What users are saying about

Dynamic Tag Management

39 Ratings
Score 8.1 out of 101

Oracle DMP

49 Ratings
Score 8.1 out of 101

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Likelihood to Recommend

Dynamic Tag Management

DTM is best when you have a large enterprise, 10,000+ web pages to deliver and requires secure proprietary web data. It does require pre-planning, strategy and staff to implement, managed and test prior to going live. For smaller website implementations, Google Analytics is free, easy to implement and analyze.
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Oracle DMP

Great tool to leverage huge pile of data about customer journey and customer profile.
Gaurav Gautam profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Oracle DMP
Role-based user permissions
Dynamic Tag Management
10.0
Oracle DMP

Tag Management

Dynamic Tag Management
7.7
Oracle DMP
Tag library
Dynamic Tag Management
5.0
Oracle DMP
Tag variable mapping
Dynamic Tag Management
7.1
Oracle DMP
Ease of writing custom tags
Dynamic Tag Management
8.3
Oracle DMP
Rules-driven tag execution
Dynamic Tag Management
8.4
Oracle DMP
Tag performance monitoring
Dynamic Tag Management
8.4
Oracle DMP
Improved page load times
Dynamic Tag Management
9.0
Oracle DMP
Mobile app tagging
Dynamic Tag Management
8.0
Oracle DMP
Library of JavaScript extensions
Dynamic Tag Management
7.1
Oracle DMP

Data Management & Integrity

Dynamic Tag Management
7.0
Oracle DMP
Event tracking
Dynamic Tag Management
9.0
Oracle DMP
Mobile event tracking
Dynamic Tag Management
9.0
Oracle DMP
Data distribution management
Dynamic Tag Management
7.0
Oracle DMP
Universal data layer
Dynamic Tag Management
9.0
Oracle DMP
Automated error checking
Dynamic Tag Management
1.0
Oracle DMP

Data Collection

Dynamic Tag Management
Oracle DMP
8.2
Collection of first-party data
Dynamic Tag Management
Oracle DMP
7.4
Collection of third-party data
Dynamic Tag Management
Oracle DMP
8.1
Access to Third-party Data Providers
Dynamic Tag Management
Oracle DMP
9.3

Data Classification

Dynamic Tag Management
Oracle DMP
8.0
Audience taxonomy
Dynamic Tag Management
Oracle DMP
7.7
Tag Management
Dynamic Tag Management
Oracle DMP
8.1
Data Analysis Dashboard
Dynamic Tag Management
Oracle DMP
8.4

Ad Network Integration

Dynamic Tag Management
Oracle DMP
8.0
Data Transfer
Dynamic Tag Management
Oracle DMP
8.1
DSP integration
Dynamic Tag Management
Oracle DMP
7.9

DMP Analytics

Dynamic Tag Management
Oracle DMP
8.7
Campaign Analytics
Dynamic Tag Management
Oracle DMP
8.5
Audience Analytics
Dynamic Tag Management
Oracle DMP
8.9

Pros

  • Easy to navigate the interface
  • Dependency on technical team is much less
  • Coding effort will be minimum
Abishek Kumar profile photo
  • Reliable third party customer behavior, navigation and affinity information help to pin point our target audience.
  • Bluekai enables us to able to score each prospect in a universal profile and hence optimize our strategy better for acquisition vs retention.
Gaurav Gautam profile photo

Cons

  • People who worked on DTM only can navigate and process the rules, so there should not be a criteria complete the processing rules.
  • Framework kind of option should be available
  • Troubleshooting documents should be available in Google for implementation
Abishek Kumar profile photo
  • There are limitations in applying complicated rules when we create a custom audience or segment. There should be more flexibility, similar to what Adobe Analytics has.
  • It takes more than expected amount of time to get issues resolved (when a ticket is created).
Gaurav Gautam profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
Oracle DMP7.5
Based on 2 answers
Oracle's acquisition of BlueKai is a positive sign that the platform, channel, and business is solid and more importantly... Growing!
No photo available

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
No photo available
I have used Adobe Audience Manager in past. Both have different pros and cons. AAM is better because of native integration with Adobe Analytics whereas Bluekai has better and higher quality third party data.
Gaurav Gautam profile photo

Return on Investment

  • The key factor is that my devs are not tied up with petty things like adding JS or advertising pixels. Simple work like that can be handled by me while they work on feature development.
  • Release cycle is much shorter when a dev is needed, say for a direct call rule that involves JS being written. We don't have to go through the normal release cycle and can do it on an ad hoc basis without all the rigmarole of a hot fix.
Gitai Ben-Ammi profile photo
  • ROI - Our ROI has been positively impacted allowing us to bring additional revenue from our data despite the high amount of unexpected resource allocation required to start and grow the channel.
No photo available

Screenshots

Dynamic Tag Management

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle DMP

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
Additional Pricing Details