otherwise, just have not gotten any positive ROI from use of this product. Compared to the amount of time and money spent trying to get it working, we've gotten very little benefit.
No photo available

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ObservePoint

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details