What users are saying about

Optimizely

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Top Rated
250 Ratings
39 Ratings
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Score 8.2 out of 101

Optimizely

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Top Rated
250 Ratings
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Score 8 out of 101

Add comparison

Likelihood to Recommend

Dynamic Tag Management

It specifically saves tons of time by allowing you to use a tag based system for implementation of tracking pixels, in our case Adobe Media Optimizer, where before, we would have to write page specific javascript calling out each individual point of conversion, for the entire website. Now we can apply the universal tag management code throughout the site and simply create rules that trigger tracking pixels within AMO.
Jay Corcoran profile photo

Optimizely

I think Optimizely is a great fit for data-driven organizations that can afford a top-of-the-line testing tool. With Optimizely, you can be sure that performance and reliability will never be an issue with your site. Some split testing solutions can change the end-user experience, but I have had no issues with Optimizely. It is expensive, but provides tools for both engineers & non-engineering departments to implement, run & analyze tests.
Alec Dibble profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Optimizely
Role-based user permissions
Dynamic Tag Management
10.0
Optimizely

Tag Management

Dynamic Tag Management
7.6
Optimizely
Tag library
Dynamic Tag Management
5.0
Optimizely
Tag variable mapping
Dynamic Tag Management
6.8
Optimizely
Ease of writing custom tags
Dynamic Tag Management
8.1
Optimizely
Rules-driven tag execution
Dynamic Tag Management
8.4
Optimizely
Tag performance monitoring
Dynamic Tag Management
8.4
Optimizely
Improved page load times
Dynamic Tag Management
9.0
Optimizely
Mobile app tagging
Dynamic Tag Management
8.0
Optimizely
Library of JavaScript extensions
Dynamic Tag Management
7.1
Optimizely

Data Management & Integrity

Dynamic Tag Management
7.0
Optimizely
Event tracking
Dynamic Tag Management
9.0
Optimizely
Mobile event tracking
Dynamic Tag Management
9.0
Optimizely
Data distribution management
Dynamic Tag Management
7.0
Optimizely
Universal data layer
Dynamic Tag Management
9.0
Optimizely
Automated error checking
Dynamic Tag Management
1.0
Optimizely

Pros

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran profile photo
  • Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors.
  • I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time.
  • Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code.
  • In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.
Alec Dibble profile photo

Cons

  • The initial training can be challenging, especially for people without a strong coding background, but it isn't impossible.
  • The publishing process is relatively intuitive, but could be improved upon.
  • As it is a newer program for Adobe, support is limited.
Jay Corcoran profile photo
  • Optimizely is now very expensive. It's pricing models have change a lot over the time I have used it. Now, it has many different plans with no pricing online.
  • I believe the interface for setting up experiment goals could use improving. Sometimes, there is friction with adding pre-created metrics if you don't remember exactly what they were tracking.
  • Wish the dashboard had more of awareness of funnels and more funnel-specific reporting.
Alec Dibble profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
Optimizely9.0
Based on 43 answers
So far we have been able to uncover key elements of website traffic, design, and development that can increase usability. From the testing we've currently done, we could not be more happier with the results we've achieved and we're excited about continuing to optimize our website to achieve far greater results in the future.
Aaron Metzger profile photo

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
Optimizely7.7
Based on 8 answers
It is easy to use and quickly learn. Setup is simple with the snippet and tracking is easy to interpret.
Brynn Arego profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Optimizely9.0
Based on 5 answers
Optimizely is usually up 100% of the time. When there is downtime, it is usually very brief.
Douglas Wright profile photo

Performance

No score
No answers yet
No answers on this topic
Optimizely6.0
Based on 5 answers
Optimizely refreshes automatically, so the speed and throughput is more than enough to use the product and analyze its data.
Douglas Wright profile photo

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
Optimizely5.3
Based on 13 answers
Questions are generally answered promptly and accurately.
Albert Wavering profile photo

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
Optimizely8.0
Based on 11 answers
Optimizely offers configuration options for different website setups - be sure to use a snippet that is consistent with your website design. For example, the Optimizely snippet can include full or trimmed copies of the jQuery Javascript library (which it needs to function), but this doesn't need to be enabled if you already have jQuery on your website.
Albert Wavering profile photo

Alternatives Considered

Since we are using it almost exclusively with the implementation of Adobe Media Optimizer, we have not considered using a different tag management software.
Jay Corcoran profile photo
Out of all of the split testing tools I have used, Optimizely has displayed the best performance and engineering surperiority. While it is expensive, for sites that get lots of traffic & have critical performance requirements, Optimizely is honestly the only split testing solution to trust. Their documentation is extremely thorough and is a peak into their technical expertise in this area.
Alec Dibble profile photo

Return on Investment

  • Excellent ROI investment "if" strategy and roll out are prioritized appropriately. Because this is a custom solution, Adobe does not provide this level of guidance.
  • From a project management timeline perspective, if the team rolling this out tries to tag everything, then they will quickly run out of time and overextend resource hours.
No photo available
  • Higher conversion rates across our site!
  • Greater insight into how visitors use our site.
  • Massively increased employee productivity.
  • A less buggy user experience since we can quickly deploy temporary fixes when bugs are discovered.
  • Facilitates a culture of testing. Because it's so easy to do, we test many of the changes we make to our site prior to deploying them in our code. "Let's test it" is a very common phrase around here.
Jeremy Bradford profile photo

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Optimizely

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details